SocialMedia
32 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Naiyue Wang from Social Media Monitoring Tools And Solutions
Scoop.it!

12 Most Brand Saving Reasons for Social Media Monitoring

12 Most Brand Saving Reasons for Social Media Monitoring | SocialMedia | Scoop.it

We should be monitoring our brands right now… and here are 12 reasons why!


Read More: http://brianvickery.com/2014/02/28/12-brand-saving-reasons-social-media-monitoring/


Via Antonino Militello
more...
No comment yet.
Rescooped by Naiyue Wang from SEO and Social Media Marketing
Scoop.it!

How to Increase Your YouTube Engagement by 374% [Infographic ]

How to Increase Your YouTube Engagement by 374% [Infographic ] | SocialMedia | Scoop.it

In order to teach you how to maximize your YouTube traffic and engagement, Neil Patel has created an infographic that breaks down exactly what you need to do.

 

As a marketer, you should consider leveraging YouTube. Even if you don’t have the time to create videos, you can still use other videos within the network.

 


Via Antonino Militello
more...
Rescooped by Naiyue Wang from Pinterest
Scoop.it!

12 free and low-cost tools to create Pinterest graphics [infographic]

12 free and low-cost tools to create Pinterest graphics [infographic] | SocialMedia | Scoop.it
If Pinterest is one of the social media sites you've chosen to market your business, graphics are the star of your show, but how do you create irresistible pins on the cheap?

Julia Campbell offe...

Via Kelly Lieberman
more...
No comment yet.
Rescooped by Naiyue Wang from visualizing social media
Scoop.it!

The State of Twitter in 2013 [INFOGRAPHIC]

The State of Twitter in 2013 [INFOGRAPHIC] | SocialMedia | Scoop.it
Since its inception over seven years ago, Twitter has built a community of over 200 million monthly active users, and over 170 billion tweets have been posted in total.

On average, users spend 170 minutes on the site each month and have 208 followers. Twitter is also undergoing a mobile revolution with 80% of its users accessing the site via a mobile device. 63% of brands use multiple Twitter accounts, with YouTube leading the way as the most-followed brand with 33 million followers...


Via Lauren Moss
more...
9Dotstrategies's curator insight, September 11, 2013 11:12 PM

About the State of Twitter in  2013....

 

Mehdi BH's comment, September 12, 2013 5:03 AM
Interesting !
Samantha Kelly's curator insight, September 14, 2013 7:32 AM

Twitter has changed my life and opened up a whole new world! In Ireland there are over 81k active users.

Rescooped by Naiyue Wang from visualizing social media
Scoop.it!

Simple Strategies For Growing A Social Media Audience [Infographic]

Simple Strategies For Growing A Social Media Audience [Infographic] | SocialMedia | Scoop.it

Building a social media audience might seem simple when you can just buy followers and fans.

This infographic aims to help you create a genuine following.


Via Lauren Moss
more...
Treathyl Fox's comment, August 27, 2013 10:24 AM
Excellent advice. The very first tip is the one that separates the men from the boys. :)
Jose Cabanas's curator insight, August 28, 2013 3:56 AM

In my opinion, engagement is the key concept. Rest will come by itself

I Can Do Things's curator insight, August 28, 2013 7:45 AM

Simple yet straight to the point infographic. Few advices that that every social media activist should stick to.

 

Go ahead have a look and lets hear your opinion... 

Scooped by Naiyue Wang
Scoop.it!

How to Achieve Social Media Acquisition Success - Heidi Cohen

How to Achieve Social Media Acquisition Success - Heidi Cohen | SocialMedia | Scoop.it
Looking to convert social media prospects into customers? These 7 actionable marketing steps provide a social media conversion process to help you.
more...
No comment yet.
Rescooped by Naiyue Wang from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

Google Hates Your Mobile Website (Here's How to Fix It)

Google Hates Your Mobile Website (Here's How to Fix It) | SocialMedia | Scoop.it

Learn what Google looks for an a mobile website, and how you can make yours more search-friendly with responsive design.


