Roughly 80 percent of businesses are on Facebook, according to a recent survey. Local or national based, Facebook can improve your company on multiple levels. How do you amplify your reach and exposure? Here’s a list of ten ways to help improve your Facebook page and the amount of interaction you will see on your page
Alessandro Rea's insight:
1. Advertise in-store and online: put a Facebook badge on your website. Hopefully people are visiting your website, and then in turn they’ll go and visit your Facebook page. Advertise at your company, even if it’s a headquarters. Be as visible as possible.
2. Let your partners know. This can be done by changing your email signature or business card. Include a Facebook badge that includes a link to your page. The word should spread about your Facebook page in no time (assuming you are following the next couple of tips below).
3. Timeliness. Make sure you are posting on Facebook at times when people are online, and will be able to view your post. For this to happen you must know your audience – when are they online?
4. Post multiple times. Some people only log on during the morning, or at night etc. Alternate your posts from morning to night. Keep a schedule that tracks what posts were going out in the morning, and which were going out at night.
5. Photos are awesome. Photos require no work for the viewer, and are widely known as the best way to gain interaction among followers.
6. Videos are a close second. This requires more work on the end of the viewer. Use an attractive description, and make sure there is a thumbnail…otherwise don’t use it! Keep it simple and short; make the video speaks for itself.
7. Utilize Facebook polls. They aren’t widely known about, but when they are used you will be generally surprised about the results. Make sure the vote is worthwhile, and not a question that has no “meat” to it.
8. Make use of analytics. Facebook Insights is made available to you directly on your page. See what kind of people you are reaching, who is looking at your posts, what kind of posts are doing better than other, and learn from the work you have already done.
9. Share other companies’ content. A share for a share can go a long way. Just starting out, or have a couple followers? Share someone’s photo, video etc. Tag them in the post and give them credit – maybe they’ll follow you and share some of the cool content you are pumping out!
10. Specials. These reel people in! Specials, discounts etc. are all great ways to get people to like your page. Even better are pages that force people to like your page before redeeming the offer (there’s software for this).
Combined, these 10 tips will take your Facebook page from average to outstanding and you don’t have to be a social media whiz to utilize them!
Disclaimer: While the tactics mentioned in this post are effective, they should not prevent you from trying to engage with people on Twitter and other social medias sites. Engagement is the true power of social media. Much more than a number of followers. But nothing stops you from doing both ;).The first time I ever …
Whether you use them to add social proof to your content, support content with examples, or extend your social reach, embedding social media posts can add a lot of value to your website. But figuring out how to actually get them there can be a little tricky.
In this post, you'll find the ultimate step-by-step guide to embedding social media posts on your website from Twitter, Facebook, Pinterest, Google+, YouTube, Vine, and SlideShare.
(Unfortunately, LinkedIn still doesn't allow embedding capabilities for specific posts -- although they do offer plugins so you can embed your LinkedIn profile or page.)
Last week, LinkedIn released a workforce diversity data report that sparked some questions about the representation of women in certain roles and industries. Using the data from LinkedIn member profiles, they set out to understand how the percentage of women in Sales, specifically, has changed in the past decade.
They found that the percentage of women in Sales has increased slightly in the past 10 years, but that percentage decreases the more senior the role -- the C-Suite and VP-level have the smallest percentage of women in Sales.
Are there any irrelevant, outdated or potentially inappropriate links about you floating out there on the Web for all to see? Based on a recent European court ruling last May, Google is required to take down these type of webpages and de-index them from search (at least in Europe). Now a new French startup by […]
The major brands are embracing the social media mobile network, Instagram with a passion. The brands have realised that engagement online with customers can start with the simple act of publishing a photo and then the sharing will happen.
And why iOS 7's icon is nicknamed the "uploader" - What do each of these symbols have in common? They are all trying to convey the exact same action - share! Sharing to a social network or via email is a ubiquitous action nowadays but designers have still not been able to reach a consensus on what symbol to use to represent it. Not only does each major platform use a different icon, but they've each witnessed changes over the years.I have spent sometime thinking about this, trying to figure out which symbol best conveys sharing to the user.
Uploader - iOS 7 I first saw this share icon when Apple announced iOS 7 on stage at WWDC 2013. I immediately re-created it only to discover that other people hated the new symbol. The primary issue is that the iOS 7 share icon looks far too much like an upload symbol. If you place it side by side with the symbol for downloading, it's immediately apparent that the iOS 7 share icon is quite confusing. The upward pointing arrow is the exact inverse of the download icon and the natural ass...
You've probably heard many times before that if you want to create and sustain a successful blog, there's a lot you need to do. You've got to create exceptional content. You've got to optimize your posts for search engines. You also have to create catchy titles, inspire social shares, and determine the best times for publishing your posts, among a thousand other things.
How to spend an incredible 30 minutes a day online every day. If you are a regular reader of this blog you will know that I recommend following and supporting, promoting and connecting a limited circle of people. In addition to this I recommend that you find your favorite social network to focus on. If... View Article
Everyday your website attracts new visitors. Unfortunately, only a small percentage of your visitors convert into customers or engage with your brand through social media.
Our “instructographic” below will show you exactly how to turn those lost visitors into engaged Facebook fans. You’ll learn how to take advantage of Facebook’s huge user base by directly targeting advertising or content to people who have visited your website, used your app or signed up for an email list. And then on top of that, you can target similar or “lookalike” users with similar characteristics.
You’ll also learn how to set up a campaign aimed at getting likes on your Facebook page.
Our Facebook Ads setup is easy to implement, and turning an abandoned visit to your website into a fan of your brand is a great growth hack for any small business.
Somewhat inspired by a Pete Wailes YouMoz post from many years ago, I set out last week to explore Google Maps with a fresh set of eyes and an open mind to see what I could discover about how it renders local business results. Read on, for what I think I found.
If you manage a Facebook Page, you might be a little bit frustrated. Anyone who manages a Facebook Page has either heard about Facebook’s organic reach decline or experienced its aftermath first hand.
All of this buzz about “organic reach decline” simply means brand Page posts are becoming less visible in Fans’ News Feeds, which means fewer clicks, comments, and shares. And fewer of those interactions mean fewer conversions, leads, and customers.Understandably, this has annoyed the managers of brand Pages big and small all over the world.
But you don't have to stay frustrated. Here's the inside scoop on what changes have actually taken place and how your brand can adapt.
Just because you have a kitchen doesn’t mean you’re in the running for the next episode of Chopped. I mean, sure I have a kitchen too, but my list of specialties includes cereal, macaroni and cheese, and toast that’s often burnt.
Be Sociable, Share! The New Twitter Design And How To Use Your New Space Wisely The ALL NEW Twitter design is very exciting for anyone with a business! This prime real estate should be used with the best of care so that you look professional, people can learn about you quickly and don't forget this …