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Social Media for Nonprofit Organizations
Using Social Media in a Non-Profit context
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The Emotional Cycle of Digital Interactivity

The Emotional Cycle of Digital Interactivity | Social Media for Nonprofit Organizations | Scoop.it

The Emotional Cycle of Digital Interactivity


Via Ana Cristina Pratas, Jack Patterson, Dennis T OConnor, Gust MEES, Gianfranco D'Aversa, Louise Robinson-Lay, Rosário Durão, Fred Zimny, janlgordon
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ghbrett's comment, November 2, 2012 11:43 AM
Thanks Jumun Gimm for this pointer!
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It's official: News consumption is all about social and mobile

It's official: News consumption is all about social and mobile | Social Media for Nonprofit Organizations | Scoop.it
New research from the Pew Center into news consumption habits shows that the impact of mobile and social continues to grow.
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With great social media power comes great responsibility - Chicago Tribune

With great social media power comes great responsibility - Chicago Tribune | Social Media for Nonprofit Organizations | Scoop.it
Business 2 CommunityWith great social media power comes great responsibilityChicago TribuneBefore social media went online and became mainstream, complaining about bad service at a restaurant or store was usually started with six words.
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3 Ways to Promote Your Brand Without Facebook

3 Ways to Promote Your Brand Without Facebook | Social Media for Nonprofit Organizations | Scoop.it

Relevant tips which might be applied in the Non-profit context

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How to Effectively Rebrand Your Social Media Profiles | Social Media Examiner

How to Effectively Rebrand Your Social Media Profiles  | Social Media Examiner | Social Media for Nonprofit Organizations | Scoop.it
Social media profiles: What you need to know to rebrand your business on social media. Learn how make a smooth transition.
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Social media helping Staten Islanders in aftermath of Hurricane Sandy - SILive.com

Social media helping Staten Islanders in aftermath of Hurricane Sandy - SILive.com | Social Media for Nonprofit Organizations | Scoop.it
SILive.comSocial media helping Staten Islanders in aftermath of Hurricane SandySILive.comhelp.jpg Island residents carry grocery items and supplies from New Dorp High School, where FEMA and the American Red Cross set up a central donation center in...
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8 Indispensible Tools to Improve Your Social Media Efficiency

8 Indispensible Tools to Improve Your Social Media Efficiency | Social Media for Nonprofit Organizations | Scoop.it
Social Media can be a real time crunch. Here are eight tools to help you save time and effort.
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7 Ways to Increase Facebook Engagement | Social Media Guide | MKTdojo

7 Ways to Increase Facebook Engagement | Social Media Guide | MKTdojo | Social Media for Nonprofit Organizations | Scoop.it
Here are 7 ways to increase your Facebook fan page engagement as a starting point. Experiment everything to find out what works for you!
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Do You Know How Social Currency Influences Behavior?

Do You Know How Social Currency Influences Behavior? | Social Media for Nonprofit Organizations | Scoop.it
Conversation Agent quotes on Influence from Valeria Maltoni It's the age of the connected customer and people are now comfortable using technology to share -- privately or in public.

 

Here are some highlights:

 

How social currency influences behavior

 

**Social influences include peer pressure and social exchange. The latter is stronger than an economic motive.

 

**Most human interactions consist of an exchange of value. From a psychological standpoint, actions like sharing signal desire for self expression, need for validation, and social status recognition, and also simply altruism and affinity with a group or cause.

 

**Both social influences are amplified in public settings.

 

Psychologist Robert Cialdini documented six principles of ethical persuasion:

 

**social proof

 

**authority

 

**affinity

 

**commitment

 

**consistency

 

**reciprocity

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

Read full article, see slideshare, images here: [http://bit.ly/VySDuu]


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Thomas Wooldridge's comment, April 19, 2013 7:17 AM
social Proof.. It is what we all seek
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Most Top Brands on Facebook Still Don't Talk to Their Fans | Social Media Today

Most Top Brands on Facebook Still Don't Talk to Their Fans | Social Media Today | Social Media for Nonprofit Organizations | Scoop.it
Out of Interbrand's Top 50 Global Brands on Facebook, 27 of them won’t even reply directly to their customers. This is according to a study conducted by Jim Singer, a partner at A.T.
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Why Facebook "likes" are useless to brands - iMediaConnection.com

