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What to expect from Google in 2014

What to expect from Google in 2014 | SocialMedia_me | Scoop.it
“Google performed well in 2013 (read our ‘Year in Review‘), launching a plethora of new and improved products, ramping up its profits each quarter and maintaining its dominance in the mobile OS race.”
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10 Tips to Grow Your Facebook Audience and Interaction

10 Tips to Grow Your Facebook Audience and Interaction | SocialMedia_me | Scoop.it

Roughly 80 percent of businesses are on Facebook, according to a recent survey.  Local or national based, Facebook can improve your company on multiple levels.  How do you amplify your reach and exposure?  Here’s a list of ten ways to help improve your Facebook page and the amount of interaction you will see on your page

Alessandro Rea's insight:

1.       Advertise in-store and online: put a Facebook badge on your website.  Hopefully people are visiting your website, and then in turn they’ll go and visit your Facebook page.  Advertise at your company, even if it’s a headquarters.  Be as visible as possible.

2.       Let your partners know.  This can be done by changing your email signature or business card.  Include a Facebook badge that includes a link to your page.  The word should spread about your Facebook page in no time (assuming you are following the next couple of tips below).

3.       Timeliness.  Make sure you are posting on Facebook at times when people are online, and will be able to view your post.  For this to happen you must know your audience – when are they online?

4.       Post multiple times.  Some people only log on during the morning, or at night etc.  Alternate your posts from morning to night.  Keep a schedule that tracks what posts were going out in the morning, and which were going out at night.

5.       Photos are awesome.  Photos require no work for the viewer, and are widely known as the best way to gain interaction among followers.

6.       Videos are a close second.  This requires more work on the end of the viewer.  Use an attractive description, and make sure there is a thumbnail…otherwise don’t use it!  Keep it simple and short; make the video speaks for itself.

7.       Utilize Facebook polls.  They aren’t widely known about, but when they are used you will be generally surprised about the results.  Make sure the vote is worthwhile, and not a question that has no “meat” to it.

8.       Make use of analytics.  Facebook Insights is made available to you directly on your page. See what kind of people you are reaching, who is looking at your posts, what kind of posts are doing better than other, and learn from the work you have already done.

9.       Share other companies’ content.  A share for a share can go a long way.  Just starting out, or have a couple followers?  Share someone’s photo, video etc.  Tag them in the post and give them credit – maybe they’ll follow you and share some of the cool content you are pumping out!

10.   Specials.  These reel people in!   Specials, discounts etc. are all great ways to get people to like your page.  Even better are pages that force people to like your page before redeeming the offer (there’s software for this).

Combined, these 10 tips will take your Facebook page from average to outstanding and you don’t have to be a social media whiz to utilize them!

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How to Win Friends and Influence People (While Sharing Social Content) - Copyblogger

How to Win Friends and Influence People (While Sharing Social Content) - Copyblogger | SocialMedia_me | Scoop.it
It's hard to tell what Dale Carnegie would make of the Internet or social media, but you can bet the insight he had in dealing with people and selling himself would still be valid.
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Mark Zuckerberg On Facebook Creative Labs: ‘Unbundling The Big Blue App’

Mark Zuckerberg On Facebook Creative Labs: ‘Unbundling The Big Blue App’ | SocialMedia_me | Scoop.it
Facebook Co-Founder and CEO Mark Zuckerberg spoke with Farhad Manjoo of The New York Times’ Bits blog about the Facebook Creative Labs initiative to create new mobile applications, the differences between Facebook Messenger and WhatsApp, and turning 30, among other things.
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The Skills of a Social Business Leader

The Skills of a Social Business Leader | SocialMedia_me | Scoop.it
Social business leaders know that to become a team, it takes more than just working together. A team is formed through trust, respect, and mutual concern. Social leaders...
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Gmail Makes Sending Mobile Photos Much Easier

Gmail Makes Sending Mobile Photos Much Easier | SocialMedia_me | Scoop.it
Google users who back up their smartphone and tablet photos on Google+ will now be able to add them to Gmail messages much faster.
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Social Media News Ticker: Twitter Launches New Profile Design and Buys Android App Cover

Social Media News Ticker: Twitter Launches New Profile Design and Buys Android App Cover | SocialMedia_me | Scoop.it
Reddit puts trending Subreddits at the top of the front page, Facebook forces users to download Messenger app, Twitter tests web notifications, launches...
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Social Media Marketing Trends for 2014 from @mike_stelzner #SMMW14

