When L'Oreal discovered and hired a beautiful unknown teenager whose photo went viral during the World Cup, they may have gotten more than they bargained for. Is this grassroots way of casting unknowns in campaigns the future of digital marketing?
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The Media Rating Council today is adopting a viewability metric, or “currency,” for online video ads that defines when viewable display impressions count. It’s the industry’s first attempt to address the problem of brands paying publishers for ads no one sees.
Selfie-centred marketing: why the clock is ticking for brands eyeing the #selfie phenomenon, Self-obsession, vanity, narcissism - three terms commonly associated with the phenomenon known as the selfie. So why do brands want a part of it? | Marketing Magazine
Lack of website traffic is one of the most common challenges I hear from business owners. Many report having lost a significant percentage of their search traffic over the past year or two, and are continuously looking for new ways to drive relevant traffic to their site. This article is an [...]
Since its launch in March 2010, Pinterest has grown into one of the top destinations online with over 70 million users and 2.5 billion views per month.
The site has a strong female demographic who represent 80% of all its users. Though Pinterest is making efforts to expand globally, 60% of its user base still lives in the States, where 25.6 million people visit the site each month. Pinterest also has over 500,000 business accounts and 140 employees. To date, Pinterest has raised $338 million
We at BrightLocal have released the findings of our annual Local Consumer Review Survey, which reveals the growing importance of online reviews in the purchasing decision. About Local Consumer Review Survey 2014 This is the 4th year we have conducted this study into consumer usage and attitudes toward online reviews. In May-June, we sent a questionnaire to our […]
Twitter and the Weather Company, owner of the Weather Channel, have reached an agreement to allow marketers to target advertising based on the weather in users’ locations, the Wall Street Journal reported this week. Sunny weekend in Malibu? Freezing rain in Portland, Maine? Either way, the partnership will give advertisers of sunscreen or snow boots the […]
When marketing to a target audience, it’s obviously important to figure out where that target audience is “hanging out.” This infographic which I first discovered on AdWeek paints a pretty good picture of where one very important dem ...
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