Why Facebook "likes" are useless to brands - iMediaConnection.com | Social Media for Nonprofit Organizations | Scoop.it
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We Need Social Producers: Catalysts for Conversations, Info & ROI

We Need Social Producers: Catalysts for Conversations, Info & ROI | Social Media for Nonprofit Organizations | Scoop.it

This wonderful piece was written by Brian Solis and as always, he captured the essence of what's needed to move your content to the next level, where your audience becomes an active participant. This is where relationships and communities are built, brand advocates, word of mouth and commerce follows if this is done right.

 

Here's what caught my attention:

 

Social Producers are the new storytellers

 

**To thrive in social, mobile and new media in general, we need much more than content producers, we need a new breed of designers that grasp the elements of online sharing and have mastered the ART of social media

 

**They know how to  trigger desirable (and social) actions, reactions and transactions

 

**A new genre of social producers are taking aim at developing content strategies that are not only consumable, they're shareable, actionable and act as catalysts or sparks for relevant conversations.

 

**These social producers are in fact masters of their domains and understand the culture and the laws of information commerce within each

 

The difference between Social Producers and traditional content creators is they begin with social outcomes

 

**they understand the relationship between cause and effect and they bake-in conversation starters related to an integrated and business-focused strategy

 

**Social producers think about the overall experience and the effect where a social object is at the center of the dialogue and interaction they envision....within each network

 

**The overall story and outcome defines the nature of the social object.

 

Takeaway

 

**Beyond shareability, the social producers also think about resonance. Conversations on social networks move quickly.


**What was trending an hour ago gives way to  the next social object that captures everyone's attention until that too is replaced by the next shiny object and so on.


**Resonance is a technique that allows a social object to enjoy a greater lifespan and continue to swim upstream while other content strategies wash away in real-time.


**As you think about your content strategy for social networks, do so from the perspective of a social producer.

 

**While the social effect is certainly a goal, the social effect is also the result of social design.

 

**In the end, people are going to talk, so give them something to talk about!

 

Curated by Jan Gordon covering, "Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/Qvxa6J]


Via janlgordon
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janlgordon's comment, September 25, 2012 11:10 AM
Marty, I loved your insights and comments, right on the money - this is indeed one of those articles that ignites that spark in me and I can see in you as well - taking static content and moving it to the next level. Thank you for your kind words and wisdom as well.
Martin (Marty) Smith's comment, September 25, 2012 12:05 PM
Thanks Jan. I think your notes are more valuable than the article and this is NOT the first time that has been true :). Certainly the article by itself isn't as powerful as article + your note, so the very definition of the benefit of content curation - content becomes more valuable with each touch :). M
Josette Williams's comment, October 1, 2012 4:14 PM
Really happy you like this article Gust.
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10 Ways To Launch and Promote A Product Using Social Media | Jeffbullas's Blog

10 Ways To Launch and Promote A Product Using Social Media | Jeffbullas's Blog | Social Media for Nonprofit Organizations | Scoop.it
Want to know how to promote and market your book, your product using the power of social media to a global audience?
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The Worst Social Media Fails of Hurricane Sandy

The Worst Social Media Fails of Hurricane Sandy | Social Media for Nonprofit Organizations | Scoop.it
During a major crisis like Hurricane Sandy, it's best for PR reps to keep quiet if they represent a company selling something frivolous like V-neck T-shirts. Unfortunately, not everyone has that kind of good sense.
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There's so much social media. Where do I start?

There's so much social media. Where do I start? | Social Media for Nonprofit Organizations | Scoop.it

Useful tips which may help you when starting a social media "experience"..

