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10 Tips to Grow Your Facebook Audience and Interaction

10 Tips to Grow Your Facebook Audience and Interaction | SocialMedia_me | Scoop.it

Roughly 80 percent of businesses are on Facebook, according to a recent survey.  Local or national based, Facebook can improve your company on multiple levels.  How do you amplify your reach and exposure?  Here’s a list of ten ways to help improve your Facebook page and the amount of interaction you will see on your page

Alessandro Rea's insight:

1.       Advertise in-store and online: put a Facebook badge on your website.  Hopefully people are visiting your website, and then in turn they’ll go and visit your Facebook page.  Advertise at your company, even if it’s a headquarters.  Be as visible as possible.

2.       Let your partners know.  This can be done by changing your email signature or business card.  Include a Facebook badge that includes a link to your page.  The word should spread about your Facebook page in no time (assuming you are following the next couple of tips below).

3.       Timeliness.  Make sure you are posting on Facebook at times when people are online, and will be able to view your post.  For this to happen you must know your audience – when are they online?

4.       Post multiple times.  Some people only log on during the morning, or at night etc.  Alternate your posts from morning to night.  Keep a schedule that tracks what posts were going out in the morning, and which were going out at night.

5.       Photos are awesome.  Photos require no work for the viewer, and are widely known as the best way to gain interaction among followers.

6.       Videos are a close second.  This requires more work on the end of the viewer.  Use an attractive description, and make sure there is a thumbnail…otherwise don’t use it!  Keep it simple and short; make the video speaks for itself.

7.       Utilize Facebook polls.  They aren’t widely known about, but when they are used you will be generally surprised about the results.  Make sure the vote is worthwhile, and not a question that has no “meat” to it.

8.       Make use of analytics.  Facebook Insights is made available to you directly on your page. See what kind of people you are reaching, who is looking at your posts, what kind of posts are doing better than other, and learn from the work you have already done.

9.       Share other companies’ content.  A share for a share can go a long way.  Just starting out, or have a couple followers?  Share someone’s photo, video etc.  Tag them in the post and give them credit – maybe they’ll follow you and share some of the cool content you are pumping out!

10.   Specials.  These reel people in!   Specials, discounts etc. are all great ways to get people to like your page.  Even better are pages that force people to like your page before redeeming the offer (there’s software for this).

Combined, these 10 tips will take your Facebook page from average to outstanding and you don’t have to be a social media whiz to utilize them!

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10 Tips to Grow Your Facebook Audience and Interaction

10 Tips to Grow Your Facebook Audience and Interaction | SocialMedia_me | Scoop.it

Roughly 80 percent of businesses are on Facebook, according to a recent survey.  Local or national based, Facebook can improve your company on multiple levels.  How do you amplify your reach and exposure?  Here’s a list of ten ways to help improve your Facebook page and the amount of interaction you will see on your page

Alessandro Rea's insight:

1.       Advertise in-store and online: put a Facebook badge on your website.  Hopefully people are visiting your website, and then in turn they’ll go and visit your Facebook page.  Advertise at your company, even if it’s a headquarters.  Be as visible as possible.

2.       Let your partners know.  This can be done by changing your email signature or business card.  Include a Facebook badge that includes a link to your page.  The word should spread about your Facebook page in no time (assuming you are following the next couple of tips below).

3.       Timeliness.  Make sure you are posting on Facebook at times when people are online, and will be able to view your post.  For this to happen you must know your audience – when are they online?

4.       Post multiple times.  Some people only log on during the morning, or at night etc.  Alternate your posts from morning to night.  Keep a schedule that tracks what posts were going out in the morning, and which were going out at night.

5.       Photos are awesome.  Photos require no work for the viewer, and are widely known as the best way to gain interaction among followers.

6.       Videos are a close second.  This requires more work on the end of the viewer.  Use an attractive description, and make sure there is a thumbnail…otherwise don’t use it!  Keep it simple and short; make the video speaks for itself.

7.       Utilize Facebook polls.  They aren’t widely known about, but when they are used you will be generally surprised about the results.  Make sure the vote is worthwhile, and not a question that has no “meat” to it.

8.       Make use of analytics.  Facebook Insights is made available to you directly on your page. See what kind of people you are reaching, who is looking at your posts, what kind of posts are doing better than other, and learn from the work you have already done.

9.       Share other companies’ content.  A share for a share can go a long way.  Just starting out, or have a couple followers?  Share someone’s photo, video etc.  Tag them in the post and give them credit – maybe they’ll follow you and share some of the cool content you are pumping out!

10.   Specials.  These reel people in!   Specials, discounts etc. are all great ways to get people to like your page.  Even better are pages that force people to like your page before redeeming the offer (there’s software for this).

Combined, these 10 tips will take your Facebook page from average to outstanding and you don’t have to be a social media whiz to utilize them!

