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Twitter Shares 4 #BestPractices for Brands - 360i Digital Agency Blog

Twitter Shares 4 #BestPractices for Brands - 360i Digital Agency Blog | SocialMedia_me | Scoop.it
Alessandro Rea's insight:

For years, Twitter has been transforming the ways in which we share and curate information. It has replaced the water cooler when it comes to TV chatter – creating a platform for real-time conversations about shows as they air – and it has emerged as the go-to source of information during live events and breaking news stories.



In fact, with 1 billion tweets published globally every two days, it’s no wonder that back in 2011 news of the DC earthquake traveled faster on Twitter than the natural disaster itself. This very combination of speed and relevancy that has made Twitter a useful tool for everyday citizens has also made it a powerful mechanism for marketers to reach highly engaged audiences when they’re most apt to interact.



Recent updates from the platform are empowering brands with even more opportunities to connect with the right people at the right times. Last week, Jackie Lamping, Head of Global Brand Advocacy at Twitter, stopped by our offices to share some of the platform’s best practices for brands.



During the presentation, Lamping noted that positive brand experiences often outshine negative ones on the platform. For example, when the UK-based mobile firm O2 experienced a 48-hour power outage earlier this year, the brand was faced with a wave of (understandably) frustrated customers. Yet O2’s community team kept its calm, retaining the brand voice while swiftly engaging with peoplein a helpful way. The result: A potential PR blunder was turned into a net positive for the brand.

The following are some of Twitter’s #BestPractices for brands – tips directly from the horse’s mouth that will help brands create more positive experiences like the example referenced above.

#DevelopConsistentThemes

While Twitter is a real-time conversation platform – which of course requires spontaneous engagement – having a structured seasonal calendar in place will help marketers establish a consistent content series over time which aligns with their brand’s mission or audience.

For example, clothing retailers might want to focus extended campaign efforts during the holidays and Back to School time given the 48 percent YoY growth of social mentions of clothing during those seasons (source: Twitter).  Moreover, if you’re a brand like ZzzzQuil and trying to capitalize on sleeplessness, you might opt to backload tweets to the evening hours to better align with your target’s mindset. Beyond consumer behavior, brands should make sure that the content buckets fall in line with their tone of voice. Focus on what your consumers are saying and when they are talking to create a tailored campaign.

#UseTheFunnel

Lamping also recommends using Twitter for connecting cross-platform conversations. Target, for example, recently pulled this off with a commercial during the 2013 GRAMMYs that promoted Justin Timberlake’s new album release. By extending their :30 second spot to Twitter, Target gave fans the chance to access the album early and directly connected with fans as the commercial aired.

KFC had a similar approach for its #IAteTheBones campaign. The brand ran the hashtag whenever someone uttered the phrase in the on-air commercial and supported it across Twitter with paid media – and the effort didn’t end there. When KFC noticed the hashtag was taking off and that consumers were creating their own versions of the commercials on Vine and other video platforms, they leveraged the UGC with a contest celebrating the consumers’ content, thereby extending the life of the activation.

#BreakThroughTheClutter

Organic conversations are important to any brand on Twitter, but a paid media strategy is integral to amplifying those conversations to attain broader reach. For marketers that are just diving into social advertising opportunities on Twitter, Lamping suggests Search Term or Hashtag Targeting, which will allow them to own brand terms on the platform and focus specifically on extending the reach of conversations that people might already be having about a brand. If you work for a QSR, focus on your key search terms, e.g. soda, menu items, key commercial content, frequently used hashtags and previously used brand marketing terms. Have a spokesperson or celebrity endorser? Buy against them, too. Leverage common phrases associated with your brand.

Twitter also recommends supporting campaigns, events and on-air commercials with TV Ad Targeting and Interest Targeting. Extending the message from on-air to mobile platforms allows fans to further connect with the commercial experience. This also allows brands to extend their messaging beyond the :30 clip and drive engagement.

Challenge What’s Possible

Where can you brand go next on the platform? Twitter challenges agencies and marketers to help them explore new and untapped territories. For example, brands are constantly looking for ways to help their customers earn and spend social currency, so it’s only fitting that one South African-based beverage company created a vending machine that allowed consumers to pay via a tweet.