 

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Social Media Video 2013

Social Media Video 2013: Social Media Revolution 4 was written by international best selling author and keynote speaker Erik Qualman. It's part of a series o...
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Measuring—and Capturing—the Value of Social Media - Deloitte CIO - WSJ

Measuring—and Capturing—the Value of Social Media - Deloitte CIO - WSJ | Social Media for Nonprofit Organizations | Scoop.it
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How Facebook, Twitter Court Political Campaigns - Wall Street Journal

How Facebook, Twitter Court Political Campaigns - Wall Street Journal | Social Media for Nonprofit Organizations | Scoop.it
Wall Street JournalHow Facebook, Twitter Court Political CampaignsWall Street JournalSocial-media companies Facebook Inc. and Twitter Inc.
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hReport: Twitter taking on Instagram with its own photo filters - CNET

hReport: Twitter taking on Instagram with its own photo filters - CNET | Social Media for Nonprofit Organizations | Scoop.it
Report: Twitter taking on Instagram with its own photo filtersCNETThe Times reported that "in the coming months, Twitter plans to update its mobile applications to introduce filters for photos that will allow people to share altered images on...
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NATION: Authorities using social media to keep people informed during Hurricane Sandy

The News-Herald is your source for all Downriver region 24-hour breaking news, local news, sports, entertainment and more. View weather updates, watch videos and photos. Keep up with News and local Sports.
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How to Use Online Social Networks to Grow Your Coaching Practice

By Dean R. DeLisle It's not a new way of doing business; however it's a brand new way of acquiringnew business. It's the Online Social Network phenomena.
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Twitter Guide Book – How To, Tips and Instructions by Mashable

Twitter Guide Book – How To, Tips and Instructions by Mashable | Social Media for Nonprofit Organizations | Scoop.it
Twitter Guide Book is a one stop educational source for learning more about Twitter and how to use it including advice for beginners, building your community, twitter for business, managing your Twitter stream and advanced tips.

Via Pierre Levy
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Marketing to the Mindset: How to Match Social Content to User Intent

Marketing to the Mindset: How to Match Social Content to User Intent | Social Media for Nonprofit Organizations | Scoop.it
Understanding how the consumer mindset differs on personal vs. professional social networking sites enables marketers to better tailor content to the emotional needs of their audience. LinkedIn offers tips to help businesses match content to intent.
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Universities are failing at teaching social media - Fortune Tech

Universities are failing at teaching social media - Fortune Tech | Social Media for Nonprofit Organizations | Scoop.it
Social networking may have been born in a dorm room.  But when it comes to equipping students with the social media skills demanded by today’s jobs, colleges are failing miserably.
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Purpose Driven Tribes: Gaining Control & Influence in the Marketplace

Purpose Driven Tribes: Gaining Control & Influence in the Marketplace | Social Media for Nonprofit Organizations | Scoop.it

This piece was brought to my attention by my wonderful friend and colleague, Jennifer Sertl. It was written in April of 2011 by Jay Deragon who is always articulates the present and the future in a way that hopefully expands your awareness which we all need in today's marketplace.

 

Here are some of the highlights:

 

**People are gathering in "tribes" to connect, collaborate, discover and influence change.

 

**Social technology provides people the ability to aggregate around everything and anywhere.

 

**The market sees this and attempts to aggregate self serving tribes but the people have a different purpose & their own tribe

 

**The aggregation of tribes has become the pursuit of the market. Pulling groups and custom networks has become a common practice of the markets managing these tribes with a purpose different than simply gatering of the trade.

 

The evolving dynamics of tribal aggregation are the dynamics that will change the way markets interact with tribes

 

1. Tribes control the message with growing influence over markets

 

2. Tribes have a purpose. Help them fulfill their purpose and just maybe you'll become part of that tribe

 

3. Companies will have to learn that they are not the "connection" to the tribes, internal and external hold the keys to tribal influence

 

4> Tribes do need management, they need tools to accomplish their objectives and will always be self managed

 

5. Tribal leaers are more interested in serving tribe members than themselves.

 

Here is a great takeaway:

 

Seth Godin writes: "Tribe management is a whole different way of looking at it.

 

**It starts with permission, the understanding that the real asset isn't an amorphous brand but is in fact the privilege of delivering anticipated relevant messages to people who want to get them


Selected by: Jan Gordon covering "Curation, Social Business & Beyond"


 


 


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Beth Kanter's curator insight, December 11, 2012 10:52 AM

Another way to think about the "network mindset" and network weaving as per point 4.