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News, trends and insights about #SocialMedia, #DigitalCulture and #ContentCuration.  Stay Tuned!
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I social network battono il porno

I social network battono il porno | Socially | Scoop.it
Da ora nessuno potrà dire che, "è veramente utile investire nel web marketing?", specialmente in campo pubblicitario e promozionale. I numeri evidenziati in q
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When Twitter Poops On You: 4 Social Media Lessons From AskJPM Snarkpocalypse - Business 2 Community

When Twitter Poops On You: 4 Social Media Lessons From AskJPM Snarkpocalypse - Business 2 Community | Socially | Scoop.it
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Why Business Blogging is Awesome Sauce [Infographic] - Business 2 Community

Why Business Blogging is Awesome Sauce [Infographic] - Business 2 Community | Socially | Scoop.it
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Introducing Place Pins, for the explorer in all of us

Introducing Place Pins, for the explorer in all of us | Socially | Scoop.it
Introducing Place Pins, for the explorer in all of us
Nicoletta Gay's insight:

A new Pin enables users to map out the locations of all the items they share on their pinboards

 

see also: http://www.business2community.com/pinterest/pinterest-integrates-foursquare-mapping-0697073

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Advertising: The Evolution of the Big Idea | Social Media Today

Advertising: The Evolution of the Big Idea | Social Media Today | Socially | Scoop.it
I would argue that we may never see another Marlboro Man or even a Just Do It. But there are qualities and characteristics of the original big ideas that still make for great, effective, compelling and meaningful advertising in a digital age.
Nicoletta Gay's insight:

[...] So by definition what we make has to be interesting enough to earn attention; shareable because users are the new medium; usable because value is preferred over messages; and finally customizable so that it works for the individual.

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Mobile is eating the world

A high-level view of the scale of mobile, tablets, ecosystems and mobile social and the dynamics that shape them.
Nicoletta Gay's insight:

Mobile scale, Tablets, Ecosystems, Mobile social and discovery

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Introduzione alle API di Pinterest

Introduzione alle API di Pinterest | Socially | Scoop.it
Dopo una lunga attesa, Pinterest rende finalmente disponibile un set di API per integrare la piattaforma con i siti dei brand selezionati per una prima sperimentazione: AllRecipes, BuzzFeed, Elle M...
Nicoletta Gay's insight:

Filters:

1. Top repins

2. Most recent Pins

3. Related Pins

4. Domin search

 

 

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Snapchat: ecco perché fa paura ai re del web | Vincos Blog

Snapchat: ecco perché fa paura ai re del web | Vincos Blog | Socially | Scoop.it
Negli ultimi anni i social network hanno esaltato la nostra attitudine alla condivisione, soprattutto pubblica, e alla cristallizzazione di attimi
Nicoletta Gay's insight:

"[...] uno spazio privato, giocoso e alternativo a quelli frequentati ormai anche dagli adulti, in primis Facebook. È lo strumento per “identità liquide” che non lascia tracce, permettendo di vivere in piena libertà e con “leggerezza” le comunicazioni, visuali, tra pari, anche quelle a sfondo sessuale (il cosiddetto sexting)."

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La casa dei social network: Facebook come un soggiorno

La casa dei social network: Facebook come un soggiorno | Socially | Scoop.it
Ogni stanza della casa dei social network corrisponde a un non luogo digitale di comunicazione. Facebook è il nostro soggiorno. Visitiamolo!
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Il Social del 2014 sarà mobile, veloce e verticale

Il Social del 2014 sarà mobile, veloce e verticale | Socially | Scoop.it
Sapevate che dal 2010 i lavori retribuiti che includono attività sui social media sono aumentati del 1357% a livello globale?
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Come i fan amplificano i brand che amano su YouTube [INFOGRAFICA]

Come i fan amplificano i brand che amano su YouTube [INFOGRAFICA] | Socially | Scoop.it
Alcuni dati ed esempi rilevanti di brand che beneficiano di tutorial e recensioni dei fan su YouTube.
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Mobile Path to Purchase: Five Key Findings – Think Insights – Google

Mobile Path to Purchase: Five Key Findings – Think Insights – Google | Socially | Scoop.it
What are consumers' mobile habits in the shopping process? Google partnered with Nielsen to learn about consumers' behavior and found 5 key findings. Read the study.
Nicoletta Gay's insight:

Google e Nielsen: uno studio sul futuro del commercio elettronico

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The Effect of Advertising Content on Consumer Engagement: Evidence from Facebook by Dokyun Lee, Kartik Hosanagar, Harikesh Nair :: SSRN

The Effect of Advertising Content on Consumer Engagement: Evidence from Facebook by Dokyun Lee, Kartik Hosanagar, Harikesh Nair :: SSRN | Socially | Scoop.it
We investigate the effect of social media content on customer engagement using a large-scale field study on Facebook. We content-code more than 100,000 unique m
Nicoletta Gay's insight:

Recently, members of Stanford University and the University of Pennsylvania released their findings from a study on the effect of social media content on customer engagement. 

