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How Estée Lauder creates effective photos for Facebook, Pinterest, Twitter, Instagram

How Estée Lauder creates effective  photos for Facebook, Pinterest, Twitter, Instagram | SocialMedia_me | Scoop.it

A photo popped up on the Estée Lauder EL +0.51% Instagram feed over Memorial Day weekend showing a slew of colorful swimsuits sprinkled with makeup and skin-care products, all scattered by the side of a pool.

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The ultimate guide to Facebook carousel ads

The ultimate guide to Facebook carousel ads | SocialMedia_me | Scoop.it
Facebook carousel ads are extremely engaging and fun way to promote your business. According to data collected by Kinetic Social, these ads can also drive
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10 anuncios en Facebook Ads que funcionan

10 anuncios en Facebook Ads que funcionan | SocialMedia_me | Scoop.it
Cómo marcar la diferencia en Facebook Ads y mejorar el porcentaje de conversión con consejos basados en anuncios de Facebook Ads que funcionan
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Rescooped by Alessandro Rea from Actualité Social Media : blogs & réseaux sociaux
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Facebook Fait L'acquisition De L'application Masquerade

Facebook Fait L'acquisition De L'application Masquerade | SocialMedia_me | Scoop.it
“Les selfies sont devenus un vrai phénomène de mode ces dernières années et on ne compte plus les applications qui proposent d’optimiser ce type de clichés. Masquerade est l’une d’entre elles et elle a tapé dans l’œil de Facebook.”
Via Ozil Conseil
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Five Carousel Ad Examples to Inspire Your Marketing

Five Carousel Ad Examples to Inspire Your Marketing | SocialMedia_me | Scoop.it
“ Advertising - Carousel ads are becoming a favorite tool of myriad digital marketers. Check out these examples of brands that use the ad format to boost their customer engagement.”
Via Kamal Bennani
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6 Ways Facebook Ads Can Change Your Business for the Better

6 Ways Facebook Ads Can Change Your Business for the Better | SocialMedia_me | Scoop.it
When used correctly, Facebook ads can make your business better. Paid ads are the ultimate way of reaching your audience since Facebook crippled organic reach. This guide is going to show you how to hit your audience using paid ads.

Via Kamal Bennani
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Rescooped by Alessandro Rea from iGeneration - 21st Century Education (Pedagogy & Digital Innovation)
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Apps and Tools for Research and Communication | Listly List

“A digital toolkit for online content discovery and curation, reading and research, writing and referencing, presentations and publishing. All apps ...”
Via Tom D'Amico (@TDOttawa)
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Rescooped by Alessandro Rea from Social Media and Healthcare
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22 Reasons Why Social Media is the Future of Patient Relationships

“The fact is, health care professionals cannot ignore social media any longer. Existing patients expect them to be on social media, and prospective patients use…”
Via Plus91
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Rescooped by Alessandro Rea from Social media and the Internet
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3 Ways to Advertise on Twitter : Social Media Examiner

3 Ways to Advertise on Twitter : Social Media Examiner | SocialMedia_me | Scoop.it
“Are you thinking about running Twitter ads? Discover three cost-effective ways to advertise on Twitter.”
Via Sandra Brevett, imaginetsa
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14 Instagram Tools for Marketers : Social Media Examiner

14 Instagram Tools for Marketers : Social Media Examiner | SocialMedia_me | Scoop.it
“Are you a busy marketer? Discover 14 Instagram tools that can improve your images, sell products and save you time.”
Via Sandra Brevett, imaginetsa
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Rescooped by Alessandro Rea from Social Media, SEO, Mobile, Digital Marketing
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How Google Is Inventing A "Near Me" Future

How Google Is Inventing A "Near Me" Future | SocialMedia_me | Scoop.it
“ As Google continues to invest in mobile, what does that mean for search marketers? Columnist Adam Dorfman explores how Google is paving the way for mobile location-based marketing.”
Via Kamal Bennani
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Eddy Pierre's comment, February 24, 7:55 PM
We all know google wants to make our world look like star wars or something futuristic.
Rescooped by Alessandro Rea from Social Media Useful Info
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The Psychology of How and Why We Share

