SocialMedia_me
Follow
Find
21.7K views | +0 today
 
Rescooped by Alessandro Rea from Social Media and Healthcare
onto SocialMedia_me
Scoop.it!

Sharing medical stories: The blossoming of hospital social media

Sharing medical stories: The blossoming of hospital social media | SocialMedia_me | Scoop.it
When Atlanta-area couple Emory and Courtney Lott adopted their daughter Emmy, she was just 3 weeks old, but they were already anticipating frequent visits to the doctor’s office.Emmy was born with sickle cell disease. Now 4 years old, she suffers from debilitating symptoms such as limb pain, high fevers and spleen problems. She has been admitted to the hospital more than 50 times.Sickle cell deforms red blood cells and causes them to clog small blood vessels. This creates a process of inflammation and oxygen starvation, resulting in intense pain. The disease evolved as a mutation to protect people against malaria, and sub-Saharan Africa is one of the major areas where that took place. That is why the sickle cell trait, which occurs in various ethnic groups, is especially common among African-Americans.Last March, Emmy developed a severe case of acute chest syndrome, a potentially fatal lung-related complication that occurs in some sickle cell patients. Emmy’s treatment and recovery required an extended stay in the Pediatric Intensive Care Unit at Children’s Healthcare of Atlanta at Scottish Rite Hospital. It was during this particular admission that her mother decided to share Emmy’s story via social media.“She was very, very sick, so our doctor suggested that I make a Facebook page as a way to take my mind off of how sick my child was,” Courtney Lott said. “The page was a way to update people, have people praying, and let them know what was going on.”Lott created a Facebook page, “Pray for Emmy,” which has grown into a group with more than 3,800 followers. Lott posts on the page fairly often, as followers inquire about Emmy’s condition and express interest in how she is doing overall.“Emmy is like a little celebrity,” Lott said. “I’d say that 99.9 percent of the time, we have had an overwhelmingly positive response on social media.”Just a decade ago, social media groups like Emmy’s did not even exist. In fact, most social media platforms were just starting out and were rarely, if ever, exclusively used for health care communications.Now, hospitals all over the state and the nation are using social media.According to the Georgia Hospital Association, 77 member hospitals currently have Facebook pages and 41 have Twitter accounts.“In many hospitals throughout Georgia, social media has become an integral part of the way that these organizations communicate with patients, families and employees,” said Erin Stewart, the GHA’s director of communications and social media. Use of social media “has helped strengthen hospital-patient relationships and has allowed hospitals to be part of the conversation that members of their community were already having about them.”Tracy Dean, manager of social media content at Children’s Healthcare of Atlanta, has watched the rise of social media and the key role it plays in CHOA’s engagement with the patient community.“From the grocery store to baseball fields, the care we provide is a topic of conversations between moms and dads, grandparents and neighbors,” she said. “Today many of the conversations have moved online with social media. These open platforms amplify messages and allows for us to publicly engage with these individuals and groups of people.” Knowing the risksOf course, people’s social media posts can potentially reveal a lot of personal information, sometimes including sensitive medical data. And so, as more health care facilities turn to social media, questions have emerged about privacy. The Emergency Care Research Institute released new guidance on social media practices in early 2012.In a January 2012 press release, Paul Anderson of ECRI addressed the importance of establishing social media policies and procedures to counteract privacy concerns and other potential risks.
“I won’t tell you that you have to join Facebook or set up a Twitter account, but your patients and staff are using these tools,” Anderson said. “Yes, there are privacy and reputational risks, but social media can present tremendous opportunities for hospitals to communicate with their communities, patients and staff.”At CHOA, Dean said, her team first addressed HIPAA privacy concerns when it sought to align hospital-wide social media with employee policies on e-communications. This led to the establishment of CHOA’s social media policy.“According to our social media policy, by posting any content to our social media sites, the user grants Children’s the right to reproduce, distribute, publish or display content on our channels,” Dean said. “In addition, CHOA’s Marketing and Communications obtains digital consent forms for all patients we photograph and film — this safeguards us to have this content appear on our social channels.”When Courtney Lott posts photos and status updates to social media with the #CHOA hashtag, the hospital’s social media policy is in the forefront of her mind.“I always try to be very cautious about what I am posting and make sure it doesn’t go against any of their policies,” she said. “I am also friends with a lot of the nurses, so I check with them before posting. They are supportive of that.”The sharing that’s possible through social media has helped to form patient relationships and online communities for families like the Lotts. CHOA’s official social media have shared Lott’s Facebook posts about Emmy in an effort to support her and raise awareness of sickle cell disease. A special digital relationship has developed between the hospital and the families it serves.“We saw this as an opportunity to provide engaging content through our digital channels that would help people open up and connect about their experience,” Dean said.For Lott, social media engagement has led to friendships with fellow families of sickle cell patients at CHOA, and support from friends and complete strangers.“Using social media as a white mom with a black child, it can be very hard for me to connect with others,” she said. “So I’ve used social media to find a community and to have people who know what I am going through.”Today, Emmy continues to have occasional high fevers and blood transfusions. Her severe symptoms sometimes result in precautionary emergency room visits. When that happens, Lott spreads the word through social media.“We are at CHOA much as we are at home.” Lott said. “They are truly our second family and I am thankful for that. We just sing their praises.” Natalie Duggan, a GHN intern, is a senior at Emory University, majoring in journalism and anthropology, specializing in health writing. She has previously interned at the CDC, the CNN Medical Unit, and was a summer 2013 ORISE research fellow at the National Institute of Allergy & Infectious Diseases.Enjoy Georgia Health News? Sign up for free Email Alerts or follow us on Facebook or Twitter
Via Plus91
more...
No comment yet.
SocialMedia_me
Looking for inspiration.
Curated by Alessandro Rea
Your new post is loading...
Your new post is loading...
Scooped by Alessandro Rea
Scoop.it!

