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La Lunghezza Ideale dei Contenuti

La Lunghezza Ideale dei Contenuti | Socially | Scoop.it
Qual’è la lun­ghezza ideale sui social per favo­rirne frui­zione e con­di­vi­sione
Nicoletta Gay's insight:

Qual è la lunghezza ideale sui social, e più in gene­rale in Rete, per favo­rire frui­zione e con­di­vi­sione dei contenuti?
Ce ne parla Pier Luca Santoro (Datamediahub), riprendendo un articolo di socialmediatoday (http://bit.ly/1jv3If4).
Anche voi adottate queste indicazioni per la content creation?

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From around the web

Socially
News, trends and insights about #SocialMedia, #DigitalCulture and #ContentCuration.  Stay Tuned!
Curated by Nicoletta Gay
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Il digital marketing come chiave per l’innovazione in azienda

Il digital marketing come chiave per l’innovazione in azienda | Socially | Scoop.it
Il #DigitalMarketing come chiave per l’#innovazione in azienda
Nicoletta Gay's insight:

Il digital marketing può svolgere un ruolo trainante all'interno delle politiche aziendali, ma solo se il management sarà in grado di interpretarlo per quello che è: un formidabile elemento di dialogo e di costante sperimentazione quotidiana con il mercato.

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10 Awesome Twitter Analytics and Visualization Tools

10 Awesome Twitter Analytics and Visualization Tools | Socially | Scoop.it
Check out this article to discover 10 of the most powerful Twitter analytics and visualization tools so you can analyse and visualize your Twitter network!
Nicoletta Gay's insight:

These Twitter tools were designed to add value by presenting a different way to visualize or analyze your tweets, the people in your network, and the tweets from the people in your network.

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Investimenti Advertising Italia

Investimenti Advertising Italia | Socially | Scoop.it
I dati su gli inve­sti­menti pub­bli­ci­tari per mezzo per il periodo gen­naio — ago­sto 2014. Infografiche
Nicoletta Gay's insight:

Dati Nielsen: andamento negativo degli investimenti in advertising classico per il periodo gennaio — agosto 2014.
Internet conferma invece l’inversione di tendenza avviata a giugno, chiudendo il mese di agosto a +6,8% e il periodo cumulato a +0,9%.

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The Future is Bright for the Mobile App Industry [Infographic]

The Future is Bright for the Mobile App Industry [Infographic] | Socially | Scoop.it

What does the future hold for mobile app development? 

Nicoletta Gay's insight:

Trends in mobile application development indicate a strong focus on the areas of social networking, context-aware marketing, location-based services,  mobile search, mobile commerce, object recognition and mobile payment systems.

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Content Curation: 7 Things Merchants Must Know

Content Curation: 7 Things Merchants Must Know | Socially | Scoop.it
Content curation is rapidly becoming more important to B2C merchants than content creation. Curagami Top Curator Cendrine Marrouat explains why.
Nicoletta Gay's insight:

Your contents needs to win customer hearts, minds and loyalty. This is why content curation is a must. Curation forces you to slow down, pay attention to the world, think like customers, and refocus on what matters: the audience you serve.

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Content Curation Survey 2014 #contentcuration #stats

The results of the content curation survey 2014. Get the insights on the content curation industry. 282 people took part in this survey.


Via Brian Yanish - MarketingHits.com
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Gilbert Faure au nom de l'ASSIM's curator insight, October 6, 10:22 AM

Scoop.it is first! but too few researchers, teachers, studants are still using it

Brian Fanzo's curator insight, October 6, 2:14 PM

Great Data here.. embrace the power of Content Curation! 

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Instant shopping : Motivi e Powatag aprono una nuova frontiera

Instant shopping : Motivi e Powatag aprono una nuova frontiera | Socially | Scoop.it
Motivi sceglie powatag, l'app che permette l'acquisto tramite qr code, aprendo la strada all'instant shopping.
Nicoletta Gay's insight:

QR Code, instant shopping e marketing esperienziale: il caso di Motivi e Powatag

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10 Reasons Why Twitter is Content Marketing's Best Friend

Twitter and content marketing fit like a hand in a glove.

Nicoletta Gay's insight:

Twitter can be an important part of any content marketing strategy, because it is an ignition point, a preciuos source of contents and a powerful social proof on the web.

That's why I love it!