The Psychology of How and Why We Share | SocialMedia_me | Scoop.it
What makes us stop and share one piece of content when nearly everything else gets ignored?Is it the type of content? Is it the source of the content? Or totally unrelated to the content?The psychology of sharing has been studied by academics and marketers alike. New York Times best selling author Tucker Max boils the psychology of sharing down to one word, “status.”
Via Ivo Nový
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Marco Favero's curator insight, February 20, 9:56 AM

aggiungi la tua intuizione ...

malek's curator insight, March 9, 3:06 PM

What makes us to share certain pieces of content, but not others? In this article, Jesse Bouman shares his findings around the psychology of how and why we share.

oconnorandkelly's curator insight, March 10, 7:35 PM

What makes us to share certain pieces of content, but not others? In this article, Jesse Bouman shares his findings around the psychology of how and why we share.

Rescooped by Alessandro Rea from Be Marketing 3.0
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Periscope : comment fonctionne la liste Tendance

Periscope : comment fonctionne la liste Tendance | SocialMedia_me | Scoop.it
Vous utilisez Periscope, voici les choses auxquels vous devez vous attarder pour être ajouté à la liste de suggestion Tendances.
Via Kevin Dangu
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Rescooped by Alessandro Rea from Social Media Strategies
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How Do You Dominate Social Media? Very Carefully.

How Do You Dominate Social Media? Very Carefully. | SocialMedia_me | Scoop.it
“As with many things in life and business, using outlets like Facebook and Twitter is a balancing act. Here are seven ways to tread the golden mean.”
Via Ivo Nový
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SEO and Social Media - leveraging influence in SEO strategy

SEO and Social Media - leveraging influence in SEO strategy | SocialMedia_me | Scoop.it
SEO and Social Media - Are you leveraging the power of social media in your SEO strategy? Here a a few tips to get your content marketing on track.
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Cómo tener éxito en Twitter: 200.000 Tweets analizados

Cómo tener éxito en Twitter: 200.000 Tweets analizados | SocialMedia_me | Scoop.it
Tener éxito en Twitter depende de muchos factores. Te revelamos algunos tips basado en el análisis de 200,000 Tweet
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Rescooped by Alessandro Rea from Social media and the Internet
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21 Insanely Useful Tips Every Pinterest User Should Know

21 Insanely Useful Tips Every Pinterest User Should Know | SocialMedia_me | Scoop.it
“There's an app that lets you pin cool things you see IRL...”
Via imaginetsa
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Rescooped by Alessandro Rea from Social Media, SEO, Mobile, Digital Marketing
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5 Types of Visual Content You Can and Should Tweet

5 Types of Visual Content You Can and Should Tweet | SocialMedia_me | Scoop.it
“ Visual content is a great way to stand out in the never-ending stream of 140-character messages that appear on Twitter.”
Via Kamal Bennani
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Rescooped by Alessandro Rea from Be Marketing 3.0
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Comment Créer une Boutique sur votre Page Facebook ?

Comment Créer une Boutique sur votre Page Facebook ? | SocialMedia_me | Scoop.it
Comment créer une boutique sur votre page Facebook pour vendre vos produits avec un paiement intégré auprès d'une audience potentielle de 31 millions d'utilisateurs actifs mensuels français ?

Via Kevin Dangu
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Rescooped by Alessandro Rea from My Umbrella Cockatoo, TIKI
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Sell Products on Facebook - Ecommerce with Facebook Store

Sell Products on Facebook - Ecommerce with Facebook Store | SocialMedia_me | Scoop.it
“Shopify Facebook Store is a powerful and super easy ecommerce app that lets you sell your products right on your Facebook page.”
Via Troy Mccomas (troy48)
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Rescooped by Alessandro Rea from Training, eBook, Social Media & Web Design
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Getting to Know the Ghost: The Complete Guide to Snapchat

Getting to Know the Ghost: The Complete Guide to Snapchat | SocialMedia_me | Scoop.it
“ Snapchat è l'ultima piattaforma prendendo il mondo dei social media dalla tempesta. Dal suo lancio, nel settembre 2011, Snapchat ha mostrato una crescita incredibile. Il fantasma �� ora vanta più di 100 milioni di utenti attivi al giorno e 7 miliardi di video visti, tutti i giorni. Anche The Whitehouse si sono uniti in. E con l'attenzione dei consumatori viene investimenti pubblicitari, con molti grandi marchi rivolgendosi a Snapchat come un modo per connettersi con il loro pubblico. Gatorade è uno dei marchi farsi coinvolgere; correvano una lente promosso durante il Super Bowl ... ”
Via Stefano Principato, Marco Favero
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Marco Favero's curator insight, February 24, 8:06 AM

aggiungi la tua intuizione ...

