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Rescooped by Emiliano Perez Ansaldi from Social Media Content Curation
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12 Attributes of a Successful Content Curation Strategy

12 Attributes of a Successful Content Curation Strategy | socialmedia (eng) | Scoop.it

 

Excerpted from article by Heidi Cohen:

"Content curation is like a great editor who brings his unique taste and understanding of his target audience to his selection of the best content for his readers. He provides context for the content so that it’s more than collection of information.


Content curation chooses the most relevant, highest quality digital information to meet your readers’ needs on a specific subject. It involves a process of assembling, categorizing, commenting and presenting the top content.

 

Content curation is a core content marketing element for the following three reasons:

- Offering your audience a combination of original and third party content provides a branded -context for your work.
- Curating other people’s content positions you and/or your organization as a tastemaker in your field.
- Creating sufficient content is a marketing and business challenge.

 

Here are twelve attributes your content curation strategy should have to insure success.

1) Has defined, measurable goals...
2) Targets a specific audience...
3) Contains red meat content, not filler...
4) Follows “the less is more” theory...
5) Incorporates original content... 
6) Adds real value...
7) Has a human touch...
8) Provides branded context for your information... 
9) Involves a community...
10) Offers information in small chunks... 
11) Sticks to a schedule...
12) Credits its creator...

 

Content curation puts your original content in a branded context for your target audience..."

 

Each attribute is analyzed with more information. Read full article here: http://heidicohen.com/12-attributes-of-a-content-curation-strategy/

 

Selected originally by Jan Gordon on "Curation, Social Business and Beyond" here: http://bit.ly/lBeRSF

 

 


Via janlgordon, Giuseppe Mauriello
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Joe Winpisinger's comment, January 26, 2013 11:31 PM
I see that you are making some of these into almost like blog posts too. Jan Gordon does the same thing. I think I am going to try it out...
Christian Forthomme's curator insight, June 20, 2013 12:32 AM

Very good summary of what's needed in content curation. 

Rescooped by Emiliano Perez Ansaldi from Social Media Content Curation
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Clipped launches as a Flipboard competitor, using natural language processing to better curate news

Clipped launches as a Flipboard competitor, using natural language processing to better curate news | socialmedia (eng) | Scoop.it

Excerpted from article on The Next Web:

"Finding ways to keep track of what’s happening in the world and in various markets can be pretty difficult, especially on mobile devices. People are interested in seeking out new ways to allow them to get information that’s relevant and important to them.

 

Apps to help with this problem include Flipboard, a popular social news aggregator that has helped to change the way people consume content,Zite, Cir.ca, and Summly. Now, Clipped is seeking to take its place as one of those services and has launched its iOS and Android apps to help optimize the way people consume the news on their mobile devices.

 

Created by Tanay Tandon, Clipped’s original intent was to be something that the average teenager could use easily. He says that it was important for the user to be able to open up the application and immediately find the most important information in front of them.

 

Processing, Clipped believes that it allows it to generate comprehensive summaries of articles. As Tandon tells us:

"The technology grammatically analyzes text, and discovers which sentence structures hold the most important information. The algorithm diagrams sentences through a Part of Speech tagger, and can determine which information is dependent on other sections. Through a combination of statistics and keyword analysis, we are then able to rank chunks of information and select which regions of the sentences are most relevant. Clipped then re-reads its summary and makes sure that the selected information contextually makes sense. The algorithm then returns the top information as a bulleted list for the user to read..."

 

Read full original article here:

http://thenextweb.com/apps/2013/01/01/clipped-launches-as-flipboard-competitor-to-help-curate-news/


Via Giuseppe Mauriello
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Rescooped by Emiliano Perez Ansaldi from Digital Marketing & Communications
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Designing a Social Media Policy That Actually Works in a Crisis

Designing a Social Media Policy That Actually Works in a Crisis | socialmedia (eng) | Scoop.it
 ...n my current series on developing response strategies in crisis communications, I shared ten essential elements that your crisis response plan needs to include. One problem with many crisis plan “kits” is that tactics can be so template-oriented that they often fail to work smoothly in a crisis. When it comes to designing a social media policy that works for all operations including crisis management, the key ingredient is flexibility.

