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News, trends and insights about #SocialMedia, #DigitalCulture and #ContentCuration.  Stay Tuned!
Curated by Nicoletta Gay
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Transmedia Playbook

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Transmedia Playbook: a small catalog of participatory transmedia storytelling experiences intended to remind, suggest, provoke and inspire creators

by @tstoryteller #args #immersivetheatre

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The 8 Key Elements of Transmedia Storytelling | Halogen Filmshop

The 8 Key Elements of Transmedia Storytelling | Halogen Filmshop | Socially | Scoop.it
the ONE STOP FILMSHOP

Via Simon Staffans
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A useful Prezi on transmedia storytelling

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Simon Staffans's curator insight, April 17, 2014 7:47 AM

A Prezi on the eight parts of transmedia.

Jean Fabien's curator insight, April 22, 2014 7:16 AM

What Transmedia is…

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The complete guide to Transmedia Storytelling - State of Digital

The complete guide to Transmedia Storytelling - State of Digital | Socially | Scoop.it
Every day in our Feedly or Twitter or Facebook or G+ appears a post about how to create relevant content for our website but how do your content noticed in a multi device world?
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In a world where people are bombed with an ever-increasing volume of brand contents, creating good content is not enough to be noticed in a multi-device world.

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The Role of Mobile in the Transmedia Brand Narrative - exploreB2B

The Role of Mobile in the Transmedia Brand Narrative - exploreB2B | Socially | Scoop.it
The essence of any coveted brand is the story it conveys.  Its history conveys mystery, passion, and intrigue and creates in consumers an insatiable desire to be among a select few bit players ...
Nicoletta Gay's insight:

Aware of location, sensitive to time, and ever connected, the mobile medium delivers contextual relevance to brand communications and allows marketers to truly engage consumers in the moment.  Unlike other more stationary channels for consumer interaction, successful strategies for mobile marketing require precision aim at moving targets. [...] Communicate the narrative with an episodic structure and allow the medium to reveal ensuing chapters in a continuum of branded engagements that create a journey with the brand.

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The state of the art (and the future?) of video game storytelling

The state of the art (and the future?) of video game storytelling | Socially | Scoop.it
L'ho fatto poco più di una settimana fa, ma torno a segnalare alcuni post che forniscono interessanti riflessioni sul rapporto tra gaming e storytelling, e più specificamente sullo stato dell'arte ...
Nicoletta Gay's insight:

6 interessanti articoli sul rapporto tra sul rapporto tra gaming e storytelling segnalati da @XmediaPeppers

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FilmGate Interactive Gives Another Taste of Transmedia Storytelling

FilmGate Interactive Gives Another Taste of Transmedia Storytelling | Socially | Scoop.it
Miami, FL (PRWEB) February 19, 2014 -- Weeklong transmedia and technology conference, FilmGate Interactive, showcases latest ideas in modern storytelling through a host of experiential and immersive events.
Nicoletta Gay's insight:

The weeklong transmedia conference, FilmGate Interactive, kicked off February 1st through February 5, 2014, at various South Florida locations, with a host of experiential and interactive events to entertain and showcase the latest ideas in modern storytelling using emerging technologies to engage and unite locals and visitors alike.

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Seven Myths About Transmedia Storytelling Debunked by @henryjenkins

Seven Myths About Transmedia Storytelling Debunked by @henryjenkins | Socially | Scoop.it

Over the past few years, transmedia storytelling has become a hot buzzword in Hollywood and Madison Avenue alike.

Nicoletta Gay's insight:

Myth 1: Transmedia Storytelling refers to any strategy involving more than one media platform.
Myth 2: Transmedia is basically a new promotional strategy.
Myth 3: Transmedia means games.
Myth 4: Transmedia is for geeks.
Myth 5: Transmedia requires a large budget.
Myth 6: Everything should go transmedia.
Myth 7: Transmedia is "so ten minutes ago."