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How to Optimize Your Social Media Posts for Search Engines

How to Optimize Your Social Media Posts for Search Engines | SocialMedia_me | Scoop.it
Anything that you post on social media (article links, pictures, videos – everything) is essentially a part of your content, much like the written words in this article. Like any other content, your social media posts absolutely need to be of high quality and provide value to your audience. This is the first and most important thing that you need to keep in mind.To make all your posts crystal clear for search engines, try to make use of semantic markup every time you share something on social. Semantic markup is the name for putting a HTML tag on your content (like a description for articles or alt-text for images/pictures) that tells search engines what exactly your content is about.Use a clear, catchy description and mix in a few keywords here and there. For example if your post is about making pancakes and includes a pancake image, you can use something like “Ever wondered how to make the most delicious pancakes at home in just an hour?” and make sure you pay attention to the image’s alt-text, which should read something like “the most delicious pancake recipe”....
Via Jeff Domansky, imaginetsa
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Jeff Domansky's curator insight, February 23, 12:58 AM

Vlad Rascanu shows how to optimize social media posts for better search engine optimization.

Marco Favero's curator insight, February 23, 9:50 AM

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Aleatha Shepley's curator insight, February 24, 5:36 PM

The fewer key words the better.

Rescooped by Alessandro Rea from Training, eBook, Social Media & Web Design
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Twitter Marketing Tools to Enhance Your Social Media Strategy | SocialBro

Twitter Marketing Tools to Enhance Your Social Media Strategy | SocialBro | SocialMedia_me | Scoop.it
Secondo il 2014 CMO di Gartner Trascorrete Survey, il marketing sociale è l'11% del budget di marketing digitale 2014 ed è destinato a crescere al 13% nel 2015. I marketer sono sotto pressione da utilizzare marketing digitale, tra cui marketing sociale, per guidare i risultati di business. Catturare una parte del budget pubblicitario a pagamento - al 12,6% del bilancio, in crescita al 15% - stanziamento di fondi media a pagamento nei confronti della pubblicità sociale potrebbe contribuire ad aumentare l'impatto di marketing sociale. Così come si può fare buon uso di tale bilancio nella vostra strategia di social media, e quali strumenti di marketing di Twitter si dovrebbe essere utilizzando per valorizzarlo? Ecco alcuni modi che si possono fare proprio questo e garantire che si fine del 2015 su un alto! ...
Via Jeff Domansky, Marco Favero
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Jeff Domansky's curator insight, February 24, 2:44 PM

Several social marketing tools to gauge impact.

Marco Favero's curator insight, February 24, 4:15 PM

aggiungi la tua intuizione ...

Rescooped by Alessandro Rea from Social Media, SEO, Mobile, Digital Marketing
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10 Tools, Tactics, and Tips to Create Facebook Video Ads That Drive Business

10 Tools, Tactics, and Tips to Create Facebook Video Ads That Drive Business | SocialMedia_me | Scoop.it
Before jumping in and spending precious dollars on Facebook video ads, use these tools and tactics to create a powerful paid video campaign.
Via Kamal Bennani
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P.j. Germain's curator insight, February 20, 7:12 AM

#videomarketing

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What You Didn’t Know About Snapchat’s Power for Social Good

What You Didn’t Know About Snapchat’s Power for Social Good | SocialMedia_me | Scoop.it
With Snapchat's audience on the rise, it’s time for non-profits to get on board and leverage the platform's potential for social good.
Via Kamal Bennani
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Marco Favero's curator insight, February 22, 3:29 PM

aggiungi la tua intuizione ...

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7 Social Media Psychology Studies That Will Make Your Marketing Smarter

7 Social Media Psychology Studies That Will Make Your Marketing Smarter - Social Media Tips - Medium
By Courtney Seiter
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