Using Facebook is easy enough -- most of the 1.49 billion monthly active users on the site would agree. But the social media platform is constantly being updated with new features and tools that make using the platform as a marketing and business tool easier and more effective.
As people continue to use their phones everywhere and all the time—including while they shop and dine—there’s an opportunity for businesses to connect with customers online while they are in store. So earlier this year we started testing Place Tips, an optional Facebook feature that helps people learn about and connect with the places they visit, including businesses. Since we started our test, local businesses that have tried Place Tips have seen a steady uptick in Page traffic from in-store visitors. Today we’re sharing details on how more businesses can get started with Place Tips.
How Place Tips work
Place Tips gather useful information about a business or landmark—like posts from the business’ Page, upcoming events and friends’ recommendations and check-ins—and show it at the top of News Feed to in-store visitors.
Each person’s Place Tips are unique. At a restaurant, Place Tips can show the menu, reviews and frequently mentioned information about the establishment, like a signature cocktail or popular table. Place Tips for a retail store can help customers find business hours, locate popular items and learn about upcoming events.
There are a so many social media statistics floating around on the internet, the large majority of which are out of date and out of context. Check out the most up-to-date and useful nuggets of data you need to know.
This piece is by Jeff Bullas and infographic by Go-Gulf.com
There is one thing we do know and that the era of one social network that fits all is gone. The social network tribes are splintering onto different social media platforms because they now have real choice.
What you'll find in the infographic is demographics, monthly visitors on each network, who's on what network
So Who is Using What?
Here are a few findings on 5 major social networks:
Time spent by Average Social networking user per month
SEO is the process of making your web site more accessible to search engines. Google's algorithmic updates the last 3-5 years ("panda" "penguin" "hummingbird") have reshaped the SEO marketing landscape permanently.
No Boxes's insight:
This article states the current definition of #SEO so beautifully & accurately.
If you’ve invested in social technology and you’re wondering how to get more customers (and non-customers!) to participate, read on. A lot of marketers have connected the dots to customer care, and that’s great. Customer care and the many interactions that occur—questions, complaints, new ideas,...
No Boxes's insight:
Good ideas as to how you can promote your #social presence. Important for all businesses to understand that new way customer services is measured.
Coordinated search strategies increase visibility and drive conversions. Paid and organic search work in tandem to hit the same marketing goals by increasing page authority, developing user awareness and gathering data to continuously improve campaigns.
For the last 15 years, marketers have brought paid and organic search together to connect brands and consumers at key points in the customer journey. By nature, search engines are used to answer important research questions that can lead consumers to take action.
Video is a crucial part of any content and social media marketing campaign. If you utilize it, you can connect with customers on a more personal level, provide visual learners with content they will readily digest, and tap into audiences on various platforms.
Video usage is growing at a rapid pace, so now is the time to find your demographic and create content that they’ll enjoy. According to Cisco, video traffic will account for 79% of all consumer traffic on the web in 2018.
Apple is launching a search engine called “Spotlight,” at a pace of 3% a quarter -- if you have an iPhone or Mac you’ve been using it for a while!Google has gone from unstoppable to “about to be stopped,” in the minds of the smartest folks in the industry. Search ads are Google’s cash cow; unfortunately, for them, it seems that Google is not advancing the platform (outside of slamming massive amounts of “paid inclusion”).“Paid Inclusion” is basically the ads that consumers think are content, but are really ads.[ Click to Tweet (
No Boxes's insight:
It's about time,--so excited to see this happen! It's really annoying, to say the least, to have to scroll through irrelevant, paid ads before seeing and links that might be relevant to your #search. Bring it on #Apple I can hardly wait!
Duke University recently published a study on social media that left many managers scratching their heads. Social media spending at companies, the report showed, currently represents 9% of marketing budgets, and that’s forecast to rise to nearly 25% within five years. But half of marketers interviewed said they couldn’t show what impact social media had on their business – at all.
Critics were quick to call the surge in social media spending a case of throwing good money after bad. From my perspective, however, these conflicting stats tell an entirely different story: that social media is evolving at breakneck speed and companies are struggling mightily to keep up. Businesses are reaching larger audiences and seeing increasing benefits, but the shifting social media landscape makes getting consistent results – and measuring them – an enormous challenge.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.