Social Media & Digital Marketing
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Stop Building Traffic, and Start Converting It. Here’s How

Stop Building Traffic, and Start Converting It. Here’s How | Social Media & Digital Marketing | Scoop.it
I’ll let you in on a little marketing secret. In the grand scheme of things, building massive amounts of traffi
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7 Ways to Run Better Social Media Contests in 2017

7 Ways to Run Better Social Media Contests in 2017 | Social Media & Digital Marketing | Scoop.it
If you’ve ever run a contest on social media, you know how powerful they can be.
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How to Market to Each Generation on Social Media [Infographic]

How to Market to Each Generation on Social Media [Infographic] | Social Media & Digital Marketing | Scoop.it
In order to maximize the outreach potential of social media, you need to understand how your target audience are using social platforms.  
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4 Helpful Tools for Organizing Your Social Media Calendar

4 Helpful Tools for Organizing Your Social Media Calendar | Social Media & Digital Marketing | Scoop.it
Learn how to organize your social media strategy with these helpful calendar tools.
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Twitter for Business: 12 Do’s and Don’ts

Twitter for Business: 12 Do’s and Don’ts | Social Media & Digital Marketing | Scoop.it
Twitter is an excellent network for building brands and getting quick wins in your social media efforts. You can share and curate content to add value to your followers – establishing credibili…
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Google tests showing an overall Health Score for AdWords accounts

Google tests showing an overall Health Score for AdWords accounts | Social Media & Digital Marketing | Scoop.it
The new features includes an overall score for search campaigns and a top-line checklist of opportunities.
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SEMrush Study: 11 Most Common On-Site SEO Issues

SEMrush Study: 11 Most Common On-Site SEO Issues | Social Media & Digital Marketing | Scoop.it
Find a list of the most common on-site SEO issues and information about the way they can affect your search engine rankings.
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iOS Push Notifications Have a 41% Opt-In Rate (Infographic)

iOS Push Notifications Have a 41% Opt-In Rate (Infographic) | Social Media & Digital Marketing | Scoop.it
A study from Accengage analyzed 38 billion push notifications sent to 750 million app users during 2015 to reveal push notification opt-in rates and reaction rates across multiple app industries.
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Social Platform Audiences Cheat Sheet [Infographic]

Social Platform Audiences Cheat Sheet [Infographic] | Social Media & Digital Marketing | Scoop.it
Each social media platform has it's own unique audience. This infographic breaks down some of the key audience stats for each of the major networks. 
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75 Content Marketing Tools You Can’t Live Without

75 Content Marketing Tools You Can’t Live Without | Social Media & Digital Marketing | Scoop.it
Are you seeking ways to take your content marketing strategy to the next level? There are thousands of tactics to ...
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Gain Colossal Audience Using New Traffic Sequence

Gain Colossal Audience Using New Traffic Sequence | Social Media & Digital Marketing | Scoop.it
You want traffic? Then your focus is wrong and your site is doomed because of it. You need to understand a new set of rules: The New Traffic Sequence
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How to Craft the Perfect LinkedIn Profile: A Comprehensive Guide

How to Craft the Perfect LinkedIn Profile: A Comprehensive Guide | Social Media & Digital Marketing | Scoop.it
Check out this comprehensive guide covering covering everything from the do's and don't's of a LinkedIn profile to SEO tips so your profile is more likely to show up in search results.
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5 Smart Strategies to Make Your Content Go Viral

5 Smart Strategies to Make Your Content Go Viral | Social Media & Digital Marketing | Scoop.it
This is the content marketing era… Every one of us is busy in creating valuable content for our target audience. From my point of view, I intend to create content that can help to solve my customer…
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5 Lead Generation Ideas to Help You Increase Your Website’s Conversion Rates

5 Lead Generation Ideas to Help You Increase Your Website’s Conversion Rates | Social Media & Digital Marketing | Scoop.it
If you want to increase conversions on your website, you need to get smart and creative with your lead generation tactics. Here are 5 lead generation ideas for B2B and B2C marketers to try out today.
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11 Tips to Double Your Twitter Followers - Jeffbullas's Blog

11 Tips to Double Your Twitter Followers  - Jeffbullas's Blog | Social Media & Digital Marketing | Scoop.it
Increasing your Twitter followers has some distinct benefits for business and brands. So how do you double your Twitter followers? Here are 11 simple tips.
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A Quick 15-Minute SEO Audit: Back to Search School | SEJ

A Quick 15-Minute SEO Audit: Back to Search School | SEJ | Social Media & Digital Marketing | Scoop.it
You could spend a lifetime tweaking your website and still find something. Regardless, here's 15-minute website audit guide.
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7 Tips for a Perfect Business Logo [Infographic]

7 Tips for a Perfect Business Logo [Infographic] | Social Media & Digital Marketing | Scoop.it
Your company logo can play a big part in winning you not only attention, but business. 
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Use Video to Maximize Content Marketing Efforts [Infographic]

Use Video to Maximize Content Marketing Efforts [Infographic] | Social Media & Digital Marketing | Scoop.it
Video has become the single most important online content format. Predictions say it will account for 80% of global internet traffic by 2019. No marketing professional can escape the statistics. Howe…
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How to optimise your videos for better ranking on YouTube

How to optimise your videos for better ranking on YouTube | Social Media & Digital Marketing | Scoop.it
With more than a billion users, and billions of daily video views, gaining user attention on YouTube may seem a daunting prospect.
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The Best Time to Post on Facebook, Twitter and Instagram in 2016

The Best Time to Post on Facebook, Twitter and Instagram in 2016 | Social Media & Digital Marketing | Scoop.it
As a social media marketer, you always want to make sure that your timing is right, and that your content isn’t being sent into a deep, dark abyss.
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6 Ways to Use Google Analytics You Haven't Thought Of | SEJ

6 Ways to Use Google Analytics You Haven't Thought Of | SEJ | Social Media & Digital Marketing | Scoop.it
For many marketers and business owners, their Google Analytics usage is relegated to a few basic, top-level charts. Check out these other options.
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Eye-Tracking Study: How People Use Google on Mobile

Eye-Tracking Study: How People Use Google on Mobile | Social Media & Digital Marketing | Scoop.it
How does the behavior of Google search users differ on mobile devices vs. desktop computers? Are people more likely to focus on certain elements of search engine results pages (SERPs) ...
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How To Combine Video Content With Social Media Marketing

How To Combine Video Content With Social Media Marketing | Social Media & Digital Marketing | Scoop.it
Videos can be created for just about any type of marketing strategy, regardless of industry. Whether they are introductory videos, instructional videos, product demos, client testimonials, employee i…
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How to Write a Content Marketing Plan Step-by-Step

A complete guide to building a comprehensive content strategy. Full post at http://blog.bufferapp.com/content-marketing-strategy (and a free template!)
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3 Ways to Increase Bottom-of-Funnel Leads Using Data-Driven Marketing

3 Ways to Increase Bottom-of-Funnel Leads Using Data-Driven Marketing | Social Media & Digital Marketing | Scoop.it
While data-driven marketing might be a new(ish) term, the principles behind the adoption of the strategy are not. Data-driven marketing takes functions of marketing that have previously not been quan…
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