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14 Social Media Marketing Tools Recommended by the Pros

14 Social Media Marketing Tools Recommended by the Pros | SocialMedia_me | Scoop.it
#1: Quill Engage for Automatic Google Analytics Reports

Ian Cleary
Google Analytics is full of valuable information, but sometimes there’s too much data to sift through. There are times when it would be easier to have a simple overview.

Quill Engage is a free tool that connects with your Google Analytics account and emails you a weekly summary of your data. It tells you about your site’s traffic growth or decline, where your traffic came from the previous week, which post got the most traffic and much more.
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10 Winners and Losers of Social Media Marketing

10 Winners and Losers of Social Media Marketing | SocialMedia_me | Scoop.it
Social media marketing can go a long way to increasing brand awareness and promote business. Here are 10 winners and losers to make you smile and cringe
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Marco Favero's curator insight, September 29, 8:56 AM

aggiungi la tua intuizione ...

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17 Quick Wins to Boost Your Social Media Marketing Right Away

17 Quick Wins to Boost Your Social Media Marketing Right Away | SocialMedia_me | Scoop.it
A big list of small changes that may lead to huge results - quick wins for social media marketing that you can implement in minutes
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Four Ways to Measure the Impact of Social Media: A Case Study

Four Ways to Measure the Impact of Social Media: A Case Study | SocialMedia_me | Scoop.it
Do you need to justify social media efforts to company leaders?

Do you want to know exactly what impact social media has on your business?

In this article you’ll discover how SAP North America created a process that shows them exactly how social media is touching millions of dollars in potential business.
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This 8-Year-Old Makes $1.3 Million A Year By Posting YouTube Videos

This 8-Year-Old Makes $1.3 Million A Year By Posting YouTube Videos | SocialMedia_me | Scoop.it
EvanTubeHD makes millions posting reviews of toys on YouTube. And he's eight.
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7 Ways to Make Your YouTube Video Strategy More Social

7 Ways to Make Your YouTube Video Strategy More Social | SocialMedia_me | Scoop.it
It can be easy to want to stop and give yourself a pat on the back for a job well done after uploading a video to YouTube but it is so important to have a strategy to make your videos more social!
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5 Tips for Twitter Engagement

5 Tips for Twitter Engagement | SocialMedia_me | Scoop.it

Are you setting all of your Tweets on Autopilot?? If so, you MUST pay close attention to the following.
People are social beings. They like to share and connect with people. Most of all, they like to be  HEARD. So, if you all you are doing is tweeting inspirational quotes and auto tweets about your business, then you are missing out on the most important aspect of Social Media.

Social Media is not just an option anymore for your business, it is a very critical part of branding and gaining a presence. (Will touch on this in later posts) One thing that you MUST know is that conventional advertising is going to become obsolete and the key is ……. ENGAGEMENT andWord of Mouth!!

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Top Social Campaigns: le migliori campagne Twitter di luglio e agosto

Top Social Campaigns: le migliori campagne Twitter di luglio e agosto | SocialMedia_me | Scoop.it
Le docce gelate conquistano Twitter anche in Italia, raggiungendo numeri da capogiro:. E' #IceBucketChallenge la migliore campagna del bimestre estivo.
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Google Maps Gallery Lets Anyone Share Custom Maps

Google Maps Gallery Lets Anyone Share Custom Maps | SocialMedia_me | Scoop.it
Google is expanding Google Maps Gallery, its portal for custom maps, as a destination where anyone can find, create or share personalized routes. Before, this site was focused on custom... Keep reading →
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How to add Facebook Call to Action buttons to ads and posts - Video

How to add Facebook Call to Action buttons to ads and posts - Video | SocialMedia_me | Scoop.it
Learn how to add Facebook call to action buttons to Facebook Ads and organic posts with this step-by-step tutorial.

Via Tina Cook, imaginetsa
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6 Essential Social Media Lessons From Top Executives

6 Essential Social Media Lessons From Top Executives | SocialMedia_me | Scoop.it

**Learn six essential social media best practices from the execs who do them best.


Via Kamal Bennani
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The Marketer's Guide to Facebook Graph Search

The Marketer's Guide to Facebook Graph Search | SocialMedia_me | Scoop.it
This post looks at how Facebook Graph Search is improving and, as a result, is becoming one of the most powerful tools around for the modern marketer.

Via massimo facchinetti, Marco Favero
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Case Study: Denny’s flips its audience with a sassy social media strategy

Case Study: Denny’s flips its audience with a sassy social media strategy | SocialMedia_me | Scoop.it
Kerry Gorgone reports on the new social media case study as Denny's restaurant doubled their Twitter following in a year.
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5 Pinterest Marketing Tactics That Produce Big Results

5 Pinterest Marketing Tactics That Produce Big Results | SocialMedia_me | Scoop.it
Think of it as a visual press release that you don’t need to send to the media.
Here’s how to use Pinterest marketing to get out of this world results… while promoting a product, a service, an experience, a book or just… yourself.
1. Pinterest + A Product
Benjamin Moore is a company that sells something most people don’t get particularly excited about: paint.
But with this stunning Pinterest board, the smart team at Benjamin Moore has curated a collection of unique and colorful doors from around the world… while including a subtle reference (and link) to the company’s line of exterior house paint to “make a stunning first impression with a beautiful front door.”
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Marco Favero's curator insight, September 29, 8:57 AM

aggiungi la tua intuizione ...

