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The Story Circle

Can this 10-step approach help you tell more compelling stories?

Via José Carlos
Nicoletta Gay's insight:

We tell stories in order to make sense of the world around us.

But what makes for a good story?

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Karen E Smith's curator insight, February 10, 5:58 AM

Good advice. Literature circles for digital storytelling.

Socially
News, trends and insights about #SocialMedia, #DigitalCulture, #ContentCuration and #Storytelling. Stay Tuned!
Curated by Nicoletta Gay
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The words and phrases that convert are almost always simple (Infographic)

The words and phrases that convert are almost always simple (Infographic) | Socially | Scoop.it
"Members only" - "limited offer" - "guaranteed" - "discover" - "check out"... If you wonder what these terms have in common, here is the answer. Brands consider them to be top performers. They are ...

Via Cendrine Marrouat - www.socialmediaslant.com
Nicoletta Gay's insight:

How important are words for modern marketers?
Take a look at this infographic!

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Jeff Domansky's curator insight, August 6, 8:02 PM

Copywriters and content marketers take note.

wanderingsalsero's curator insight, August 7, 2:59 AM

Very fascinating article.  I've always been intrigued by the selective use of certain words...and their impact.

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Twitter, gli utenti attivi crescono del 24% in un anno

Twitter, gli utenti attivi crescono del 24% in un anno | Socially | Scoop.it
Twitter in questo secondo trimestre del 2014 fa registrare un aumento del 24% degli utenti attivi su base annua. E rispetto all'ultimo trimestre, una crescita del 6,3%, 16 milioni di utenti attivi in più che adesso sono 271 milioni. Crescono anche le visualizzazioni del 15%
Nicoletta Gay's insight:

La base degli utenti attivi di Twitter (oggi 271 milioni) nell'ultimo anno è cresciuta del 24%. Visualizzazioni totali in crescita del 15%.

Gli utenti che accedono alla piattaforma da mobile sono il 78% della base totale.

 

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Why You Clicked on That Tweet: The Psychology of Twitter Engagement

Why You Clicked on That Tweet: The Psychology of Twitter Engagement | Socially | Scoop.it
Discover four psychological theories that can help you get more engagement on Twitter.
Nicoletta Gay's insight:

Cognitive dissonance, self-perception, extrinsic motivation, norming: discover what will motivate your follower to act reading this interesting article.

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10 Real Time Content Discovery Tools for Curation, Engagement and Sharing

10 Real Time Content Discovery Tools for Curation, Engagement and Sharing | Socially | Scoop.it
The influence of search on content beyond Google, Bing and Yahoo is pretty amazing. Just think of all the social media monitoring platforms that have
Nicoletta Gay's insight:

A list of real time content discovery tools and content recommendation platforms that you might find useful. Enjoy!

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Conversazioni su Twitter: 6 tipologie da analizzare

Conversazioni su Twitter: 6 tipologie da analizzare | Socially | Scoop.it
Lo sai come nascono e si articolano le conversazioni su Twitter? Ecco una ricerca che analizza i gruppi che si creano in questo network.
Nicoletta Gay's insight:

Le 6 tipologie di conversazioni che avvengono su Twitter secondo una ricerca del Pew Research Center (feb, 2014).

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What’s on your mind? Ovvero, cosa raccontiamo di noi su Facebook

What’s on your mind? Ovvero, cosa raccontiamo di noi su Facebook | Socially | Scoop.it
"What's on your mind?" è ormai vicino alle 8 mln di visualizzazioni. Il tema è: quanto c'è di vero in quello che raccontiamo su Facebook?
Nicoletta Gay's insight:

Sono gli altri che ci condizionano o sono le aspettative che ci siamo creati, aspettative più o meno istituite dalla società?

Il confronto, quando è sano, aiuta a crescere: è (o dovrebbe essere) uno stimolo per una riflessione su noi stessi, sui nostri obiettivi e sulle modalità attraverso cui li stiamo perseguendo.

Tra apocalittici e integrati, credo che la via di mezzo sia d'obbligo, così come è bene non dimenticare che la tecnologia di per sé non è né buona né cattiva.

"La tecnologia non determina la società: la incarna. Nemmeno la società, però, determina l’innovazione tecnologica: la usa." (Castells M., 2002)

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Come profilare il target per una campagna Facebook Ads

Come profilare il target per una campagna Facebook Ads | Socially | Scoop.it

Due diverse filosofie stanno dietro a Google Adwords e a Facebook Ads.

