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10 Tips to Grow Your Facebook Audience and Interaction

10 Tips to Grow Your Facebook Audience and Interaction | SocialMedia_me | Scoop.it

Roughly 80 percent of businesses are on Facebook, according to a recent survey.  Local or national based, Facebook can improve your company on multiple levels.  How do you amplify your reach and exposure?  Here’s a list of ten ways to help improve your Facebook page and the amount of interaction you will see on your page

Alessandro Rea's insight:

1.       Advertise in-store and online: put a Facebook badge on your website.  Hopefully people are visiting your website, and then in turn they’ll go and visit your Facebook page.  Advertise at your company, even if it’s a headquarters.  Be as visible as possible.

2.       Let your partners know.  This can be done by changing your email signature or business card.  Include a Facebook badge that includes a link to your page.  The word should spread about your Facebook page in no time (assuming you are following the next couple of tips below).

3.       Timeliness.  Make sure you are posting on Facebook at times when people are online, and will be able to view your post.  For this to happen you must know your audience – when are they online?

4.       Post multiple times.  Some people only log on during the morning, or at night etc.  Alternate your posts from morning to night.  Keep a schedule that tracks what posts were going out in the morning, and which were going out at night.

5.       Photos are awesome.  Photos require no work for the viewer, and are widely known as the best way to gain interaction among followers.

6.       Videos are a close second.  This requires more work on the end of the viewer.  Use an attractive description, and make sure there is a thumbnail…otherwise don’t use it!  Keep it simple and short; make the video speaks for itself.

7.       Utilize Facebook polls.  They aren’t widely known about, but when they are used you will be generally surprised about the results.  Make sure the vote is worthwhile, and not a question that has no “meat” to it.

8.       Make use of analytics.  Facebook Insights is made available to you directly on your page. See what kind of people you are reaching, who is looking at your posts, what kind of posts are doing better than other, and learn from the work you have already done.

9.       Share other companies’ content.  A share for a share can go a long way.  Just starting out, or have a couple followers?  Share someone’s photo, video etc.  Tag them in the post and give them credit – maybe they’ll follow you and share some of the cool content you are pumping out!

10.   Specials.  These reel people in!   Specials, discounts etc. are all great ways to get people to like your page.  Even better are pages that force people to like your page before redeeming the offer (there’s software for this).

Combined, these 10 tips will take your Facebook page from average to outstanding and you don’t have to be a social media whiz to utilize them!

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35 Growth Hacking Tools for Marketers Who Don’t Code

35 Growth Hacking Tools for Marketers Who Don’t Code | SocialMedia_me | Scoop.it

Growth hacking is one of the most talked-about terms in the startup and marketing worlds. Some see it as a revolutionary way of shaping and accelerating startup growth, while others consider it a fancy word for marketing. I used to fall into the latter camp, but Neil Patel’s guide to growth hacking helped me see how a growth hacker’s job differs from a traditional marketer’s job.

Here’s how Patel defines growth hacking:

Growth hackers, using their knowledge of product and distribution, find ingenious, technology-based, avenues for growth that sometimes push the bounds of what is expected or advised.

How does this differ from marketing? While traditional marketers have a broad focus ranging from building out a marketing team to defining an overall marketing strategy, growth hackers focus on one thing and one thing only: growth. But this doesn’t mean that marketers can’t be great growth hackers.

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Marco Favero's curator insight, November 13, 4:10 PM

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How to Transform Your LinkedIn Profile Into a Marketing Tool

How to Transform Your LinkedIn Profile Into a Marketing Tool | SocialMedia_me | Scoop.it
Do you want to use your LinkedIn profile to market yourself more effectively?

Have you thought beyond adding a list of jobs and responsibilities?

LinkedIn is the number-one social network for professionals, but that doesn’t mean you have to treat your profile as a traditional, boring resume.

In this article you’ll discover four ways to turn your bland LinkedIn profile into a LinkedIn marketing tool that attracts potential decision makers.
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Marco Favero's curator insight, November 13, 4:10 PM

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The 17 Best Tools to Get Your Content Its Largest Audience

The 17 Best Tools to Get Your Content Its Largest Audience | SocialMedia_me | Scoop.it
When you’re creating useful, actionable, epic content, everyone deserves to see it.
So how do you get your hard work and effort seen by the largest audience possible?
We’ve considered that question often at Buffer, as we try to maximize our content so it reaches the people who need it. There are certain strategies you can put into place for spreading your content far and wide, and there are a good number of tools that can help these strategies run super smooth.
Here ...
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Marco Favero's curator insight, November 12, 10:16 AM

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How to Improve Your Social Media Holiday Campaigns

How to Improve Your Social Media Holiday Campaigns | SocialMedia_me | Scoop.it
Do you have a social media plan for the holidays? Are you looking for ideas to improve your social media marketing over the holiday season? Whether you sell a product or service, social media can help you engage with holiday shoppers and generate more sales. In this article I'll share resources for building a social…
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Marco Favero's curator insight, November 11, 6:15 PM

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How to Build a Powerful Network Using LinkedIn

How to Build a Powerful Network Using LinkedIn | SocialMedia_me | Scoop.it
How often do you leverage your LinkedIn network? Do you want to strategically improve and grow your connections? In building your LinkedIn network, the more selective you are, the more valuable your network is. In this article I'll explain how to build a smart LinkedIn network. Why Build a Smart LinkedIn Network? LinkedIn can give you…
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How to Improve Your Facebook News Feed Visibility

