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News, trends and insights about #SocialMedia, #DigitalCulture and #ContentCuration.  Stay Tuned!
Curated by Nicoletta Gay
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Stato di Internet 2° trim. 2014, in Italia timidi segnali di crescita

Stato di Internet 2° trim. 2014, in Italia timidi segnali di crescita | Socially | Scoop.it
Stato di Internet 2° trim. del 2014. In Italia, per quanto riguarda la banda larga, un aumentato del 28% su base annua, stabile al 65%

Via Francesco Russo
Nicoletta Gay's insight:

Report Akamai sullo stato di Internet: l’Italia è l’unico Paese tra quelli europei a registrare picchi di velocità media di connessione sotto i 30Mbps.

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Marco Favero's curator insight, September 30, 2014 7:05 PM

aggiungi la tua intuizione ...

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FOMO Origato: Redefining FOMO to improve our social experience

FOMO Origato: Redefining FOMO to improve our social experience | Socially | Scoop.it
This isn’t a post about the hot new social network de jour Ello. Instead, this is a philosophical exploration of why everyone is raving about it.
Nicoletta Gay's insight:

An interesting perspective on the new social network Ello, FOMO (Fear Of Missing Out) and the art of choosing when to participate or miss out.

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Visual Content Is Shaping the Future of Social Media

Visual Content Is Shaping the Future of Social Media | Socially | Scoop.it
Visual content is exploding on social media, with sites like Pinterest and Vine leading the charge.

Even Twitter, which started as a place to post short and simple messages, now has images for a more visual experience. Indeed, the future of digital media is upon us — and it’s rich with visual content.

According to an infographic from Oracle, there are five tweets per second that include a Vine link. The acquisitions of Tumblr and Vizify point to an increased interest in interactive media and infographics, with Yahoo investing in visual media.


Via Lauren Moss
Nicoletta Gay's insight:

Visual network like Pinterest, Instagram and Vine are exploding. 

Is this the future of social media?

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corneja's curator insight, October 5, 2014 10:16 AM

Fotos, videos, viñetas, infografías... están ganando terreno al contenido escrito en redes sociales. Ese aumento del contenido visual ¿es un fenómeno exclusivo de las redes sociales?

Jolynn Oblak's curator insight, November 10, 2014 10:26 AM

This is the wave of the future. Using visual media to build brands and engagement and sites like Instagram and Pinterest will be at the forefront,

NURIA POVEDA QUESADA's curator insight, October 11, 2015 11:26 AM

añada su visión ...

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30 Great Tools for Content Discovery, Curation and Marketing

30 Great Tools for Content Discovery, Curation and Marketing | Socially | Scoop.it

Kickstarting  your content marketing efforts can be an uphill battle if you don’t have the right tools in place to get the job done.

 

These are 25 great content curation and marketing tools that are meant to help you find, sift, organize and share relevant information with your readers and audience.


Via Ally Greer
Nicoletta Gay's insight:

In the age of content noise, curation is the best way to separate good content from epic ones. 

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IanHarm's curator insight, September 25, 2014 4:02 AM

Some great tools, I'm already using a few of them.

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Social Media Marketing Tool: 5 strumenti per il tuo lavoro

Social Media Marketing Tool: 5 strumenti per il tuo lavoro | Socially | Scoop.it
Social Media Marketing Tool: Una panoramica de gli strumenti che possono aiutare la tua strategia.
Nicoletta Gay's insight:

SocialBro, Topsy, Tagboard, Swayy, SocialBakers e Hootsuite: utilissimi tool per i social media marketer.

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What & Why People Share On Social Media

What & Why People Share On Social Media | Socially | Scoop.it

What people are sharing and how they’re sharing it is changing fast. A new infographic from Go-Gulf, a web design team based in Dubai, has gathered the latest data, which is now available in this newly released (July 2014) social media infographic. Here are the highlights…


Via Lauren Moss
Nicoletta Gay's insight:

Infographic, highlights and useful social media strategy takeaways.

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Rachel Turner Dool's curator insight, October 26, 2014 6:47 AM

Wow! what a list of stats. Some really interesting ones here...

CONETZAR's curator insight, October 30, 2014 6:21 AM

¿Alguna vez te has preguntad qué comparte la gente en las redes sociales? Y, ¿por qué lo comparte?

Esta interesante y completa infografía muestra los elementos más compartidos en las redes sociales durante el año 2013. Estos van desde vídeos hasta opiniones o noticias.

También se analiza lo compartido en las diferentes redes sociales y por qué se eligen esos medios para compartirlo.

