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Periscope : comment fonctionne la liste Tendance

Periscope : comment fonctionne la liste Tendance | SocialMedia_me | Scoop.it
Vous utilisez Periscope, voici les choses auxquels vous devez vous attarder pour être ajouté à la liste de suggestion Tendances.
Via Kevin Dangu
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How Do You Dominate Social Media? Very Carefully.

How Do You Dominate Social Media? Very Carefully. | SocialMedia_me | Scoop.it
“As with many things in life and business, using outlets like Facebook and Twitter is a balancing act. Here are seven ways to tread the golden mean.”
Via Ivo Nový
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The Brands to Watch in Social Media in 2016

The Brands to Watch in Social Media in 2016 | SocialMedia_me | Scoop.it
Some brands have been ruling social media with their sheer brilliance & creativity. Read more to find how these major brands have been outperforming others.
Via Kamal Bennani
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5 Strategies for Building a Bigger Network on LinkedIn

5 Strategies for Building a Bigger Network on LinkedIn | SocialMedia_me | Scoop.it
“When it comes to social media marketing, you have a lot of different options. Facebook, Pinterest, Twitter, LinkedIn... And the ...”
Via Peg Corwin
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Peg Corwin's curator insight, January 31, 1:41 PM

To build a bigger better network on Linkedin, start by understanding your targets, share content to build credibility, comment & share their links, join and engage in key groups, connect with influencers. Learn how here.

Marco Favero's curator insight, February 17, 4:44 AM

aggiungi la tua intuizione ...

Valerie Topete's curator insight, February 20, 6:28 AM

Valerie Topete

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5 reasons your practice should use social media

5 reasons your practice should use social media | SocialMedia_me | Scoop.it
If you’re not already an active user, the wealth of social media options can easily feel intimidating. Facebook pages, Twitter accounts, blogs – the list goes on. “How will my practice benefit?” and “What if I’m too busy to post updates?” are questions that often pop up when clinicians consider social media tools for the first time.
While it’s true that some effort and thought are required to start, and more importantly maintain, a social media presence, the return on your investment in time can be very worthwhile. Social media networks such as Facebook, Twitter, and LinkedIn present a great marketing opportunity to promote your practice. If you’re not already building your online social network, here’s five reasons why you should start. Download your free copy of our social media e-book1. It’s where your patients are talking about youSocial media channels have become a normal part of people’s everyday lives. Facebook alone is used by 890 million users around the world every day. In the US, over half of online adults use not just one, but multiple social media sites.1 This makes them arguably the most powerful marketing tool available to any business today, including dental practices. Social networks give you access to incomparable, voluntary patient engagement and allow for powerful one-to-one communication.Plus, with over two-thirds of online adults actively using social networks,2 your patients are probably talking about you on social media anyway. Eight out of ten US Internet users search for health information online, and 74% of these people use social media.3,4The social phenomenon is no longer restricted to the young either. Those over 50 are joining the networks on a large scale and are increasingly turning to social media for health advice and exchange with peers. More than half (56%) of all online adults 65 and older in the US use Facebook – that’s 31% of all seniors.Unless you’re part of the online conversation you’ll miss out on being able to see, and address patients’ concerns and taking advantage of any positive conversations to promote your services.2. It’s free!All it costs to get started with social media is time. Of course, that’s at a premium, but, once you’ve set up your Facebook page or Twitter account, monitoring what’s going on and posting regular updates doesn’t have to take up a lot of your day. All major social media channels have mobile-friendly apps, so you can quickly add a post from your phone between appointments or during a coffee or lunch break.Get the news straight to your inbox – sign up for our monthly newsletter3. Your old marketing methods aren’t workingYou’re probably familiar with the more traditional or ‘outbound’ marketing methods. Messages are sent to potential customers via mailers, radio broadcasts, TV commercials, flyers or telemarketing. With the right amount of investment and market research, outbound marketing can lead to a number of good, high-quality leads. But the rapid growth of the Internet leads more and more people to turn instead to online media for product and company information. This makes finding a large following with traditional channels an increasingly difficult and expensive task, as the below graphic explains:
Sources: 1 Federal Trade Commission, 2 hubspot.com 3 The Guardian 4 stateofthemedia.org
4. Being on social media gives you a competitive advantageSocial media can help you stay ahead of the competition. Currently 72% of dentists in the US currently use Facebook as a marketing tool, and they've also reported higher revenues.5Demonstrating that you're on top of the latest technological developments increases your image as a high-quality provider and, consequently, patient flow to your practice. By sharing patient-friendly updates on the latest dental techniques and research, or commenting on news stories that are getting attention, you underline your status as an expert.Social media will also boost traffic to your website. By including links to your website in your social media posts, you can drive more visitors to your practice’s site. This also works the other way around if you place a prominent link to your social media activities on your web pages.Having a social media presence can also improve your website’s ranking in search engines, meaning patients looking for your services online can find you faster. Discover more cost-effective practice promotion in the Practice Resource Center
5. You can see it working – immediately
Social media channels offer immediate feedback which you can use to improve your marketing efforts. Perhaps you get more likes and comments for posts with short videos? Maybe your followers are more likely to share your content with others if there’s a special offer, or practical advice on caring for their teeth. You can see the responses as they happen, evaluate, and use the information to inform your future posts.
Just a few things to keep in mind...
While social media channels have the potential to give a big, cost-effective boost to your practice, there are a few common pitfalls to avoid. Never forget that your social media presence is a reflection of you. This is a great advantage for building relationships with new and existing patients, but only if you always maintain high ethical standards and compliance. If you wouldn’t say something to a patient in person, don’t put it on social media. Post cautiously and with respect, keeping your personal and professional lives separate.
Some people outsource their social media tasks to an impersonal service provider. We really recommend against this. Your patients want to get to know their practice, not a consultant. Finally, once you’re up and running, keep at it to make sure your social media presence is always up to date.Stick to these guidelines and you’ll quickly see positive results. Followers on Facebook and Twitter will soon turn into patients in your waiting room.