Via Alex Butler
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Rescooped by Emiliano Perez Ansaldi from Business and Marketing
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10 Reasons Why Your Social Media Marketing Efforts Aren't Working--And What You Can Do About It - Forbes

10 Reasons Why Your Social Media Marketing Efforts Aren't Working--And What You Can Do About It - Forbes | socialmedia (eng) | Scoop.it

If you’re frustrated with the results you’re getting from your social media marketing efforts, you are not alone. Following are some of the top reasons your strategy isn’t working, and how you can turn that around to achieve better results.


Via Gregg Breward
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Rescooped by Emiliano Perez Ansaldi from AtDotCom Social media
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[Infographic] Pay Attention to Mobile App Permissions!

[Infographic] Pay Attention to Mobile App Permissions! | socialmedia (eng) | Scoop.it
When you download an app from the Android Google Play store, it will prompt you to accept the permissions it requests from your device. Most people do not pay attention and simply download the app. This is a bad idea.

Via Terheck, John van den Brink
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Ken Morrison's comment, September 3, 2012 10:52 AM
Thank you for the rescoops
Ken
Rescooped by Emiliano Perez Ansaldi from The 21st Century
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10 Essential Design Tools for Social Media Pros

10 Essential Design Tools for Social Media Pros | socialmedia (eng) | Scoop.it
We've talked to the experts about what they use for inspiration, collaboration, and getting down to the business of design in a social media world. Here are some of the suggestions they offered up.

Via Dr. Susan Bainbridge
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Rescooped by Emiliano Perez Ansaldi from #CentroTransmediático en Ágoras Digitales
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Creating Stereo 3D Presentations in PowerPoint Using Presente3D

Creating Stereo 3D Presentations in PowerPoint Using Presente3D | socialmedia (eng) | Scoop.it

"Presente3D is an interesting add-on for Microsoft PowerPoint 2010 that allows users to easily take any existing PowerPoint Presentation and add some volume into it turning it into a stereoscopic 3D presentation..."

Presente3D home page http://www.presente3d.com/


Via Baiba Svenca, Maribel Bañares
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Rescooped by Emiliano Perez Ansaldi from Business in a Social Media World
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49 Social Media Management and Influence Measurement Tools

49 Social Media Management and Influence Measurement Tools | socialmedia (eng) | Scoop.it

49 Social Media Management and Influence Measurement Tools

Social Media Management is the business related function of managing multiple social media channels for the purposes of marketing communication, reputation protection, and customer acquisition.

The practice utilizes the internet technology of social media to talk directly to individual customers and create a level of brand involvement and loyalty not possible with traditional media strategies.


Via Tom George, Cendrine Marrouat - SocialMediaSlant.com
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Rescooped by Emiliano Perez Ansaldi from Business and Marketing
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55 Signs You're Still Addicted to Social Media & Twitter

55 Signs You're Still Addicted to Social Media & Twitter | socialmedia (eng) | Scoop.it
Social media addiction happens to the best of us. The best you can do is accept the face, embrace it and enjoy the fact your life is one big Tweet and status update!

Via Gregg Breward
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McDonald's launches Olympics ad campaign - Financial Times

McDonald's launches Olympics ad campaign - Financial Times | socialmedia (eng) | Scoop.it
Financial TimesMcDonald's launches Olympics ad campaignFinancial TimesMcDonald's has begun rolling out its Olympics advertising campaign, highlighting the different emotions of spectators with the strapline: “We all make the games.” It is a claim ...
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Rescooped by Emiliano Perez Ansaldi from Business and Marketing
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7 Editorial Calendar Tools to Keep Your Content Marketing on Track

7 Editorial Calendar Tools to Keep Your Content Marketing on Track | socialmedia (eng) | Scoop.it
One of the most challenging aspects of content marketing is streamlining all of the great ideas you have into an editorial calendar.

 

The good new is several online editorial tools have popped up for marketers to keep all of those inspirational moments in an organized, efficient place


Via Gregg Breward
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Rescooped by Emiliano Perez Ansaldi from Digital-By-Design
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The Business Marketers Guide To Instagram

The Business Marketers Guide To Instagram | socialmedia (eng) | Scoop.it

Instagram is on the bullet train for total photo-marketing domination, and with its user base expanding faster than the universe, it provides a cornucopia of opportunity for B2B marketing. Its simplicity allows for a wide variety of applications and it is quickly becoming an essential element to any successful visual content marketing strategy.

In this Infographic Marketo explores the budding social photo-sharing site turned marketing platform and how it can give your company and business an edge in generating leads and promoting your brand.