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Facebook Graph Search per il Marketing

Facebook Graph Search per il Marketing | Socially | Scoop.it
Utilizzando le informazioni che il Graph Search offre è possibile personalizzare il contenuto della tua FanPage per incrementare l’engagement e il numero di like.
Nicoletta Gay's insight:

Facebook Graph Search: cos'è, come funziona e come sfruttarlo nel marketing

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News dal Social Web [Settembre 2014] | CMF

News dal Social Web [Settembre 2014] | CMF | Socially | Scoop.it
Prosegue la rubrica mensile dedicata alle news dal social web perché, per noi Community Manager, è fondamentale stare al passo con release e update!
Nicoletta Gay's insight:

News dal Social Web [settembre 2014]: utile social recap delle ultime novità in casa Facebook, Twitter, GooglePlus, Instagram e Pinterest

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Tag LinkedIn: come utilizzarli per fare lead generation

Tag LinkedIn: come utilizzarli per fare lead generation | Socially | Scoop.it
Come gestire le connessioni e fare lead generation attribuendo il giusto Tag LinkedIn ad ognuno dei tuoi contatti presenti in rubrica.
Nicoletta Gay's insight:

Cosa sono, come funzionano e perché utilizzare i Tag LinkedIn.

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The Six Be-attitudes of Social Marketing

The Six Be-attitudes of Social Marketing | Socially | Scoop.it
If you’re doing and doing and getting nowhere fast, perhaps it’s time to start being, instead. Matt Hollowell explains his six Be-attitudes of social marketing.

Via Stefano Principato
Nicoletta Gay's insight:

Attitude isn’t everything in social, but it is certainly a part of everything.

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The Ultimate Content Curation Glossary

The Ultimate Content Curation Glossary | Socially | Scoop.it
Need a go-to content curation resource? Here's the ultimate content curation glossary to help get you started.
Nicoletta Gay's insight:

From "Aggregation" to "White Paper": 100 content curation related terms by Heidi Cohen

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#79 Social Network: le News che Non Dovresti Perdere

#79 Social Network: le News che Non Dovresti Perdere | Socially | Scoop.it

Anche oggi non perdiamo occasione per rifare il punto sulle notizie Social che hanno segnato l'ultima settimana. 

Nicoletta Gay's insight:

Dall'Audience Network ai sondaggi di GooglePlus, passando per le campagne local di Facebook e interrogandosi sul valore di un like. Un utile recap delle ultime novità dal mondo social.

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Twitter Tools: 130+ Strumenti per fare Twitter Marketing

Twitter Tools: 130+ Strumenti per fare Twitter Marketing | Socially | Scoop.it
Una lista ESCLUSIVA con TUTTI i tool per gestire Twitter. Scopri qual è quello che fa al caso tuo.
Nicoletta Gay's insight:

133 tool, gratuiti e non, utili per gestire al meglio il tuo account Twitter suddivisi in base al tipo di funzione.

Una raccolta imperdibile! 

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How to Use Social Media at Work Without Losing Focus

How to Use Social Media at Work Without Losing Focus | Socially | Scoop.it

Social media can make your workforce happier and improve your business’s bottom line. The key to getting started is focus.

Nicoletta Gay's insight:

It’s not easy to align an entire company around a social strategy. Team members need to be able to collaborate effectively, share content and report upon performance: a process that is equal parts structured and creative.

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I dispositivi mobili connessi superano la popolazione mondiale

I dispositivi mobili connessi superano la popolazione mondiale | Socially | Scoop.it
I dispositivi mobili connessi superano la popolazione mondiale. Quelli connessi sono poco meno di 7,3 mld. La popolazione mondiale 7,2 mld

Via Francesco Russo
Nicoletta Gay's insight:

Una leva per crescere? Sicuramente un dato relativo al digital divide su cui riflettere.

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Rescooped by Nicoletta Gay from Social media | Conoscere e potenziare la propria comunicazione
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#Twitter engagement: cinguettare per coinvolgere e fidelizzare | Copywriter Input Blog

#Twitter engagement: cinguettare per coinvolgere e fidelizzare | Copywriter Input Blog | Socially | Scoop.it
Che cos'è Twitter? Come funziona Twitter? E perché si usa? Soliti quesiti che riguardano anche i preferiti. E se parlassimo invece di come condividere per fidelizzare?

Via Mara Gotti
Nicoletta Gay's insight:

Mo(n)di creativi per condividere/organizzare i contenuti e per fidelizzare i followers in 140 caratteri.

