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Rethinking Transmedia and Crossmedia

Rethinking Transmedia and Crossmedia | Socially | Scoop.it

Via The Digital Rocking Chair
Nicoletta Gay's insight:

Charles Peirce:  "As I alluded to in a previous post, Transmedia is in the midst of a debate about its definition and who has the authority to determine that definition. It is one of those discussions I think best observed from the sidelines, but then I have no financial or artistic stake in that debate. However, I do think they’re important terms to understand."

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The Digital Rocking Chair's curator insight, February 20, 12:23 AM


Charles Peirce:  "As I alluded to in a previous post, Transmedia is in the midst of a debate about its definition and who has the authority to determine that definition. It is one of those discussions I think best observed from the sidelines, but then I have no financial or artistic stake in that debate. However, I do think they’re important terms to understand."

Socially
News, trends and insights about #SocialMedia, #DigitalCulture, #ContentCuration and #Storytelling. Stay Tuned!
Curated by Nicoletta Gay
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Conversazioni su Twitter: 6 tipologie da analizzare

Conversazioni su Twitter: 6 tipologie da analizzare | Socially | Scoop.it
Lo sai come nascono e si articolano le conversazioni su Twitter? Ecco una ricerca che analizza i gruppi che si creano in questo network.
Nicoletta Gay's insight:

Le 6 tipologie di conversazioni che avvengono su Twitter secondo una ricerca del Pew Research Center (feb, 2014).

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What’s on your mind? Ovvero, cosa raccontiamo di noi su Facebook

What’s on your mind? Ovvero, cosa raccontiamo di noi su Facebook | Socially | Scoop.it
"What's on your mind?" è ormai vicino alle 8 mln di visualizzazioni. Il tema è: quanto c'è di vero in quello che raccontiamo su Facebook?
Nicoletta Gay's insight:

Sono gli altri che ci condizionano o sono le aspettative che ci siamo creati, aspettative più o meno istituite dalla società?

Il confronto, quando è sano, aiuta a crescere: è (o dovrebbe essere) uno stimolo per una riflessione su noi stessi, sui nostri obiettivi e sulle modalità attraverso cui li stiamo perseguendo.

Tra apocalittici e integrati, credo che la via di mezzo sia d'obbligo, così come è bene non dimenticare che la tecnologia di per sé non è né buona né cattiva.

"La tecnologia non determina la società: la incarna. Nemmeno la società, però, determina l’innovazione tecnologica: la usa." (Castells M., 2002)

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Come profilare il target per una campagna Facebook Ads

Come profilare il target per una campagna Facebook Ads | Socially | Scoop.it

Due diverse filosofie stanno dietro a Google Adwords e a Facebook Ads.

 

Nicoletta Gay's insight:

Usare l'enorme mole di informazioni personali in possesso di Facebook per definire e profilare al meglio il pubblico potenzialmente interessato alle nostre campagne di comunicazione Ads.

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How To Curate Content Without Breaking the Rules or Risking of Being Penalized

How To Curate Content Without Breaking the Rules or Risking of Being Penalized | Socially | Scoop.it

Google has introduced its newalgorithm, Panda 4.0, in an effort to reward high quality, original content in the search engine's rankings. But, this doesn't mean marketers should stop curating content for fear of duplicative or thin content


Via Robin Good
Nicoletta Gay's insight:

An interesting list of  content curation and SEO do's and don'ts in the era of Google Panda 4.0.

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Tom George's curator insight, July 8, 5:01 AM

Great tips and thanks Robin Good for the find and share.

Stewart-Marshall's curator insight, July 9, 8:52 AM

Frankly I'm sick of jumping through Google hoops that keep moving. But the tips given here are mostly the same as you would give for good, honest blog writing anyway - and that's the key. Forget Google (yes please) and just write about other people's stuff as you would hope they would write about yours :-)

Caren Taubman Glasser's curator insight, July 11, 10:31 AM

Great list of Do's and Don'ts when curating content.

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Competenze digitali: arrivano i nuovi profili per il Web - Blog IWA Italy - International Webmasters Association Italia

Competenze digitali: arrivano i nuovi profili per il Web - Blog IWA Italy - International Webmasters Association Italia | Socially | Scoop.it
Da Venezia, città che nei prossimi giorni sarà il centro dell’innovazione digitale per l’avvio del semestre di presidenza italiana dell’Unione Europea con l’evento #digitalvenice, nuovo primato nazionale in ambito di competenze digitali.
Nicoletta Gay's insight:

I 24 profili che definiscono il quadro delle competenze dei professionisti del web.

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Why is MINI's social strategy so immense?

