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7 Simple Ways To Generate Leads Using Social Media

7 Simple Ways To Generate Leads Using Social Media | Socially | Scoop.it

Social media is pretty fun, your friends are there and it's like hanging out online.


Via Andrew Federici
Nicoletta Gay's insight:

1) Be a social Curator;

2) Run a Quiz;

3) Use a social hub;

4) The power of Twitter cards; 

5) Create and rum Social Contest; 

6) Finding appropriate Twitter Chats; 

7) Find and use Linkedin Groups.

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Steve Baker's curator insight, March 20, 1:23 PM

Some good ideas in there ..

Michelle Gilstrap's curator insight, March 21, 11:55 AM

7 Good ways to utilize the main streams of social media. Unfortunately Google Plus is left out, but otherwise they are good tips.

Len Ferrara's curator insight, March 21, 12:39 PM

What is one thing you can use from this...Today?

Socially
News, trends and insights about #SocialMedia, #DigitalCulture, #ContentCuration and #Storytelling. Stay Tuned!
Curated by Nicoletta Gay
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Social Media Marketing Tool: 5 strumenti per il tuo lavoro

Social Media Marketing Tool: 5 strumenti per il tuo lavoro | Socially | Scoop.it
Social Media Marketing Tool: Una panoramica de gli strumenti che possono aiutare la tua strategia.
Nicoletta Gay's insight:

SocialBro, Topsy, Tagboard, Swayy, SocialBakers e Hootsuite: utilissimi tool per i social media marketer.

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What & Why People Share On Social Media

What & Why People Share On Social Media | Socially | Scoop.it

What people are sharing and how they’re sharing it is changing fast. A new infographic from Go-Gulf, a web design team based in Dubai, has gathered the latest data, which is now available in this newly released (July 2014) social media infographic. Here are the highlights…


Via Lauren Moss
Nicoletta Gay's insight:

Infographic, highlights and useful social media strategy takeaways.

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Pascal Faucompré's curator insight, September 5, 2:05 AM

Informations primordiales pour un CM bien que les sources ne soient pas de toute dernière fraicheur !

Lee Erpelo's curator insight, September 11, 3:16 PM

Some rules change, but this info shows that photos still perform better than text links on social networks.

In addition, marketers should pay attention to the reasons behind what drives people to share. You can definitely guarantee more views and more shares when you put more effort in understanding the motivations people have to share a specific piece of content.

ManufacturingStories's curator insight, September 15, 7:54 AM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl

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10 Useful Hashtag Tools For Social Media Marketing

10 Useful Hashtag Tools For Social Media Marketing | Socially | Scoop.it

Social media may be teeming with hashtags now but its power cannot be underestimated. Its usefulness can be seen by how information is spread and how it aids online searches. 


Via Ana Cristina Pratas, massimo facchinetti
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Quali dati lasciamo ai social network?

Quali dati lasciamo ai social network? | Socially | Scoop.it

Ogni volta che entriamo all'interno di un social network accettiamo, a volte a cuor leggero, di cedere alcuni dati che ci riguardano.

Nicoletta Gay's insight:

Il costo (social) della nostra privacy: la moneta con cui paghiamo l'accesso e l'utilizzo di Facebook, LinkedIn, Twitter et similia. 

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Tre Strumenti per Twitter

Tre Strumenti per Twitter | Socially | Scoop.it
3 tools che consentono di rimanere pro attivo e produttivo su Twitter con poco intervento manuale, fornendo così abbastanza tempo per lavorare sul contenuto
Nicoletta Gay's insight:

Nuzzel, Nurph, TwileShare: Twitter tools da provare

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10 Changes to the Facebook Page Layout: What Marketers Need to Know |

10 Changes to the Facebook Page Layout: What Marketers Need to Know | | Socially | Scoop.it
Have you noticed some big changes in your Facebook Page? The article shows 10 changes to your Facebook Page layout.
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iBeacon trials: 13 brands trying to find a use case

iBeacon trials: 13 brands trying to find a use case | Socially | Scoop.it
You’ve probably heard about iBeacons. It's the cool new technology that Apple put in the latest iOS that’s going to kill NFC, QR codes and every other mobile marketing technology.
Nicoletta Gay's insight:

Different use cases of iBeacon, not just as a tool to push marketing messages to customers but also for improving internal business operations.

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Google in Real Time

Google in Real Time | Socially | Scoop.it

Google!  Need I say/write any more? Prior to the late 90's none of us had heard of Google, now it as though our world wide web searches are all but in their hands.

Nicoletta Gay's insight:

How the BigG grows every second we're online: impressive!

