There was a time in this world when only spoken or written forms of communication drove commerce, but no more. Now people respond to videos, pictures, animations and 140 characters. The challenges lie in deciding whom you want listening, and what content or conversations will spark action. We hope to help you find relevant stories through this news source.
Social media, a main engine driving "Occupy Wall Street's" spread, both nationally and globally, are increasingly serving another vital function: helping outsiders who are trying to track and anticipate the leaderless movement’s next steps.
Marketing’s sole purpose, as defined by the American Marketing Association, is to generate more profit than the marketing effort costs to execute. The same rules must apply to Social Media for it be considered as an actual marketing strategy – even if it is the new, fancy kid in class. Unfortunately, most newcomers to Social Media make two fatal mistakes: assuming Social is free, and not utilizing analytics to measure ROI.
If you're interested in social media optimization, these are the top 4 strategies you'll want to put into action immediately! (RT @socmediacurator: Do you know the Top 4 Social Media Optimization Strategies?
Among the many, many changes Facebook has introduced in recent weeks — as well as elements it is pulling back such as the removal of the Discussions tab (Facebook Subscription Feature a Sign of What's to Come