How to Improve Your Facebook News Feed Visibility | SocialMedia_me | Scoop.it
Are you tired of your Facebook posts getting buried in the news feed? Want to get your Facebook posts seen? Facebook algorithms dictate how many people see your updates. Two recent changes should help you get more organic reach and lower your frustration level. In this article, I'll share how you can adjust your Facebook…
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Marco Favero's curator insight, October 31, 4:12 AM

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Why My Content Strategy Needed to Change, and Yours May Too

Why My Content Strategy Needed to Change, and Yours May Too | SocialMedia_me | Scoop.it
Perhaps many businesses would be satisfied with 100,000 readers a month, reliable lead generation and consistently solid SEO. Wishpond isn't like many businesses.
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Why Copyblogger Is Killing Its Facebook Page

Why Copyblogger Is Killing Its Facebook Page | SocialMedia_me | Scoop.it
An audience-first approach drives Copyblogger, and that's just one of the reasons why it's killing its Facebook page. Find out what led to this decision.
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Marco Favero's curator insight, October 17, 4:48 PM

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How to Remove Your Embarrassing Photos From Social Media [INFOGRAPHIC]

How to Remove Your Embarrassing Photos From Social Media [INFOGRAPHIC] | SocialMedia_me | Scoop.it
How to Remove Your Embarrassing Photos From Social Media [INFOGRAPHIC]
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3 Techniques That Will Double Your Social Media Content with Half the Effort

3 Techniques That Will Double Your Social Media Content with Half the Effort | SocialMedia_me | Scoop.it
We might as well figure out how to do more social media in less time and with less effort. The following tactical methods have been proven to produce twice the amount of social media with only half of the effort.
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Watch How Word of Ebola Exploded in America

Watch How Word of Ebola Exploded in America | SocialMedia_me | Scoop.it
Exclusive Twitter data shows how conversation about the virus has escalated dramatically
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How to get more Yelp reviews for your business

How to get more Yelp reviews for your business | SocialMedia_me | Scoop.it
Learn the 5 tangible steps to increase your Yelp reviews for your local business by 300% within 6 weeks.
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Five Creative Ways Small Businesses Can Kill it on Twitter

Five Creative Ways Small Businesses Can Kill it on Twitter | SocialMedia_me | Scoop.it
Want to increase your Twitter followers, improve your click through rates and drive traffic to your site? Here are 5 strategies you may not have thought of.
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Marco Favero's curator insight, November 13, 4:37 PM

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15 Tools To Monitor Your Social Media Presence More Effectively

15 Tools To Monitor Your Social Media Presence More Effectively | SocialMedia_me | Scoop.it
Want to monitor your social media presence? Not sure which tool to use? Save time and drive results using the tools in this list.
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Marco Favero's curator insight, November 12, 10:33 AM

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7 mistakes you shouldn't make on your LinkedIn profile

7 mistakes you shouldn't make on your LinkedIn profile | SocialMedia_me | Scoop.it
There are several reasons your profile is a mess: Lack of involvement in groups, a paucity of recommendations, and plain, old neglect to name a few. Oh, and ditch that photo of you at the monster truck rally.
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How to Optimize Social Media to Kick Start Your Career

How to Optimize Social Media to Kick Start Your Career | SocialMedia_me | Scoop.it
The very social media skills possessed by today’s university student, regardless if they are 18 or 35, might lead to that first good job even in tough times if they take the time to start a career oriented blog, use Facebook wisely and optimise LinkedIn
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27 Super Easy Tactics To Boost Your Twitter Strategy

27 Super Easy Tactics To Boost Your Twitter Strategy | SocialMedia_me | Scoop.it
Want to get your Twitter strategy on track to succeed? Use these 27 Twitter tactics 201 to align your social media activity with your business objectives.
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Marco Favero's curator insight, October 31, 4:13 AM

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How to Create a Content Marketing Strategy | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How to Create a Content Marketing Strategy | Convince and Convert: Social Media Strategy and Content Marketing Strategy | SocialMedia_me | Scoop.it
How to create a content marketing strategy your customers will love, in 7 steps. Build your content marketing plan with downloadable framework from Jay Baer.
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Facebook Post Interaction Rates, by Industry, in Q3 2014

Facebook Post Interaction Rates, by Industry, in Q3 2014 | SocialMedia_me | Scoop.it
Source: Adobe

Notes: The retail industry topped all others tracked in Q3 post interaction rates (comments, likes, shares, and other interactions), with its 4.18% average representing a 13% increase over the year-earlier period. No other industry experienced an increase in post engagement...
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5 Mistakes That Are Hurting Your Twitter Conversion Rates

5 Mistakes That Are Hurting Your Twitter Conversion Rates | SocialMedia_me | Scoop.it
Simplify the buying process for your followers and avoid this 5 mistakes that are hurting your Twitter conversion rates.
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Marco Favero's curator insight, October 14, 9:21 AM

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Growing a Following from Nothing: My Social Media Strategy

Growing a Following from Nothing: My Social Media Strategy | SocialMedia_me | Scoop.it
I've shared all of my insider secrets on how to grow your social following from the very beginning. Tools, techniques and growth hacks.
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An Easy Way to See What Works for Your Facebook Page

An Easy Way to See What Works for Your Facebook Page | SocialMedia_me | Scoop.it
Facebook admins learn tips to help them manage their Page, and learn which posts generate the most clicks and engagement.
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Top 10 Ways to Improve Your Social Media Marketing

Top 10 Ways to Improve Your Social Media Marketing | SocialMedia_me | Scoop.it

Five years ago Social Media Examiner launched to help business owners learn how to best use social media. Here are some of our most popular posts.

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Marco Favero's curator insight, October 9, 6:38 AM

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