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I Social influenzano le decisioni di acquisto: vero o falso?

I Social influenzano le decisioni di acquisto: vero o falso? | SocialMedia_me | Scoop.it
Due ricerche mostrano come i social possano influenzare e al contempo no, le decisioni d'acquisto degl utenti. Ecco cosa presentano...
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10 Tips to Grow Your Facebook Audience and Interaction

10 Tips to Grow Your Facebook Audience and Interaction | SocialMedia_me | Scoop.it

Roughly 80 percent of businesses are on Facebook, according to a recent survey.  Local or national based, Facebook can improve your company on multiple levels.  How do you amplify your reach and exposure?  Here’s a list of ten ways to help improve your Facebook page and the amount of interaction you will see on your page

Alessandro Rea's insight:

1.       Advertise in-store and online: put a Facebook badge on your website.  Hopefully people are visiting your website, and then in turn they’ll go and visit your Facebook page.  Advertise at your company, even if it’s a headquarters.  Be as visible as possible.

2.       Let your partners know.  This can be done by changing your email signature or business card.  Include a Facebook badge that includes a link to your page.  The word should spread about your Facebook page in no time (assuming you are following the next couple of tips below).

3.       Timeliness.  Make sure you are posting on Facebook at times when people are online, and will be able to view your post.  For this to happen you must know your audience – when are they online?

4.       Post multiple times.  Some people only log on during the morning, or at night etc.  Alternate your posts from morning to night.  Keep a schedule that tracks what posts were going out in the morning, and which were going out at night.

5.       Photos are awesome.  Photos require no work for the viewer, and are widely known as the best way to gain interaction among followers.

6.       Videos are a close second.  This requires more work on the end of the viewer.  Use an attractive description, and make sure there is a thumbnail…otherwise don’t use it!  Keep it simple and short; make the video speaks for itself.

7.       Utilize Facebook polls.  They aren’t widely known about, but when they are used you will be generally surprised about the results.  Make sure the vote is worthwhile, and not a question that has no “meat” to it.

8.       Make use of analytics.  Facebook Insights is made available to you directly on your page. See what kind of people you are reaching, who is looking at your posts, what kind of posts are doing better than other, and learn from the work you have already done.

9.       Share other companies’ content.  A share for a share can go a long way.  Just starting out, or have a couple followers?  Share someone’s photo, video etc.  Tag them in the post and give them credit – maybe they’ll follow you and share some of the cool content you are pumping out!

10.   Specials.  These reel people in!   Specials, discounts etc. are all great ways to get people to like your page.  Even better are pages that force people to like your page before redeeming the offer (there’s software for this).

Combined, these 10 tips will take your Facebook page from average to outstanding and you don’t have to be a social media whiz to utilize them!

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Little Known Ways To Sell On Instagram

Little Known Ways To Sell On Instagram | SocialMedia_me | Scoop.it
Great blog post at Kim Garst - Social Media for Business Owners :

Instagram clearly isn’t set up for e-commerce transactions. Yet in spite of this, did you know there are many businesses and individua[..]
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10 Changes to the Facebook Page Layout: What Marketers Need to Know

10 Changes to the Facebook Page Layout: What Marketers Need to Know | SocialMedia_me | Scoop.it
Have you noticed some big changes in your Facebook Page? The article shows 10 changes to your Facebook Page layout.
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25 Ways to Make a Statement with Your Facebook Cover Photo

25 Ways to Make a Statement with Your Facebook Cover Photo | SocialMedia_me | Scoop.it
Your Facebook cover photo is the first thing people see when they come to your Facebook Page. So what are you doing to make a statement with that valuable real estate? To give you some inspiration, we rounded up 25 … Read more
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7 Pinnable Pinterest Pins On How to Do Effective Pinterest Marketing

7 Pinnable Pinterest Pins On How to Do Effective Pinterest Marketing | SocialMedia_me | Scoop.it

With over 70 million users on Pinterest, this popular social platform has become a smart way to attract new customers. However, wherever the masses are other businesses are sure to follow.

The question you should be asking yourself is how can I stand out? Use the following actionable tips to create the most pin-worthy pins.

