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Is Hyperloop the future of travel? - BBC News

Is Hyperloop the future of travel? - BBC News | digital marketing coach | Scoop.it
Two visions for how Hyperloop could become a reality have been shown off, but a lot stands in the way of the potentially revolutionary idea.
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Technological innovation is often simply an innovation in how we think about technology

Technological innovation is often simply an innovation in how we think about technology | digital marketing coach | Scoop.it
It may slip our notice, but technological innovation is often reducible to an innovation in the marketing and conceptualization of technology. While there are..
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Essential design trends, May 2016

Essential design trends, May 2016 | digital marketing coach | Scoop.it
Nothing catches your attention like a high-drama design. Big images, unusual use of common elements or whitespace and adventure-based gameplay are different
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7 Marketing Lessons from Eye-Tracking Studies #CRO

7 Marketing Lessons from Eye-Tracking Studies #CRO | digital marketing coach | Scoop.it
Today we’re going to go over 7 important eye-tracking studies that give a sneak peek into common browsing patterns and elements of human behavior that all marketers need to know.
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The Ultimate Guide to Mobile Marketing

The Ultimate Guide to Mobile Marketing | digital marketing coach | Scoop.it
“Mobile marketing isn’t magic. There’s a science to it.” When you hear growth stories about startups scaling to billion dollar valuations in just a span of few years, you attribute their surr…
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Digital Marketing 2016: Top 100 Influencers and Brands

Digital Marketing 2016: Top 100 Influencers and Brands | digital marketing coach | Scoop.it
The internet has drastically changed how consumers behave and how businesses market their products and services.
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The Blockchain is the new Google

The Blockchain is the new Google | digital marketing coach | Scoop.it
The following is an excerpt from The Business Blockchain: Promise, Practice, and Application of the Next Internet Technology by William Mougayar. In it,..
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A Strategist’s Guide to Blockchain

A Strategist’s Guide to Blockchain | digital marketing coach | Scoop.it
The distributed ledger technology that started with bitcoin is rapidly becoming a crowdsourced system for all types of verification. Could it replace notary publics, manual vote recounts, and the way banks manage transactions?
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The economic essentials of digital strategy | McKinsey & Company

The economic essentials of digital strategy | McKinsey & Company | digital marketing coach | Scoop.it
A supply-and-demand guide to digital disruption.
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Win-Win With SEO and User Experience (UX) Design

Win-Win With SEO and User Experience (UX) Design | digital marketing coach | Scoop.it
Search Engine Optimization (SEO) is the process of optimizing a website to help it appear higher with Google and other search engines.
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How Should Organizations Actually Go About Digital Transformation?

How Should Organizations Actually Go About Digital Transformation? | digital marketing coach | Scoop.it
This is now the question that is top of mind in a large number of enterprises today, as speeding up adaptation to rapidly evolving digital markets is now not just a requirement to grow today, but increasingly to survive.
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The history of social networking

The history of social networking | digital marketing coach | Scoop.it
Social networking didn't start with Facebook. We examine the history of social networking, from BBSes and Friendster to Diaspora and beyond.
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4 Ways to Model the Buyer's Journey

4 Ways to Model the Buyer's Journey | digital marketing coach | Scoop.it
Each buyer is unique, but they usually have similar journeys. Consider four buyer’s journey models to create relevant content – Content Marketing Institute
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35 Best Social Media Tools You Should Start Using

35 Best Social Media Tools You Should Start Using | digital marketing coach | Scoop.it
We selected here 35 social media tools you should add to your arsenal of online marketing tools. Improve your social media marketing strategy, today.
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Mary Meeker’s essential 2016 Internet Trends Report

Mary Meeker’s essential 2016 Internet Trends Report | digital marketing coach | Scoop.it
The fastest way to learn everything going on in tech is to read this report. Kleiner Perkins partner Mary Meeker has become a legend for publishing these..
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How to Maximize Your Content Exposure on LinkedIn

How to Maximize Your Content Exposure on LinkedIn | digital marketing coach | Scoop.it
Do you know what types of content work best on LinkedIn? With a few
tweaks to what you post on LinkedIn, you can build brand awareness,
generate leads, and drive more revenue.
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The 6 Best Growth Hacks to Get Customers Without Having to Pay for Them

The 6 Best Growth Hacks to Get Customers Without Having to Pay for Them | digital marketing coach | Scoop.it
But what if we could hack our growth? Instead of paying $20 to acquire a new customer, we could focus on projects that continue to bring us new customers long after we’ve finished the improvement.
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Navigating digital disruption

Chris Bradley, Partner from McKinsey's Strategy Practice, narrates a framework for understanding the life cycle of industry disruption. This video is part of the ...
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Complete Beginner's Guide to UX Research | UX Booth

Complete Beginner's Guide to UX Research | UX Booth | digital marketing coach | Scoop.it
UX research - or as it’s sometimes called, design research - informs our work, improves our understanding, and validates our decisions in the design process.
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The 50 Most Influential Gadgets of All Time

The 50 Most Influential Gadgets of All Time | digital marketing coach | Scoop.it
TIME's list of the 50 most influential gadgets highlights the products that changed the way we live, work, play, and communicate.
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6 Surprising Ways for Growth Hacking Your Digital Startup to Success

6 Surprising Ways for Growth Hacking Your Digital Startup to Success | digital marketing coach | Scoop.it
There was no turning back. They had little food, disease was taking its toll and the instructions he had been handed were clear. It was a point of no return.
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5 Keys To A People-Focused Inbound Marketing Strategy

5 Keys To A People-Focused Inbound Marketing Strategy | digital marketing coach | Scoop.it
How’s your inbound marketing strategy? A little stale? If you’re looking for actionable tips to improve it, you’ve come to the right place. Last week, we were joined by HubSpot Platinum Agency…
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Augmented Reality vs. Virtual Reality: where should brands focus?

Augmented Reality vs. Virtual Reality: where should brands focus? | digital marketing coach | Scoop.it
Augmented reality and virtual reality are the source of growing buzz.
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The 8 Skills Students Must Have For The Future | Edudemic

The 8 Skills Students Must Have For The Future | Edudemic | digital marketing coach | Scoop.it
Education has focused on the basic “3Rs” of reading, writing & arithmetic, but as technological innovation changes educators must re-evaluate their skills.
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Design Sprints — the Secret to Rapidly Developing Products Customers Actually Want

Design Sprints — the Secret to Rapidly Developing Products Customers Actually Want | digital marketing coach | Scoop.it
This post will teach you the process of running a design sprint — a method developed by Jake Knapp, a partner at Google Ventures — to solve big problems and test new... read more
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