Via Kamal Bennani
Naiyue Wang's insight:

SEO、Mobile Content、Responsive Design

more...
Brian Bernstein's curator insight, August 23, 2013 2:52 PM

Google problem isn't when companies run both a desktop and mobile sites, it is when those separate sites are setup incorrectly.

Scooped by Naiyue Wang
Scoop.it!

How The World’s Top Brands Use Twitter [STUDY] - AllTwitter

How The World’s Top Brands Use Twitter [STUDY] - AllTwitter | SocialMedia | Scoop.it
How The World’s Top Brands Use Twitter [STUDY]
more...
No comment yet.
Rescooped by Naiyue Wang from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

5 Content Curation Infographics

5 Content Curation Infographics | SocialMedia | Scoop.it

Content curation is the art of finding, selecting, and sharing the best, most relevant content related to a particular theme or topic. These 5 infographics offer a great introduction to the topic.


Via Kamal Bennani
more...
2DiFore Marketing Solutions's curator insight, August 26, 2013 8:01 AM

What is "good content" verses "bad content"? What a great visual we just received that will help brands understand how social media can work for them is done correctly!

gregmhagar's curator insight, August 29, 2013 9:24 AM

Content curation can be a big part of your learning strategy.

Scooped by Naiyue Wang
Scoop.it!

Facebook, Twitter, Google+, LinkedIn, YouTube: Social Media Image Size Guide [INFOGRAPHIC] - AllTwitter

Facebook, Twitter, Google+, LinkedIn, YouTube: Social Media Image Size Guide [INFOGRAPHIC] - AllTwitter | SocialMedia | Scoop.it
Facebook, Twitter, Google+, LinkedIn, YouTube: Social Media Image Size Guide [INFOGRAPHIC]
more...
No comment yet.
Rescooped by Naiyue Wang from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

How You Can Leverage Big Data In Your Social Media Marketing

How You Can Leverage Big Data In Your Social Media Marketing | SocialMedia | Scoop.it

As a marketer or small business owner, you're probably well aware of the impact big data can have on your company's value and bottom line.


Via Kamal Bennani
more...
No comment yet.
Rescooped by Naiyue Wang from Social Media Content Curation
Scoop.it!

Curated Visual Storytelling with Brickflow

Curated Visual Storytelling with Brickflow | SocialMedia | Scoop.it

From Robin Good's insight:

"Brickflow is a web app which allows you to easly collect content from Twitter, Facebook, Instagram, Tumblr and YouTube and to package it up in a visual tile grid that can be viewed as a slideshow and which can be easily published, shared and embedded on the web.

With Brickflow you can build a visual story either by collecting stories and resources using hashtags or by searching..."

 

Read full Robin Good's insight below.

 

Check out it: http://brickflow.com

 

Some examples: http://blog.brickflow.com

 


Via Robin Good, Giuseppe Mauriello
more...
Anabela Santos's comment, September 2, 2013 4:29 PM
Thanks! Have to try :)
Anabela Santos's comment, September 2, 2013 4:29 PM
Thanks! Have to try :)
Randy Bauer's curator insight, September 14, 2013 7:03 PM

See my Brickflow example here:

http://rbauerpt.blogspot.com/2013/08/start-lean-fitness.html

Rescooped by Naiyue Wang from Public Relations & Social Media Insight
Scoop.it!

How Long Should Your Content Be? What Works On Blogs, Facebook & More

How Long Should Your Content Be? What Works On Blogs, Facebook & More | SocialMedia | Scoop.it

Ideal content length is something with which B2B and B2C marketers across industries constantly struggle. Unfortunately, the most common answer to content-length questions is the often-dreaded, extremely-ambiguous response that is the reply to many of marketing’s toughest questions: “It depends.”

 

And though ideal content length really does hinge on a variety of factors including industry norms and audience engagement, “it depends” isn’t very helpful for marketers looking for actionable advice.

 

However, though there aren’t any hard and fast rules when it comes to content length, there are general guidelines that can be applied when creating content, despite the industry or audience it is intended for.