Why is MINI's social strategy so immense? | Socially | Scoop.it
I was going to call this ‘why MINI’s social media strategy is maximum fun’ but as soon as you describe something as ‘fun’ it kind of stops being that.
Nicoletta Gay's insight:

The great success of MINI's social campaigns on Instagram, Facebook, Youtube, Pinterest, Tumblr and native adv

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The Best and Worst: Media Habits of the Class of 2014 | Ink: Niche Insight + Analysis

The Best and Worst: Media Habits of the Class of 2014 | Ink: Niche Insight + Analysis | Socially | Scoop.it
This year’s high school graduating class is part of a coveted demographic for tech companies. In a survey of 7,000..
Nicoletta Gay's insight:

Teens and their social media habits: an interesting study by Niche

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Il primo tool di monitoraggio della reputazione gratuito

Il primo tool di monitoraggio della reputazione gratuito | Socially | Scoop.it
Tutti quelli che fanno il mestiere di gestione della web reputation di aziende, hanno l'esigenza di tenere monitorate le conversazioni
Nicoletta Gay's insight:

TalkWalker Social Search: un tool gratuito per il monitoraggio della reputazione online.

Assolutamente da provare sia in ottica di personal branding sia per monitorare le conversazioni riguardanti il cliente!

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Content is king: easy & simple ways to curate relevant content

Content is King: we've heard this sentence so much that for a lot of us it can become a factor of stress and frustration. Are you suffering content FOMO? Relax…
Nicoletta Gay's insight:

Content curation: how to make it practical and easy through hands-on best practices and tips as well as free or freemium tools

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KPCB Internet trends 2014

Nicoletta Gay's insight:

The latest edition of the annual KPCB Internet Trends report (May 28, 2014) includes: 

 

1. Key Internet trends showing slowing Internet user growth but strong smartphone, tablet and mobile data traffic growth as well as rapid growth in mobile advertising.
2. Emerging positive efficiency trends in education and healthcare.
3. High-level trends in messaging, communications, apps and services.
4. Data behind the rapid growth in sensors, uploadable / findable / shareable data, data mining tools, and pattern recognition.
5. Context on the evolution of online video.
6. Observations about online innovation in China.

 

Further information: http://www.kpcb.com/internet-trends ;

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Facebook's overhauled business pages focus on content and mobile

Facebook's overhauled business pages focus on content and mobile | Socially | Scoop.it
I know, I know. Another day, another update to Facebook business pages.
Nicoletta Gay's insight:

Deep, interesting, entertaining content is the only way to win at Facebook.

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Google+ Update: arrivano le Google+ Stories, ma che storia! - Salvatore Russo

Google+ Update: arrivano le Google+ Stories, ma che storia! - Salvatore Russo | Socially | Scoop.it

Google Plus Stories Siamo tutti iAggeggio dotati e scattiamo quintali di fotografie: #selfie, colazioni, pranzi e cene, panorami, albe e tramonti, prati in fiore e spiagge deserte.

Nicoletta Gay's insight:

GooglePlus Stories, ovvero il Visual Storytelling a portata di click.

 

Con questo ultimo e recentissimo update (20 maggio), BigG organizzerà le nostre foto più belle in sequenza temporale per mettere in evidenza i momenti salienti di un particolare momento della nostra vita.

E si tratta, ovviamente, di uno strumento non solo personal, ma utilizzabile dai brand per raccontarsi in maniera originale e coinvolgente.

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Strumenti per la Gestione della Reputazione in Rete

Strumenti per la Gestione della Reputazione in Rete | Socially | Scoop.it

Una lista di tool gratuiti per monitoraggio e gestione della reputazione online


Via Stefano Principato
Nicoletta Gay's insight:

9 tool (utili e gratuiti) per monitorare la propria reputazione online.

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simonetta marvaldi's curator insight, May 20, 4:34 AM

"Jeff Bezos: la vostra marca è quello che le per­sone dicono quando siete fuori dalla stanza"

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Google in Real Time

Google in Real Time | Socially | Scoop.it

Google!  Need I say/write any more? Prior to the late 90's none of us had heard of Google, now it as though our world wide web searches are all but in their hands.

Nicoletta Gay's insight:

How the BigG grows every second we're online: impressive!

Infographic released by Buddy Loans Company

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7 Ways Your Brand Will Benefit from Content Curation

7 Ways Your Brand Will Benefit from Content Curation | Socially | Scoop.it

Do you know that 27 million pieces of content are shared daily on the Internet? Quite impressive, isn’t it? And if we add the fact that the average attention span is a mere eight seconds, it is fair to assume that a majority of this content will go unnoticed.

Nicoletta Gay's insight:

Many individuals and brands now use curation as part of their content strategy. It is the case, for example, of a little over half of B2B marketers. And apparently, it is a very efficient practice: 40 percent of them see positive results.
Why does it work? 

