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How Chiropractors Can Use Social Media to Grow Their Practice

How Chiropractors Can Use Social Media to Grow Their Practice | SocialMedia_me | Scoop.it
If you are a chiropractor, the internet can be a very valuable tool that you can use to spread the word about your practice. These days, more people than ever are using the internet to search for health and wellness information and find out about health practitioners in their area. Many of these people might become your potential patients – if you know how to catch their attention with social media.However, if you are not using social media to its full potential, you could be missing out. Try something now – when you search “chiropractors in (your town)” does your name come up on the first page of results? If not, you could be missing out on a lot of potential patients through the internet, online marketing and social media.Using social media has a number of benefits for your business. First of all, it is much less expensive yet more effective than other previously used methods of chiropractic advertising. Also, it is faster and more direct than putting out an ad in the newspaper or on the radio. Social media also helps you to target your efforts to your ideal client, so that you can make your marketing campaign more effective.First of all, you will need to start with a good quality chiropractic website. It should showcase your practice and present all of the information that your patients need to know (location, rates, contact info) in an attractive and easy to understand way. So if you already have a chiropractor website for your practice, here are some important tips about social media and online marketing that you need to know.Social Media Helps Encourage Word of MouthBy using social media, people are able to tell their friends and family about important things that matter to them, as well as the businesses that they like. In fact, many studies show that health information is one of the most commonly shared topics on many social media sites.Whenever you go above and beyond to make a patient’s experience better – they might share that story on their social media networks, which creates a positive image of your practice.In order to take advantage of this, make sure that your social media profiles are filled out and active – as well as making sure that they have links back to your website.Offer Helpful InformationSocial media is not just about promoting you; it is about offering your followers and friends valuable, interesting or entertaining content. Try to think about what you could offer that your followers would engage with, comment on and potentially share.For example, you could post YouTube videos on your Facebook account about various therapeutic back exercises and spinal adjustments, which patients might find helpful. Also, you can provide attractive infographics or informative blog articles as well.Advertise PromotionsYou can also use your social media accounts to spread the word about promotions, cancellations, last minute schedule openings and much more. Your Facebook Page or Twitter feed is a great way for your patients to stay up to date on special events and promotions so that they can take advantage of them.Social Media is a ConversationRemember, social media is not about talking “at” people, it’s about talking “with” them. Engagement is key to a successful campaign. You want to communicate with your patients, so encourage them to ask questions and leave their comments. Take the time to respond to them with thoughtful and helpful answers. Also, retweet your follower’s Tweets and share their posts. When a patient sends you a message or mentions you online, make sure that you acknowledge them. You can also take place in Twitter chats and other events that are relevant to the chiropractic industry.With these tips, you should be able to start your own social media campaign for your chiropractic website. Of course, social media isn’t something that you can set up once and then forget about – it’s an ongoing process and you get out of it what you put into it. When you put in the effort and the right techniques, using social media can be a powerful way to get more traffic to your chiropractor website and spread the word about your practice.Christine Ramirez is a chiropractor who has been working in the business for 10 years. She is interested in health, fitness and technology
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10 Surprising Social Media Stats To Make You Rethink Your Strategy

10 Surprising Social Media Stats To Make You Rethink Your Strategy | SocialMedia_me | Scoop.it
If you're managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are ten that might make you rethink the way you're approaching social media.
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Marco Fuentes's curator insight, June 7, 5:20 PM

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How the New Google Photos Makes Your Picture Library Awesome

How the New Google Photos Makes Your Picture Library Awesome | SocialMedia_me | Scoop.it
Google announced Google Photos last week, a new photo hosting service that combines everything great about Google+ Photos with unlimited free storage for high quality photos and HD videos. Whether you’re trying it for the first time or logging in to see what’s different, here’s what’s new, and how to make the most of it.
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Marco Fuentes's curator insight, June 7, 5:21 PM

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Improve Your Social Footprint

Improve Your Social Footprint | SocialMedia_me | Scoop.it

Human beings are innately curious. They also do not like to waste their time or money. As a result, 80 percent of consumers conduct online research before they decide to patronize a business. Online resources give consumers fast and easy ways to vet businesses. If consumers mention your business in a digital discussion, the result will often show up in a search engine query result. It is not a matter of if it happens but when it will happen. As a business leader, you want to know what people think about your brand. In the digital age, flying blindly can have disastrous results. So how do you improve your social footprint in an ever competitive landscape?

