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Official Instagram FIFA World Cup Account Launches

Official Instagram FIFA World Cup Account Launches | SocialMedia_me | Scoop.it
Official Instagram FIFA World Cup Account Launches   FIFA has launched its official FIFAWorldCup account on Instagram to share the best imagery from Brazil and for football supporters across the globe to share their World Cup celebrations on social media.Fans can see and share exclusive back-stage pictures from the 12 stadiums in Brazil and the very best …
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10 Tips to Grow Your Facebook Audience and Interaction

10 Tips to Grow Your Facebook Audience and Interaction | SocialMedia_me | Scoop.it

Roughly 80 percent of businesses are on Facebook, according to a recent survey.  Local or national based, Facebook can improve your company on multiple levels.  How do you amplify your reach and exposure?  Here’s a list of ten ways to help improve your Facebook page and the amount of interaction you will see on your page

Alessandro Rea's insight:

1.       Advertise in-store and online: put a Facebook badge on your website.  Hopefully people are visiting your website, and then in turn they’ll go and visit your Facebook page.  Advertise at your company, even if it’s a headquarters.  Be as visible as possible.

2.       Let your partners know.  This can be done by changing your email signature or business card.  Include a Facebook badge that includes a link to your page.  The word should spread about your Facebook page in no time (assuming you are following the next couple of tips below).

3.       Timeliness.  Make sure you are posting on Facebook at times when people are online, and will be able to view your post.  For this to happen you must know your audience – when are they online?

4.       Post multiple times.  Some people only log on during the morning, or at night etc.  Alternate your posts from morning to night.  Keep a schedule that tracks what posts were going out in the morning, and which were going out at night.

5.       Photos are awesome.  Photos require no work for the viewer, and are widely known as the best way to gain interaction among followers.

6.       Videos are a close second.  This requires more work on the end of the viewer.  Use an attractive description, and make sure there is a thumbnail…otherwise don’t use it!  Keep it simple and short; make the video speaks for itself.

7.       Utilize Facebook polls.  They aren’t widely known about, but when they are used you will be generally surprised about the results.  Make sure the vote is worthwhile, and not a question that has no “meat” to it.

8.       Make use of analytics.  Facebook Insights is made available to you directly on your page. See what kind of people you are reaching, who is looking at your posts, what kind of posts are doing better than other, and learn from the work you have already done.

9.       Share other companies’ content.  A share for a share can go a long way.  Just starting out, or have a couple followers?  Share someone’s photo, video etc.  Tag them in the post and give them credit – maybe they’ll follow you and share some of the cool content you are pumping out!

10.   Specials.  These reel people in!   Specials, discounts etc. are all great ways to get people to like your page.  Even better are pages that force people to like your page before redeeming the offer (there’s software for this).

Combined, these 10 tips will take your Facebook page from average to outstanding and you don’t have to be a social media whiz to utilize them!

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13 Ways to Beat the Facebook Algorithm | WordStream

13 Ways to Beat the Facebook Algorithm | WordStream | SocialMedia_me | Scoop.it
With organic reach for businesses on Facebook rapidly approaching zero, here are 12 tactics to beat the Facebook algorithm and get your fan engagement back.
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9 ways to drive traffic with Pinterest search

9 ways to drive traffic with Pinterest search | SocialMedia_me | Scoop.it
Every day Pinterest search drives millions of visits to other sites through referral traffic. We asked our resident SEO expert, Anna Majkowska, for suggestions on how you can help Pinners find your content and get more visits to your website. Here’s what she said:

Via Cendrine Marrouat - www.socialmediaslant.com, Kenneth Carnesi, imaginetsa
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7 Elements of a Perfectly Optimized Social Media Account [Infographic]

7 Elements of a Perfectly Optimized Social Media Account [Infographic] | SocialMedia_me | Scoop.it

Want to up your game on social media? Check out the anatomy of a properly optimized social post.


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Beri Creative's curator insight, September 16, 3:50 PM

Oh, this is something I'm going to want to come back to...

