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7 Social Media Predictions For 2014 [INFOGRAPHIC]

7 Social Media Predictions For 2014 [INFOGRAPHIC] | Social Media & Digital Marketing | Scoop.it
2013 was a huge 12 months for social media, but it’s so last year.
So what’s going to happen in 2014?
continued…
New Career Opportunities Daily: The best jobs in media.

Via Brian Yanish - MarketingHits.com
Frederic Hohl's insight:

Best social Media wishes for 2014

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Michelle Gilstrap's curator insight, January 31, 2014 1:10 PM

Good things to come in 2014, be on the look out as we progress into more tech items for Social Media. What will your company be doing? Perhaps you might want to consider doing some of the items suggested by creating a policy for employees to help with social media.

Carlos Polaino Jiménez's curator insight, February 1, 2014 7:03 AM

Hay que estar al día!

Nathalie Prinet-Houairi's curator insight, February 3, 2014 11:09 AM

Sensible predictions

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How to Write a Content Marketing Plan Step-by-Step

A complete guide to building a comprehensive content strategy. Full post at http://blog.bufferapp.com/content-marketing-strategy (and a free template!)
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3 Ways to Increase Bottom-of-Funnel Leads Using Data-Driven Marketing

3 Ways to Increase Bottom-of-Funnel Leads Using Data-Driven Marketing | Social Media & Digital Marketing | Scoop.it
While data-driven marketing might be a new(ish) term, the principles behind the adoption of the strategy are not. Data-driven marketing takes functions of marketing that have previously not been quan…
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Digital Marketing in 2016, Trends and Lessons from the Past

Digital Marketing in 2016, Trends and Lessons from the Past | Social Media & Digital Marketing | Scoop.it

The digital marketing landscape is becoming increasingly more complex and, in many ways, ephemeral. With the volatility of  the digital sThe digital marketing landscape is becoming increasingly more complex and, in many ways, ephemeral. With the volatility of  the digital sphere, the trends indicate several opportunities for brands looking to position themselves online.


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How to Use Storytelling for More Effective Content Marketing

How to Use Storytelling for More Effective Content Marketing | Social Media & Digital Marketing | Scoop.it
Marketing involves, of course, much more than just advertisements and sales pitches – it includes all activities and processes used to communicate and exchange offers that have value for customers.

While communicating offers to your clients, you can use advertisements and sales pitches, but you can also use other tools, including content marketing. Just one aspect of content marketing – storytelling – can make your website come alive, humanize B2B marketing content, attract visitors and expose the world to the value you provide.


Image credit: 742680 on Pixabay
Attention-grabbing content keeps visitors on your website, so give it to them by writing stories that make readers want to come back for more.

By incorporating storytelling into your marketing strategy, you break away from traditional “marketing speak,” replacing it with narratives that reflect the values of your brand. As visitors return to read new and updated stories, some will start the journey to becoming your customers. The following tips will help you to more effectively use storytelling as a marketing tool.

Via Brian Yanish - MarketingHits.com
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Jennifer Kading's curator insight, January 8, 2:42 PM

this is great....so hard to find good useful content focused on the actual content creation.  

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How to use the power of Instagram to market your brand

How to use the power of Instagram to market your brand | Social Media & Digital Marketing | Scoop.it
Not sure of how to use Instagram to its full potential for your brand? Jacqueline Bourke is here to help.
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Does Blogging Matter

Does Blogging Matter | Social Media & Digital Marketing | Scoop.it
Does Blogging Matter looks at the dissonance between the way we create content (bell curve) and the way content marketing is consumed (power distribution).
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How the World Uses Twitter

How the World Uses Twitter | Social Media & Digital Marketing | Scoop.it
Some 302 million people actively use Twitter—in myriad ways. Here are some stats about Twitter use around the globe.
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12 Secret Facebook Features Every Marketer Should Be Using

12 Secret Facebook Features Every Marketer Should Be Using | Social Media & Digital Marketing | Scoop.it
Want to up your Facebook marketing skills? Learn these little-known but effective features.
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Social media in numbers (Q3 2015)

Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below -- updated to September 2015.
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5 Brilliant Ways to Amplify Your Content Marketing Strategy

5 Brilliant Ways to Amplify Your Content Marketing Strategy | Social Media & Digital Marketing | Scoop.it
It’s vital to nurture meaningful relationships with people who are ready and willing to support your projects. One of the most difficult things you will ever have to do online is reaching out to relevant audiences. This can only be achieved through trial and error, continuous experimentation, and, ultimately, by taking a chance and putting yourself out there. In the end, the road to building a strong community is also a road to self-discovery.
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How to Find the Best Pieces of Content in Your Industry

How to Find the Best Pieces of Content in Your Industry | Social Media & Digital Marketing | Scoop.it
Ready to research the most successful content on specific topics? Learn about buzz and impact metrics, and how to get started – Content Marketing Institute.
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5 SEO Tactics You Must Start Doing IMMEDIATELY!