 

Nicoletta Gay's insight:

Usare l'enorme mole di informazioni personali in possesso di Facebook per definire e profilare al meglio il pubblico potenzialmente interessato alle nostre campagne di comunicazione Ads.

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How To Curate Content Without Breaking the Rules or Risking of Being Penalized

How To Curate Content Without Breaking the Rules or Risking of Being Penalized | Socially | Scoop.it

Google has introduced its newalgorithm, Panda 4.0, in an effort to reward high quality, original content in the search engine's rankings. But, this doesn't mean marketers should stop curating content for fear of duplicative or thin content


Via Robin Good
Nicoletta Gay's insight:

An interesting list of  content curation and SEO do's and don'ts in the era of Google Panda 4.0.

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Stewart-Marshall's curator insight, July 9, 5:52 AM

Frankly I'm sick of jumping through Google hoops that keep moving. But the tips given here are mostly the same as you would give for good, honest blog writing anyway - and that's the key. Forget Google (yes please) and just write about other people's stuff as you would hope they would write about yours :-)

Caren Taubman Glasser's curator insight, July 11, 7:31 AM

Great list of Do's and Don'ts when curating content.

Phyllis Smith's curator insight, July 25, 6:31 AM

Google rewards high-quality content.

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Competenze digitali: arrivano i nuovi profili per il Web - Blog IWA Italy - International Webmasters Association Italia

Competenze digitali: arrivano i nuovi profili per il Web - Blog IWA Italy - International Webmasters Association Italia | Socially | Scoop.it
Da Venezia, città che nei prossimi giorni sarà il centro dell’innovazione digitale per l’avvio del semestre di presidenza italiana dell’Unione Europea con l’evento #digitalvenice, nuovo primato nazionale in ambito di competenze digitali.
Nicoletta Gay's insight:

I 24 profili che definiscono il quadro delle competenze dei professionisti del web.

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Why is MINI's social strategy so immense?

Why is MINI's social strategy so immense? | Socially | Scoop.it
I was going to call this ‘why MINI’s social media strategy is maximum fun’ but as soon as you describe something as ‘fun’ it kind of stops being that.
Nicoletta Gay's insight:

The great success of MINI's social campaigns on Instagram, Facebook, Youtube, Pinterest, Tumblr and native adv

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The Best and Worst: Media Habits of the Class of 2014 | Ink: Niche Insight + Analysis

The Best and Worst: Media Habits of the Class of 2014 | Ink: Niche Insight + Analysis | Socially | Scoop.it
This year’s high school graduating class is part of a coveted demographic for tech companies. In a survey of 7,000..
Nicoletta Gay's insight:

Teens and their social media habits: an interesting study by Niche

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Il primo tool di monitoraggio della reputazione gratuito

Il primo tool di monitoraggio della reputazione gratuito | Socially | Scoop.it
Tutti quelli che fanno il mestiere di gestione della web reputation di aziende, hanno l'esigenza di tenere monitorate le conversazioni
Nicoletta Gay's insight:

TalkWalker Social Search: un tool gratuito per il monitoraggio della reputazione online.

Assolutamente da provare sia in ottica di personal branding sia per monitorare le conversazioni riguardanti il cliente!

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Content is king: easy & simple ways to curate relevant content

Content is King: we've heard this sentence so much that for a lot of us it can become a factor of stress and frustration. Are you suffering content FOMO? Relax…
Nicoletta Gay's insight:

Content curation: how to make it practical and easy through hands-on best practices and tips as well as free or freemium tools

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Quali dati lasciamo ai social network?

Quali dati lasciamo ai social network? | Socially | Scoop.it

Ogni volta che entriamo all'interno di un social network accettiamo, a volte a cuor leggero, di cedere alcuni dati che ci riguardano.

Nicoletta Gay's insight:

Il costo (social) della nostra privacy: la moneta con cui paghiamo l'accesso e l'utilizzo di Facebook, LinkedIn, Twitter et similia. 