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5 Mobile Marketing Trends to Watch

5 Mobile Marketing Trends to Watch | Socially | Scoop.it
Mobile isn’t just one of the most important channels for marketers to utilize, it is THE most important channel. Here are 5 mobile marketing trends to watch
Nicoletta Gay's insight:

Blogs are read, emails are consumed and purchases are made via mobile devices. And that is just the tip of the iceberg of the mobile moments in our everyday lives.
Let's take a look at some of this year’s top mobile marketing trends such as: better targeted marketing; mobile app burnout; use of social media apps; mobile video; wearable technology.

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Hashtag Nation: Marketing to the Selfie Generation

How do millennials and Gen Z-ers relate to brands? And how can marketers best reach them? 

Nicoletta Gay's insight:

New research from Havas Worldwide reveals a powerful partnership between young people and brands.
The Prosumer Report, “Hashtag Nation: Marketing to the Selfie Generation”, examines the evolving relationship between young people and brands in 29 markets.
For further information: http://www.prosumer-report.com/blog/ ;

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Marco Favero's curator insight, October 2, 10:46 AM

aggiungi la tua intuizione ...

Rescooped by Nicoletta Gay from InTime - Social Media Magazine
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Stato di Internet 2° trim. 2014, in Italia timidi segnali di crescita

Stato di Internet 2° trim. 2014, in Italia timidi segnali di crescita | Socially | Scoop.it
Stato di Internet 2° trim. del 2014. In Italia, per quanto riguarda la banda larga, un aumentato del 28% su base annua, stabile al 65%

Via Francesco Russo
Nicoletta Gay's insight:

Report Akamai sullo stato di Internet: l’Italia è l’unico Paese tra quelli europei a registrare picchi di velocità media di connessione sotto i 30Mbps.

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Marco Favero's curator insight, September 30, 7:05 PM

aggiungi la tua intuizione ...

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FOMO Origato: Redefining FOMO to improve our social experience

FOMO Origato: Redefining FOMO to improve our social experience | Socially | Scoop.it
This isn’t a post about the hot new social network de jour Ello. Instead, this is a philosophical exploration of why everyone is raving about it.
Nicoletta Gay's insight:

An interesting perspective on the new social network Ello, FOMO (Fear Of Missing Out) and the art of choosing when to participate or miss out.

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Visual Content Is Shaping the Future of Social Media

Visual Content Is Shaping the Future of Social Media | Socially | Scoop.it
Visual content is exploding on social media, with sites like Pinterest and Vine leading the charge.

Even Twitter, which started as a place to post short and simple messages, now has images for a more visual experience. Indeed, the future of digital media is upon us — and it’s rich with visual content.

According to an infographic from Oracle, there are five tweets per second that include a Vine link. The acquisitions of Tumblr and Vizify point to an increased interest in interactive media and infographics, with Yahoo investing in visual media.


Via Lauren Moss
Nicoletta Gay's insight:

Visual network like Pinterest, Instagram and Vine are exploding. 

Is this the future of social media?

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Momentum Factor's curator insight, September 26, 3:34 PM

Have you noticed? Social media has been evolving! Here's why you're seeing more pictures and video clips all over your social feeds.

corneja's curator insight, October 5, 10:16 AM

Fotos, videos, viñetas, infografías... están ganando terreno al contenido escrito en redes sociales. Ese aumento del contenido visual ¿es un fenómeno exclusivo de las redes sociales?

Rescooped by Nicoletta Gay from Content Marketing, Curation, Social Media & SEO
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30 Great Tools for Content Discovery, Curation and Marketing

30 Great Tools for Content Discovery, Curation and Marketing | Socially | Scoop.it

Kickstarting  your content marketing efforts can be an uphill battle if you don’t have the right tools in place to get the job done.

 

These are 25 great content curation and marketing tools that are meant to help you find, sift, organize and share relevant information with your readers and audience.


Via Ally Greer
Nicoletta Gay's insight:

In the age of content noise, curation is the best way to separate good content from epic ones. 

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IanHarm's curator insight, September 25, 4:02 AM

Some great tools, I'm already using a few of them.

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Social Media Marketing Tool: 5 strumenti per il tuo lavoro

Social Media Marketing Tool: 5 strumenti per il tuo lavoro | Socially | Scoop.it
Social Media Marketing Tool: Una panoramica de gli strumenti che possono aiutare la tua strategia.
Nicoletta Gay's insight:

SocialBro, Topsy, Tagboard, Swayy, SocialBakers e Hootsuite: utilissimi tool per i social media marketer.

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