By Marketo http://bit.ly/NGK2Xo

Source http://bit.ly/Q8jbnL


Via maxOz
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Rescooped by Emiliano Perez Ansaldi from Extreme Social
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How Cell Phones Are Dramatically Changing The ... - Business Insider

How Cell Phones Are Dramatically Changing The ... - Business Insider | socialmedia (eng) | Scoop.it
Political and economic analysts alike have been awed by the proliferation of technology and social media to connect people and send ideas across borders that never before been crossed. The importance of such technology ...

Via Rami Kantari
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Rescooped by Emiliano Perez Ansaldi from Social Media Content Curation
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Bit.ly Releases Search API To Discover Hot Stories & Discussions

Bit.ly Releases Search API To Discover Hot Stories & Discussions | socialmedia (eng) | Scoop.it

Excerpted from article by Search Engine Land:

"Bit.ly announced a new set of APIs named Social Data APIs.

The new APIs allow you to search for top stories in real time over the Bit.ly URL network. You can quickly see the top URLs and stories for any specific query right now, in real time.

 

The three types of functions include:

1) True Realtime Search: Search for top stories and URLs in real time by query and geographic area.

2) Attention Spikes: This doesn’t require you to search by keyword, instead the “bursts API” returns the current phrases that are receiving a burst in attention beyond what we would expect.

3) Metadata about URLs: Bit.ly will provide the metadata on URLs based off of keywords, topics, content, language, and location relevance..."

 

Original article: http://searchengineland.com/bit-ly-releases-search-api-to-discover-hot-stories-discussions-144639

 

Read more on Bitly Blog here: http://blog.bitly.com/post/40026085295/announcing-the-bitly-social-data-apis

 

 

 


Via Giuseppe Mauriello
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Jeff Domansky's curator insight, January 9, 2013 1:46 PM

I like the potential for news, trend, issues monitoring...

Kathy E Gill's curator insight, January 9, 2013 5:05 PM

Bit.ly enters the "discoverability" race (once known as "search"). 

Therese Torris's curator insight, January 10, 2013 4:55 AM

Good move by bit.ly. They used to underexploit their knowledge base

Rescooped by Emiliano Perez Ansaldi from SOCIAL MEDIA, what we think about!
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26 Essentials for Blogging Success: What You Need to Know

26 Essentials for Blogging Success: What You Need to Know | socialmedia (eng) | Scoop.it

Do you want to be a more successful blogger?

 

Are you keeping up with the newest developments in blogging?

 

Whether you are new to blogging or you have been blogging for years, you will find insight in this article.

 

It covers 26 blogging essentials, in an A–Z tour of the blogosphere.

Each one has a full explanation, along with a link to further reading in case you want to know more.

 

Note: For simplicity’s sake, I assume you’re using WordPress as your blogging platform. Many of these essentials, though, apply to other blogging platforms as well.


Via Martin Gysler
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Martin Gysler's curator insight, January 3, 2013 10:15 AM

Wow a great post on blogs. With these 26 points, you know everything that is useful to be a great blogger. I'll keep it in the mind during 2013.

HSPHealth's comment, January 7, 2013 2:55 PM
The technical side of blogging can be very demanding, so the plugins really help. In addition to great content and SEO, I think you need an outreach/networking program.
Martin Gysler's comment, January 7, 2013 4:35 PM
Yes indeed, this is an interesting point, thanks.
Rescooped by Emiliano Perez Ansaldi from SEO and Social Media Marketing
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Social SEO Is Shareable Content | Social Media Today

Social SEO Is Shareable Content | Social Media Today | socialmedia (eng) | Scoop.it
I define Social SEO as the ability social media has to help your SEO efforts by creating shareable, optimized, high quality content. Social Media and SEO need more things that tie them together.

 

"The fellas at SEOMoz conducted their own Social SEO study which said: While all three networks did have a positive correlation, the strength of the relationship was strongest for LinkedIn. So, while LinkedIn may be the least obvious choice for sharing activity, it is still incredibly important for marketers also interested in SEO performance".