 

So, how long should your content be? Here are some general content-length guidelines, organized by content type:...


Via Jeff Domansky
more...
Jeff Domansky's curator insight, June 3, 2014 1:47 AM

These are some very helpful guidelines for content developers in every social media channel.

Rescooped by Naiyue Wang from Public Relations & Social Media Insight
Scoop.it!

Instagram User Generated Content Rocks Marketing Results | Heidi Cohen

Instagram User Generated Content Rocks Marketing Results | Heidi Cohen | SocialMedia | Scoop.it

...What can a savvy content marketer like you do to get messages to break through the 12+ hours of media clutter their target audience takes in on a daily basis?


 

The answer is a no brainer.

 

Take a page from your consumers’ social media streams. Make your content marketing look and feel like the information your audience’s family and friends share on social media....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, June 7, 2014 6:37 PM

Is Instagram user generated content (UGC) part of your content marketing mix? Heidi Cohen says it should be.

Rescooped by Naiyue Wang from visualizing social media
Scoop.it!

Infographic: 10 Tips For Posting Better Social Media Updates

Infographic: 10 Tips For Posting Better Social Media Updates | SocialMedia | Scoop.it

This infographic created by Short Stack and Skinny shows ways to make updates better and more interesting. 
Some tips like posting a fun fact will definitely keep readers interested, while others, like not always ending a status update with a question serves to remind us not to make our page too gimmicky.

 
Check out some highlights at the link or view the infographic in its entirety here.


Via Lauren Moss
more...
Fiona MacDonald's curator insight, November 11, 2013 2:59 PM

Good tips - I try to follow, but might sometimes fail!

Mrs. Amstutz's curator insight, November 11, 2013 4:24 PM

need to read this and consider how I can better promote our library via social media

Intriguing Networks's curator insight, November 18, 2013 7:33 AM

Pointers for posters :)

Scooped by Naiyue Wang
Scoop.it!

What's the Difference Between Social Listening, Analytics and Intelligence? - Brandwatch

What's the Difference Between Social Listening, Analytics and Intelligence? - Brandwatch | SocialMedia | Scoop.it
more...
No comment yet.
Scooped by Naiyue Wang
Scoop.it!

13 Point Checklist to Optimize Social Media Call-To-Action - Heidi Cohen

13 Point Checklist to Optimize Social Media Call-To-Action - Heidi Cohen | SocialMedia | Scoop.it
To break through and efficiently maximize response on social media platforms, a contextually relevant, optimized call-to-action is needed.
more...
No comment yet.
Rescooped by Naiyue Wang from Public Relations & Social Media Insight
Scoop.it!

Why Context Is the Future of Inbound

Why Context Is the Future of Inbound | SocialMedia | Scoop.it

Learn why context is so important not just for marketing, but also for sales and services, too.

 

Targeted emails are better than generic emails, but here's the thing: When that same email recipient then heads over to your website, interacts with you in social media, or calls your sales team, what do they get?

 

The same generic marketing everyone else gets. People are the sum of their entire experience, across channels, across devices, across their whole history of interactions with your company. And that experience, like water, should move and adapt around us. This goes beyond tossing their first name into an email.

 

Webber continues: "We should ... look at better ways to emotionally connect with people in meaningful ways; to understand where they are at, meet them there, and give them more than cheap digital parlour tricks.

 

"Having that context, and extending it through all the channels prospective customers use, changes everything for the relationship between a company and its prospects....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, August 25, 2013 4:08 PM

Here is why context is marketing's secret weapon.

Rescooped by Naiyue Wang from Public Relations & Social Media Insight
Scoop.it!

How Marketers Use Twitter - Heidi Cohen

How Marketers Use Twitter - Heidi Cohen | SocialMedia | Scoop.it

Want to reach marketing decision makers on Twitter? Then check out Leadtail and NetBase’s analysis “How Digital Marketers Engage on Twitter” based on the Twitter activity of 515 North American brand, corporate, and agency digital marketers between between April 1st and June 30th, 2013....


