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The State of the Customer Journey 2014 - Kitewheel

The State of the Customer Journey 2014 - Kitewheel | SocialMedia | Scoop.it
Download this complimentary report provided by Kitewheel. Report discusses the key disconnects found in the research between brands and consumers.
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L'Oreal's Viral Model Experiment - A Sign of the Future of Digital Marketing or a Warning Sign?

L'Oreal's Viral Model Experiment - A Sign of the Future of Digital Marketing or a Warning Sign? | SocialMedia | Scoop.it
When L'Oreal discovered and hired a beautiful unknown teenager whose photo went viral during the World Cup, they may have gotten more than they bargained for. Is this grassroots way of casting unknowns in campaigns the future of digital marketing?
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21 Rules For Effective Social Media Marketing Strategies - Social Metrics | #TheMarketingAutomationAlert

21 Rules For Effective Social Media Marketing Strategies - Social Metrics | #TheMarketingAutomationAlert | SocialMedia | Scoop.it

 

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► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


Via marketingIO
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marketingIO's curator insight, November 19, 2013 5:32 PM

More blocking and tackling. Not being snarky, but admiring the fundamentals.

Miguel Paul Trijaud Calderón's curator insight, July 25, 2014 6:19 AM

Infographic: 21 short tips about how to handle successfully your Social Media strategy.

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The New Video Ad Viewability Metric Is Drawing Scrutiny

The New Video Ad Viewability Metric Is Drawing Scrutiny | SocialMedia | Scoop.it
The Media Rating Council today is adopting a viewability metric, or “currency,” for online video ads that defines when viewable display impressions count. It’s the industry’s first attempt to address the problem of brands paying publishers for ads no one sees.
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Nielsen Mobile Report: Measure Twice, Advertise Once | Mobile Marketing Watch

Nielsen Mobile Report: Measure Twice, Advertise Once | Mobile Marketing Watch | SocialMedia | Scoop.it
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Selfie-centred marketing: why the clock is ticking for brands eyeing the #selfie phenomenon

Selfie-centred marketing: why the clock is ticking for brands eyeing the #selfie phenomenon | SocialMedia | Scoop.it
Selfie-centred marketing: why the clock is ticking for brands eyeing the #selfie phenomenon, Self-obsession, vanity, narcissism - three terms commonly associated with the phenomenon known as the selfie. So why do brands want a part of it? | Marketing Magazine
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It’s a Smartphone Revolution! Are You Ready? - Marketing Technology Blog

It’s a Smartphone Revolution! Are You Ready? - Marketing Technology Blog | SocialMedia | Scoop.it
It’s a Smartphone Revolution! Are You Ready? by Douglas Karr on Marketing Technology Blog
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MMA Mobile Marketing Case Study Hub

MMA Mobile Marketing Case Study Hub | SocialMedia | Scoop.it
450 campaign case studies curated to help marketers build mobile capabilities, inspire their teams and drive innovation throughout their organizations.
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39 Actionable Ideas For Driving Traffic To Your Website

39 Actionable Ideas For Driving Traffic To Your Website | SocialMedia | Scoop.it
Lack of website traffic is one of the most common challenges I hear from business owners. Many report having lost a significant percentage of their search traffic over the past year or two, and are continuously looking for new ways to drive relevant traffic to their site. This article is an [...]
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How to Do Calls to Action…..Wrong

How to Do Calls to Action…..Wrong | SocialMedia | Scoop.it
Be under no illusion, your calls to action (CTAs) can make or break a digital marketing campaign or webpage.
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26 Pinteresting Facts [INFORGRAPHIC]

26 Pinteresting Facts [INFORGRAPHIC] | SocialMedia | Scoop.it
Since its launch in March 2010, Pinterest has grown into one of the top destinations online with over 70 million users and 2.5 billion views per
month.

