Since its inception over seven years ago, Twitter has built a community of over 200 million monthly active users, and over 170 billion tweets have been posted in total.
On average, users spend 170 minutes on the site each month and have 208 followers. Twitter is also undergoing a mobile revolution with 80% of its users accessing the site via a mobile device. 63% of brands use multiple Twitter accounts, with YouTube leading the way as the most-followed brand with 33 million followers...
"Brickflow is a web app which allows you to easly collect content from Twitter, Facebook, Instagram, Tumblr and YouTube and to package it up in a visual tile grid that can be viewed as a slideshow and which can be easily published, shared and embedded on the web.
With Brickflow you can build a visual story either by collecting stories and resources using hashtags or by searching..."
Ideal content length is something with which B2B and B2C marketers across industries constantly struggle. Unfortunately, the most common answer to content-length questions is the often-dreaded, extremely-ambiguous response that is the reply to many of marketing’s toughest questions: “It depends.”
And though ideal content length really does hinge on a variety of factors including industry norms and audience engagement, “it depends” isn’t very helpful for marketers looking for actionable advice.
However, though there aren’t any hard and fast rules when it comes to content length, there are general guidelines that can be applied when creating content, despite the industry or audience it is intended for.
So, how long should your content be? Here are some general content-length guidelines, organized by content type:...
This infographic created by Short Stack and Skinny shows ways to make updates better and more interesting. Some tips like posting a fun fact will definitely keep readers interested, while others, like not always ending a status update with a question serves to remind us not to make our page too gimmicky.
Check out some highlights at the link or view the infographic in its entirety here.
Learn why context is so important not just for marketing, but also for sales and services, too.
Targeted emails are better than generic emails, but here's the thing: When that same email recipient then heads over to your website, interacts with you in social media, or calls your sales team, what do they get?
The same generic marketing everyone else gets. People are the sum of their entire experience, across channels, across devices, across their whole history of interactions with your company. And that experience, like water, should move and adapt around us. This goes beyond tossing their first name into an email.
Webber continues: "We should ... look at better ways to emotionally connect with people in meaningful ways; to understand where they are at, meet them there, and give them more than cheap digital parlour tricks.
"Having that context, and extending it through all the channels prospective customers use, changes everything for the relationship between a company and its prospects....
Want to reach marketing decision makers on Twitter? Then check out Leadtail and NetBase’s analysis “How Digital Marketers Engage on Twitter” based on the Twitter activity of 515 North American brand, corporate, and agency digital marketers between between April 1st and June 30th, 2013....
Pinterest is a lifestyle searching tool for millions of people.
People go on there with excited eyes to look for amazing recipes to cook for dinner that weekend, find ways to dress to the tens for a special date, or find creative educational materials to teach children with.
Millions of users turn to Pinterest to enhance their lifestyle. And they are doing so by using the search function on Pinterest. Here’s a fun fact.
Did you know that Google has a search engine just for recipes? It’s been around for years, but almost nobody I know uses it.
Instead, most people I know automatically go to Pinterest if they want to find recipes to try out.
That’s not the only reason Pinterest is better than Google.
Here are 5 reasons why Pinterest’s search engine is better than Google.
We polled our communities on Facebook, Twitter and Google+ asking them why they unfollow brands on each social network. Hundreds of you were quick to respond, sharing your biggest social media pet peeves.
Although there were some common issues across all three networks, there are clear differences too.We’ve made a comparison between the top 3 answers, take a look....
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.