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Curation As An Emerging Skillset | A 5 Step Guide

Curation As An Emerging Skillset | A 5 Step Guide | Socially | Scoop.it
How to become a curation king / queen. Traditionally, a curator researches and puts together a collection which speaks to a narrative and / or serves a larger idea in art galleries and / or museums...

Via Ally Greer
Nicoletta Gay's insight:

Here some examples of where curation can be applied:

- *students* can be taught the above as a research methodology for their studies;
- *product designers* can utilise these steps to gain a deeper picture of the problem / industry their serving;
- *teachers* can employ these techniques as a way to collate content related to their subject focus;
- *start-ups* can use these tools to aggregate ideas around the market they are entering;
- *leaders* can illustrate brand stories in which they would like to emulate.

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Kirsten Wilson's curator insight, March 11, 7:39 PM

This is a great resource that explains the "why" of curation and the importance of why Teachers should curate as well as develop the skill of curation with their students, the managers of future digital content.

ozziegontang's curator insight, March 14, 3:39 PM

Helping Chairs help their members gather what they need to know.

Lauren Anstey's curator insight, March 31, 10:06 AM

A 5-step guide to digital curation.

Socially
News, trends and insights about #SocialMedia, #DigitalCulture, #ContentCuration and #Storytelling. Stay Tuned!
Curated by Nicoletta Gay
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How To Curate Content Without Breaking the Rules or Risking of Being Penalized

How To Curate Content Without Breaking the Rules or Risking of Being Penalized | Socially | Scoop.it

Google has introduced its newalgorithm, Panda 4.0, in an effort to reward high quality, original content in the search engine's rankings. But, this doesn't mean marketers should stop curating content for fear of duplicative or thin content


Via Robin Good
Nicoletta Gay's insight:

An interesting list of  content curation and SEO do's and don'ts in the era of Google Panda 4.0.

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Tom George's curator insight, July 8, 2:01 AM

Great tips and thanks Robin Good for the find and share.

Stewart-Marshall's curator insight, July 9, 5:52 AM

Frankly I'm sick of jumping through Google hoops that keep moving. But the tips given here are mostly the same as you would give for good, honest blog writing anyway - and that's the key. Forget Google (yes please) and just write about other people's stuff as you would hope they would write about yours :-)

Caren Taubman Glasser's curator insight, July 11, 7:31 AM

Great list of Do's and Don'ts when curating content.

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Competenze digitali: arrivano i nuovi profili per il Web - Blog IWA Italy - International Webmasters Association Italia

Competenze digitali: arrivano i nuovi profili per il Web - Blog IWA Italy - International Webmasters Association Italia | Socially | Scoop.it
Da Venezia, città che nei prossimi giorni sarà il centro dell’innovazione digitale per l’avvio del semestre di presidenza italiana dell’Unione Europea con l’evento #digitalvenice, nuovo primato nazionale in ambito di competenze digitali.
Nicoletta Gay's insight:

I 24 profili che definiscono il quadro delle competenze dei professionisti del web.

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Why is MINI's social strategy so immense?

Why is MINI's social strategy so immense? | Socially | Scoop.it
I was going to call this ‘why MINI’s social media strategy is maximum fun’ but as soon as you describe something as ‘fun’ it kind of stops being that.
Nicoletta Gay's insight:

The great success of MINI's social campaigns on Instagram, Facebook, Youtube, Pinterest, Tumblr and native adv

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The Best and Worst: Media Habits of the Class of 2014 | Ink: Niche Insight + Analysis

The Best and Worst: Media Habits of the Class of 2014 | Ink: Niche Insight + Analysis | Socially | Scoop.it
This year’s high school graduating class is part of a coveted demographic for tech companies. In a survey of 7,000..
Nicoletta Gay's insight:

Teens and their social media habits: an interesting study by Niche

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Il primo tool di monitoraggio della reputazione gratuito

Il primo tool di monitoraggio della reputazione gratuito | Socially | Scoop.it
Tutti quelli che fanno il mestiere di gestione della web reputation di aziende, hanno l'esigenza di tenere monitorate le conversazioni
Nicoletta Gay's insight:

TalkWalker Social Search: un tool gratuito per il monitoraggio della reputazione online.

Assolutamente da provare sia in ottica di personal branding sia per monitorare le conversazioni riguardanti il cliente!

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Content is king: easy & simple ways to curate relevant content

Content is King: we've heard this sentence so much that for a lot of us it can become a factor of stress and frustration. Are you suffering content FOMO? Relax…
Nicoletta Gay's insight:

Content curation: how to make it practical and easy through hands-on best practices and tips as well as free or freemium tools

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KPCB Internet trends 2014

Nicoletta Gay's insight:

The latest edition of the annual KPCB Internet Trends report (May 28, 2014) includes: 

 

1. Key Internet trends showing slowing Internet user growth but strong smartphone, tablet and mobile data traffic growth as well as rapid growth in mobile advertising.
2. Emerging positive efficiency trends in education and healthcare.
3. High-level trends in messaging, communications, apps and services.
4. Data behind the rapid growth in sensors, uploadable / findable / shareable data, data mining tools, and pattern recognition.
5. Context on the evolution of online video.
6. Observations about online innovation in China.

