A single post on LinkedIn will typically reach 20% of your followers, according to Buffer. But that's not good enough for many brands.
Research suggests that 90% of the buyer's journey is complete by the time a person engages with your sales team, so increasing your visibility is key to remaining top of mind on the platform.
Many sophisticated marketers are looking for more strategic ways to stay in front of their audience on LinkedIn, which serves the largest community of influential, affluent, and educated people. So they are investing in LinkedIn's native ad formats to drive awareness, clicks, and engagement.
Why Invest in LinkedIn>>>>