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Thomas Hawk Digital Connection » Blog Archive » Thoughts on Google Photos

Thomas Hawk Digital Connection » Blog Archive » Thoughts on Google Photos | SocialMedia_me | Scoop.it

Google launched Google Photos today.

For months now people have been talking about how Google was going to decouple photos from Google+ and create a standalone photo product and today at I/O they finally unveiled their latest effort to the world.

Last August when rumors about this new service started circulating I wrote a blog post titled 10 things Google should consider in launching a standalone photo sharing service. Here I outlined ways that Google could come up with a very competitive product in the photo sharing space. Google could have given the world something really amazing today and instead we just got something lackluster.

- See more at: http://thomashawk.com/2015/05/thoughts-on-google-photos.html#sthash.LNkYNPzO.dpuf

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The Ultimate Guide to Twitter Etiquette [Infographic]

The Ultimate Guide to Twitter Etiquette [Infographic] | SocialMedia_me | Scoop.it
Refer to this Twitter manners guide the next time you're unsure about a post.
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How Often Should You Post on Social Media? | SEJ

How Often Should You Post on Social Media? | SEJ | SocialMedia_me | Scoop.it
How many times per day should we post? Luckily, we’re able to check in a bunch of research on social media frequency to get a "best practice" baseline.
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The Two Sides Of Social Media Strategy Are Very Different Things

The Two Sides Of Social Media Strategy Are Very Different Things | SocialMedia_me | Scoop.it
We often see a lot written and taught about social media strategy and the importance it plays in the success of integrated, digital marketing today. Unfortunately, there are substantial differences...
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Reid Hoffman’s Two Rules for Strategy Decisions

Reid Hoffman’s Two Rules for Strategy Decisions | SocialMedia_me | Scoop.it
What I learned as his chief of staff.
Alessandro Rea's insight:

Reid Hoffman — the co-founder and chairman of LinkedIn and partner at the venture capital firm Greylock — is a preeminent Silicon Valley strategist. I recently ended my tour of duty as Reid’s chief of staff and wrote a long essay about that experience — 10,000 Hours with Reid Hoffman: Lessons Learned on Business and Life.” These are the two major strategic decision-making lessons that I learned from working so closely with him.

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10 Social Media Strategy Ideas that Generate Real Results

10 Social Media Strategy Ideas that Generate Real Results | SocialMedia_me | Scoop.it
The competition for attention is fierce. Learn how to stand out! 10 social media strategy ideas to help your business generate real results.
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Marco Fuentes's curator insight, February 25, 8:33 PM

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Marco Favero's curator insight, February 26, 6:50 AM

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6 creative ways to use Twitter lists for your business

6 creative ways to use Twitter lists for your business | SocialMedia_me | Scoop.it
As a business, Twitter is probably one of your most important tools to keep an eye on blogs, trends, news, or influencers in your niche. Unfortunately, as great as the platform may be, following hundreds or thousands of people and brands comes with a price: a rapidly changing timeline.
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50 Expert Tips for Getting Started on Social Media

“If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?” That’s the question we’ve been askin…
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Easy Killer Strategies to Dominate Facebook, Twitter & YouTube

Easy Killer Strategies to Dominate Facebook, Twitter & YouTube | SocialMedia_me | Scoop.it

An assured method to gather strength for your marketing campaign is through the use of major social media channels like FacebookTwitter and YouTube. In view of the sharp competition for grabbing attention, it can be tough for newcomers to become prominent on these sites. But if you’re willing to put some extra time and effort, social media can have a tremendous positive impact on your business.

First and foremost, you must learn to improve your social reach. You must think of ways to use cover and profile pictures in imaginative ways, insert most appropriate keywords throughout your titles and tags and engage with both those you follow and those who follow you.

