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Most Coveted Digital Marketing Skills for 2014

Most Coveted Digital Marketing Skills for 2014 | Social Media & Digital Marketing | Scoop.it
These are the digital marketing skills advertising and Fortune 500 marketing executives value and need the most for 2014.

Via janlgordon, Lauren Moss
Frederic Hohl's insight:

What talents in digital marketing companies will look for in 2014

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Lori Wilk's curator insight, December 19, 2013 11:43 AM

For those of you who have facilitation skills there will be many opportunities to help businesses with these skills in 2014. In summary, areas of opportunity listed in this article include analytics,

email marketing, content marketing, and social media.

Siri Anderson's curator insight, February 1, 2014 9:16 AM

Interesting to consider as well from various roles/ fields -- what are the missing skills in social media amongst teachers, nurses, social workers, parents, students, police officers etc.

Thiago Gomes de Lima's curator insight, February 15, 2014 6:49 AM
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How to Spend 30 Minutes on Your Digital Marketing Strategy

How to Spend 30 Minutes on Your Digital Marketing Strategy | Social Media & Digital Marketing | Scoop.it
What if you only had 30 minutes per week to work on your digital marketing strategy? Here are the three tasks you should focus on for the best results.
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How to Respond to People on Twitter: A Simple Guide for Businesses

How to Respond to People on Twitter: A Simple Guide for Businesses | Social Media & Digital Marketing | Scoop.it
Learn helpful data on the components of a tweet when you respond to people on Twitter -- and use it to inform your own social media response strategy.
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Content Marketing Analytics: Measure What Matters

Content Marketing Analytics: Measure What Matters | Social Media & Digital Marketing | Scoop.it
Image courtesy of Content Marketing Institute Content marketing analytics are critical for success. We know that. Yet, most (75% according to Znet) can’t calculate the ROI of their digital marketin…
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A Simple Guide to Keyboard Shortcuts for Facebook, Twitter & More

A Simple Guide to Keyboard Shortcuts for Facebook, Twitter & More | Social Media & Digital Marketing | Scoop.it
Save yourself loads of time every day with these lightning-fast keyboard shortcuts for Twitter, Facebook, YouTube, Tumblr, and Google+.
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Why People Unfollow Brands on Social Media

Why People Unfollow Brands on Social Media | Social Media & Digital Marketing | Scoop.it
Fractl and Buzzstream surveyed 900 social media users to find out why users unfollow, and what behaviors companies should avoid.
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7 Twitter Rules for Business Engagement

7 Twitter Rules for Business Engagement | Social Media & Digital Marketing | Scoop.it
What’s your Twitter Quotient? I’m wondering if you’re following the path of best practices. Here are 7 twitter rules for business engagement.
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6 creative ways to use Twitter lists for your business

6 creative ways to use Twitter lists for your business | Social Media & Digital Marketing | Scoop.it
As a business, Twitter is probably one of your most important tools to keep an eye on blogs, trends, news, or influencers in your niche. Unfortunately, as great as the platform may be, following hundreds or thousands of people and brands comes with a price: a rapidly changing timeline.
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Social Media Strategy Template: Develop Your Social Media Strategy In 60 Seconds

Social Media Strategy Template: Develop Your Social Media Strategy In 60 Seconds | Social Media & Digital Marketing | Scoop.it
Jumping onto Facebook is easy . . . Developing a strategy to reach your goals using Facebook (or any other social network) is hard. And what if Facebook isn’t the right social network for your busi…
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How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr and Flickr

How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr and Flickr | Social Media & Digital Marketing | Scoop.it
Hashtags, which make it easier to find, share and curate content on social platforms, can be an invaluable tool in your marketing arsenal.
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Mobile Is Driving Digital Growth Worldwide

Mobile Is Driving Digital Growth Worldwide | Social Media & Digital Marketing | Scoop.it
The annual report from digital agency We Are Social provides data from 240 countries for a detailed profile of worldwide social, mobile and digital penetration
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There is No Duplicate Content Penalty in Google

There is No Duplicate Content Penalty in Google | Social Media & Digital Marketing | Scoop.it
There is no duplicate content penalty.  Yes, really. The issue of duplicate content is a real one for webmasters.  But Gary Illyes at SMX this week stressed that duplicate content is not a penalty and that it is just a myth – it is actually a filter. Even though duplicate content is not technically a …
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B2B Landing Page Inspiration

Nearly 80% of B2B marketers aren’t satisfied with their current levels of customer conversions. (CMO Council) If you find yourself in this group, we’ve got jus…
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What's the Difference? Content Strategy vs. Content Marketing

What's the Difference? Content Strategy vs. Content Marketing | Social Media & Digital Marketing | Scoop.it
The terms "Content Strategy" and "Content Marketing" have become blurred together, yet the two couldn't be more different. Learn what sets them apart.
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Blogging and Marketing Tips by Experts

Blogging and Marketing Tips by Experts | Social Media & Digital Marketing | Scoop.it
If you've started a blog you probably want other peoples’ eyes to see your hard work. Therefore, you'll need online marketing tips to promote your blog.
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How To Get Your Own Email Newsletter Off The Ground

How To Get Your Own Email Newsletter Off The Ground | Social Media & Digital Marketing | Scoop.it
Email newsletters are back in a big way. Starting your own is a great way to build an audience for yourself or a company and offers a way to personally reach people…
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Another good newsletter tools to use ymlp.com

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Apple to officially launch smartwatch on 9 March

Apple has sent out invitations for a media event in San Francisco on 9 March, about one month before the much-anticipated launch of the new Apple Watch.
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9 of the Best Free Social Media Analytics Tools

9 of the Best Free Social Media Analytics Tools | Social Media & Digital Marketing | Scoop.it
Want to know what’s working on social media? Word-of-mouth advertising is very powerful. You need to earn the trust of your audience so they will recommend your products or services to their friend…
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13 Killer Ways To Increase Website Traffic

13 Killer Ways To Increase Website Traffic | Social Media & Digital Marketing | Scoop.it
In this post, I will be discussing 13 killer ways to increase website traffic. By following these tips it will help you build a high traffic website.  Always remember in order to make money online you
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Where Will Social Media Users Go In 2016?

Where Will Social Media Users Go In 2016? | Social Media & Digital Marketing | Scoop.it
A few weeks ago, we talked about social network demographics of 2014. But what about this year – and the next? Where can we expect to see social media users setting up camp in the coming months? Wh…
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Who Actually Clicks on Banner Ads?

Who Actually Clicks on Banner Ads? | Social Media & Digital Marketing | Scoop.it
Find out who is more likely to click on a banner ad and why people ignore them.
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11 Genius Ways to Repurpose Content

11 Genius Ways to Repurpose Content | Social Media & Digital Marketing | Scoop.it
Why Should You Repurpose Content? Repurposing content (aka finding new ways to recycle your existing content) has a number of benefits, such as: Reaching a New Audience. Some users prefer visual info…
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Top 5 Web Design Trends For 2015

Top 5 Web Design Trends For 2015 | Social Media & Digital Marketing | Scoop.it
Is your website ready for 2015? Here are 5 of the new trends to look out for in the coming year. From Mobile Focus, Interactive, Flat, Simple, and Sin
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