10 Tips to Grow Your Facebook Audience and Interaction

10 Tips to Grow Your Facebook Audience and Interaction | SocialMedia_me | Scoop.it

Roughly 80 percent of businesses are on Facebook, according to a recent survey.  Local or national based, Facebook can improve your company on multiple levels.  How do you amplify your reach and exposure?  Here’s a list of ten ways to help improve your Facebook page and the amount of interaction you will see on your page

Alessandro Rea's insight:

1.       Advertise in-store and online: put a Facebook badge on your website.  Hopefully people are visiting your website, and then in turn they’ll go and visit your Facebook page.  Advertise at your company, even if it’s a headquarters.  Be as visible as possible.

2.       Let your partners know.  This can be done by changing your email signature or business card.  Include a Facebook badge that includes a link to your page.  The word should spread about your Facebook page in no time (assuming you are following the next couple of tips below).

3.       Timeliness.  Make sure you are posting on Facebook at times when people are online, and will be able to view your post.  For this to happen you must know your audience – when are they online?

4.       Post multiple times.  Some people only log on during the morning, or at night etc.  Alternate your posts from morning to night.  Keep a schedule that tracks what posts were going out in the morning, and which were going out at night.

5.       Photos are awesome.  Photos require no work for the viewer, and are widely known as the best way to gain interaction among followers.

6.       Videos are a close second.  This requires more work on the end of the viewer.  Use an attractive description, and make sure there is a thumbnail…otherwise don’t use it!  Keep it simple and short; make the video speaks for itself.

7.       Utilize Facebook polls.  They aren’t widely known about, but when they are used you will be generally surprised about the results.  Make sure the vote is worthwhile, and not a question that has no “meat” to it.

8.       Make use of analytics.  Facebook Insights is made available to you directly on your page. See what kind of people you are reaching, who is looking at your posts, what kind of posts are doing better than other, and learn from the work you have already done.

9.       Share other companies’ content.  A share for a share can go a long way.  Just starting out, or have a couple followers?  Share someone’s photo, video etc.  Tag them in the post and give them credit – maybe they’ll follow you and share some of the cool content you are pumping out!

10.   Specials.  These reel people in!   Specials, discounts etc. are all great ways to get people to like your page.  Even better are pages that force people to like your page before redeeming the offer (there’s software for this).

Combined, these 10 tips will take your Facebook page from average to outstanding and you don’t have to be a social media whiz to utilize them!

more...
No comment yet.
Scooped by Alessandro Rea
Scoop.it!

10 Top Trends in Social Media

10 Top Trends in Social Media | SocialMedia_me | Scoop.it
Social media was initially seen as a fad 2-3 years ago but is now embedded in the fabric of the web and it is impacting how business markets, communicates and publishes. It is now a defining trend and business needs to take advantage of its momentum and leverage. What are 10 top trends in social media you need to be aware of?
more...
No comment yet.
Scooped by Alessandro Rea
Scoop.it!