Infographic released by Buddy Loans Company

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7 Ways Your Brand Will Benefit from Content Curation

7 Ways Your Brand Will Benefit from Content Curation | Socially | Scoop.it

Do you know that 27 million pieces of content are shared daily on the Internet? Quite impressive, isn’t it? And if we add the fact that the average attention span is a mere eight seconds, it is fair to assume that a majority of this content will go unnoticed.

Nicoletta Gay's insight:

Many individuals and brands now use curation as part of their content strategy. It is the case, for example, of a little over half of B2B marketers. And apparently, it is a very efficient practice: 40 percent of them see positive results.
Why does it work? 

 

Another interesting article by Cendrine Marrouat about the importance of content curation.

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Six scientifically proven ways to attract more retweets

Six scientifically proven ways to attract more retweets | Socially | Scoop.it

Twitter is like one giant online popularity contest. What if there was a scientifc method to getting more retweets? A recent study attempted to find out just that.

Nicoletta Gay's insight:

An interesting study, conducted in 2014 by Cornell University  in collaboration with a research scientist at Google. 

The study is the first large-scale experiment studying the effects of author wording on information propagation.

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Facebook’s experiment causes a lot of fuss for little result

Facebook’s experiment causes a lot of fuss for little result | Socially | Scoop.it
The controversy over what the Facebook researchers did may be overshadowing other important discussions, specifically conversations about what they really found—not much, actually—and the right and wrong way to think about and report findings based on statistical analyses of Big Data.
Nicoletta Gay's insight:

The larger the sample size, the smaller any differences need to be statistically significant - just to remember!

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Audiweb, nei primi tre mesi del 2014 il Mobile supera il Pc

Audiweb, nei primi tre mesi del 2014 il Mobile supera il Pc | Socially | Scoop.it
Audiweb diffonde la rilevazione che integra le navigazioni fatte da smartphone, tablet, pc nei primi 3 mesi del 2014. Il Mobile supera il pc
Nicoletta Gay's insight:

Audiweb: 14,5 milioni di italiani si connettono a internet da mobile (smartphone e tablet) ogni giorno, trascorrendo online in media, un'ora e mezza. Tra social network (59%), siti e informazioni legate al mondo dei cellulari, portali (73%) e intrattenimento (71%).

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Transmedia Playbook

Nicoletta Gay's insight:

Transmedia Playbook: a small catalog of participatory transmedia storytelling experiences intended to remind, suggest, provoke and inspire creators

by @tstoryteller #args #immersivetheatre

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The Ultimate Content Curation Glossary

The Ultimate Content Curation Glossary | Socially | Scoop.it
Need a go-to content curation resource? Here's the ultimate content curation glossary to help get you started.
Nicoletta Gay's insight:

From "Aggregation" to "White Paper": 100 content curation related terms by Heidi Cohen

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Content Curation Versus Content Aggregation

Content Curation Versus Content Aggregation | Socially | Scoop.it
Should you add content curation versus content aggregation to your marketing offering? The benefits and challenges of content curation & aggregation.
Nicoletta Gay's insight:

it’s useful to have both content curation and content aggregation capabilities in your content marketing toolbox.

A great post by Heidi Coen.

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The words and phrases that convert are almost always simple (Infographic)

The words and phrases that convert are almost always simple (Infographic) | Socially | Scoop.it
"Members only" - "limited offer" - "guaranteed" - "discover" - "check out"... If you wonder what these terms have in common, here is the answer. Brands consider them to be top performers. They are ...

Via Cendrine Marrouat - www.socialmediaslant.com
Nicoletta Gay's insight:

How important are words for modern marketers?
Take a look at this infographic!

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Jeff Domansky's curator insight, August 6, 11:02 PM

Copywriters and content marketers take note.

wanderingsalsero's curator insight, August 7, 5:59 AM

Very fascinating article.  I've always been intrigued by the selective use of certain words...and their impact.

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Twitter, gli utenti attivi crescono del 24% in un anno

Twitter, gli utenti attivi crescono del 24% in un anno | Socially | Scoop.it
Twitter in questo secondo trimestre del 2014 fa registrare un aumento del 24% degli utenti attivi su base annua. E rispetto all'ultimo trimestre, una crescita del 6,3%, 16 milioni di utenti attivi in più che adesso sono 271 milioni. Crescono anche le visualizzazioni del 15%
Nicoletta Gay's insight:

La base degli utenti attivi di Twitter (oggi 271 milioni) nell'ultimo anno è cresciuta del 24%. Visualizzazioni totali in crescita del 15%.

Gli utenti che accedono alla piattaforma da mobile sono il 78% della base totale.