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5 Pinterest Marketing Tactics That Produce Big Results

5 Pinterest Marketing Tactics That Produce Big Results | SocialMedia_me | Scoop.it
There are three things that I can always count on to bring me waves of pleasure, delight and deep satisfaction. A kiss from my sweetheart, a square of dark chocolate and Pinterest. Oh, Pinterest. How…

Via Stefano Principato, massimo facchinetti, Ivo Nový
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C-Marketing's curator insight, September 11, 12:28 PM

Pour certains types de commerces, il peut être intéressant d'intégrer Pinterest à sa stratégie de présence web.

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6 limitations of social media data

6 limitations of social media data | SocialMedia_me | Scoop.it
Social media is a rich source of data for driving marketing campaigns. What are the limitations of such data?

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Twitter Tweaks Photo Sharing: Will It Matter

Twitter Tweaks Photo Sharing: Will It Matter | SocialMedia_me | Scoop.it
People like to tell stories through photos. That’s part of the reason sites like Instagram and Facebook are so popular with the masses. Humans in general, and the socially connected in particular, …
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Kia Allen's curator insight, September 10, 7:15 PM

Twitter's newly added feature will definitely benefit them. I find a lot of people who engage with Twitter quite often but also turn to other social media platforms to share numerous pictures. Now, you can do so in one place, or at least have the ability to share text and photos on Twitter. In my opinion, pictures are much better at grabbing a followers attention. I find it neat that you can also post 4 at once, making a collage! I am not on Twitter but I definitely would take advantage of this feature if I were. As for the competition, they will most likely be adding new features to stay ahead of others. I think Twitter is doing a fine job at making their platform more "social" and allowing users to share personal info with related pictures for their followers enjoyment!

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Trends in healthcare professional social media usage

Trends in healthcare professional social media usage | SocialMedia_me | Scoop.it
One of the trends in HCP social media usage over the last few years has been healthcare professionals (HCPs) realising the benefits of using social media for professional purposes. More and more doctors, nurses and physicians are using social media as a channel to engage, collaborate, share opinion with and get real time advice from their colleagues all over the world. Consequently pharma have started to realise how listening to their customers online can provide them with some invaluable insights to help with their HCP marketing strategy on or offline.
It is important for pharma to know the trends in healthcare professional social media usage so they can respond
HCPs create their own online communitiesThe last few years have seen a rise in HCPs producing their own communities on social media. A great example is the Twitter hashtag #FOAMED which was created by emergency physicians to be used by doctors all over the world as a way to offer and receive advice on emergency cases they are dealing with. Establishing this community on public social media allowed for collaboration with colleagues on a global level and in real time.HCPs share their views on current news storiesA recent article in the British Medical Journal raised concerns about the drug Pradaxa, suggesting that almost half of the deaths that had occurred whilst patients were on the drug could have been prevented by carrying out more frequent blood tests. We looked at what healthcare professionals had to say about this story and saw that a number of them were sharing their opinions on social media. This is a great example of how doctors are responding to news, forming their opinions and discussing with the HCP online community online.HCPS discuss their concerns and queries about treatments or therapy areasHealthcare professionals are using social media as an outlet to discuss any concerns they have around treatments or therapy areas with their colleagues around the world. A recent study we undertook identified that nurses had specific concerns regarding the administration of a recently launched product. Having identified that need, the product team addressed it with an offline workshop that was also promoted online.Pharma benefit from listening to HCPsBeing able to listen to the needs and concerns of each HCP role has meant pharmaceutical companies can tailor their communication to each stakeholder addressing specific problems. The more HCPs have embraced social media to discuss brands and therapy areas, the more pharma has realised the benefits to them of HCP social media listening. Pharma understand that listening to what physicians are saying online can provide insights that are useful for their brand strategy both on or offline. If you are from pharma and would like to understand more about how doctors use social media and how you can benefit from listening to them please contact me for a free education presentation.
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Twitter testa il Buy Button solo negli Usa, per ora