 

Further information: http://www.kpcb.com/internet-trends ;

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Facebook's overhauled business pages focus on content and mobile

Facebook's overhauled business pages focus on content and mobile | Socially | Scoop.it
I know, I know. Another day, another update to Facebook business pages.
Nicoletta Gay's insight:

Deep, interesting, entertaining content is the only way to win at Facebook.

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Google+ Update: arrivano le Google+ Stories, ma che storia! - Salvatore Russo

Google+ Update: arrivano le Google+ Stories, ma che storia! - Salvatore Russo | Socially | Scoop.it

Google Plus Stories Siamo tutti iAggeggio dotati e scattiamo quintali di fotografie: #selfie, colazioni, pranzi e cene, panorami, albe e tramonti, prati in fiore e spiagge deserte.

Nicoletta Gay's insight:

GooglePlus Stories, ovvero il Visual Storytelling a portata di click.

 

Con questo ultimo e recentissimo update (20 maggio), BigG organizzerà le nostre foto più belle in sequenza temporale per mettere in evidenza i momenti salienti di un particolare momento della nostra vita.

E si tratta, ovviamente, di uno strumento non solo personal, ma utilizzabile dai brand per raccontarsi in maniera originale e coinvolgente.

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Strumenti per la Gestione della Reputazione in Rete

Strumenti per la Gestione della Reputazione in Rete | Socially | Scoop.it

Una lista di tool gratuiti per monitoraggio e gestione della reputazione online


Via Stefano Principato
Nicoletta Gay's insight:

9 tool (utili e gratuiti) per monitorare la propria reputazione online.

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simonetta marvaldi's curator insight, May 20, 1:34 AM

"Jeff Bezos: la vostra marca è quello che le per­sone dicono quando siete fuori dalla stanza"

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16 essential social media management tools we love

16 essential social media management tools we love | Socially | Scoop.it
Think you don’t have enough time, resources, energy or skills to manage the many and varied social media channels at your disposal? Think again…
Nicoletta Gay's insight:

Some of the following recommendations will save you time, some of them will furnish you with a completely automated overhaul, others are good for single-use but are nonetheless vital.

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10 emerging examples of best practice in social customer service

10 emerging examples of best practice in social customer service | Socially | Scoop.it
From reactive and pro-active engagement techniques to mapping customer journeys and developing multichannel, what are the current trends in social customer service and how will they affect what we consider best practice in the future?
Nicoletta Gay's insight:

We need to think of social in a bigger context: as part of a multi-channel customer service strategy.

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Instagram continua a crescere: +25% secondo Global Web Index

Instagram continua a crescere: +25% secondo Global Web Index | Socially | Scoop.it

Global Web Index ha rilasciato il report quadrimestrale che racconta gli ultimi trend legati allo scenario dei social media.

Nicoletta Gay's insight:

Secondo i dati rilasciati dal Global Web Index (GWI Social - Q2 2014: http://bit.ly/1o3l6cc),  Instagram è il canale cresciuto maggiormente negli ultimi 6 mesi: +25% di utenti attivi.

Facebook continua a crescere per numero di utenti registrati e di visite, ma il suo utilizzo attivo è in lieve flessione (-6%). 

Google+ è cresciuto del 10% negli ultimi 6 mesi, posizionandosi così come secondo social network a livello di utenti registrati; mentre Youtube e Twitter sono secondi per numero di persone che li utilizzano attivamente.

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Facebook’s experiment causes a lot of fuss for little result

Facebook’s experiment causes a lot of fuss for little result | Socially | Scoop.it
The controversy over what the Facebook researchers did may be overshadowing other important discussions, specifically conversations about what they really found—not much, actually—and the right and wrong way to think about and report findings based on statistical analyses of Big Data.
Nicoletta Gay's insight:

The larger the sample size, the smaller any differences need to be statistically significant - just to remember!

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Audiweb, nei primi tre mesi del 2014 il Mobile supera il Pc

Audiweb, nei primi tre mesi del 2014 il Mobile supera il Pc | Socially | Scoop.it
Audiweb diffonde la rilevazione che integra le navigazioni fatte da smartphone, tablet, pc nei primi 3 mesi del 2014. Il Mobile supera il pc
Nicoletta Gay's insight:

Audiweb: 14,5 milioni di italiani si connettono a internet da mobile (smartphone e tablet) ogni giorno, trascorrendo online in media, un'ora e mezza. Tra social network (59%), siti e informazioni legate al mondo dei cellulari, portali (73%) e intrattenimento (71%).