Via Plus91
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Marco Favero's curator insight, February 17, 4:44 AM

aggiungi la tua intuizione ...

Rescooped by Alessandro Rea from RSS Circus : veille stratégique, intelligence économique, curation, publication, Web 2.0
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Mosaiscope offers iOS users a powerful news reader, feed aggregator and more

Mosaiscope offers iOS users a powerful news reader, feed aggregator and more | SocialMedia_me | Scoop.it
“ To stay on top of what's happening in the world, most bloggers rely on the same tool -- an RSS feed reader of some sort that can grab all of the latest headlines and other news about specific topics and present it in an easily-scanned format. There are a lot of different ways to do this; Apple's News app allows users to enter and follow RSS feeds, and there are a plethora of RSS news readers available in the App Store. A relatively new entry into the market is Mosaiscope (free with premium subscription available) from Enemy Tree, LLC of Longmont, Colorado.”
Via Serge Courrier
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The Best (And Most Beautiful) B2B Instagram Examples | NewsCred

The Best (And Most Beautiful) B2B Instagram Examples | NewsCred | SocialMedia_me | Scoop.it
B2B Instagram accounts tend to have a bad reputation. They usually feature a lot of employee group shots, maybe some at industry conferences, or even office images if they’re lucky enough to have a sleek design. Unfortunately, many of these accounts are not very exciting. The surprising thing is, however, that many of these brands have great content marketing hubs. So why the disconnect? Perhaps the reason for this has to do with the fact that they may be using the channel for a different business case, something like recruiting. In reality, any social channel, whether it be Instagram, Twitter, Facebook or Pinterest, should be viewed as an extension of and a distribution channel for your content marketing program. Some of the content may be created specifically for that channel, but the tone, messaging, and overall look and feel should remain consistent. Here are my favorite examples of B2B brands who get it right when it comes to using Instagram as an extension of their content marketing....
Via Jeff Domansky
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Jeff Domansky's curator insight, February 17, 1:54 AM

Got Instagram yet?

GONG Bobae's curator insight, February 17, 4:41 AM

Génial ! Voici la nouvelle forme de participation de la culture :)

Mariam's curator insight, February 17, 7:12 PM

Got Instagram yet?