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27 Tips To Make Your Brand A Social Media Powerhouse

27 Tips To Make Your Brand A Social Media Powerhouse | SocialMedia_me | Scoop.it
Social Media is everywhere, in fact you can no longer escape it. Facebook and Twitter are on your mobile, laptop and home computer. Turn on the news on the TV or the radio and there is a discussion about how Facebook and social media were the facilitators of the Egyptian revolution. In fact I think [...]
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Marco Favero's curator insight, September 29, 8:56 AM

aggiungi la tua intuizione ...

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Everything You Need to Know About Social Network Ello

Everything You Need to Know About Social Network Ello | SocialMedia_me | Scoop.it
You’ve probably seen it pop up in your Facebook feed. Or maybe someone on Twitter linked to their account. The entire internet is alive with talk of Ello, the anti-Facebook... Keep reading →
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Pinterest Expands Efforts to Connect With Publishers

Pinterest Expands Efforts to Connect With Publishers | SocialMedia_me | Scoop.it
It’s already been a busy week for Pinterest, but the changes for the site are just beginning. On Monday, the San Francisco-based social media network welcomed Robert Macdonald, formerly of Google, to head up a new media relations team. Yesterday, it previewed a new Privacy Policy that offers additional insight into the Promoted Pins program that will roll out Oct. 9th.

Both of these efforts are a part of Pinterest’s quest to compete with social media networks like Facebook and Twitter, who have well-established partnerships with publishers and brands that drive revenue. As reported in The New York Times, Pinterest’s latest moves are designed to create mutually beneficial arrangements between Pinterest and the “professional content creators” that populate the site.
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7 Ways to Make Your YouTube Video Strategy More Social

7 Ways to Make Your YouTube Video Strategy More Social | SocialMedia_me | Scoop.it
It can be easy to want to stop and give yourself a pat on the back for a job well done after uploading a video to YouTube but it is so important to have a strategy to make your videos more social!
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4 Ways Twitter is Socializing TV

4 Ways Twitter is Socializing TV | SocialMedia_me | Scoop.it
Twitter is part of the changing landscape of communication and marketing that is transforming commerce, mobilizing political movements and spreading news in real time.
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Marco Favero's curator insight, September 18, 4:44 PM

aggiungi la tua intuizione ...

Marco Favero's curator insight, September 18, 4:56 PM

aggiungi la tua intuizione ...

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Come cambierà Twitter? Ecco qualche consiglio

Come cambierà Twitter? Ecco qualche consiglio | SocialMedia_me | Scoop.it
Conversazione a due oggi, con Salvatore Russo proviamo a vedere come Twitter potrebbe migliorare ancora, aggiungendo alcune funzionalità
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13 Ways to Beat the Facebook Algorithm | WordStream

13 Ways to Beat the Facebook Algorithm | WordStream | SocialMedia_me | Scoop.it
With organic reach for businesses on Facebook rapidly approaching zero, here are 12 tactics to beat the Facebook algorithm and get your fan engagement back.
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9 ways to drive traffic with Pinterest search

9 ways to drive traffic with Pinterest search | SocialMedia_me | Scoop.it
Every day Pinterest search drives millions of visits to other sites through referral traffic. We asked our resident SEO expert, Anna Majkowska, for suggestions on how you can help Pinners find your content and get more visits to your website. Here’s what she said:

Via Cendrine Marrouat - www.socialmediaslant.com, Kenneth Carnesi, imaginetsa
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7 Elements of a Perfectly Optimized Social Media Account [Infographic]

7 Elements of a Perfectly Optimized Social Media Account [Infographic] | SocialMedia_me | Scoop.it

Want to up your game on social media? Check out the anatomy of a properly optimized social post.


Via Kamal Bennani
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Beri Creative's curator insight, September 16, 3:50 PM

Oh, this is something I'm going to want to come back to...

Rescooped by Alessandro Rea from Social Media Strategies
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5 Pinterest Marketing Tactics That Produce Big Results

5 Pinterest Marketing Tactics That Produce Big Results | SocialMedia_me | Scoop.it
There are three things that I can always count on to bring me waves of pleasure, delight and deep satisfaction. A kiss from my sweetheart, a square of dark chocolate and Pinterest. Oh, Pinterest. How…

Via Stefano Principato, massimo facchinetti, Ivo Nový
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C-Marketing's curator insight, September 11, 12:28 PM

Pour certains types de commerces, il peut être intéressant d'intégrer Pinterest à sa stratégie de présence web.

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6 limitations of social media data

6 limitations of social media data | SocialMedia_me | Scoop.it
Social media is a rich source of data for driving marketing campaigns. What are the limitations of such data?

Via The Fish Firm, imaginetsa
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