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News, trends and insights about #SocialMedia, #DigitalCulture and #ContentCuration.  Stay Tuned!
Curated by Nicoletta Gay
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Socially Stephanie: Social Media Metrics | Social Media Advice | Social Media Today

Socially Stephanie: Social Media Metrics | Social Media Advice | Social Media Today | Socially | Scoop.it
"Dear Socially Stephanie: Is brand engagement still the best metric to use for social media reporting?"
Nicoletta Gay's insight:

CLEAT: Conversion, Leads, Engagement, Affect, Traffic

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Nativi digitali, odio-amore per l'hi-tech: il 76% pensa che li renda meno umani

Nativi digitali, odio-amore per l'hi-tech: il 76% pensa che li renda meno umani | Socially | Scoop.it
Gli italiani sono tra i primi al mondo per passione tecnologica, la metà, infatti, non vede l'ora di mettere le mani sull'ultimo dispositivo hi-tech arrivato sul mercato, ma ultimi per innovazione.
Nicoletta Gay's insight:

Intel Research: Global Innovation Barometer (http://www.ilsole24ore.com/pdf2010/Editrice/ILSOLE24ORE/ILSOLE24ORE/Online/_Oggetti_Correlati/Documenti/Tecnologie/2013/11/Intel-Innovation-Barometer-Overview-FINAL.pdf?uuid=ABAvDoe)

 

See also Intel Newsroom: http://newsroom.intel.com/community/intel_newsroom/blog/2013/10/17/future-of-technology-may-be-determined-by-millennial-malaise-female-fans-and-affluent-data-altruists

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Mobile Is The New Black: How to Make Your Social Media Mobile Friendly

Mobile Is The New Black: How to Make Your Social Media Mobile Friendly | Socially | Scoop.it
Nicoletta Gay's insight:

Few usefull tips:

- Resize your Facebook posts

- Choose Facebook Ads wisely

- Make it visual

- Turn up the content

- Get smart about couponing

- Take advantage of Twitter

- Upload to Instagram

- Utilize Email Marketing

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Why Should I Care About These 3 Social Media Metrics? | Simply Measured

Why Should I Care About These 3 Social Media Metrics? | Simply Measured | Socially | Scoop.it
In a related post, my Community Manager, Jade, wrote about the 3 Crucial Community Manager Metrics she reports on a weekly basis.
Nicoletta Gay's insight:

Audience Growth Rate, Virtuous Cycle and the Flywheel Effect

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Habemus Marketing : Andare oltre il motore di ricerca, ci pensa Google Helpouts

Habemus Marketing : Andare oltre il motore di ricerca, ci pensa Google Helpouts | Socially | Scoop.it
Google ha lanciato Helpouts, una piattaforma che permette a chiunque di offrire il proprio aiuto per qualsiasi cosa.
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Google, incontrarsi non è mai stato così facile [VIRAL VIDEO]

Google, incontrarsi non è mai stato così facile [VIRAL VIDEO] | Socially | Scoop.it
Nuovo spot istituzionale di Google India per rilanciare il motore di ricerca con una lineadi comunicazione emozionale
Nicoletta Gay's insight:

Ottimo esempio di utilizzo dello storytelling emozionale da parte di Google India per rilanciare il motore di ricerca

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Twitter Tests Cleaner Web Client Design With More Prominent Logo And Tweet Composer | TechCrunch

Twitter Tests Cleaner Web Client Design With More Prominent Logo And Tweet Composer | TechCrunch | Socially | Scoop.it
Twitter is testing a new website design, which opts for a lighter, flat design that seems at least partly inspired by its shift to similar design trends on..
Nicoletta Gay's insight:

New Look, Same Functions

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Search Google Like a Pro | Visual.ly

Search Google Like a Pro | Visual.ly | Socially | Scoop.it
This infographic aims to help readers search Google with a few simple yet very impressive and helpful advance search operators.
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Why Content Curation Is Disruptive

Why Content Curation Is Disruptive | Socially | Scoop.it
Nicoletta Gay's insight:

Curation is an active filtering of the web’s infinite content and it may be the most disruptive Internet marketing tactic. 

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Changes to Facebook ad campaign structure coming in 2014 - Inside Facebook

Changes to Facebook ad campaign structure coming in 2014 - Inside Facebook | Socially | Scoop.it
There will be a new Facebook ad campaign structure coming in 2014.
Nicoletta Gay's insight:

See also: https://developers.facebook.com/blog/post/2013/11/21/platform-updates--new-design-for-follow-button-and-like-box--ios-sdk-improvements-and-more/

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Nielsen TV: Second Screen Use Is a Boon For TV Advertisers

Nielsen TV: Second Screen Use Is a Boon For TV Advertisers | Socially | Scoop.it
Nicoletta Gay's insight:

Second-screen usage is the latest way consumers engage with television content

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5 Ways to Redistribute and Repurpose Your Content

5 Ways to Redistribute and Repurpose Your Content | Socially | Scoop.it
Smart content marketers know great content, whether it be a blog post, infographic or video, should recycled, repurposed and reused for different mediums.
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The Circle di Dave Eggers, l'incubo dei social network

The Circle di Dave Eggers, l'incubo dei social network | Socially | Scoop.it
Immaginate una Rete governata da un solo organismo: un ibrido tra Google, Facebook e Twitter. Ecco cosa aspettarsi dal nuovo romanzo dello scrittore americano
Nicoletta Gay's insight:

da leggere!