In the study conducted via Facebook, Dokyun Lee and Kartik Hosanagar of the University of Pennsylvania, and Harikesh Nair of Stanford, set out to investigate what type of content was more effective to engage the target audience for an advertiser on social media.

See also: http://searchenginewatch.com/article/2307522/7-Ways-Your-Content-Can-Increase-Facebook-Engagement

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Instagram Stop-Motion Video Takes You on Filtered Ride Around the World

Instagram Stop-Motion Video Takes You on Filtered Ride Around the World | Socially | Scoop.it
French filmmaker Thomas Jullien has taken 852 Instagram photos, from 852 different Instagram users and turned the shots into one epic stop-motion video.
Nicoletta Gay's insight:

An interesting and creative way to use Instagram

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Linkedin lancia le Showcase Pages | Vincos Blog

Linkedin lancia le Showcase Pages | Vincos Blog | Socially | Scoop.it
Linkedin sta facendo una fatica immane a convincere le aziende ad usare la sua piattaforma. Ci ha provato con le Company Pages ed oggi ci riprova lanciando le
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LinkedIn integra le personal-news di Pulse

LinkedIn integra le personal-news di Pulse | Socially | Scoop.it
LinkedIn prosegue la sua diversificazione da semplice luogo di ricerca di lavoro a contenitore editoriale. Dopo 7 mesi dall'acquisto di Pulse, Linkedin ha iniziato da poche ore ad integrarne i cont...
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The Oxford Dictionaries Word of the Year 2013 is…

The Oxford Dictionaries Word of the Year 2013 is… | Socially | Scoop.it
Illustration © Barry Hall, cube fish media   It’s that time of the year again. With a fanfare and a drum roll, it’s time to announce the Oxford
Nicoletta Gay's insight:

Selfie: a picture can paint a thousand words

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Of Course Facebook Is a Utility! | TIME.com

Of Course Facebook Is a Utility! | TIME.com | Socially | Scoop.it
Pundits are accusing Mark Zuckerberg's company of turning into what he said it was all along.
Nicoletta Gay's insight:

[...] Facebook had become a utility, like a phone carrier. People go to Facebook to document the major events in their lives [...] and keep track of those of others, not unlike a public, community scrapbook.

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Snapchat sarà la prossima frontiera del marketing?

Snapchat sarà la prossima frontiera del marketing? | Socially | Scoop.it
Snapchat non è solo l'app più amata dai teenager per fare sexting. Molte aziende lo stanno utilizzando per il couponing, lo storytelling e la fidelizzazione.
Nicoletta Gay's insight:

Couponing, Stories, fidelizzazione: nuovi modelli di business?

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Resoconto Utili Facebook Q3: 7 cose che ogni marketer dovrebbe sapere

Resoconto Utili Facebook Q3: 7 cose che ogni marketer dovrebbe sapere | Socially | Scoop.it
Una serie di spunti interessanti sul resoconto degli utili di Facebook del terzo trismetre 2013 che non potete fare a meno di conoscere.
Nicoletta Gay's insight:

1. Il mobile rappresenta il futuro di Facebook

2. L’ADV mobile sta diventando una parte cospicua dei ricavi

3. I teenager su facebook sono in leggero calo

4. Il numero di utenti attivi giornalieri continua a crescere

5. Gli utili continuano ad aumentare

6. Gli obiettivi di Facebook

7. Video ADS? Si, ma non subito

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12 Tips for Better Content Distribution

12 Tips for Better Content Distribution | Socially | Scoop.it
This is part two of a series focusing on insights from experienced content marketers. In this installment, we discuss 12 ways to distribute your content.
Nicoletta Gay's insight:

1. Find super-niche communities

2. Reuse your content like it’s your job (because it is)

3. Make it shareable

4. Use Facebook (no, seriously)

5. Get personal on LinkedIn

6. Make email work for you

7. Get influencer ‘buy-in’

8. Leverage paid ads for greater reach

9. Guest blogging

10. Social search optimization

11. Syndicate your feeds

12. Test Every Channel


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Histagrams

Histagrams | Socially | Scoop.it
Histagrams : History depicted as Instagrams. his·to·ry (noun) : the study of past events, particularly in human affairs. in·sta·gram (noun) : an online photo-sharing, and social networking service...
Nicoletta Gay's insight:

La storia in una nuova prospettiva

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The Complete Guide to Tumblr Etiquette

The Complete Guide to Tumblr Etiquette | Socially | Scoop.it
Learn how to use tags, post commentary, manage your ask box and more with this quick and easy guide to Tumblr etiquette.
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