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Blue Instagram photos get you more likes, study says

Blue Instagram photos get you more likes, study says | SocialMedia_me | Scoop.it
When visual analytics platform Curalate set out to quantify the impact that different image qualities have on Instagram, it discovered that photos with blue as the main color got the ...
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10 Tips to Grow Your Facebook Audience and Interaction

10 Tips to Grow Your Facebook Audience and Interaction | SocialMedia_me | Scoop.it

Roughly 80 percent of businesses are on Facebook, according to a recent survey.  Local or national based, Facebook can improve your company on multiple levels.  How do you amplify your reach and exposure?  Here’s a list of ten ways to help improve your Facebook page and the amount of interaction you will see on your page

Alessandro Rea's insight:

1.       Advertise in-store and online: put a Facebook badge on your website.  Hopefully people are visiting your website, and then in turn they’ll go and visit your Facebook page.  Advertise at your company, even if it’s a headquarters.  Be as visible as possible.

2.       Let your partners know.  This can be done by changing your email signature or business card.  Include a Facebook badge that includes a link to your page.  The word should spread about your Facebook page in no time (assuming you are following the next couple of tips below).

3.       Timeliness.  Make sure you are posting on Facebook at times when people are online, and will be able to view your post.  For this to happen you must know your audience – when are they online?

4.       Post multiple times.  Some people only log on during the morning, or at night etc.  Alternate your posts from morning to night.  Keep a schedule that tracks what posts were going out in the morning, and which were going out at night.

5.       Photos are awesome.  Photos require no work for the viewer, and are widely known as the best way to gain interaction among followers.

6.       Videos are a close second.  This requires more work on the end of the viewer.  Use an attractive description, and make sure there is a thumbnail…otherwise don’t use it!  Keep it simple and short; make the video speaks for itself.

7.       Utilize Facebook polls.  They aren’t widely known about, but when they are used you will be generally surprised about the results.  Make sure the vote is worthwhile, and not a question that has no “meat” to it.

8.       Make use of analytics.  Facebook Insights is made available to you directly on your page. See what kind of people you are reaching, who is looking at your posts, what kind of posts are doing better than other, and learn from the work you have already done.

9.       Share other companies’ content.  A share for a share can go a long way.  Just starting out, or have a couple followers?  Share someone’s photo, video etc.  Tag them in the post and give them credit – maybe they’ll follow you and share some of the cool content you are pumping out!

10.   Specials.  These reel people in!   Specials, discounts etc. are all great ways to get people to like your page.  Even better are pages that force people to like your page before redeeming the offer (there’s software for this).

Combined, these 10 tips will take your Facebook page from average to outstanding and you don’t have to be a social media whiz to utilize them!

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Facebook Post Interaction Rates, by Industry, in Q3 2014

Facebook Post Interaction Rates, by Industry, in Q3 2014 | SocialMedia_me | Scoop.it
Source: Adobe

Notes: The retail industry topped all others tracked in Q3 post interaction rates (comments, likes, shares, and other interactions), with its 4.18% average representing a 13% increase over the year-earlier period. No other industry experienced an increase in post engagement...
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5 Mistakes That Are Hurting Your Twitter Conversion Rates

5 Mistakes That Are Hurting Your Twitter Conversion Rates | SocialMedia_me | Scoop.it
Simplify the buying process for your followers and avoid this 5 mistakes that are hurting your Twitter conversion rates.
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Marco Favero's curator insight, October 14, 9:21 AM

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Growing a Following from Nothing: My Social Media Strategy

Growing a Following from Nothing: My Social Media Strategy | SocialMedia_me | Scoop.it
I've shared all of my insider secrets on how to grow your social following from the very beginning. Tools, techniques and growth hacks.
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An Easy Way to See What Works for Your Facebook Page

An Easy Way to See What Works for Your Facebook Page | SocialMedia_me | Scoop.it
Facebook admins learn tips to help them manage their Page, and learn which posts generate the most clicks and engagement.
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Top 10 Ways to Improve Your Social Media Marketing

Top 10 Ways to Improve Your Social Media Marketing | SocialMedia_me | Scoop.it

Five years ago Social Media Examiner launched to help business owners learn how to best use social media. Here are some of our most popular posts.