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6 Tips for Marketing your Business with the Social Media Mobile App Instagram

6 Tips for Marketing your Business with the Social Media Mobile App Instagram | SocialMedia_me | Scoop.it
Take three addictive elements of photography, mobile and social and mix them together in one "App". Then make it so easy to use that a frog with fingers could use it, set it free and watch the creativity explode. That is Instagram. So how can you use it to market your business and brand?
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Google Photos Reminder: Smile, It’s Free — You’re The Product!

Google Photos Reminder: Smile, It’s Free — You’re The Product! | SocialMedia_me | Scoop.it
There's no doubt Google Photos is a massive landgrab for personal data -- at a time when visual imagery is the biggest social currency of the web.
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Google’s New Photos App Is Like Gmail For Pictures

Google’s New Photos App Is Like Gmail For Pictures | SocialMedia_me | Scoop.it
Google released a new application Thursday at its annual developer conference that aims to drastically improve photo storage and organization.
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Here's why Google+ and Google Photos are now separate services

Here's why Google+ and Google Photos are now separate services | SocialMedia_me | Scoop.it
During today’s keynote at I/O, Google had a lot to say about how their new Photos service works. At a separate event after the keynote, Google made it clear Photos…
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The web designer’s guide to social media

The web designer’s guide to social media | SocialMedia_me | Scoop.it
With an overwhelming number of new and unique social networks entering the market, it is becoming increasingly difficult to stay focused, or even gain a signifi
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Marco Favero's curator insight, May 29, 3:36 AM

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10 Writing Tips for Great Social Media Posts - socialmouths

10 Writing Tips for Great Social Media Posts - socialmouths | SocialMedia_me | Scoop.it
Writing effective social media posts is a science, here are a few tips to improve your performance
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22 Instagram Stats That Might Make Your Brain POP Out!

22 Instagram Stats That Might Make Your Brain POP Out! | SocialMedia_me | Scoop.it
Are you fully aware of the growth that's happening at Instagram right now? You should be! Here are 22 crazy Instagram stats that might just blow your mind.
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Artist Creatively Imagines Superheroes In Their Old Age

Artist Creatively Imagines Superheroes In Their Old Age | SocialMedia_me | Scoop.it
To comment on the topic of aging, French artist Gilles Barbier has depicted pop culture icons in their old age.

The Galerie...
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4 tips for building a social media outreach strategy

4 tips for building a social media outreach strategy | SocialMedia_me | Scoop.it
One primary goal in lead generation marketing and demand generation is finding a way to extend the reach of your content through social media.
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How to Test and Refine Your Google+ Strategy

How to Test and Refine Your Google+ Strategy | SocialMedia_me | Scoop.it
The depth of Google+, with so many features and options for relationship building and content marketing, can make finding a tool to help test and refine your strategy quite difficult. Steady Demand Pro, when used daily, can pinpoint performance and opportunity.
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The Good and the Bad of Social Media Marketing [Infographic]

The Good and the Bad of Social Media Marketing [Infographic] | SocialMedia_me | Scoop.it
Social Media - Still not convinced whether social media marketing is worth your company's time, energy, and effort? Here's a look at its pros and cons.
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Marco Favero's curator insight, January 27, 4:18 PM

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10 Advanced Twitter Growth Hacks to Increase Your Follower Numbers

10 Advanced Twitter Growth Hacks to Increase Your Follower Numbers | SocialMedia_me | Scoop.it

Growing a larger and active Twitter following is the goal of many online marketers, bloggers, social media experts, and people with the time to say something in 140 characters or less often.

Here are 10 Twitter growth hacks that you may not be using already, and advice on how you can put them in play.


Read more at http://www.business2community.com/twitter/10-advanced-twitter-growth-hacks-increase-follower-numbers-0990498#e8ScgS56gT9iiJlh.99 

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14 Ways to Make Your Twitter Updates More Creative

14 Ways to Make Your Twitter Updates More Creative | SocialMedia_me | Scoop.it
Are you looking for creative ways to improve your Twitter updates?Do you want to spark better conversations with your followers?Coming up with interesting content ideas for tweets can be challenging for social media marketers.In this article I share 14 ways you can achieve more engagemen
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