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How to Use Hashtags on Instagram to Grow Your Reach

How to Use Hashtags on Instagram to Grow Your Reach | SocialMedia_me | Scoop.it
Do you want more people to see your Instagram content?
Are you using Instagram hashtags?
Using the right hashtags makes it easier for people to find your Instagram posts and grows your reach.
In this article you’ll discover how to use Instagram hashtags to connect with new people on Instagram.

Via Kamal Bennani
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6 Tips on How to Use Twitter Marketing to Increase Leads

6 Tips on How to Use Twitter Marketing to Increase Leads | SocialMedia_me | Scoop.it
Twitter promuove l'impegno in tempo reale e l'interazione ed è meraviglioso per le connessioni e le relazioni per gli imprenditori. Non solo è una opportunità per raggiungere e coinvolgere i consumatori in tempo reale, ma promuove anche la fiducia, aumenta la prova sociale e costruisce la credibilità. Liberamente condivisione la vostra conoscenza, il know-how e l'esperienza va un lungo cammino verso la creazione di vostra reputazione come il go-to professionale all'interno del vostro settore. Quindi, come si può utilizzare Twitter per far crescere strategicamente la tua azienda? Qui di seguito sono ottimi consigli su come utilizzare in modo efficace Twitter per incrementare il tuo business ....
Via Jeff Domansky, massimo facchinetti, Marco Favero
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Jeff Domansky's curator insight, November 22, 2015 3:08 PM

Practical tips for better Twitter marketing.

Marco Favero's curator insight, November 23, 2015 8:21 AM

aggiungere la vostra comprensione ...

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Pinterest Marketing Strategy: suggerimenti e pratiche

Pinterest Marketing Strategy: suggerimenti e pratiche | SocialMedia_me | Scoop.it
I tuoi competitor sono su Pinterest e tu no? Ti stai perdendo clienti e affari! Ecco come creare una strategia efficace passo-passo e alcuni esempi pratici
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Just Who Uses Social Media? A Demographic Breakdown

Just Who Uses Social Media? A Demographic Breakdown | SocialMedia_me | Scoop.it
“You think you know social? How about who uses it? Well, you might not know it as well as you would have guessed.”
Via imaginetsa
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Marco Favero's curator insight, October 1, 2015 10:17 AM

aggiungere la vostra comprensione ...

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How to Get More Likes on Facebook

How to Get More Likes on Facebook | SocialMedia_me | Scoop.it
“By Mystique Washington on March 8, 2015 Are you a Facebook addict? The answer is probably...”
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31 Tips on How to Use Social Media to Boost Sales

31 Tips on How to Use Social Media to Boost Sales | SocialMedia_me | Scoop.it
Using social media to market your business, but seeing less than stellar results? Here's 31 tips on how to use social media to boost sales.
Via Kamal Bennani
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Marco Favero's curator insight, September 29, 2015 9:51 AM

aggiungere la vostra comprensione ...

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7 Social Media Psychology Studies That Will Make Your Marketing Smarter

7 Social Media Psychology Studies That Will Make Your Marketing Smarter - Social Media Tips - Medium
By Courtney Seiter
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5 Clever Uses of LinkedIn for Unique Customer Experiences

5 Clever Uses of LinkedIn for Unique Customer Experiences | SocialMedia_me | Scoop.it
Don't overlook LinkedIn's potential for unique, memorable social media campaigns. Take inspiration from these five clever companies.
Via Kamal Bennani
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Martine Coutu's curator insight, February 18, 4:26 PM
J'adore! Quelle sera votre histoire!
Marco Favero's curator insight, February 19, 5:22 AM

aggiungi la tua intuizione ...

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How to Creatively Use Snapchat for Business

How to Creatively Use Snapchat for Business | SocialMedia_me | Scoop.it
Make sure your followers will keep coming back with this helpful Snapchat for business guide.
Via Kamal Bennani
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Katharine Mudd's curator insight, February 16, 11:41 AM

NOT FOR PUBLICATION--read and think about when we have downtime

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11 trucos y acciones de Facebook que probablemente aún no conocías

11 trucos y acciones de Facebook que probablemente aún no conocías | SocialMedia_me | Scoop.it

Via Vicente Montiel
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Vicente Montiel's curator insight, February 16, 1:28 PM

Casi todos ellos los comento con mis alumnos cuando hablamos de un uso avanzado de Facebook. El artículo está muy bien, y los consejos realmente funcionan. De lectura casi obligada.