Twitter testa il Buy Button solo negli Usa, per ora | SocialMedia_me | Scoop.it
Twitter ha ufficializzato l'avvio del testing del Buy Button cioè del tasto "Compra Ora", di cui tanto si è parlato nelle scorse settimane
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The Twitter strategy shift and what it means to you and your business

The Twitter strategy shift and what it means to you and your business | SocialMedia_me | Scoop.it
Twitter strategy might be shifting and the implications for our personal and business experience could be profound.
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The Top 5 Brands on Instagram to Follow - Jeffbullas's Blog

The Top 5 Brands on Instagram to Follow - Jeffbullas's Blog | SocialMedia_me | Scoop.it
Mastering Instagram is easier said than done. Wittiness, timing and creativity all play a part. Who are the top 5 brands on Instagram worth following?
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Ikea Built Something New: An Instagram Website

Ikea Built Something New: An Instagram Website | SocialMedia_me | Scoop.it
Who says Instagram is just for photos? Ikea has expanded the app's horizons with what may be the first Instagram website.
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The Ultimate Content Marketing Tools List

The Ultimate Content Marketing Tools List | SocialMedia_me | Scoop.it
Using the right tools as part of your content marketing strategy can make all the difference in the world.
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Top Social Campaigns: le migliori campagne Twitter di luglio e agosto

Top Social Campaigns: le migliori campagne Twitter di luglio e agosto | SocialMedia_me | Scoop.it
Le docce gelate conquistano Twitter anche in Italia, raggiungendo numeri da capogiro:. E' #IceBucketChallenge la migliore campagna del bimestre estivo.
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Google Maps Gallery Lets Anyone Share Custom Maps

Google Maps Gallery Lets Anyone Share Custom Maps | SocialMedia_me | Scoop.it
Google is expanding Google Maps Gallery, its portal for custom maps, as a destination where anyone can find, create or share personalized routes. Before, this site was focused on custom... Keep reading →
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How to add Facebook Call to Action buttons to ads and posts - Video

How to add Facebook Call to Action buttons to ads and posts - Video | SocialMedia_me | Scoop.it
Learn how to add Facebook call to action buttons to Facebook Ads and organic posts with this step-by-step tutorial.

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6 Essential Social Media Lessons From Top Executives

6 Essential Social Media Lessons From Top Executives | SocialMedia_me | Scoop.it

**Learn six essential social media best practices from the execs who do them best.


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The Marketer's Guide to Facebook Graph Search

The Marketer's Guide to Facebook Graph Search | SocialMedia_me | Scoop.it
This post looks at how Facebook Graph Search is improving and, as a result, is becoming one of the most powerful tools around for the modern marketer.

Via massimo facchinetti, Marco Favero
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Rock Social Media Strategy in 30 Minutes a day

Rock Social Media Strategy in 30 Minutes a day | SocialMedia_me | Scoop.it
Rock Social Media Strategy in 30 Minutes a day the addition of social networks your company a presence winning social media strategy is working smarter
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Social Media Networks are a Powerful Tool for Healthcare Communications

