Social Media & Digital Marketing
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Most Coveted Digital Marketing Skills for 2014

Most Coveted Digital Marketing Skills for 2014 | Social Media & Digital Marketing | Scoop.it
These are the digital marketing skills advertising and Fortune 500 marketing executives value and need the most for 2014.

Via janlgordon, Lauren Moss
Frederic Hohl's insight:

What talents in digital marketing companies will look for in 2014

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Lori Wilk's curator insight, December 19, 2013 11:43 AM

For those of you who have facilitation skills there will be many opportunities to help businesses with these skills in 2014. In summary, areas of opportunity listed in this article include analytics,

email marketing, content marketing, and social media.

Siri Anderson's curator insight, February 1, 2014 9:16 AM

Interesting to consider as well from various roles/ fields -- what are the missing skills in social media amongst teachers, nurses, social workers, parents, students, police officers etc.

Thiago Gomes de Lima's curator insight, February 15, 2014 6:49 AM
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30 Habits of Highly Productive Content Teams [Infographic]

30 Habits of Highly Productive Content Teams [Infographic] | Social Media & Digital Marketing | Scoop.it
Follow these 30 steps to a better workflow and gain back your nights and weekends – Content Marketing Institute
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10 conseils pour optimiser l'expérience utilisateur en 2017

10 conseils pour optimiser l'expérience utilisateur en 2017 | Social Media & Digital Marketing | Scoop.it
2017 est une année phare pour l'optimisation de l'expérience utilisateur. Mais par où commencer et quelle approche avoir pour bâtir une stratégie d'optimisation de l'expérience utilisateur gagnante ? Kameleoon liste 10 conseils pour optimiser l'expérience de vos visiteurs.
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50 Video Marketing Stats to Help You Create a Winning Social Media Strategy in 2017 - The Buffer Blog

50 Video Marketing Stats to Help You Create a Winning Social Media Strategy in 2017 - The Buffer Blog | Social Media & Digital Marketing | Scoop.it
Video is taking over social media. In our end of 2016 social media survey, 83 percent of marketers said they’d like to create more video content if they didn’t have restraints such as time and resources. We also found that 30 percent of marketers are looking to spend more time focused on Facebook video in 2017. …
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The myth of the duplicate content penalty

The myth of the duplicate content penalty | Social Media & Digital Marketing | Scoop.it
There is a lot of confusion surrounding how Google handles duplicate content, but columnist Patrick Stox aims to clear it up once and for all.
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Create the Perfect Facebook Business Page Now [Start Guide]

Create the Perfect Facebook Business Page Now [Start Guide] | Social Media & Digital Marketing | Scoop.it
A complete guide to creating a Facebook Business page. Everything you need to know about Facebook pages from creation to posting to management and more.
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The Role of Color in Branding (Infographic)

The Role of Color in Branding (Infographic) | Social Media & Digital Marketing | Scoop.it
The color of your logo will determine how it is perceived.
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5 Lead Generation Ideas to Help You Increase Your Website’s Conversion Rates

5 Lead Generation Ideas to Help You Increase Your Website’s Conversion Rates | Social Media & Digital Marketing | Scoop.it
If you want to increase conversions on your website, you need to get smart and creative with your lead generation tactics. Here are 5 lead generation ideas for B2B and B2C marketers to try out today.
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11 Tips to Double Your Twitter Followers - Jeffbullas's Blog

11 Tips to Double Your Twitter Followers  - Jeffbullas's Blog | Social Media & Digital Marketing | Scoop.it
Increasing your Twitter followers has some distinct benefits for business and brands. So how do you double your Twitter followers? Here are 11 simple tips.
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A Quick 15-Minute SEO Audit: Back to Search School | SEJ

A Quick 15-Minute SEO Audit: Back to Search School | SEJ | Social Media & Digital Marketing | Scoop.it
You could spend a lifetime tweaking your website and still find something. Regardless, here's 15-minute website audit guide.
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7 Tips for a Perfect Business Logo [Infographic]

7 Tips for a Perfect Business Logo [Infographic] | Social Media & Digital Marketing | Scoop.it
Your company logo can play a big part in winning you not only attention, but business. 
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Use Video to Maximize Content Marketing Efforts [Infographic]