Karina Almanazi's curator insight, February 19, 11:02 AM

me gustan compartir estas cositas con mis amigos.

I love to share this interesting tricks with my friends.

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How To Use Instagram For Business: A Beginner’s Guide | Hootsuite

How To Use Instagram For Business: A Beginner’s Guide | Hootsuite | SocialMedia_me | Scoop.it
If you do take Instagram seriously, it can open up a world of opportunity for your brand. Forrester has named Instagram the “king of social engagement,” citing the fact that top brands’ Instagram posts generated a per-follower engagement rate of 4.21 percent. That means Instagram delivered these brands 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter.So, you now know why your business should be on Instagram. Below, we tackle the “how,” walking you through the process of building an Instagram strategy, setting up your account, and best practices for brands. Read on for our beginner’s guide on how to use Instagram for business....
Via Jeff Domansky
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Jeff Domansky's curator insight, February 17, 1:41 AM

In this Hootsuite Guide, learn how to build a corporate Instagram strategy, set up your account, and best practices for Instagram for business. Recommended reading! 9/10

Laura-isabel Arbulu's curator insight, February 18, 5:31 AM

Un guide pour apprendre à bien utiliser instagram pour promouvoir sa marque

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How to Use 360-Degree Video in Your Social Media Marketing

How to Use 360-Degree Video in Your Social Media Marketing | SocialMedia_me | Scoop.it
Are you using video on your social channels? In this article, you'll discover how to create a 360-degree video and use it for your business.
Via Kamal Bennani
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INFOGRAPHIC: The Power of Pinterest ~ Sociable360.com | #SocialMedia #Marketing #WebDesign.

INFOGRAPHIC: The Power of Pinterest ~ Sociable360.com | #SocialMedia #Marketing #WebDesign. | SocialMedia_me | Scoop.it

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How to delete all of the search data Facebook keeps on you

How to delete all of the search data Facebook keeps on you | SocialMedia_me | Scoop.it

Facebook keeps track of your every move on its platform.

Whether you’ve “Liked” a photo or commented on a post, rest assured the social giant is keeping tabs. (You can easily view your history of these kinds of interactions on your account'sActivity Log.)

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How to Create a LinkedIn Sponsored Update Campaign to Increase Your Reach

How to Create a LinkedIn Sponsored Update Campaign to Increase Your Reach | SocialMedia_me | Scoop.it

A single post on LinkedIn will typically reach 20% of your followers, according to Buffer. But that's not good enough for many brands. 

Research suggests that 90% of the buyer's journey is complete by the time a person engages with your sales team, so increasing your visibility is key to remaining top of mind on the platform. 
Many sophisticated marketers are looking for more strategic ways to stay in front of their audience on LinkedIn, which serves the largest community of influential, affluent, and educated people. So they are investing in LinkedIn's native ad formats to drive awareness, clicks, and engagement. 

Why Invest in LinkedIn>>>>

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How To Get A Sweet New ‘GIF’ Facebook Profile Pic | Social Media

How To Get A Sweet New ‘GIF’ Facebook Profile Pic | Social Media | SocialMedia_me | Scoop.it
“Facebook has rolled out its new mobile profile options for some lucky users, and if you're among them, it means you have access to the new GIF-like profile”
Via Gust MEES
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Gust MEES's curator insight, October 1, 2015 2:44 AM

Facebook has rolled out its new mobile profile options for some lucky users, and if you're among them, it means you have access to the new GIF-like profile


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7 Little-Known Ways to Find New Prospects on LinkedIn

7 Little-Known Ways to Find New Prospects on LinkedIn | SocialMedia_me | Scoop.it
Search not cutting it? Find perfect fit prospects on LinkedIn with these 7 tips.
Via Kamal Bennani
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