Social Media Networks are a Powerful Tool for Healthcare Communications | SocialMedia_me | Scoop.it
As patients increasingly rely on Internet-connected devices like tablets and smartphones for news and information from diverse sources, medical practices and public health organizations are moving into the social media space, using social networking platforms to convey information and build their brands, and delivering those messages directly into the hands of audience members, wherever they are at that moment, according to Jeanette S. Campos, MA.“Social media tools allow improved outreach and education of patients, and better communication of priorities, values, and information to broader communities,” Campos said. “As social networking platforms proliferate and overlap, building a social media strategy to coherently and efficiently utilize those tools, will be the key to success.”Text messages can be a valuable one-on-one tool for patient scheduling and monitoring, such as appointment reminders, Campos noted. But unlike text messaging or e-mails, social media platforms like Facebook and Twitter allow direct communication with thousands or tens of thousands of followers at a time.Twitter and Facebook are among the largest and most familiar online social media platforms. With Twitter and Facebook, updates can be automatically and instantly broadcast to networks of followers, who in turn can share those updates with thousands of others, exponentially extending the reach of a message or piece of information.Google+, LinkedIn, YouTube, Pinterest, and Flickr also offer diverse text, photo, and video platforms that also command large memberships or followings. Thousands of public health and medical messaging campaigns employ videos posted on YouTube.com, for example.These platforms allow rapid, efficient communication of messages to numerous people, and “brand building” instead of one-on-one outreach and education. Increasingly, they are being used to link patients and caregivers to online tools, such as treatment decision aids like www.OptionGrid.org.The salience of a particular message for a given audience—how frequently it is shared, in other words—can also provide useful information about what messages, approaches and topics resonate with that audience, and what their priorities are, allowing more tailored and responsive communications plans.Rebroadcasting relevant posts by other practices, organizations and thought leaders oneself, in turn, can increase one's relevance within those networks. Leading platforms also allow direct one-on-one interaction with followers, allowing network members to ask questions or identify a need for clarification.Social media strategies can pull audiences to a site or push information out to audience networks, she said. A coherent and successful social media strategy begins by addressing several basic elements or questions, Campos said: “Who is your customer? What are your goals? Where is your audience? When will you connect? Why will they chose you? How will you engage?”The question is not whether or not to adopt a social media strategy, but how to do so well, Campos concluded
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How to Pinterest for Your Business | Paula McKinney

How to Pinterest for Your Business | Paula McKinney | SocialMedia_me | Scoop.it
If you’ve grabbed your spot on Pinterest (pin your interest) and you’re open to learning a new way to market, here are two good reasons why you should be using it for your business: 1. It’s easier than Facebook 2. It has reached 10+ million users faster than any other site in Internet history!.
Via Jeff Domansky, massimo facchinetti, malek, Official AndreasCY, Ivo Nový
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Jeff Domansky's curator insight, September 8, 2:23 AM

Paula McKinney posts practical Pinterest tips for your business .

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20 Magnificent Social Media Tips That Will Help You Dominate Your Niche

20 Magnificent Social Media Tips That Will Help You Dominate Your Niche | SocialMedia_me | Scoop.it
Social media sites like Twitter and Facebook are awash with small businesses trying to market their services. With so much noise it’s imperative you find ways to stand out from the crowd in order t...
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10 Types of Social Proof to Turbo Charge Your Blog, Business and Brand

10 Types of Social Proof to Turbo Charge Your Blog, Business and Brand | SocialMedia_me | Scoop.it
So how do you incorporate social proof into your blog, business and brand that engages people, makes them subscribe, follow you and share your content and brand?
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70 Rising Social Media Stars List With Mark Schaefer [Podcast]

70 Rising Social Media Stars List With Mark Schaefer [Podcast] | SocialMedia_me | Scoop.it
On Wednesday September 3rd 2014 we had Mark Schaefer on along with Brooke Ballard, Ryan Cox, and Daniel Hebert discussing Mark’s list that was posted this summer on 70 Rising Social Media Stars. “This is probably going to sound weird but probably my best moment is right now. The reason is I’ve never heard people talking …
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How to Optimize Your Content for the Top 5 Social Networks |

How to Optimize Your Content for the Top 5 Social Networks | | SocialMedia_me | Scoop.it
How do you optimize your content on different social networks? This article shows how to share content the right way for the top 5 social media networks.
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8 Great Twitter Tools That Will Get You Tweeting Like A Pro

8 Great Twitter Tools That Will Get You Tweeting Like A Pro | SocialMedia_me | Scoop.it
There is a new Tool or App registered on Twitter every second. With this massive amount of Twitter Apps it can often be quite overwhelming to know which Tools to use. Here are the tools I use daily to make me more efficient and get you Tweeting like a Pro:
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