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Transmedia Playbook

Nicoletta Gay's insight:

Transmedia Playbook: a small catalog of participatory transmedia storytelling experiences intended to remind, suggest, provoke and inspire creators

by @tstoryteller #args #immersivetheatre

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Can Twitter survive in a Facebook world? The key is being different

Can Twitter survive in a Facebook world? The key is being different | Socially | Scoop.it
In November 2010, 8% of online adults used the platform. As of January 2014, 19% of online adults were using Twitter.
Nicoletta Gay's insight:

Twitter is different; not only in who it attracts, but also in how it is used and how messages spread on the platform. Twitter also often acts more like a broadcasting network than a social network, connecting speakers and their content to the public. 

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I Top Brand e Facebook: come fronteggiare il calo della portata organica

I Top Brand e Facebook: come fronteggiare il calo della portata organica | Socially | Scoop.it

Con il passare dei mesi, fare Marketing su Facebook sta diventando sempre più un puzzle per le aziende

Nicoletta Gay's insight:

La crisi della portata organica su Facebook non fa sconti a nessuno: come hanno reagito i Top Brand?

Ce ne parla Fabio Piccigallo in questo interessante articolo in cui presenta e commenta i dati raccolti da un recente studio di SimplyMeasured (http://bit.ly/1pN45UA)

 

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8 Types of Twitter Cards Businesses Are Using

8 Types of Twitter Cards Businesses Are Using | Socially | Scoop.it

Do you know what a Twitter card is? 

Nicoletta Gay's insight:

Twitter Cards helps you richly represent your content within Tweets across the web and on mobile devices.
This article shares eight types of Twitter cards, how to install them and their analytics options

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Google Plus: opportunità e vantaggi per il tuo brand

Google+ è il Social Layer che attiva e rafforza l’intero Ecosistema Google. La tua presenza lì dentro non è un’opzione, è indispensabile. Sono sicuro che qua...
Nicoletta Gay's insight:

Materiali Webinar "Google Plus: vantaggi e opportunità per il tuo brand" di Salvatore Russo e Luca Bove

(Video: http://youtu.be/NkT-KDTjWVU)

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Netiquette per fare del buon personal branding - Webcentrica

Netiquette per fare del buon personal branding - Webcentrica | Socially | Scoop.it
Netiquette per fare personal branding. 14 semplici ma fondamentali regole da seguire per costruire e rafforzare il proprio brand sul web.
Nicoletta Gay's insight:

L'importanza della Netiquette per fare Personal Branding: sottovalutarla (non rispettarla) è un grosso, grossissimo errore.

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Instagram: dati, scenario e suggerimenti per i brand

Quante persone usano Instagram? Che impatto sta avendo sulle loro vite? Quali opportunità esistono per le marche? 

Nicoletta Gay's insight:

Instagram conta più di 200 milioni di utenti registrati, e il 57% di loro accede ogni giorno, caricando foto (55 milioni al giorno) e interagendo con contenuti di altri (1.2 miliardi di Like al giorno, e più di 1000 commenti al secondo).

Per approfondimenti: http://bit.ly/ShUSro

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Pinterest: How You Can Rock This Social Media Platform - Heidi Cohen

Pinterest: How You Can Rock This Social Media Platform - Heidi Cohen | Socially | Scoop.it
Pinterest is aspirational social media. Here are 7 Pinterest marketing trends based on research and charts to help you rock this platform. Includes tips.
Nicoletta Gay's insight:

7 Pinterest Marketing Trends Based On 2014 Research.

 

What we need to monitor on Pinterest?

1. Audience: women rock Pinterest!
2. Products and categories that get pinned: appeal to the interests that perform best on Pinterest (i.e.: Food&Drink, DIY&Craft, Home Decor);
3. Companies that get pinned on Pinterest: the most repinned brands are closely aligned with Pinterest participants’ aspirations, such as Etsy.com;
4. Pinterest trends by season: people seek and share visual content in advance of events related to a particular activity;
5. Pinterest trends by day: correlate your pins with the hot topic of the day;
6. Pinterest trends by hour: pin content before your audience (aka during work hours) gets active during their after dinner “me time.”
7. Pinterest retains users over time: build your Pinterest following to reap rewards over the long term.

 

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Build Your Brand!

How to create a successful personal brand, both online and offline. What is a personal brand and why is it relevant for you? 

Nicoletta Gay's insight:

How to create a successful personal brand: 10useful tips.

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Facebook Audience Insights: cosa, come e perché

Facebook Audience Insights: cosa, come e perché | Socially | Scoop.it
Ti raccontiamo cosa è e a cosa serve Facebook Audience Insights, un nuovo strumento di Facebook per conoscere meglio i tuoi target!

Via Guglielmo Cornelli
Nicoletta Gay's insight:

Facebook Audience Insight: di cosa si tratta, come e perché usare questo tool?

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