Business 2 CommunityWith great social media power comes great responsibilityChicago TribuneBefore social media went online and became mainstream, complaining about bad service at a restaurant or store was usually started with six words.
SILive.comSocial media helping Staten Islanders in aftermath of Hurricane SandySILive.comhelp.jpg Island residents carry grocery items and supplies from New Dorp High School, where FEMA and the American Red Cross set up a central donation center in...
Conversation Agent quotes on Influence from Valeria Maltoni It's the age of the connected customer and people are now comfortable using technology to share -- privately or in public.
Here are some highlights:
How social currency influences behavior
**Social influences include peer pressure and social exchange. The latter is stronger than an economic motive.
**Most human interactions consist of an exchange of value. From a psychological standpoint, actions like sharing signal desire for self expression, need for validation, and social status recognition, and also simply altruism and affinity with a group or cause.
**Both social influences are amplified in public settings.
Psychologist Robert Cialdini documented six principles of ethical persuasion:
Selected by Jan Gordon covering "Curation, Social Business and Beyond"
This wonderful piece was written by Brian Solis and as always, he captured the essence of what's needed to move your content to the next level, where your audience becomes an active participant. This is where relationships and communities are built, brand advocates, word of mouth and commerce follows if this is done right.
Here's what caught my attention:
Social Producers are the new storytellers
**To thrive in social, mobile and new media in general, we need much more than content producers, we need a new breed of designers that grasp the elements of online sharing and have mastered the ART of social media
**They know how to trigger desirable (and social) actions, reactions and transactions
**A new genre of social producers are taking aim at developing content strategies that are not only consumable, they're shareable, actionable and act as catalysts or sparks for relevant conversations.
**These social producers are in fact masters of their domains and understand the culture and the laws of information commerce within each
The difference between Social Producers and traditional content creators is they begin with social outcomes
**they understand the relationship between cause and effect and they bake-in conversation starters related to an integrated and business-focused strategy
**Social producers think about the overall experience and the effect where a social object is at the center of the dialogue and interaction they envision....within each network
**The overall story and outcome defines the nature of the social object.
**Beyond shareability, the social producers also think about resonance. Conversations on social networks move quickly.
**What was trending an hour ago gives way to the next social object that captures everyone's attention until that too is replaced by the next shiny object and so on.
**Resonance is a technique that allows a social object to enjoy a greater lifespan and continue to swim upstream while other content strategies wash away in real-time.
**As you think about your content strategy for social networks, do so from the perspective of a social producer.
**While the social effect is certainly a goal, the social effect is also the result of social design.
**In the end, people are going to talk, so give them something to talk about!
Curated by Jan Gordon covering, "Curation, Social Business and Beyond"
During a major crisis like Hurricane Sandy, it's best for PR reps to keep quiet if they represent a company selling something frivolous like V-neck T-shirts. Unfortunately, not everyone has that kind of good sense.
Report: Twitter taking on Instagram with its own photo filtersCNETThe Times reported that "in the coming months, Twitter plans to update its mobile applications to introduce filters for photos that will allow people to share altered images on...
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Twitter Guide Book is a one stop educational source for learning more about Twitter and how to use it including advice for beginners, building your community, twitter for business, managing your Twitter stream and advanced tips.
Understanding how the consumer mindset differs on personal vs. professional social networking sites enables marketers to better tailor content to the emotional needs of their audience. LinkedIn offers tips to help businesses match content to intent.
This piece was brought to my attention by my wonderful friend and colleague, Jennifer Sertl. It was written in April of 2011 by Jay Deragon who is always articulates the present and the future in a way that hopefully expands your awareness which we all need in today's marketplace.
Here are some of the highlights:
**People are gathering in "tribes" to connect, collaborate, discover and influence change.
**Social technology provides people the ability to aggregate around everything and anywhere.
**The market sees this and attempts to aggregate self serving tribes but the people have a different purpose & their own tribe
**The aggregation of tribes has become the pursuit of the market. Pulling groups and custom networks has become a common practice of the markets managing these tribes with a purpose different than simply gatering of the trade.
The evolving dynamics of tribal aggregation are the dynamics that will change the way markets interact with tribes
1. Tribes control the message with growing influence over markets
2. Tribes have a purpose. Help them fulfill their purpose and just maybe you'll become part of that tribe
3. Companies will have to learn that they are not the "connection" to the tribes, internal and external hold the keys to tribal influence
4> Tribes do need management, they need tools to accomplish their objectives and will always be self managed
5. Tribal leaers are more interested in serving tribe members than themselves.
Here is a great takeaway:
Seth Godin writes: "Tribe management is a whole different way of looking at it.
**It starts with permission, the understanding that the real asset isn't an amorphous brand but is in fact the privilege of delivering anticipated relevant messages to people who want to get them
Selected by: Jan Gordon covering "Curation, Social Business & Beyond"