Use Video to Maximize Content Marketing Efforts [Infographic] | Social Media & Digital Marketing | Scoop.it
Video has become the single most important online content format. Predictions say it will account for 80% of global internet traffic by 2019. No marketing professional can escape the statistics. Howe…
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How to optimise your videos for better ranking on YouTube

How to optimise your videos for better ranking on YouTube | Social Media & Digital Marketing | Scoop.it
With more than a billion users, and billions of daily video views, gaining user attention on YouTube may seem a daunting prospect.
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The Best Time to Post on Facebook, Twitter and Instagram in 2016

The Best Time to Post on Facebook, Twitter and Instagram in 2016 | Social Media & Digital Marketing | Scoop.it
As a social media marketer, you always want to make sure that your timing is right, and that your content isn’t being sent into a deep, dark abyss.
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What Color Should Your Logo Be? How to Pick the Perfect Color [Infographic]

What Color Should Your Logo Be? How to Pick the Perfect Color [Infographic] | Social Media & Digital Marketing | Scoop.it
Is your logo's color scheme projecting the best possible image to consumers? Learn how to pick the perfect colors for your brand.
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8 Top Hashtag Mistakes and How to Avoid Them

8 Top Hashtag Mistakes and How to Avoid Them | Social Media & Digital Marketing | Scoop.it
Are you getting the most out of your hashtags? Here are some tips to help.
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23 Cool Tools for Social Media Marketers : Social Media Examiner

23 Cool Tools for Social Media Marketers : Social Media Examiner | Social Media & Digital Marketing | Scoop.it
Looking for apps to add to your social media marketing toolbox? Discover 23 tools shared in the Social Media Marketing podcast's Discovery of the Week.
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6 Steps to Creating the Perfect Marketing Video (Infographic)

6 Steps to Creating the Perfect Marketing Video (Infographic) | Social Media & Digital Marketing | Scoop.it
How any company can make an impactful video, based on science and experience.
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TestMySite : le nouvel outil d’analyse Google, avantages et limites

TestMySite : le nouvel outil d’analyse Google, avantages et limites | Social Media & Digital Marketing | Scoop.it
Différents logiciels de supervision existent pour analyser votre site web. Qu’attendre de celui de Google ? Et quelles en sont les alternatives ?
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Stop Building Traffic, and Start Converting It. Here’s How

Stop Building Traffic, and Start Converting It. Here’s How | Social Media & Digital Marketing | Scoop.it
I’ll let you in on a little marketing secret. In the grand scheme of things, building massive amounts of traffi
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7 Ways to Run Better Social Media Contests in 2017

7 Ways to Run Better Social Media Contests in 2017 | Social Media & Digital Marketing | Scoop.it
If you’ve ever run a contest on social media, you know how powerful they can be.
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How to Market to Each Generation on Social Media [Infographic]

How to Market to Each Generation on Social Media [Infographic] | Social Media & Digital Marketing | Scoop.it
In order to maximize the outreach potential of social media, you need to understand how your target audience are using social platforms.  
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4 Helpful Tools for Organizing Your Social Media Calendar

4 Helpful Tools for Organizing Your Social Media Calendar | Social Media & Digital Marketing | Scoop.it
Learn how to organize your social media strategy with these helpful calendar tools.
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Twitter for Business: 12 Do’s and Don’ts

Twitter for Business: 12 Do’s and Don’ts | Social Media & Digital Marketing | Scoop.it
Twitter is an excellent network for building brands and getting quick wins in your social media efforts. You can share and curate content to add value to your followers – establishing credibili…
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Google tests showing an overall Health Score for AdWords accounts

Google tests showing an overall Health Score for AdWords accounts | Social Media & Digital Marketing | Scoop.it
The new features includes an overall score for search campaigns and a top-line checklist of opportunities.
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SEMrush Study: 11 Most Common On-Site SEO Issues

SEMrush Study: 11 Most Common On-Site SEO Issues | Social Media & Digital Marketing | Scoop.it
Find a list of the most common on-site SEO issues and information about the way they can affect your search engine rankings.
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