Social Media Marketing Trends for 2014 from @mike_stelzner #SMMW14 | SocialMedia_me | Scoop.it
Learn about the trends impacting social media in 2014 that businesses and marketers need to know to get the most from social media marketing.
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25 Social Media ROI Tips From the Pros

25 Social Media ROI Tips From the Pros | SocialMedia_me | Scoop.it
Take your pick of these pro tips to help you establish, track and capitalize on your social media ROI.
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Rescooped by Alessandro Rea from Les réseaux sociaux (Facebook, Twitter...) apprendre à mieux les connaître et à mieux les utiliser
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[Infographie] Quel est le meilleur moment de la journée pour poster sur les réseaux sociaux ?

[Infographie] Quel est le meilleur moment de la journée pour poster sur les réseaux sociaux ? | SocialMedia_me | Scoop.it

“Il y a, selon le type de réseaux sociaux utilisés, un intervalle horaire idéal (comprenez pour avoir le maximum de lectures et de partages) dans une journée pour poster vos news, découvertes et billets de blog. L’infograpghie suivante a été relevée par Entrepreneur. Elle peut servir de support en considérant que le gros de l’activité […]”


Via Julien Coualan, Sophie Aristangele, Mau
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People's Guide to Small Business Social Media Mastery

People's Guide to Small Business Social Media Mastery | SocialMedia_me | Scoop.it

A good start is to choose platforms where your customers spend their time. When I first started getting serious with social media, I had already experimented with multiple platforms to see what was a good fit for my business and, more importantly, for my personality, mostly because I know that I’m more consistent with activities that I enjoy.


While there are lots of ways to approach social media marketing, here are 10 tips to get you started:Ever wish that you could use social media to build your business? This guide will help you master social with a human touch and turn that touch into sales


Via Jeff Domansky, Marco Favero
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Paula Wyman Howell's curator insight, April 8, 9:38 AM

Good to know.

 

M. Philip Oliver's curator insight, April 8, 4:38 PM

Thanks to Jeff and Malek for this focus

Beri Creative's curator insight, April 10, 8:45 AM

We always get asked this question - so here you go! :)

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Your Facebook Posts Will Probably Go Viral if You Follow These 5 Steps

Your Facebook Posts Will Probably Go Viral if You Follow These 5 Steps | SocialMedia_me | Scoop.it
Want your Facebook posts to go viral? Of course you do. Who wouldn't want more Facebook reach?! Here are 5 easy steps to get your posts to go viral.
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The 10 Rules That Every Business Needs To Know Before Posting On Facebook

The 10 Rules That Every Business Needs To Know Before Posting On Facebook | SocialMedia_me | Scoop.it
1. Keep things positive Being positive promotes engagement and encourages sharing. Equally as important, being negative may cost you fans. People are quick to unlike a business if posts are negative …
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Google+ VS Facebook e Twitter: risultati inaspettati sui tassi engagment

Google+ VS Facebook e Twitter: risultati inaspettati sui tassi engagment | SocialMedia_me | Scoop.it
Tre canali a confronto per livelli di engagement e d'uso dei canali. Emerge che...
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Mr Tozzo's curator insight, April 2, 10:46 AM
Google+ VS Facebook e Twitter: risultati inaspettati sui tassi engagment
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Twitter: Scheduling Or Automating Your Tweets | Is it good or bad?

Twitter: Scheduling Or Automating Your Tweets | Is it good or bad? | SocialMedia_me | Scoop.it
Why automate and schedule your tweets? Surely they are immediate expressions of thought and insights? Yes, but tweets are also promotions of content, marketing and opinion ...
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Twitter’s Redesign: What Brands Need To Know

Twitter’s Redesign: What Brands Need To Know | SocialMedia_me | Scoop.it
You may or may not have heard, but Twitter has undergone a complete makeover. Many people, die-hard fans and new users alike, are noting that the redesign looks suspiciously like Twitter’s more vis…
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How to Spot True Social Media Talent Amongst the 'Experts'

How to Spot True Social Media Talent Amongst the 'Experts' | SocialMedia_me | Scoop.it

These days, it appears almost anyone can declare him or herself an expert at social media content. But falling for the self-promoting hype can be costly to your campaign — and your business". 