Via Jeff Domansky
more...
Ali Anani's curator insight, August 26, 2013 6:12 AM

twitter is finding diversified applications

Benjamin Ivarsson's curator insight, March 28, 2014 12:55 PM

Statistics were never my strong point, but these graphs sure makes an impact.

Brianne Mellon's curator insight, May 6, 2014 1:26 PM

2013 Twitter research includes charts and top media/marketing sources on Twitter. Social media users are finding ways to maximize content distribution. 

 

What I took away from this article:

- Roughly four out five marketers tweet using the Twitter website or tweet buttons

- 80% of the content shared on Twitter by marketers is media; 45% is mainstream media and 35% is industry specific media

 

Rescooped by Naiyue Wang from SEO and Social Media Marketing
Scoop.it!

5 Reasons Pinterest’s Search Engine Is Better Than Google’s

5 Reasons Pinterest’s Search Engine Is Better Than Google’s | SocialMedia | Scoop.it

Pinterest is a lifestyle searching tool for millions of people.

 

People go on there with excited eyes to look for amazing recipes to cook for dinner that weekend, find ways to dress to the tens for a special date, or find creative educational materials to teach children with.

 

Millions of users turn to Pinterest to enhance their lifestyle. And they are doing so by using the search function on Pinterest. Here’s a fun fact.

 

Did you know that Google has a search engine just for recipes? It’s been around for years, but almost nobody I know uses it.

 

Instead, most people I know automatically go to Pinterest if they want to find recipes to try out.

 

That’s not the only reason Pinterest is better than Google.

 

Here are 5 reasons why Pinterest’s search engine is better than Google.

 

Read more at: http://www.business2community.com/pinterest/5-reasons-pinterests-search-engine-is-better-than-googles-0589281

 


Via Antonino Militello
more...
Online Marketing Man's curator insight, March 25, 1:30 PM
Find really targeted people.
jasmine moriah gabrielle hummel's curator insight, April 6, 7:37 PM
I still think google is better than pinterest
Willem Kuypers's curator insight, April 11, 8:56 AM
Google est de moins en moins pertinent pour nos recherches sur internet. Voici explication pour utiliser Pinterest.
Rescooped by Naiyue Wang from Public Relations & Social Media Insight
Scoop.it!

What are the top 3 reasons why you unfollow people/brands? Q of the Week

What are the top 3 reasons why you unfollow people/brands? Q of the Week | SocialMedia | Scoop.it

We polled our communities on Facebook, Twitter and Google+ asking them why they unfollow brands on each social network. Hundreds of you were quick to respond, sharing your biggest social media pet peeves.

 

Although there were some common issues across all three networks, there are clear differences too.We’ve made a comparison between the top 3 answers, take a look....


Via Jeff Domansky
more...
Parl Harrington's comment, August 19, 2013 8:14 PM
Yes, I agree it is very interesting to see how consumers react when marketers aren’t careful about their actions when using social media to advertise. Social media networks have thought to be an effective tool for marketers to communicate and engage with their consumers however, like you’ve mentioned once the negative image is formed it’s almost impossible to stop it.
Jeshleen Lata's comment, August 19, 2013 10:32 PM
This article was really interesting as it showed how this brand pulled communities on Facebook, Twitter and Google + asking them why they unfollow brands on each social network. Article shows how they came across with some common issues across all three networks. I agree with Francesca Perry how she said that most of the brands think to use social media in advertising their brands and reaching out to consumers. It is also true like how she mentioned that if brands are not careful in the way they communicate with their consumers it can actually work against them and create a negative image for their brand. Customers normally unfollow the brand coupons they are not interested buying.
Parambir Singh's comment, August 20, 2013 11:15 AM
The article overview’s the importance of social media in the field of brand management. I stand with the publisher's insight about the article that if the marketers do not communicate well with their consumers, can bring a negative image to the brand name. The marketers need to make sure that the information which they share with the consumers through different social media channels should be appropriate, up-to date and interesting. This article is very interesting in the field of brand management.