 

Read More: http://socialmediatoday.com/socialmarvels/721931/learn-accept-and-enforce-social-seo-shareable-content


Via Antonino Militello
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Rescooped by Emiliano Perez Ansaldi from Business in a Social Media World
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How to Schedule Your Pins to Pinterest Board with Pingraphy | Social @ Blogging Tracker

How to Schedule Your Pins to Pinterest Board with Pingraphy | Social @ Blogging Tracker | socialmedia (eng) | Scoop.it
Too many pins? Find out how you can space out your pins without overwhelming your Pinterest followers. An effective way to reach your audience at specific time slots.

Via Cendrine Marrouat - SocialMediaSlant.com
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Rescooped by Emiliano Perez Ansaldi from Social media culture
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9 Businesses Using Pinterest Contests to Drive Traffic and Exposure

9 Businesses Using Pinterest Contests to Drive Traffic and Exposure | socialmedia (eng) | Scoop.it
Pinterest Contests for Business: Learn how running contests on Pinterest is a great way to expose your brand to a large audience and attract new followers.

Via janlgordon, Guglielmo Cornelli
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Rescooped by Emiliano Perez Ansaldi from Ed Tech Chatter
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Four Ways Teachers Can Utilize Twitter | MediaCAST Blog

Four Ways Teachers Can Utilize Twitter | MediaCAST Blog | socialmedia (eng) | Scoop.it
Effectively utilizing Twitter in your lessons and to communicate with students and their parents will teach students to communicate in the digital age.

Via Jon Samuelson
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Rescooped by Emiliano Perez Ansaldi from Hotel Marketing
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33% of hotel search on mobile

33% of hotel search on mobile | socialmedia (eng) | Scoop.it

Google reports that 33% of last minute hotel search is now done online. Hotel's generally have a hard time filling last minute availability so mobile advertising and mobile booking engine are key.


Via WIHPhotel
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Rescooped by Emiliano Perez Ansaldi from Carlo Mazzocco | Il Web Marketing su misura
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Most Organizations Still Fear Social Media

Most Organizations Still Fear Social Media | socialmedia (eng) | Scoop.it

In just a few years, social media has come to dominate many of our personal communications. We collaborate daily, sometimes productively, sometimes not.


Via Carlo Mazzocco
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Rescooped by Emiliano Perez Ansaldi from QRiousCODE
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INFOGRAPHIC: 10 Industries,10 ways to use QR codes

INFOGRAPHIC: 10 Industries,10 ways to use QR codes | socialmedia (eng) | Scoop.it

QR codes are great for linking print marketing materials to websites, social media channels and more. You really need to think about how and where you are using them though – don’t just throw them on all your marketing materials and have them link to the home page of your website. Think about their purpose, and remember that people will be scanning them with their smartphones, so link them to mobile optimised sites. To help you, our infographic below looks at 10 industries, and 10 different ways to use QR codes in those industries!


Via QRious CODE
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Rescooped by Emiliano Perez Ansaldi from Social Media Marketing Know-How
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The Social Web: People Don't Share Facts, People Share Feelings

The Social Web: People Don't Share Facts, People Share Feelings | socialmedia (eng) | Scoop.it

I selected this piece by Kathi Kruse because I agree with what she's saying and I'm experiencing this myself everyday.

 

Intro:

 

"There's a major shift on the web and  a big change on social networks in how people spend their time.

 

**They're spending less time interacting with facts and more time communicating with people.

 

**this fundamental re-architecture of the web is going to affect almost all businesses, because almost all businesses revolve around people"

 

Excerpt:

 

"The new web means spending less time interacting with facts & more time communicating with people".

 

Here are some highlights that caught my attention:

 

**Whether it’s sharing a post on Social Media or sharing their experience in real life, people forward their “feelings” to their network, online or offline.

 

**Content that triggers arousing emotions drives that behavior

 

**Google unveiled the "Knowledge Graph" in May and called it the "First Sep in Next Generation Search"

 

**Google wants users to spend less tinme searching and more time interacting with their network

 

**What this neans for dealers is you must build your store's knowledge footprint.

 

**It's important how Google knows you. It's important how your customers/audience knows you

 

**Facts are no longer relevant unless they're perceived as coming from a trustworthy source.

 

**Facts about your business married with passion and personal experience equaols trust in your brand

 

This article reminds me of a great Ted Talk by Simon Sinek - People Don't Buy What You Do, They Buy Why You do it

http://bit.ly/NrM5NS

 

Read article here: [http://bit.ly/Nx1SJS]

 

Learn more about Social Media Marketing


Via janlgordon, Gerrit Bes, Hannah Kramer
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Julie Shatswell's comment, July 16, 2012 4:07 PM
great post - thanks for sharing this- julie
janlgordon's comment, July 16, 2012 4:12 PM
You are so welcome Julie, we know this is true don't we?
Rescooped by Emiliano Perez Ansaldi from Curation-Corner
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When Quality Content Isn't Everything

When Quality Content Isn't Everything | socialmedia (eng) | Scoop.it

Frustrated because you write awesome content that nobody seems to appreciate?

