Brands who ignore social media do so at their own peril. Although the business world seems to have accepted social media as a viable marketing channel, many organizations completely lack or struggle with
social media strategy. Winning social media marketing is not solely brand-focused; it is about captivating your social audience, engaging your social prospects and delivering real value—in the form of your own original content as well as the high-quality content of others, which you have curated from trusted, industry-leading sources. The social media landscape is a vast, loud and often chaotic place; breaking through the noise and reaching your captive audience requires a sound social media strategy.