Via janlgordon, John van den Brink
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Darius Douglass's curator insight, April 16, 5:51 PM

Talent usually separates itself from the crowd.  Social Media is no different.  When you have become informative and dependable, people will begin to rely on your judgement.

janlgordon's comment, April 17, 11:58 AM
Darius Douglass, you are so right - all you have to do is look at someone's digital footprint, it's all there for you to see beyond the facade - if someone is truly demonstrating not talking about social media, that's all you have to know
Michelle Gilstrap's comment, April 17, 1:59 PM
Jan, I agree with you I do try to comment on my social media sights with my followers when I have the time. That is the key, reading the content and finding the time to communicate. It is a hard balance.
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The Coolest Things You Can Automatically Add to Google Calendar

The Coolest Things You Can Automatically Add to Google Calendar | SocialMedia_me | Scoop.it
Google Calendar is a wonderful tool. While many people may know that you can import pre-made calendars with lists of various holidays in them, there's a ton more cool stuff you can do with the service that's either baked right in, or possible with simple scripts and IFTTT recipes.
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Why Social Is the New SEO

Why Social Is the New SEO | SocialMedia_me | Scoop.it
In January of this year, Matt Cutts released a video explaining that social signals do not impact search engine result rankings. For a long time, every SEO
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7 Instagram Influencers' Photo Ideas Brands Can Use Too

7 Instagram Influencers' Photo Ideas Brands Can Use Too | SocialMedia_me | Scoop.it
Have you ever looked at a profile on Instagram and found yourself double-tapping every photo you saw? Brands can inspire others just the same, here's how.
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How To Use Pinterest’s Group Boards To Get More Exposure For Your Business

How To Use Pinterest’s Group Boards To Get More Exposure For Your Business | SocialMedia_me | Scoop.it
In case you hadn’t noticed, Pinterest has been in the news a lot recently. Earlier this month, Pinterest quietly raised a cool $200 million at an astonishing $2.5 billion valuation. Pinterest is quickly evolving from being last year’s hot new upstart to a legitimate social network that should be part of your marketing mix. But how can you maximize your Pinterest activities without spending a ton of time on it?
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Twitter Cover Photo Photoshop Template - April 2014 (PSD) - Rick Ramos Consulting

Twitter Cover Photo Photoshop Template - April 2014 (PSD) - Rick Ramos Consulting | SocialMedia_me | Scoop.it
Download a Photoshop template for the latest Twitter Cover Photo that was updated on April 2014
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How To Find Your Google Plus ID Number (Updated For 2014)

How To Find Your Google Plus ID Number (Updated For 2014) | SocialMedia_me | Scoop.it
Learn how to find your Google Plus ID number using this very simple guide!

Via Zbynek Kysela ✔
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7 Ways to Optimize Your Facebook Page for Searc

7 Ways to Optimize Your Facebook Page for Searc | SocialMedia_me | Scoop.it
There are over 1.2 billion Facebook users, more than half use Facebook every day (757 million daily active users on average in December 2013). One common way people use Facebook is for social search engine. Facebook users can do a variety of complex searches that combine their personal friend network with a topic, brand, cause, etc.

Via Kamal Bennani
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How To Use Color In Your Social Media Strategy [INFOGRAPHIC] - AllTwitter

How To Use Color In Your Social Media Strategy [INFOGRAPHIC] - AllTwitter | SocialMedia_me | Scoop.it
How To Use Color In Your Social Media Strategy [INFOGRAPHIC] (How To Use Color In Your Social Media Strategy [INFOGRAPHIC] http://t.co/0TFFDyQS87 #socialmedia vis @Mediabistro)...

Via Rami Kantari
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Mr Tozzo's curator insight, April 7, 7:05 AM
How To Use Color In Your Social Media Strategy [INFOGRAPHIC] - AllTwitter
Luis Cano's curator insight, April 7, 3:15 PM

Better with color...

Ingrid Meucci's curator insight, April 8, 3:14 AM

Comment utiliser les couleurs dans votre stratégie de média sociaux ? 

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What Happens On The Internet Every Second

What Happens On The Internet Every Second | SocialMedia_me | Scoop.it
Florida-based data company Fractl has created a webpage that tracks and measures what goes on in cyberspace every second.

Called 'The...
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Google+ Pages Show Total Profile, Post and Photo Views

Google+ Pages Show Total Profile, Post and Photo Views | SocialMedia_me | Scoop.it
In an effort to shrug off its "ghost town" reputation, Google today updated Google+ with total content views for profiles and pages. On any page, you'll no
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