The big reveal: Instagram's one-tap photo-sharing app Bolt launches

The big reveal: Instagram's one-tap photo-sharing app Bolt launches | SocialMedia_me | Scoop.it
Instagram officially launched Bolt outside the U.S. today after a false start last week.
more...
No comment yet.
Rescooped by Alessandro Rea from Training, eBook, Social Media & Web Design
Scoop.it!

Social media marketing per eventi e fiere

Intervento di Giorgio Soffiato al seminario AEFI di Rimini 2014

Via Stefano Principato, Marco Favero
more...
No comment yet.
Rescooped by Alessandro Rea from Better know and better use Social Media today (facebook, twitter...)
Scoop.it!

30 Top Social Media Monitoring Tools You Need to Try

30 Top Social Media Monitoring Tools You Need to Try | SocialMedia_me | Scoop.it

Social media monitoring tools are essential business elements that every business should do in running their day to day activities. These tools are of great significance as they help in identifying customer’s response, data analysis and coming up with business marketing strategies. Here are 30 top social media monitoring tools that you need to try as a social media manager, marketing manager or even as a project manager....


Via Jeff Domansky, Mau
more...
Jeff Domansky's curator insight, July 24, 9:44 PM

Very useful list of social media tools to choose from.

Michael J Rutherford's curator insight, July 25, 8:22 AM

Most social networks are connecting us with family, friends and business associates. As we move into a new paradigm using social networks for thought leadership and professional development we will use it more naturally for performance improvement - benefits will begin to change "how we learn & teach in education" and "practice in our communities" using business networks. 

Janet Vasil's curator insight, July 25, 11:24 AM

Great list to keep handy.  What Gets Measured Gets Managed!

Rescooped by Alessandro Rea from Social media and the Internet
Scoop.it!

How to Use LinkedIn Publisher to Get More Visibility

How to Use LinkedIn Publisher to Get More Visibility | SocialMedia_me | Scoop.it

Do you want more visibility on LinkedIn?Are you using the new LinkedIn publishing platform?Publishing content on LinkedIn Publisher can give your content and your reputation a boost.In this article I’ll share the best practices....


Via Jeff Domansky, imaginetsa
more...
M. Philip Oliver's curator insight, July 23, 8:46 AM

Thanks to Jeff Domansky;

LinkedIn not often optimized.

Denise Griffitts's curator insight, July 23, 12:20 PM

Virtual Assistants need to really master this in order to effectively manage part of their clients social media marketing efforts.

Moumita Gryffindorian Dasgupta's curator insight, July 23, 9:38 PM

What makes your day turned on in the LinkedIn platform? What kind of visibility will you like to have on this professional platforms? to know more on content marketing at LinkedIn check this out from Social Media Examiner. 

Rescooped by Alessandro Rea from Training, eBook, Social Media & Web Design
Scoop.it!

A Twitter Search Trick You Didn’t Know About

A Twitter Search Trick You Didn’t Know About | SocialMedia_me | Scoop.it

Un documentato Twitter operatore di ricerca ti aiuta a trovare le migliori tweets per qualsiasi termine di ricerca in base al retweet o la conta tra i preferiti.

 

... Il filtro superfici di impegno i migliori tweet e rimuove il rumore dai risultati di ricerca di Twitter, ma la parte più sorprendente è che Twitter non ha fatto questo tipo di filtro disponibili al di fuori Tweetdeck. Tu non hai nemmeno all'interno della applicazione ufficiale di Twitter.

 

Bene, ecco il trucco. Si può effettivamente filtrare i tweet per livello di impegno sul sito web Twitter o all'interno di qualsiasi applicazione Twitter usando una ricerca non documentata operatore che Twitter non vuole che noi conosciamo ....


Via Jeff Domansky, Marco Favero
more...
Jeff Domansky's curator insight, July 25, 7:54 AM

 Amit Agarwal shares one of those great tips to help you find useful data on Twitter. Recommended.

Elsie Whitelock's curator insight, July 27, 10:33 AM

Pretty slick.

Martina Patone's curator insight, July 29, 4:52 AM

twitter 

Rescooped by Alessandro Rea from Be Marketing 3.0
Scoop.it!

