I spend my days writing content from my desktop computer for people who will read the content on their smartphones and tablets.
Mobile devices are fast becoming the preferred method of reading, sharing, and engaging withonline content. It’s strange to think that the content we create on desktops and laptops will end up on dozens of different screen sizes before all is said and done. It’s a good lesson to keep in mind.
When I share to social media, what will my sharing look like to the people who see it? Increasingly, they’ll be seeing my tweets and updates on a screen in the palm of their hand and not on a monitor.
Digital consumption is going mobile. Digital marketing should head there, too.