To help your brand think beyond 140 characters, Lamping urges marketers to think of a Twitter campaign as more than just a hashtag. After all, programs built around Twitter can directly connect your brand’s story and voice with your consumers, as well as engage with those outside of your social circle to increase awareness among a new audience.

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The Ultimate Guide to Twitter Etiquette [Infographic]

The Ultimate Guide to Twitter Etiquette [Infographic] | SocialMedia_me | Scoop.it
Refer to this Twitter manners guide the next time you're unsure about a post.
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How Often Should You Post on Social Media? | SEJ

How Often Should You Post on Social Media? | SEJ | SocialMedia_me | Scoop.it
How many times per day should we post? Luckily, we’re able to check in a bunch of research on social media frequency to get a "best practice" baseline.
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The Two Sides Of Social Media Strategy Are Very Different Things

The Two Sides Of Social Media Strategy Are Very Different Things | SocialMedia_me | Scoop.it
We often see a lot written and taught about social media strategy and the importance it plays in the success of integrated, digital marketing today. Unfortunately, there are substantial differences...
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Reid Hoffman’s Two Rules for Strategy Decisions

Reid Hoffman’s Two Rules for Strategy Decisions | SocialMedia_me | Scoop.it
What I learned as his chief of staff.
Alessandro Rea's insight:

Reid Hoffman — the co-founder and chairman of LinkedIn and partner at the venture capital firm Greylock — is a preeminent Silicon Valley strategist. I recently ended my tour of duty as Reid’s chief of staff and wrote a long essay about that experience — 10,000 Hours with Reid Hoffman: Lessons Learned on Business and Life.” These are the two major strategic decision-making lessons that I learned from working so closely with him.

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10 Social Media Strategy Ideas that Generate Real Results

10 Social Media Strategy Ideas that Generate Real Results | SocialMedia_me | Scoop.it
The competition for attention is fierce. Learn how to stand out! 10 social media strategy ideas to help your business generate real results.
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Marco Fuentes's curator insight, February 25, 8:33 PM

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6 creative ways to use Twitter lists for your business

6 creative ways to use Twitter lists for your business | SocialMedia_me | Scoop.it
As a business, Twitter is probably one of your most important tools to keep an eye on blogs, trends, news, or influencers in your niche. Unfortunately, as great as the platform may be, following hundreds or thousands of people and brands comes with a price: a rapidly changing timeline.
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50 Expert Tips for Getting Started on Social Media

“If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?” That’s the question we’ve been askin…
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Easy Killer Strategies to Dominate Facebook, Twitter & YouTube

Easy Killer Strategies to Dominate Facebook, Twitter & YouTube | SocialMedia_me | Scoop.it

An assured method to gather strength for your marketing campaign is through the use of major social media channels like FacebookTwitter and YouTube. In view of the sharp competition for grabbing attention, it can be tough for newcomers to become prominent on these sites. But if you’re willing to put some extra time and effort, social media can have a tremendous positive impact on your business.

First and foremost, you must learn to improve your social reach. You must think of ways to use cover and profile pictures in imaginative ways, insert most appropriate keywords throughout your titles and tags and engage with both those you follow and those who follow you.

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6 Tips for Marketing your Business with the Social Media Mobile App Instagram

6 Tips for Marketing your Business with the Social Media Mobile App Instagram | SocialMedia_me | Scoop.it
Take three addictive elements of photography, mobile and social and mix them together in one "App". Then make it so easy to use that a frog with fingers could use it, set it free and watch the creativity explode. That is Instagram. So how can you use it to market your business and brand?
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3 Ways The Social Age Will Inspire Your Business

3 Ways The Social Age Will Inspire Your Business | SocialMedia_me | Scoop.it
The Industrial Age is dead. Social media has arrived. Everything has changed. And I had no idea what I was doing. In early 2014, I was a social media neophyte peering down over the edge into the vast social sea. ... Read More
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INSTAGRAM with Material Design