 

Another interesting article by Cendrine Marrouat about the importance of content curation.

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Six scientifically proven ways to attract more retweets

Six scientifically proven ways to attract more retweets | Socially | Scoop.it

Twitter is like one giant online popularity contest. What if there was a scientifc method to getting more retweets? A recent study attempted to find out just that.

Nicoletta Gay's insight:

An interesting study, conducted in 2014 by Cornell University  in collaboration with a research scientist at Google. 

The study is the first large-scale experiment studying the effects of author wording on information propagation.

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Facebook’s experiment causes a lot of fuss for little result

Facebook’s experiment causes a lot of fuss for little result | Socially | Scoop.it
The controversy over what the Facebook researchers did may be overshadowing other important discussions, specifically conversations about what they really found—not much, actually—and the right and wrong way to think about and report findings based on statistical analyses of Big Data.
Nicoletta Gay's insight:

The larger the sample size, the smaller any differences need to be statistically significant - just to remember!

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Audiweb, nei primi tre mesi del 2014 il Mobile supera il Pc

Audiweb, nei primi tre mesi del 2014 il Mobile supera il Pc | Socially | Scoop.it
Audiweb diffonde la rilevazione che integra le navigazioni fatte da smartphone, tablet, pc nei primi 3 mesi del 2014. Il Mobile supera il pc
Nicoletta Gay's insight:

Audiweb: 14,5 milioni di italiani si connettono a internet da mobile (smartphone e tablet) ogni giorno, trascorrendo online in media, un'ora e mezza. Tra social network (59%), siti e informazioni legate al mondo dei cellulari, portali (73%) e intrattenimento (71%).

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Transmedia Playbook

Nicoletta Gay's insight:

Transmedia Playbook: a small catalog of participatory transmedia storytelling experiences intended to remind, suggest, provoke and inspire creators

by @tstoryteller #args #immersivetheatre

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Can Twitter survive in a Facebook world? The key is being different

Can Twitter survive in a Facebook world? The key is being different | Socially | Scoop.it
In November 2010, 8% of online adults used the platform. As of January 2014, 19% of online adults were using Twitter.
Nicoletta Gay's insight:

Twitter is different; not only in who it attracts, but also in how it is used and how messages spread on the platform. Twitter also often acts more like a broadcasting network than a social network, connecting speakers and their content to the public. 

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I Top Brand e Facebook: come fronteggiare il calo della portata organica

I Top Brand e Facebook: come fronteggiare il calo della portata organica | Socially | Scoop.it

Con il passare dei mesi, fare Marketing su Facebook sta diventando sempre più un puzzle per le aziende

Nicoletta Gay's insight:

La crisi della portata organica su Facebook non fa sconti a nessuno: come hanno reagito i Top Brand?

Ce ne parla Fabio Piccigallo in questo interessante articolo in cui presenta e commenta i dati raccolti da un recente studio di SimplyMeasured (http://bit.ly/1pN45UA)

 

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8 Types of Twitter Cards Businesses Are Using

8 Types of Twitter Cards Businesses Are Using | Socially | Scoop.it

Do you know what a Twitter card is? 

Nicoletta Gay's insight:

Twitter Cards helps you richly represent your content within Tweets across the web and on mobile devices.
This article shares eight types of Twitter cards, how to install them and their analytics options

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Google Plus: opportunità e vantaggi per il tuo brand

Google+ è il Social Layer che attiva e rafforza l’intero Ecosistema Google. La tua presenza lì dentro non è un’opzione, è indispensabile. Sono sicuro che qua...
Nicoletta Gay's insight:

Materiali Webinar "Google Plus: vantaggi e opportunità per il tuo brand" di Salvatore Russo e Luca Bove

(Video: http://youtu.be/NkT-KDTjWVU)

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Netiquette per fare del buon personal branding - Webcentrica

Netiquette per fare del buon personal branding - Webcentrica | Socially | Scoop.it
Netiquette per fare personal branding. 14 semplici ma fondamentali regole da seguire per costruire e rafforzare il proprio brand sul web.
Nicoletta Gay's insight:

L'importanza della Netiquette per fare Personal Branding: sottovalutarla (non rispettarla) è un grosso, grossissimo errore.

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Instagram: dati, scenario e suggerimenti per i brand

Quante persone usano Instagram? Che impatto sta avendo sulle loro vite? Quali opportunità esistono per le marche? 

Nicoletta Gay's insight:

Instagram conta più di 200 milioni di utenti registrati, e il 57% di loro accede ogni giorno, caricando foto (55 milioni al giorno) e interagendo con contenuti di altri (1.2 miliardi di Like al giorno, e più di 1000 commenti al secondo).

Per approfondimenti: http://bit.ly/ShUSro

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