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Tre Strumenti per Twitter

Tre Strumenti per Twitter | Socially | Scoop.it
3 tools che consentono di rimanere pro attivo e produttivo su Twitter con poco intervento manuale, fornendo così abbastanza tempo per lavorare sul contenuto
Nicoletta Gay's insight:

Nuzzel, Nurph, TwileShare: Twitter tools da provare

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10 Changes to the Facebook Page Layout: What Marketers Need to Know |

10 Changes to the Facebook Page Layout: What Marketers Need to Know | | Socially | Scoop.it
Have you noticed some big changes in your Facebook Page? The article shows 10 changes to your Facebook Page layout.
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iBeacon trials: 13 brands trying to find a use case

iBeacon trials: 13 brands trying to find a use case | Socially | Scoop.it
You’ve probably heard about iBeacons. It's the cool new technology that Apple put in the latest iOS that’s going to kill NFC, QR codes and every other mobile marketing technology.
Nicoletta Gay's insight:

Different use cases of iBeacon, not just as a tool to push marketing messages to customers but also for improving internal business operations.

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Google in Real Time

Google in Real Time | Socially | Scoop.it

Google!  Need I say/write any more? Prior to the late 90's none of us had heard of Google, now it as though our world wide web searches are all but in their hands.

Nicoletta Gay's insight:

How the BigG grows every second we're online: impressive!

Infographic released by Buddy Loans Company

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7 Ways Your Brand Will Benefit from Content Curation

7 Ways Your Brand Will Benefit from Content Curation | Socially | Scoop.it

Do you know that 27 million pieces of content are shared daily on the Internet? Quite impressive, isn’t it? And if we add the fact that the average attention span is a mere eight seconds, it is fair to assume that a majority of this content will go unnoticed.

Nicoletta Gay's insight:

Many individuals and brands now use curation as part of their content strategy. It is the case, for example, of a little over half of B2B marketers. And apparently, it is a very efficient practice: 40 percent of them see positive results.
Why does it work? 

 

Another interesting article by Cendrine Marrouat about the importance of content curation.

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Six scientifically proven ways to attract more retweets

Six scientifically proven ways to attract more retweets | Socially | Scoop.it

Twitter is like one giant online popularity contest. What if there was a scientifc method to getting more retweets? A recent study attempted to find out just that.

Nicoletta Gay's insight:

An interesting study, conducted in 2014 by Cornell University  in collaboration with a research scientist at Google. 

The study is the first large-scale experiment studying the effects of author wording on information propagation.

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Facebook’s experiment causes a lot of fuss for little result

Facebook’s experiment causes a lot of fuss for little result | Socially | Scoop.it
The controversy over what the Facebook researchers did may be overshadowing other important discussions, specifically conversations about what they really found—not much, actually—and the right and wrong way to think about and report findings based on statistical analyses of Big Data.
Nicoletta Gay's insight:

The larger the sample size, the smaller any differences need to be statistically significant - just to remember!

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Audiweb, nei primi tre mesi del 2014 il Mobile supera il Pc

Audiweb, nei primi tre mesi del 2014 il Mobile supera il Pc | Socially | Scoop.it
Audiweb diffonde la rilevazione che integra le navigazioni fatte da smartphone, tablet, pc nei primi 3 mesi del 2014. Il Mobile supera il pc
Nicoletta Gay's insight:

Audiweb: 14,5 milioni di italiani si connettono a internet da mobile (smartphone e tablet) ogni giorno, trascorrendo online in media, un'ora e mezza. Tra social network (59%), siti e informazioni legate al mondo dei cellulari, portali (73%) e intrattenimento (71%).

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Transmedia Playbook

Nicoletta Gay's insight:

Transmedia Playbook: a small catalog of participatory transmedia storytelling experiences intended to remind, suggest, provoke and inspire creators

by @tstoryteller #args #immersivetheatre

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Can Twitter survive in a Facebook world? The key is being different

Can Twitter survive in a Facebook world? The key is being different | Socially | Scoop.it
In November 2010, 8% of online adults used the platform. As of January 2014, 19% of online adults were using Twitter.
Nicoletta Gay's insight:

Twitter is different; not only in who it attracts, but also in how it is used and how messages spread on the platform. Twitter also often acts more like a broadcasting network than a social network, connecting speakers and their content to the public. 

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I Top Brand e Facebook: come fronteggiare il calo della portata organica

I Top Brand e Facebook: come fronteggiare il calo della portata organica | Socially | Scoop.it

Con il passare dei mesi, fare Marketing su Facebook sta diventando sempre più un puzzle per le aziende

Nicoletta Gay's insight:

La crisi della portata organica su Facebook non fa sconti a nessuno: come hanno reagito i Top Brand?

Ce ne parla Fabio Piccigallo in questo interessante articolo in cui presenta e commenta i dati raccolti da un recente studio di SimplyMeasured (http://bit.ly/1pN45UA)

 

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