Social Media & Digital Marketing
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25 Social Media Marketing Experts You Need to Know - According to LinkedIn

25 Social Media Marketing Experts You Need to Know - According to LinkedIn | Social Media & Digital Marketing | Scoop.it

In the recently published eBook, The Sophisticated Marketer’s Guide to Linkedin, eight digital marketing smarties were tapped for insights and practical advice on how to get the most out of LinkedIn from optimizing your profile to expanding your network.

My team at TopRank did some great work with this eBook, identifying, engaging and interviewing subject matter experts. I think it turned out well. It’s a timely topic for sure.

If you’re anywhere near the B2B marketing world, social selling or recruiting, getting to know LinkedIn is essential. Heck, mastering LinkedIn is essential.


Via Alessandro Rea
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Linked un Best for b2b marketing ?

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Marie Clement's curator insight, January 30, 2014 12:36 PM

You can use this list to follow relevant experts and increase your own knowledge of what's going on - that's what I intend to do!

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Twitter for Business: 12 Do’s and Don’ts

Twitter for Business: 12 Do’s and Don’ts | Social Media & Digital Marketing | Scoop.it
Twitter is an excellent network for building brands and getting quick wins in your social media efforts. You can share and curate content to add value to your followers – establishing credibili…
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Google tests showing an overall Health Score for AdWords accounts

Google tests showing an overall Health Score for AdWords accounts | Social Media & Digital Marketing | Scoop.it
The new features includes an overall score for search campaigns and a top-line checklist of opportunities.
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SEMrush Study: 11 Most Common On-Site SEO Issues

SEMrush Study: 11 Most Common On-Site SEO Issues | Social Media & Digital Marketing | Scoop.it
Find a list of the most common on-site SEO issues and information about the way they can affect your search engine rankings.
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iOS Push Notifications Have a 41% Opt-In Rate (Infographic)

iOS Push Notifications Have a 41% Opt-In Rate (Infographic) | Social Media & Digital Marketing | Scoop.it
A study from Accengage analyzed 38 billion push notifications sent to 750 million app users during 2015 to reveal push notification opt-in rates and reaction rates across multiple app industries.
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Social Platform Audiences Cheat Sheet [Infographic]

Social Platform Audiences Cheat Sheet [Infographic] | Social Media & Digital Marketing | Scoop.it
Each social media platform has it's own unique audience. This infographic breaks down some of the key audience stats for each of the major networks. 
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75 Content Marketing Tools You Can’t Live Without

75 Content Marketing Tools You Can’t Live Without | Social Media & Digital Marketing | Scoop.it
Are you seeking ways to take your content marketing strategy to the next level? There are thousands of tactics to ...
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Gain Colossal Audience Using New Traffic Sequence

Gain Colossal Audience Using New Traffic Sequence | Social Media & Digital Marketing | Scoop.it
You want traffic? Then your focus is wrong and your site is doomed because of it. You need to understand a new set of rules: The New Traffic Sequence
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How to Craft the Perfect LinkedIn Profile: A Comprehensive Guide

How to Craft the Perfect LinkedIn Profile: A Comprehensive Guide | Social Media & Digital Marketing | Scoop.it
Check out this comprehensive guide covering covering everything from the do's and don't's of a LinkedIn profile to SEO tips so your profile is more likely to show up in search results.
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5 Smart Strategies to Make Your Content Go Viral

5 Smart Strategies to Make Your Content Go Viral | Social Media & Digital Marketing | Scoop.it
This is the content marketing era… Every one of us is busy in creating valuable content for our target audience. From my point of view, I intend to create content that can help to solve my customer…
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The Role of Curation in B2B Content Marketing

The Role of Curation in B2B Content Marketing | Social Media & Digital Marketing | Scoop.it

Content curation is a powerful tactic to increase reach and engagements on social media. Learn the why, where, when and how of implementing curation.


Via Stephen Walker, Brian Yanish - MarketingHits.com
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The Role of Curation in B2B Content Marketing

The Role of Curation in B2B Content Marketing | Social Media & Digital Marketing | Scoop.it
Content curation is a powerful tactic to increase reach and engagements on social media. Learn the why, where, when and how of implementing curation.
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Website Footer Design Best Practices: 27 Things to Put at the Bottom

Website Footer Design Best Practices: 27 Things to Put at the Bottom | Social Media & Digital Marketing | Scoop.it
Do visitors hit the bottom hard? Or is it a soft landing? These website footer design best practices include 27 footer examples, from copyright to content.
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How to Boost Your Influence Using Your LinkedIn Profile