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Marco Favero's curator insight, October 9, 6:38 AM

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Social Media Beginner? Discover How to Influence Customers & Increase Sales

Social Media Beginner? Discover How to Influence Customers & Increase Sales | SocialMedia_me | Scoop.it
Over Half The Planet Is Now Using Social Media - Are You Ignoring Your Next Customer (& Losing Potential Sales) By Not Using It With Them? You may already know that social media helps build con...
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Marco Favero's curator insight, October 6, 5:24 PM

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La lista degli hashtag vietati da Instagram

La lista degli hashtag vietati da Instagram | SocialMedia_me | Scoop.it
Abbiamo già visto che è decisamente sconsigliato usare l’hashtag #instagram: ha lo spiacevole effetto di annullare tutti gli altri hashtag presenti nella no

Via Guglielmo Cornelli
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How to Create and Manage the Perfect Facebook Page for Your Business

How to Create and Manage the Perfect Facebook Page for Your Business | SocialMedia_me | Scoop.it
A complete guide to Facebook pages for businesses. Everything you need to know about Facebook pages from creation to posting to management and more.

Via Zbynek Kysela ✔
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14 Social Media Marketing Tools Recommended by the Pros

14 Social Media Marketing Tools Recommended by the Pros | SocialMedia_me | Scoop.it
#1: Quill Engage for Automatic Google Analytics Reports

Ian Cleary
Google Analytics is full of valuable information, but sometimes there’s too much data to sift through. There are times when it would be easier to have a simple overview.

Quill Engage is a free tool that connects with your Google Analytics account and emails you a weekly summary of your data. It tells you about your site’s traffic growth or decline, where your traffic came from the previous week, which post got the most traffic and much more.
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10 Winners and Losers of Social Media Marketing

10 Winners and Losers of Social Media Marketing | SocialMedia_me | Scoop.it
Social media marketing can go a long way to increasing brand awareness and promote business. Here are 10 winners and losers to make you smile and cringe
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Marco Favero's curator insight, September 29, 8:56 AM

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17 Quick Wins to Boost Your Social Media Marketing Right Away

17 Quick Wins to Boost Your Social Media Marketing Right Away | SocialMedia_me | Scoop.it
A big list of small changes that may lead to huge results - quick wins for social media marketing that you can implement in minutes
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Four Ways to Measure the Impact of Social Media: A Case Study

Four Ways to Measure the Impact of Social Media: A Case Study | SocialMedia_me | Scoop.it
Do you need to justify social media efforts to company leaders?

Do you want to know exactly what impact social media has on your business?

In this article you’ll discover how SAP North America created a process that shows them exactly how social media is touching millions of dollars in potential business.
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Why My Content Strategy Needed to Change, and Yours May Too

Why My Content Strategy Needed to Change, and Yours May Too | SocialMedia_me | Scoop.it
Perhaps many businesses would be satisfied with 100,000 readers a month, reliable lead generation and consistently solid SEO. Wishpond isn't like many businesses.
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Why Copyblogger Is Killing Its Facebook Page

Why Copyblogger Is Killing Its Facebook Page | SocialMedia_me | Scoop.it
An audience-first approach drives Copyblogger, and that's just one of the reasons why it's killing its Facebook page. Find out what led to this decision.
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Marco Favero's curator insight, October 17, 4:48 PM

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How to Remove Your Embarrassing Photos From Social Media [INFOGRAPHIC]

How to Remove Your Embarrassing Photos From Social Media [INFOGRAPHIC] | SocialMedia_me | Scoop.it
How to Remove Your Embarrassing Photos From Social Media [INFOGRAPHIC]
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3 Techniques That Will Double Your Social Media Content with Half the Effort

3 Techniques That Will Double Your Social Media Content with Half the Effort | SocialMedia_me | Scoop.it
We might as well figure out how to do more social media in less time and with less effort. The following tactical methods have been proven to produce twice the amount of social media with only half of the effort.
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Watch How Word of Ebola Exploded in America