Infographie : 8 types de tweets qui génèrent de l’engagement

Infographie : 8 types de tweets qui génèrent de l’engagement | SocialMedia_me | Scoop.it

Quels types de tweets génèrent de l'engagement ? Selon The Media Octopus, ils sont au nombre de 8 : Un partage de contenu, un problème et sa solution,


Via Kevin Dangu
more...
No comment yet.
Scooped by Alessandro Rea
Scoop.it!

LinkedIn Has A New Profile Design – Watch Out Facebook and Twitter

LinkedIn Has A New Profile Design – Watch Out Facebook and Twitter | SocialMedia_me | Scoop.it
LinkedIn Adds New Elements To Its Profile Design We think it’s safe to say that most professionals are aware of just how important a vibrant online presence can be to a career. The use of social me…
more...
No comment yet.
Scooped by Alessandro Rea
Scoop.it!

Little Known Ways To Sell On Instagram

Little Known Ways To Sell On Instagram | SocialMedia_me | Scoop.it
Great blog post at Kim Garst - Social Media for Business Owners :

Instagram clearly isn’t set up for e-commerce transactions. Yet in spite of this, did you know there are many businesses and individua[..]
more...
No comment yet.
Scooped by Alessandro Rea
Scoop.it!

10 Changes to the Facebook Page Layout: What Marketers Need to Know

10 Changes to the Facebook Page Layout: What Marketers Need to Know | SocialMedia_me | Scoop.it
Have you noticed some big changes in your Facebook Page? The article shows 10 changes to your Facebook Page layout.
more...
No comment yet.
Scooped by Alessandro Rea
Scoop.it!

25 Ways to Make a Statement with Your Facebook Cover Photo

25 Ways to Make a Statement with Your Facebook Cover Photo | SocialMedia_me | Scoop.it
Your Facebook cover photo is the first thing people see when they come to your Facebook Page. So what are you doing to make a statement with that valuable real estate? To give you some inspiration, we rounded up 25 … Read more
more...
No comment yet.
Scooped by Alessandro Rea
Scoop.it!

7 Pinnable Pinterest Pins On How to Do Effective Pinterest Marketing

7 Pinnable Pinterest Pins On How to Do Effective Pinterest Marketing | SocialMedia_me | Scoop.it

With over 70 million users on Pinterest, this popular social platform has become a smart way to attract new customers. However, wherever the masses are other businesses are sure to follow.

The question you should be asking yourself is how can I stand out? Use the following actionable tips to create the most pin-worthy pins.

more...
No comment yet.
Scooped by Alessandro Rea
Scoop.it!

Top Tips for Instagram Travel Photography [Infographic]

Top Tips for Instagram Travel Photography [Infographic] | SocialMedia_me | Scoop.it
We’re in the peak of summertime and many of us will soon be off on our holidays to a sun-soaked land to leave behind the strain and pressure of work. Maybe you’ll be hitting a busting cosmopolita…
more...
Mr Tozzo's curator insight, August 5, 3:32 AM

Top Tips for Instagram Travel Photography [Infographic]

Scooped by Alessandro Rea
Scoop.it!

How to Use Twitter Analytics to Find Important Data

How to Use Twitter Analytics to Find Important Data | SocialMedia_me | Scoop.it
Are you looking for new ways to measure success on Twitter? Get access to Twitter Analytics and find the data you need to track your campaign success.
more...
No comment yet.
Scooped by Alessandro Rea
Scoop.it!

New LinkedIn Profile on Mobile

Your LinkedIn Profile is your professional identity of record. It’s also the heart of LinkedIn. Your new profile helps you tell your story to other professiona…
more...
No comment yet.
Rescooped by Alessandro Rea from Better know and better use Social Media today (facebook, twitter...)
Scoop.it!

What Happens In A Facebook Minute | infographic

What Happens In A Facebook Minute | infographic | SocialMedia_me | Scoop.it

Learn some crazy stats about what happens every minute on Facebook...


Via Lauren Moss, Serge Alhadeff, Mau
more...
Susan Kay Daniels's curator insight, July 18, 4:03 PM

A Facebook Minute! Is that anything like a New York Minute? Ha-ha! Great infographic. Creative and informative :)

Warmly,

Susan

Jim Doyle's curator insight, August 17, 3:36 AM

What Happens In A Facebook Minute | infographic

Benjamin Labarthe-Piol's curator insight, August 19, 1:39 AM

You talk about interactions...

Rescooped by Alessandro Rea from Better know and better use Social Media today (facebook, twitter...)
Scoop.it!