Here my concept of how instagram would look with material design. Material design is the next step in Google's design evolution for Android. Also, some anima...
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TripAdvisor fined in Italy for misleading reviews

TripAdvisor fined in Italy for misleading reviews | SocialMedia_me | Scoop.it
MILAN (Reuters) - Italy's competition watchdog has finedtravel website TripAdvisor 500,000 euros ($613,000) forpublishing misleading information in its reviews, it said onMonday.The fine follows a
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10 Writing Tips for Great Social Media Posts - socialmouths

10 Writing Tips for Great Social Media Posts - socialmouths | SocialMedia_me | Scoop.it
Writing effective social media posts is a science, here are a few tips to improve your performance
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22 Instagram Stats That Might Make Your Brain POP Out!

22 Instagram Stats That Might Make Your Brain POP Out! | SocialMedia_me | Scoop.it
Are you fully aware of the growth that's happening at Instagram right now? You should be! Here are 22 crazy Instagram stats that might just blow your mind.
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Artist Creatively Imagines Superheroes In Their Old Age

Artist Creatively Imagines Superheroes In Their Old Age | SocialMedia_me | Scoop.it
To comment on the topic of aging, French artist Gilles Barbier has depicted pop culture icons in their old age.

The Galerie...
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4 tips for building a social media outreach strategy

4 tips for building a social media outreach strategy | SocialMedia_me | Scoop.it
One primary goal in lead generation marketing and demand generation is finding a way to extend the reach of your content through social media.
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How to Test and Refine Your Google+ Strategy

How to Test and Refine Your Google+ Strategy | SocialMedia_me | Scoop.it
The depth of Google+, with so many features and options for relationship building and content marketing, can make finding a tool to help test and refine your strategy quite difficult. Steady Demand Pro, when used daily, can pinpoint performance and opportunity.
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The Good and the Bad of Social Media Marketing [Infographic]

The Good and the Bad of Social Media Marketing [Infographic] | SocialMedia_me | Scoop.it
Social Media - Still not convinced whether social media marketing is worth your company's time, energy, and effort? Here's a look at its pros and cons.
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10 Advanced Twitter Growth Hacks to Increase Your Follower Numbers

10 Advanced Twitter Growth Hacks to Increase Your Follower Numbers | SocialMedia_me | Scoop.it

Growing a larger and active Twitter following is the goal of many online marketers, bloggers, social media experts, and people with the time to say something in 140 characters or less often.

Here are 10 Twitter growth hacks that you may not be using already, and advice on how you can put them in play.


Read more at http://www.business2community.com/twitter/10-advanced-twitter-growth-hacks-increase-follower-numbers-0990498#e8ScgS56gT9iiJlh.99 

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14 Ways to Make Your Twitter Updates More Creative

14 Ways to Make Your Twitter Updates More Creative | SocialMedia_me | Scoop.it
Are you looking for creative ways to improve your Twitter updates?Do you want to spark better conversations with your followers?Coming up with interesting content ideas for tweets can be challenging for social media marketers.In this article I share 14 ways you can achieve more engagemen
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12 Success Tips and Strategies for Social Media Community Managers #CMGR

12 Success Tips and Strategies for Social Media Community Managers #CMGR | SocialMedia_me | Scoop.it
Many social community managers jump into social media work expecting it to be glamorous! What many social media professionals find surprising is the amount of
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Marco Favero's curator insight, January 12, 3:28 PM

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The Five Fundamentals to Using LinkedIn

The Five Fundamentals to Using LinkedIn | SocialMedia_me | Scoop.it
LinkedIn can be an incredible marketing tool for companies looking to extend their influence.
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How to Make an Infographic of your Twitter Profile

How to Make an Infographic of your Twitter Profile | SocialMedia_me | Scoop.it
Here is an easy free tool that makes it easy and quick to create an Infographic of your Twitter profile in 30 seconds.
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Marco Favero's curator insight, January 7, 5:18 PM

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Increase Engagement on Twitter With Solid Tactics Backed by Research

Increase Engagement on Twitter With Solid Tactics Backed by Research | SocialMedia_me | Scoop.it
If your followers are spending time on your social patch, they're spending less time with your competition's.
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