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These 20 Google Tricks Will Change The Way You Use The Internet Forever

These 20 Google Tricks Will Change The Way You Use The Internet Forever | SocialMedia_me | Scoop.it
I wish I knew these ages ago
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5 Subtle Writing Strategies That Drive Email Signups

5 Subtle Writing Strategies That Drive Email Signups | SocialMedia_me | Scoop.it
You want readers to sign up for your email list -- it's protection against Google. Here are five writing strategies that work for driving email signups.
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Building A Powerful Sense of Community - MozCon 2014

My talk for people that want to build a sense of community among group of people we ever interact with.
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How To Create Perfect Post On Social Media

How To Create Perfect Post On Social Media | SocialMedia_me | Scoop.it
As a follow up to our popular Social media '4 ways Facebook, Twitter, Google+, Pintrest we bring you an infographic about ....
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The Practical Step by Step Twitter Growth Guide (And a Hack To "Automate" Relationship Building)

The Practical Step by Step Twitter Growth Guide (And a Hack To "Automate" Relationship Building) | SocialMedia_me | Scoop.it
Disclaimer: While the tactics mentioned in this post are effective, they should not prevent you from trying to engage with people on Twitter and other social medias sites. Engagement is the true power of social media. Much more than a number of followers. But nothing stops you from doing both ;).The first time I ever …
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7 Things You Need to Stop Doing on Twitter - Jeffbullas's Blog

7 Things You Need to Stop Doing on Twitter - Jeffbullas's Blog | SocialMedia_me | Scoop.it
If Twitter to you is all about retweeting celebrities, tweeting food, devising embarrassing tweets here are some things you need to stop doing on Twitter
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The Ultimate Guide to Embedding Social Media Posts on Your Website

The Ultimate Guide to Embedding Social Media Posts on Your Website | SocialMedia_me | Scoop.it

Whether you use them to add social proof to your content, support content with examples, or extend your social reach, embedding social media posts can add a lot of value to your website. But figuring out how to actually get them there can be a little tricky.

In this post, you'll find the ultimate step-by-step guide to embedding social media posts on your website from Twitter, Facebook, Pinterest, Google+, YouTube, Vine, and SlideShare.

(Unfortunately, LinkedIn still doesn't allow embedding capabilities for specific posts -- although they do offer plugins so you can embed your LinkedIn profile or page.)

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LinkedIn Releases New Trend Data About Women in Sales [Infographic]

LinkedIn Releases New Trend Data About Women in Sales [Infographic] | SocialMedia_me | Scoop.it

This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.

Last week, LinkedIn released a workforce diversity data report that sparked some questions about the representation of women in certain roles and industries. Using the data from LinkedIn member profiles, they set out to understand how the percentage of women in Sales, specifically, has changed in the past decade.

They found that the percentage of women in Sales has increased slightly in the past 10 years, but that percentage decreases the more senior the role -- the C-Suite and VP-level have the smallest percentage of women in Sales.

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38 Social Media Etiquette Rules You Must Follow

38 Social Media Etiquette Rules You Must Follow | SocialMedia_me | Scoop.it
Social media networks like Twitter and Facebook are fast becoming the “go to” place for small businesses looking to build their online presence. They offer a quick and easy way to build engagement ...
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5 Strategies Behind Awesome Social Media Customer Service

5 Strategies Behind Awesome Social Media Customer Service | SocialMedia_me | Scoop.it
More and more, consumers are turning to social media platforms for customer service. Now, it's brands' turn to seize this opportunity.
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Google Play Store Redesign Begins Rolling Out on Android

Google Play Store Redesign Begins Rolling Out on Android | SocialMedia_me | Scoop.it
The company has redesigned its app store using the principles of its new Material Design philosophy.
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5 Clever Social Media Marketing Campaigns That Went Viral

5 Clever Social Media Marketing Campaigns That Went Viral | SocialMedia_me | Scoop.it
Social media has provided marketers with some powerful new tools. They are global, potentially viral and free. Businesses will often have entire teams dedicated to communicating with followers, and w…
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Here's What Happens When Your Joke Goes Massively Viral On Twitter

Here's What Happens When Your Joke Goes Massively Viral On Twitter | SocialMedia_me | Scoop.it
As Chris Scott watched his joke go viral on Twitter, he was given an eye-opening look at how people get away with plagiarism on the web.
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6 Awesome Tools that Will Turn You into a Pinterest Marketing Guru

6 Awesome Tools that Will Turn You into a Pinterest Marketing Guru | SocialMedia_me | Scoop.it
Are you using Pinterest to market your products or services or as part of your content marketing strategy? Need some help creating images, posting at the best times or monitoring your success? The ...
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50 Viral Photos Posted by Fitness Facebook Pages (Killer Examples!)