 

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Why You Clicked on That Tweet: The Psychology of Twitter Engagement

Why You Clicked on That Tweet: The Psychology of Twitter Engagement | Socially | Scoop.it
Discover four psychological theories that can help you get more engagement on Twitter.
Nicoletta Gay's insight:

Cognitive dissonance, self-perception, extrinsic motivation, norming: discover what will motivate your follower to act reading this interesting article.

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10 Real Time Content Discovery Tools for Curation, Engagement and Sharing

10 Real Time Content Discovery Tools for Curation, Engagement and Sharing | Socially | Scoop.it
The influence of search on content beyond Google, Bing and Yahoo is pretty amazing. Just think of all the social media monitoring platforms that have
Nicoletta Gay's insight:

A list of real time content discovery tools and content recommendation platforms that you might find useful. Enjoy!

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Conversazioni su Twitter: 6 tipologie da analizzare

Conversazioni su Twitter: 6 tipologie da analizzare | Socially | Scoop.it
Lo sai come nascono e si articolano le conversazioni su Twitter? Ecco una ricerca che analizza i gruppi che si creano in questo network.
Nicoletta Gay's insight:

Le 6 tipologie di conversazioni che avvengono su Twitter secondo una ricerca del Pew Research Center (feb, 2014).

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What’s on your mind? Ovvero, cosa raccontiamo di noi su Facebook

What’s on your mind? Ovvero, cosa raccontiamo di noi su Facebook | Socially | Scoop.it
"What's on your mind?" è ormai vicino alle 8 mln di visualizzazioni. Il tema è: quanto c'è di vero in quello che raccontiamo su Facebook?
Nicoletta Gay's insight:

Sono gli altri che ci condizionano o sono le aspettative che ci siamo creati, aspettative più o meno istituite dalla società?

Il confronto, quando è sano, aiuta a crescere: è (o dovrebbe essere) uno stimolo per una riflessione su noi stessi, sui nostri obiettivi e sulle modalità attraverso cui li stiamo perseguendo.

Tra apocalittici e integrati, credo che la via di mezzo sia d'obbligo, così come è bene non dimenticare che la tecnologia di per sé non è né buona né cattiva.

"La tecnologia non determina la società: la incarna. Nemmeno la società, però, determina l’innovazione tecnologica: la usa." (Castells M., 2002)

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Come profilare il target per una campagna Facebook Ads

Come profilare il target per una campagna Facebook Ads | Socially | Scoop.it

Due diverse filosofie stanno dietro a Google Adwords e a Facebook Ads.

 

Nicoletta Gay's insight:

Usare l'enorme mole di informazioni personali in possesso di Facebook per definire e profilare al meglio il pubblico potenzialmente interessato alle nostre campagne di comunicazione Ads.

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How To Curate Content Without Breaking the Rules or Risking of Being Penalized

How To Curate Content Without Breaking the Rules or Risking of Being Penalized | Socially | Scoop.it

Google has introduced its newalgorithm, Panda 4.0, in an effort to reward high quality, original content in the search engine's rankings. But, this doesn't mean marketers should stop curating content for fear of duplicative or thin content


Via Robin Good
Nicoletta Gay's insight:

An interesting list of  content curation and SEO do's and don'ts in the era of Google Panda 4.0.

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Stewart-Marshall's curator insight, July 9, 8:52 AM

Frankly I'm sick of jumping through Google hoops that keep moving. But the tips given here are mostly the same as you would give for good, honest blog writing anyway - and that's the key. Forget Google (yes please) and just write about other people's stuff as you would hope they would write about yours :-)

Caren Taubman Glasser's curator insight, July 11, 10:31 AM

Great list of Do's and Don'ts when curating content.

Phyllis Smith's curator insight, July 25, 9:31 AM

Google rewards high-quality content.

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Competenze digitali: arrivano i nuovi profili per il Web - Blog IWA Italy - International Webmasters Association Italia

Competenze digitali: arrivano i nuovi profili per il Web - Blog IWA Italy - International Webmasters Association Italia | Socially | Scoop.it
Da Venezia, città che nei prossimi giorni sarà il centro dell’innovazione digitale per l’avvio del semestre di presidenza italiana dell’Unione Europea con l’evento #digitalvenice, nuovo primato nazionale in ambito di competenze digitali.
Nicoletta Gay's insight:

I 24 profili che definiscono il quadro delle competenze dei professionisti del web.

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Why is MINI's social strategy so immense?

Why is MINI's social strategy so immense? | Socially | Scoop.it
I was going to call this ‘why MINI’s social media strategy is maximum fun’ but as soon as you describe something as ‘fun’ it kind of stops being that.
Nicoletta Gay's insight:

The great success of MINI's social campaigns on Instagram, Facebook, Youtube, Pinterest, Tumblr and native adv

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