Watch How Word of Ebola Exploded in America | SocialMedia_me | Scoop.it
Exclusive Twitter data shows how conversation about the virus has escalated dramatically
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How to get more Yelp reviews for your business

How to get more Yelp reviews for your business | SocialMedia_me | Scoop.it
Learn the 5 tangible steps to increase your Yelp reviews for your local business by 300% within 6 weeks.
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This is what social media is doing to your brain - CNET

This is what social media is doing to your brain - CNET | SocialMedia_me | Scoop.it
Si può diventare dipendenti da social media? Sono gli utenti attivi di social-media meglio a multitasking? Un video da AsapSCIENCE ci mostra come i social media sta cambiando il nostro cervello.

Via massimo facchinetti, Marco Favero
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Marco Favero's curator insight, October 2, 10:46 AM

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The Complete Social Media Clean-Up Checklist [infographic]

The Complete Social Media Clean-Up Checklist  [infographic] | SocialMedia_me | Scoop.it
Throughout the year we focus mostly on just trying to keep up with a steady flow of posting, tweeting, pinning and commenting, which makes it easy to fall behind on the necessary routine maintenance.…

Via Jessica Kelly, ValleySocialMedia.com, robosheauk, Mike Ellsworth
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Mike Ellsworth's curator insight, October 2, 5:53 PM

This is a really good, short list to help you manage your social media.

 

Via Via @TheSMTimes 

donhornsby's curator insight, October 3, 9:29 AM

This is a great, short list to help you manage your social media.

Agence DivSix's curator insight, October 4, 6:27 AM

Agence DivSix

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Case Study: Denny’s flips its audience with a sassy social media strategy

Case Study: Denny’s flips its audience with a sassy social media strategy | SocialMedia_me | Scoop.it
Kerry Gorgone reports on the new social media case study as Denny's restaurant doubled their Twitter following in a year.
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5 Pinterest Marketing Tactics That Produce Big Results

5 Pinterest Marketing Tactics That Produce Big Results | SocialMedia_me | Scoop.it
Think of it as a visual press release that you don’t need to send to the media.
Here’s how to use Pinterest marketing to get out of this world results… while promoting a product, a service, an experience, a book or just… yourself.
1. Pinterest + A Product
Benjamin Moore is a company that sells something most people don’t get particularly excited about: paint.
But with this stunning Pinterest board, the smart team at Benjamin Moore has curated a collection of unique and colorful doors from around the world… while including a subtle reference (and link) to the company’s line of exterior house paint to “make a stunning first impression with a beautiful front door.”
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Marco Favero's curator insight, September 29, 8:57 AM

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27 Tips To Make Your Brand A Social Media Powerhouse

27 Tips To Make Your Brand A Social Media Powerhouse | SocialMedia_me | Scoop.it
Social Media is everywhere, in fact you can no longer escape it. Facebook and Twitter are on your mobile, laptop and home computer. Turn on the news on the TV or the radio and there is a discussion about how Facebook and social media were the facilitators of the Egyptian revolution. In fact I think [...]
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Marco Favero's curator insight, September 29, 8:56 AM

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Everything You Need to Know About Social Network Ello

Everything You Need to Know About Social Network Ello | SocialMedia_me | Scoop.it
You’ve probably seen it pop up in your Facebook feed. Or maybe someone on Twitter linked to their account. The entire internet is alive with talk of Ello, the anti-Facebook... Keep reading →
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Pinterest Expands Efforts to Connect With Publishers

Pinterest Expands Efforts to Connect With Publishers | SocialMedia_me | Scoop.it
It’s already been a busy week for Pinterest, but the changes for the site are just beginning. On Monday, the San Francisco-based social media network welcomed Robert Macdonald, formerly of Google, to head up a new media relations team. Yesterday, it previewed a new Privacy Policy that offers additional insight into the Promoted Pins program that will roll out Oct. 9th.

Both of these efforts are a part of Pinterest’s quest to compete with social media networks like Facebook and Twitter, who have well-established partnerships with publishers and brands that drive revenue. As reported in The New York Times, Pinterest’s latest moves are designed to create mutually beneficial arrangements between Pinterest and the “professional content creators” that populate the site.
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