5 SEO Tactics You Must Start Doing IMMEDIATELY! | Social Media & Digital Marketing | Scoop.it
Great blog post at Kim Garst Boom Social - Social Selling Strategies That Actually Work :

I know SEO isn’t everyone’s favorite topic, but if you want your content to rank in the search engines, it’s an absolute must. To [..]
Frederic Hohl's insight:

The basics !

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How to Craft the Perfect LinkedIn Profile: A Comprehensive Guide

How to Craft the Perfect LinkedIn Profile: A Comprehensive Guide | Social Media & Digital Marketing | Scoop.it
Check out this comprehensive guide covering covering everything from the do's and don't's of a LinkedIn profile to SEO tips so your profile is more likely to show up in search results.
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5 Smart Strategies to Make Your Content Go Viral

5 Smart Strategies to Make Your Content Go Viral | Social Media & Digital Marketing | Scoop.it
This is the content marketing era… Every one of us is busy in creating valuable content for our target audience. From my point of view, I intend to create content that can help to solve my customer…
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The Role of Curation in B2B Content Marketing

The Role of Curation in B2B Content Marketing | Social Media & Digital Marketing | Scoop.it

Content curation is a powerful tactic to increase reach and engagements on social media. Learn the why, where, when and how of implementing curation.


Via Stephen Walker, Brian Yanish - MarketingHits.com
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The Role of Curation in B2B Content Marketing

The Role of Curation in B2B Content Marketing | Social Media & Digital Marketing | Scoop.it
Content curation is a powerful tactic to increase reach and engagements on social media. Learn the why, where, when and how of implementing curation.
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Website Footer Design Best Practices: 27 Things to Put at the Bottom

Website Footer Design Best Practices: 27 Things to Put at the Bottom | Social Media & Digital Marketing | Scoop.it
Do visitors hit the bottom hard? Or is it a soft landing? These website footer design best practices include 27 footer examples, from copyright to content.
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How to Boost Your Influence Using Your LinkedIn Profile

How to Boost Your Influence Using Your LinkedIn Profile | Social Media & Digital Marketing | Scoop.it
Is your LinkedIn profile working for you? This article shows how to build a LinkedIn presence that boosts influence for you and your business.
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How to use competitive research to improve your content marketing

How to use competitive research to improve your content marketing | Social Media & Digital Marketing | Scoop.it
Your content has a lot of competition. It's a big challenge but an opportunity too. Learn how to use competitive research to improve your content marketing.
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Why visitors only read 20% of your web page | Econsultancy

Why visitors only read 20% of your web page | Econsultancy | Social Media & Digital Marketing | Scoop.it
Twenty percent? Please tell me you’re joking. I don’t spend hours crafting a perfectly worded article only to have four-fifths of it ignored!
Frederic Hohl's insight:

The famous F pattern !

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Why GoPro Could Replace Red Bull as the New King of Content Marketing

Why GoPro Could Replace Red Bull as the New King of Content Marketing | Social Media & Digital Marketing | Scoop.it
GoPro is getting serious about becoming a media company. Before long, it might just be your favorite example of great content marketing.
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FACEBOOK MARKETING SUCCESS: Proven Ways To Generate More Traffic

Whether you’ve reached a plateau with your Facebook marketing, or you want to optimize your presence to meet specific goals, this deep dive with world-renowned…
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8 Basic SEO Tactics

8 Basic SEO Tactics | Social Media & Digital Marketing | Scoop.it
Optimizing our organic search and refining our SEO craft is something we're always practicing as digital marketers and small business owners. Because we're all at the mercy of Google and the other search engines out there, very rarely are there SEO tactics that are black and white, but when it comes to the basics of getting your small business off the ground and getting seen in the search results, it's actually, dare I say, fairly easy. Check out the 8 basic SEO tactics you need to deploy to drive your small business.
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