Por último, es posible conocer los datos demográficos de los usuarios de redes sociales.

 

Para terminar... un dato curioso: Según este estudio, el país en el que más contenido se comparte a través de las redes sociales es Turquía, con un 93 %. 

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10 Useful Hashtag Tools For Social Media Marketing

10 Useful Hashtag Tools For Social Media Marketing | Socially | Scoop.it

Social media may be teeming with hashtags now but its power cannot be underestimated. Its usefulness can be seen by how information is spread and how it aids online searches. 


Via Ana Cristina Pratas, massimo facchinetti
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Quali dati lasciamo ai social network?

Quali dati lasciamo ai social network? | Socially | Scoop.it

Ogni volta che entriamo all'interno di un social network accettiamo, a volte a cuor leggero, di cedere alcuni dati che ci riguardano.

Nicoletta Gay's insight:

Il costo (social) della nostra privacy: la moneta con cui paghiamo l'accesso e l'utilizzo di Facebook, LinkedIn, Twitter et similia. 

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Tre Strumenti per Twitter

Tre Strumenti per Twitter | Socially | Scoop.it
3 tools che consentono di rimanere pro attivo e produttivo su Twitter con poco intervento manuale, fornendo così abbastanza tempo per lavorare sul contenuto
Nicoletta Gay's insight:

Nuzzel, Nurph, TwileShare: Twitter tools da provare

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10 Changes to the Facebook Page Layout: What Marketers Need to Know |

10 Changes to the Facebook Page Layout: What Marketers Need to Know | | Socially | Scoop.it
Have you noticed some big changes in your Facebook Page? The article shows 10 changes to your Facebook Page layout.
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iBeacon trials: 13 brands trying to find a use case

iBeacon trials: 13 brands trying to find a use case | Socially | Scoop.it
You’ve probably heard about iBeacons. It's the cool new technology that Apple put in the latest iOS that’s going to kill NFC, QR codes and every other mobile marketing technology.
Nicoletta Gay's insight:

Different use cases of iBeacon, not just as a tool to push marketing messages to customers but also for improving internal business operations.

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Google in Real Time

Google in Real Time | Socially | Scoop.it

Google!  Need I say/write any more? Prior to the late 90's none of us had heard of Google, now it as though our world wide web searches are all but in their hands.

Nicoletta Gay's insight:

How the BigG grows every second we're online: impressive!

Infographic released by Buddy Loans Company

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7 Ways Your Brand Will Benefit from Content Curation

7 Ways Your Brand Will Benefit from Content Curation | Socially | Scoop.it

Do you know that 27 million pieces of content are shared daily on the Internet? Quite impressive, isn’t it? And if we add the fact that the average attention span is a mere eight seconds, it is fair to assume that a majority of this content will go unnoticed.

Nicoletta Gay's insight:

Many individuals and brands now use curation as part of their content strategy. It is the case, for example, of a little over half of B2B marketers. And apparently, it is a very efficient practice: 40 percent of them see positive results.
Why does it work? 

 

Another interesting article by Cendrine Marrouat about the importance of content curation.

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Facebook Graph Search per il Marketing

Facebook Graph Search per il Marketing | Socially | Scoop.it
Utilizzando le informazioni che il Graph Search offre è possibile personalizzare il contenuto della tua FanPage per incrementare l’engagement e il numero di like.
Nicoletta Gay's insight:

Facebook Graph Search: cos'è, come funziona e come sfruttarlo nel marketing

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News dal Social Web [Settembre 2014] | CMF

News dal Social Web [Settembre 2014] | CMF | Socially | Scoop.it
Prosegue la rubrica mensile dedicata alle news dal social web perché, per noi Community Manager, è fondamentale stare al passo con release e update!
Nicoletta Gay's insight:

News dal Social Web [settembre 2014]: utile social recap delle ultime novità in casa Facebook, Twitter, GooglePlus, Instagram e Pinterest

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Tag LinkedIn: come utilizzarli per fare lead generation

Tag LinkedIn: come utilizzarli per fare lead generation | Socially | Scoop.it
Come gestire le connessioni e fare lead generation attribuendo il giusto Tag LinkedIn ad ognuno dei tuoi contatti presenti in rubrica.
Nicoletta Gay's insight:

Cosa sono, come funzionano e perché utilizzare i Tag LinkedIn.

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The Six Be-attitudes of Social Marketing

The Six Be-attitudes of Social Marketing | Socially | Scoop.it
If you’re doing and doing and getting nowhere fast, perhaps it’s time to start being, instead. Matt Hollowell explains his six Be-attitudes of social marketing.