50 Viral Photos Posted by Fitness Facebook Pages (Killer Examples!) | SocialMedia_me | Scoop.it
Trying to find great photos to post on your fitness related Facebook page? Here are some AWESOME examples of photos that went viral for 50 fitness pages.
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Digital Body Language

Mike King's MozCon presentation about implicit user signals and how to use them to determine a user's digital body language and do better marketing.
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How to Grow Your Facebook Audience

How to Grow Your Facebook Audience | SocialMedia_me | Scoop.it

Everyday your website attracts new visitors. Unfortunately, only a small percentage of your visitors convert into customers or engage with your brand through social media.

Our “instructographic” below will show you exactly how to turn those lost visitors into engaged Facebook fans. You’ll learn how to take advantage of Facebook’s huge user base by directly targeting advertising or content to people who have visited your website, used your app or signed up for an email list. And then on top of that, you can target similar or “lookalike” users with similar characteristics.

You’ll also learn how to set up a campaign aimed at getting likes on your Facebook page.

Our Facebook Ads setup is easy to implement, and turning an abandoned visit to your website into a fan of your brand is a great growth hack for any small business.

See how it’s done in step-by-step detail.

- See more at: http://blog.surepayroll.com/how-to-grow-the-facebook-audience-you-didnt-even-know-you-had/?utm_source=InboundDotOrg&utm_medium=Digest&utm_campaign=InboundDotOrg#sthash.mE6FhMk1.dpuf

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Olivier Milo's curator insight, July 3, 4:50 AM

Ever heard of the lookalike audience option for Facebook ads campaign ?

donhornsby's curator insight, July 3, 8:47 AM

(From the article): Our “instructographic” below will show you exactly how to turn those lost visitors into engaged Facebook fans. You’ll learn how to take advantage of Facebook’s huge user base by directly targeting advertising or content to people who have visited your website, used your app or signed up for an email list. And then on top of that, you can target similar or “lookalike” users with similar characteristics. 

malek's curator insight, July 3, 9:47 AM

"instructographic" is a simple visual guide. Try it one at a time.

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Stop Worrying About the New Google Maps; These URL Parameters Are Gold

Stop Worrying About the New Google Maps; These URL Parameters Are Gold | SocialMedia_me | Scoop.it
Somewhat inspired by a Pete Wailes YouMoz post from many years ago, I set out last week to explore Google Maps with a fresh set of eyes and an open mind to see what I could discover about how it renders local business results. Read on, for what I think I found.
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Why Aren't My Facebook Fans Seeing My Posts Anymore?

Why Aren't My Facebook Fans Seeing My Posts Anymore? | SocialMedia_me | Scoop.it

If you manage a Facebook Page, you might be a little bit frustrated. Anyone who manages a Facebook Page has either heard about Facebook’s organic reach decline or experienced its aftermath first hand.

All of this buzz about “organic reach decline” simply means brand Page posts are becoming less visible in Fans’ News Feeds, which means fewer clicks, comments, and shares. And fewer of those interactions mean fewer conversions, leads, and customers.Understandably, this has annoyed the managers of brand Pages big and small all over the world.

But you don't have to stay frustrated. Here's the inside scoop on what changes have actually taken place and how your brand can adapt.

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8 Rookie Facebook Mistakes No One Should Still Be Making

8 Rookie Facebook Mistakes No One Should Still Be Making | SocialMedia_me | Scoop.it

This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders.

Just because you have a kitchen doesn’t mean you’re in the running for the next episode of Chopped. I mean, sure I have a kitchen too, but my list of specialties includes cereal, macaroni and cheese, and toast that’s often burnt.

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Will Google Stars Replace Google+ or Just Compete With it?

Will Google Stars Replace Google+ or Just Compete With it? | SocialMedia_me | Scoop.it
Google is introducing another social media service sporting the same features we were promised with Google+. Will Google Stars replace it?
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