What’s the Difference Between Pinterest and Instagram? And 9 More Instagram FAQs

What’s the Difference Between Pinterest and Instagram? And 9 More Instagram FAQs | SocialMedia_me | Scoop.it

In just a few short years, Instagram has grown from an app with a loyal following, to one of the fastest growing social networks in the world.


Today, Instagram has more than 200 million active users. And those users have shared more than 20 billion photos!


There are several benefits of using Instagram for your business, but my favorite reason is simply that it’s easy and fun to use.


For those of you new to Instagram or hesitant to start, I’ve outlined answers to 10 of the Instagram questions I’m most often asked from small business owners.


Via Brian Yanish - MarketingHits.com, massimo facchinetti, Mau
more...
No comment yet.
Rescooped by Alessandro Rea from Training, eBook, Social Media & Web Design
Scoop.it!

5 Reasons LinkedIn Has Lost Its Luster

5 Reasons LinkedIn Has Lost Its Luster | SocialMedia_me | Scoop.it

Twitter may be my favorite social network, but LinkedIn was always the network I valued the most. LinkedIn is where I connected with colleagues, clients and business partners. I knew when they moved, when they were promoted and sometimes even what they were working on.In comparison to the constant ping of tag (or even poke!) notifications on Facebook and the firehose of updates on Twitter, LinkedIn was a quiet and peaceful place.

 

And that was good! You were able to see career changes that would otherwise be lost amid the memes, links and quotes.Unfortunately, that is all changing. Here are five reasons why …


Via Jeff Domansky, Marco Favero
more...
Jeff Domansky's curator insight, July 25, 8:23 AM

Eric Wittlake offers a thoughtful reflection on LinkedIn's failings.

M. Philip Oliver's curator insight, July 26, 11:45 AM

Thanks Jeff

Rescooped by Alessandro Rea from Enterprise Social Media
Scoop.it!

How to optimize feedburner feeds

How to optimize feedburner feeds | SocialMedia_me | Scoop.it
Google feedburner service is a very popular service among bloggers,podcasters and publishers from various domain. It provides latest feeds to subscribers from

Via Mike Ellsworth
more...
Mike Ellsworth's curator insight, July 25, 5:17 PM

Everything you need to know about Google Feedburner . . .

Scooped by Alessandro Rea
Scoop.it!

13 Tips Every Newbie Social Media User Should Follow

13 Tips Every Newbie Social Media User Should Follow | SocialMedia_me | Scoop.it
Is your business new to social media marketing? Are you concerned about doing it wrong or making yourself look silly? If so, take a look at this infographic from The Huffington Post which gives you...
more...
No comment yet.
Scooped by Alessandro Rea
Scoop.it!

38 Social Media Etiquette Rules You Must Follow

38 Social Media Etiquette Rules You Must Follow | SocialMedia_me | Scoop.it
Social media networks like Twitter and Facebook are fast becoming the “go to” place for small businesses looking to build their online presence. They offer a quick and easy way to build engagement ...
more...
No comment yet.
Scooped by Alessandro Rea
Scoop.it!

5 Strategies Behind Awesome Social Media Customer Service

5 Strategies Behind Awesome Social Media Customer Service | SocialMedia_me | Scoop.it
More and more, consumers are turning to social media platforms for customer service. Now, it's brands' turn to seize this opportunity.
more...
No comment yet.
Scooped by Alessandro Rea
Scoop.it!

Google Play Store Redesign Begins Rolling Out on Android

Google Play Store Redesign Begins Rolling Out on Android | SocialMedia_me | Scoop.it
The company has redesigned its app store using the principles of its new Material Design philosophy.
more...
No comment yet.
Scooped by Alessandro Rea
Scoop.it!

5 Clever Social Media Marketing Campaigns That Went Viral

5 Clever Social Media Marketing Campaigns That Went Viral | SocialMedia_me | Scoop.it
Social media has provided marketers with some powerful new tools. They are global, potentially viral and free. Businesses will often have entire teams dedicated to communicating with followers, and w…
more...
No comment yet.
Scooped by Alessandro Rea
Scoop.it!

Here's What Happens When Your Joke Goes Massively Viral On Twitter

Here's What Happens When Your Joke Goes Massively Viral On Twitter | SocialMedia_me | Scoop.it
As Chris Scott watched his joke go viral on Twitter, he was given an eye-opening look at how people get away with plagiarism on the web.
more...
No comment yet.