Via Stefano Principato
Nicoletta Gay's insight:

Attitude isn’t everything in social, but it is certainly a part of everything.

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The Ultimate Content Curation Glossary

The Ultimate Content Curation Glossary | Socially | Scoop.it
Need a go-to content curation resource? Here's the ultimate content curation glossary to help get you started.
Nicoletta Gay's insight:

From "Aggregation" to "White Paper": 100 content curation related terms by Heidi Cohen

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Content Curation Versus Content Aggregation

Content Curation Versus Content Aggregation | Socially | Scoop.it
Should you add content curation versus content aggregation to your marketing offering? The benefits and challenges of content curation & aggregation.
Nicoletta Gay's insight:

it’s useful to have both content curation and content aggregation capabilities in your content marketing toolbox.

A great post by Heidi Coen.

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The words and phrases that convert are almost always simple (Infographic)

The words and phrases that convert are almost always simple (Infographic) | Socially | Scoop.it
"Members only" - "limited offer" - "guaranteed" - "discover" - "check out"... If you wonder what these terms have in common, here is the answer. Brands consider them to be top performers. They are ...
Nicoletta Gay's insight:

How important are words for modern marketers?
Take a look at this infographic!

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Jeff Domansky's curator insight, August 6, 2014 11:02 PM

Copywriters and content marketers take note.

wanderingsalsero's curator insight, August 7, 2014 5:59 AM

Very fascinating article.  I've always been intrigued by the selective use of certain words...and their impact.

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Twitter, gli utenti attivi crescono del 24% in un anno

Twitter, gli utenti attivi crescono del 24% in un anno | Socially | Scoop.it
Twitter in questo secondo trimestre del 2014 fa registrare un aumento del 24% degli utenti attivi su base annua. E rispetto all'ultimo trimestre, una crescita del 6,3%, 16 milioni di utenti attivi in più che adesso sono 271 milioni. Crescono anche le visualizzazioni del 15%
Nicoletta Gay's insight:

La base degli utenti attivi di Twitter (oggi 271 milioni) nell'ultimo anno è cresciuta del 24%. Visualizzazioni totali in crescita del 15%.

Gli utenti che accedono alla piattaforma da mobile sono il 78% della base totale.

 

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Why You Clicked on That Tweet: The Psychology of Twitter Engagement

Why You Clicked on That Tweet: The Psychology of Twitter Engagement | Socially | Scoop.it
Discover four psychological theories that can help you get more engagement on Twitter.
Nicoletta Gay's insight:

Cognitive dissonance, self-perception, extrinsic motivation, norming: discover what will motivate your follower to act reading this interesting article.

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10 Real Time Content Discovery Tools for Curation, Engagement and Sharing

10 Real Time Content Discovery Tools for Curation, Engagement and Sharing | Socially | Scoop.it
The influence of search on content beyond Google, Bing and Yahoo is pretty amazing. Just think of all the social media monitoring platforms that have
Nicoletta Gay's insight:

A list of real time content discovery tools and content recommendation platforms that you might find useful. Enjoy!

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Conversazioni su Twitter: 6 tipologie da analizzare

Conversazioni su Twitter: 6 tipologie da analizzare | Socially | Scoop.it
Lo sai come nascono e si articolano le conversazioni su Twitter? Ecco una ricerca che analizza i gruppi che si creano in questo network.
Nicoletta Gay's insight:

Le 6 tipologie di conversazioni che avvengono su Twitter secondo una ricerca del Pew Research Center (feb, 2014).

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What’s on your mind? Ovvero, cosa raccontiamo di noi su Facebook

What’s on your mind? Ovvero, cosa raccontiamo di noi su Facebook | Socially | Scoop.it
"What's on your mind?" è ormai vicino alle 8 mln di visualizzazioni. Il tema è: quanto c'è di vero in quello che raccontiamo su Facebook?
Nicoletta Gay's insight:

Sono gli altri che ci condizionano o sono le aspettative che ci siamo creati, aspettative più o meno istituite dalla società?

Il confronto, quando è sano, aiuta a crescere: è (o dovrebbe essere) uno stimolo per una riflessione su noi stessi, sui nostri obiettivi e sulle modalità attraverso cui li stiamo perseguendo.

Tra apocalittici e integrati, credo che la via di mezzo sia d'obbligo, così come è bene non dimenticare che la tecnologia di per sé non è né buona né cattiva.

"La tecnologia non determina la società: la incarna. Nemmeno la società, però, determina l’innovazione tecnologica: la usa." (Castells M., 2002)

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