How to Boost Your Influence Using Your LinkedIn Profile | Social Media & Digital Marketing | Scoop.it
Is your LinkedIn profile working for you? This article shows how to build a LinkedIn presence that boosts influence for you and your business.
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Use Video to Maximize Content Marketing Efforts [Infographic]

Use Video to Maximize Content Marketing Efforts [Infographic] | Social Media & Digital Marketing | Scoop.it
Video has become the single most important online content format. Predictions say it will account for 80% of global internet traffic by 2019. No marketing professional can escape the statistics. Howe…
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How to optimise your videos for better ranking on YouTube

How to optimise your videos for better ranking on YouTube | Social Media & Digital Marketing | Scoop.it
With more than a billion users, and billions of daily video views, gaining user attention on YouTube may seem a daunting prospect.
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The Best Time to Post on Facebook, Twitter and Instagram in 2016

The Best Time to Post on Facebook, Twitter and Instagram in 2016 | Social Media & Digital Marketing | Scoop.it
As a social media marketer, you always want to make sure that your timing is right, and that your content isn’t being sent into a deep, dark abyss.
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6 Ways to Use Google Analytics You Haven't Thought Of | SEJ

6 Ways to Use Google Analytics You Haven't Thought Of | SEJ | Social Media & Digital Marketing | Scoop.it
For many marketers and business owners, their Google Analytics usage is relegated to a few basic, top-level charts. Check out these other options.
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Eye-Tracking Study: How People Use Google on Mobile

Eye-Tracking Study: How People Use Google on Mobile | Social Media & Digital Marketing | Scoop.it
How does the behavior of Google search users differ on mobile devices vs. desktop computers? Are people more likely to focus on certain elements of search engine results pages (SERPs) ...
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How To Combine Video Content With Social Media Marketing

How To Combine Video Content With Social Media Marketing | Social Media & Digital Marketing | Scoop.it
Videos can be created for just about any type of marketing strategy, regardless of industry. Whether they are introductory videos, instructional videos, product demos, client testimonials, employee i…
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How to Write a Content Marketing Plan Step-by-Step

A complete guide to building a comprehensive content strategy. Full post at http://blog.bufferapp.com/content-marketing-strategy (and a free template!)
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3 Ways to Increase Bottom-of-Funnel Leads Using Data-Driven Marketing

3 Ways to Increase Bottom-of-Funnel Leads Using Data-Driven Marketing | Social Media & Digital Marketing | Scoop.it
While data-driven marketing might be a new(ish) term, the principles behind the adoption of the strategy are not. Data-driven marketing takes functions of marketing that have previously not been quan…
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Digital Marketing in 2016, Trends and Lessons from the Past

Digital Marketing in 2016, Trends and Lessons from the Past | Social Media & Digital Marketing | Scoop.it

The digital marketing landscape is becoming increasingly more complex and, in many ways, ephemeral. With the volatility of  the digital sThe digital marketing landscape is becoming increasingly more complex and, in many ways, ephemeral. With the volatility of  the digital sphere, the trends indicate several opportunities for brands looking to position themselves online.


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How to Use Storytelling for More Effective Content Marketing

How to Use Storytelling for More Effective Content Marketing | Social Media & Digital Marketing | Scoop.it
Marketing involves, of course, much more than just advertisements and sales pitches – it includes all activities and processes used to communicate and exchange offers that have value for customers.

While communicating offers to your clients, you can use advertisements and sales pitches, but you can also use other tools, including content marketing. Just one aspect of content marketing – storytelling – can make your website come alive, humanize B2B marketing content, attract visitors and expose the world to the value you provide.


Image credit: 742680 on Pixabay
Attention-grabbing content keeps visitors on your website, so give it to them by writing stories that make readers want to come back for more.

By incorporating storytelling into your marketing strategy, you break away from traditional “marketing speak,” replacing it with narratives that reflect the values of your brand. As visitors return to read new and updated stories, some will start the journey to becoming your customers. The following tips will help you to more effectively use storytelling as a marketing tool.

Via Brian Yanish - MarketingHits.com
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Jennifer Kading's curator insight, January 8, 2:42 PM

this is great....so hard to find good useful content focused on the actual content creation.  

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How to use the power of Instagram to market your brand

How to use the power of Instagram to market your brand | Social Media & Digital Marketing | Scoop.it
Not sure of how to use Instagram to its full potential for your brand? Jacqueline Bourke is here to help.
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Does Blogging Matter

Does Blogging Matter | Social Media & Digital Marketing | Scoop.it
Does Blogging Matter looks at the dissonance between the way we create content (bell curve) and the way content marketing is consumed (power distribution).
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