 

This post by Brad Shorr could be helpful.

 

Everyone talks about the importance of “quality content”.

However, an obsession with quality content, however you define it, can actually undermine a content marketing program.

 

The reason for this is fairly simple, if you consider that content marketing consists of two separate but equal activities: creating and communicating.

 

Communication is the “marketing” part of content marketing. If all of your time and energy go into creating content, you are likely to run out of time and energy for the equally important job of effectively communicating that content to the right audience.

Brilliant content poorly marketed is like the proverbial tree that falls in the empty forest. If nobody hears your content, in one sense it doesn’t even exist – in which case it won’t help you generate leads or establish credibility or accomplish any of the other business goals of your content marketing strategy.

 

How To Cut Back On Creative

Scale back on the creative, which allows you to concentrate a bit harder on the communication side of the equation.

 

#Pull back on the polish. Rules of grammar and usage should always be followed, but there’s no need to agonize over every word choice. Most online readers are in a hurry, looking for substance more than style.

#Don’t belabor the backstory. If it’s true that online readers are in a hurry, tell them what time it is, not how to make the clock. Marginally relevant background information, while interesting, can backfire because it keeps readers from quickly grasping your point.

#Stick to one style. A blog post, white paper or Infographic might be editorial or informational in nature; it might be an executive summary or highly technical, light hearted or deadly serious. But it should never be all of the above. Trying to be all things to all people will make your content pretty much useless to everybody.

 

How To Ramp Up Communication

Here are a few suggestions that will help you get better results and will allow your great content to bear fruit.

#Do serious social syndication. Too many B2Bs go through the motions, joining every possible social network and mechanically sharing their content without giving thought to when or how or even why they’re doing it. Smart content marketers study metrics and continually refine the timing, frequency and style of their content shares. Better to spend time here than poring through a thesaurus searching for the perfect adjective!

#Build relevant social media communities. If a tree falls in the forest and 10,000 irrelevant Twitter followers hear it … you’ve gained nothing. To get a better idea of how tough it can be, read this post about B2B community building. http://bit.ly/SEqRgx   

#Pay attention to SEO. Great content without SEO is like a sports car without gas. Organic search visibility is critical for B2B lead generation, and today more than ever firms need to stay current on best practices for SEO. Here is an article Brad wrote that provides a detailed rundown on key SEO changes that affect content marketing 

 

By Brad Shorr – http://bit.ly/NxXJFF ;

Source: http://bit.ly/MD6Kej ;


Via maxOz
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maxOz's comment, July 17, 2012 8:16 AM
Malek, Thanks so much for sharing. I am sorry I had problems uploading image earlier. The image for this post is now uploaded. Have a great week! Michele
Rescooped by Emiliano Perez Ansaldi from SEO and Social Media Marketing
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The increasing importance of Social Media within SEO

The increasing importance of Social Media within SEO | socialmedia (eng) | Scoop.it

This guest post from James Gurd discusses why social media is an important part of SEO and how Google Analytics Social reports can help.

 

From The Article: "Social media signals started to play a part in search engine algorithms back in December 2010 but it wasn’t until 2011 that the likes of Google really started to pay attention and dedicate more effort to indexing social content and using social signals to boost content in search results. For a neat history of Google algorithm changes, turn to SEOMoz.

 

Furthermore, as Google ploughs on with its paid inclusion Armageddon, less and less organic content is appearing above the fold.

 

This means web marketers need to think of SEO in broader terms – not focussing on keywords and markup, but rather using content to excite customers and encourage them to click and share. This will tick the current SEO box but also help ensure there is a level of protection when and if pure SEO experiences diminishing returns.

 

So, Which social signals currently influence search results?

 

With over 200 search signals and constant changes, it’s hard to be precise. However, there are some key signals that are worth noting".

 

Full Article: http://www.smartinsights.com/digital-marketing-strategy/the-increasing-role-of-social-media-within-seo/


Via Antonino Militello
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