The site has a strong female demographic who represent 80% of all its users. Though Pinterest is making efforts to expand globally, 60% of its user base still lives in the States, where 25.6 million people visit the site each month. Pinterest also has over 500,000 business accounts and 140 employees. To date, Pinterest has raised $338 million
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Infographic: 5 Online Marketing Resolutions For 2014 - Marketing Technology Blog

Infographic: 5 Online Marketing Resolutions For 2014 - Marketing Technology Blog | SocialMedia | Scoop.it
Kick off 2014 with these five resolutions that will take your online marketing to a new level.
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Infographic: Understanding Consumer Email Behavior | Mobile Marketing Watch

Infographic: Understanding Consumer Email Behavior | Mobile Marketing Watch | SocialMedia | Scoop.it
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Your 2014 Digital Marketing Roadmap - Marketing Technology Blog

Your 2014 Digital Marketing Roadmap - Marketing Technology Blog | SocialMedia | Scoop.it
Your 2014 Digital Marketing Roadmap by Douglas Karr on Marketing Technology Blog
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88% Of Consumers Trust Online Reviews As Much As Personal Recommendations

88% Of Consumers Trust Online Reviews As Much As Personal Recommendations | SocialMedia | Scoop.it
We at BrightLocal have released the findings of our annual Local Consumer Review Survey, which reveals the growing importance of online reviews in the purchasing decision. About Local Consumer Review Survey 2014 This is the 4th year we have conducted this study into consumer usage and attitudes toward online reviews. In May-June, we sent a questionnaire to our […]
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The Power & Precision of Global Email Marketing

The Power & Precision  of Global Email  Marketing | SocialMedia | Scoop.it
Email has experienced a rejuvenation of late; the once maligned channel has reemerged as a powerful communication tool in an on-demand,
multi-touch world.
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Tweet-Commerce: Weight Watchers and Birds Eye Accept Selfies as Payment

Tweet-Commerce: Weight Watchers and Birds Eye Accept Selfies as Payment | SocialMedia | Scoop.it
Brandchannel - always branding. always on.
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Coming Soon To Twitter, Ads Targeted To Weather Conditions

Coming Soon To Twitter, Ads Targeted To Weather Conditions | SocialMedia | Scoop.it
Twitter and the Weather Company, owner of the Weather Channel, have reached an agreement to allow marketers to target advertising based on the weather in users’ locations, the Wall Street Journal reported this week. Sunny weekend in Malibu? Freezing rain in Portland, Maine? Either way, the partnership will give advertisers of sunscreen or snow boots the […]
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What is the Opportunity Cost of Not Having a Strong Online Presence?

What is the Opportunity Cost of Not Having a Strong Online Presence? | SocialMedia | Scoop.it
Oftentimes, as a business owner or marketing manager, you will look at various marketing ventures with the objective of figuring out what strategies to implore that will get you maximum results for...
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How Women and Men Use Social Media and Mobile Differently - Marketing Technology Blog

How Women and Men Use Social Media and Mobile Differently - Marketing Technology Blog | SocialMedia | Scoop.it
How Women and Men Use Social Media and Mobile Differently by Douglas Karr on Marketing Technology Blog
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A Beginner’s Guide to Internet Marketing

A Beginner’s Guide to Internet Marketing | SocialMedia | Scoop.it
“The Valley skill set that should be in highest demand and greatest scarcity is neither enginee...
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INFOGRAPHIC: The difference between men and women on mobile

INFOGRAPHIC: The difference between men and women on mobile | SocialMedia | Scoop.it
Mobile content industry market data, funding, M&A and excutive moves
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[Infographic] Where Teens (and Trendsetters) Spend Their Time Online

[Infographic] Where Teens (and Trendsetters) Spend Their Time Online | SocialMedia | Scoop.it
When marketing to a target audience, it’s obviously important to figure out where that target audience is “hanging out.” This infographic which I first discovered on AdWeek paints a pretty good picture of where one very important dem ...
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Infographic: 10 Hottest Trends in Social Media Marketing - Marketing Technology Blog

Infographic: 10 Hottest Trends in Social Media Marketing - Marketing Technology Blog | SocialMedia | Scoop.it
Infographic: 10 Hottest Trends in Social Media Marketing by Douglas Karr on Marketing Technology Blog
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