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Facebook Top Brands Apparel – Italy: i leader sono Yamamay e Goldenpoint

Facebook Top Brands Apparel – Italy: i leader sono Yamamay e Goldenpoint | Socially | Scoop.it
In seguito alla ricerca sui brand della moda di lusso nei social network pubblicata sul numero di marzo di ADV,  Blogmeter ha voluto completare l’analisi focalizzandosi sui marchi comunemente detti “commerciali” – ovvero quell’importante settore della...
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2014 trends highlight the importance of a B2B Facebook page - Inside Facebook

2014 trends highlight the importance of a B2B Facebook page - Inside Facebook | Socially | Scoop.it
If your B2B company isn't on Facebook yet, learn why it should be — soon.
Nicoletta Gay's insight:

see also: http://www.prdaily.com/Main/Articles/15564.aspx

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Inviare messaggi su Instagram sarà presto possibile. Forse. | Instagramers Italia

Inviare messaggi su Instagram sarà presto possibile. Forse. | Instagramers Italia | Socially | Scoop.it
Dopo l'apertura ad Android e Windows e dopo i video, il prossimo passo di Instagram potrebbe essere introdurre la possibilità di inviare messaggi su Instagram.
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Socially Devoted

Socially Devoted | Socially | Scoop.it
New standard of customer care in social media
Nicoletta Gay's insight:

In 2012, Socialbakers introduced an industry standard called “Socially Devoted,” addressing brands that incorporate social networks into their marketing strategies. Although the Socially Devoted standard provides results for brands on Facebook and Twitter, its principles apply to all social networking platforms, including Google+, YouTube, and others

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Fernet Branca, nuova global page su Facebook e contest SOPRATUTTONOI

Fernet Branca, nuova global page su Facebook e contest SOPRATUTTONOI | Socially | Scoop.it
Fernet Branca, storico brand italiano, rafforza e consolida la propria presenza anche sui social med...
Nicoletta Gay's insight:

Best practices: multicanalità, engagement, contest, FB pages

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Infographic: The 4 Steps to Social Media Marketing

Infographic: The 4 Steps to Social Media Marketing | Socially | Scoop.it
One of Stephen Covey’s The 7 Habits of Highly Effective People is to Begin with the End in Mind.

This infographic does just that – recognizing that you need to establish your goals first when looking to your social media marketing strategy.

It doesn’t simply speak about conversions – it speaks to the other business uses of social media: Brand Marketing, Thought Leaderhsip, Service and Sales Prospecting. Much of the strength of social media doesn’t come from the immediate push… it’s the echos and volume that are established over time.


Via Lauren Moss
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deb talbot's curator insight, December 4, 2013 4:54 PM

I attended on the 7 Habits of Highly Effective People Course 10 years ago, and its still relevant even in todays online world, probably more so these days!

Kwang Hyun's curator insight, December 13, 2013 1:46 AM

Quick guide to how to do the social media marketing. The companies all over the world are following this guide and they have been successful. I think this is a great article to describe how we use social media as our business tool.

Stéphane Hardel's curator insight, December 15, 2013 6:48 AM

Social marketing

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Chart Of The Day: Entrepreneurs Motivations To Use The Internet - GlobalWebIndex | Analyst View Blog

Chart Of The Day: Entrepreneurs Motivations To Use The Internet - GlobalWebIndex | Analyst View Blog | Socially | Scoop.it
Nicoletta Gay's insight:

Entrepreneurs are far more likely to use the internet to “promote their business”, “network for work” and “research for work”, demonstrating what an important tool the internet is today to enable business creation and growth.

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Twitter Media

Twitter Media | Socially | Scoop.it
Nicoletta Gay's insight:

Best practices, success stories and resources to help you bring the power of Twitter to TV, music, sports, news, government and more.

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Likes Are Passive: The 3 Strongest Forms of Engagement | Simply Measured

Likes Are Passive: The 3 Strongest Forms of Engagement  | Simply Measured | Socially | Scoop.it
When it comes to social media marketing, it’s all about prioritization. With a world of data at your finger tips, it’s important to drill down to the meat of what you want to measure. Likes and favorites are certainly great forms of engagement.
Nicoletta Gay's insight:

Clicks, Sharing and Conversations

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How to Foster a Culture of Contribution: Communities Take Investment and Engagement, Not Just Content - Brian Solis

How to Foster a Culture of Contribution: Communities Take Investment and Engagement, Not Just Content - Brian Solis | Socially | Scoop.it
Nicoletta Gay's insight:

"Community is much more than belonging to something; it's about doing something together than makes belonging matter."-  B.Solins

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