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DR4WARD: Why Do We Need A New Breed Of Storytellers And What Is The Evolution of Storytelling? #transmedia #video #slideshow

DR4WARD: Why Do We Need A New Breed Of Storytellers And What Is The Evolution of Storytelling? #transmedia #video #slideshow | Socially | Scoop.it

A brilliant presentation by Robert Pratten, CEO of Transmedia Storyteller Ltd and Pervasive Storying Telling Platform Conducttr. 

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Transmedia storytelling in 5 steps

Transmedia storytelling in 5 steps | Socially | Scoop.it
Discover the 5 elements for successful transmedia storytelling with this Getty Images infographic.
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Transmedia & interactive reading list #10

Transmedia & interactive reading list #10 | Socially | Scoop.it
Good projects and articles carefully read and selected about transmedia and interactive storytelling. [View the story "Transmedia reading list #9" on Storify]
Nicoletta Gay's insight:

An interesting selection of projects and articles about transmedia and interactive storytelling via @racontr

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The 15 Things I've Learned about Transmedia Storytelling

The 15 Things I've Learned about Transmedia Storytelling | Socially | Scoop.it
Ingrid Kopp, the Tribeca Film Institute's Director of Digital Initiatives, recently shared her wisdom garnered over the year's she has spent in the transmedia world in a presentation for the X Media Lab conference in Switzerland.
Nicoletta Gay's insight:

Ingrid Kopp on Transmedia Storytelling:

#1 Stories,

#2 Tech,

#3 Collaboration,

#4 Audience,

#5 Autorship/Openness,

#6 Fail,

#7 Amplification,

#8 User Experience Design,

#9 SW-HW,

#10 Show interactive work,

#11 Listen,

#12 Interaction,

#13 Indicator for success,

#14 Delight,

#15 Exit strategy.

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London School of Marketing releases new whitepaper following the rise of transmedia and its inevitable impact on the marketing world

London, England (PRWEB UK) 25 April 2014 London School of Marketing (LSM), a leading institution offering accredited marketing and business qualifications in the heart of London, has released its latest whitepaper titled The Role of Branded Content in an Evolving Transmedia World.
Nicoletta Gay's insight:

Consumers today are proactively deciding what advertising they will respond to and how. To reach them, businesses need to tell brand stories that target audiences want to hear again and again. Fortunately, a transmedia approach supported by quality content allows brands to tell engaging stories, with more innovative and personalised tools now available to deliver them.

 

Read more: http://www.digitaljournal.com/pr/1874233#ixzz30Al5NJIj

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Audience steps up in next generation of TV storytelling [#Transmedia]

Audience steps up in next generation of TV storytelling [#Transmedia] | Socially | Scoop.it

Via The Digital Rocking Chair
Nicoletta Gay's insight:

"The audience want a director for the show, they don't want to direct the show," producer Charlie Aspinwall says. "But having access to the director, being able to talk to them, is exciting, demystifying and engaging."

 

Read more: http://www.smh.com.au/entertainment/tv-and-radio/audience-steps-up-in-next-generation-of-tv-storytelling-20140411-36hba.html#ixzz2yfYX7eeT

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The Digital Rocking Chair's curator insight, April 12, 2014 4:10 AM


Michael Idato:  "As writers and producers exploit technology to find different ways to bring characters and stories to life, audience expectation is re-writing the rules of engagement. The net effect for the TV industry is a drastic shift in the way stories are told" ...

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25 Things You Should Know About Transmedia Storytelling

25 Things You Should Know About Transmedia Storytelling | Socially | Scoop.it
Let's get this out of the way, now -- this, like many/most of my other lists, could easily be called "25 Things I Think About Transmedia." It does not attempt to purport concrete truths but rather,...
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Interesting article by @ChuckWendig [must follow]

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Genius interactive Instagram campaign from publisher ThirteenBooks | Shane O Leary

Genius interactive Instagram campaign from publisher ThirteenBooks | Shane O Leary | Socially | Scoop.it
Smart Instagram campaign from @thirteenbooks that allows the reader to become the books protagonist.
Nicoletta Gay's insight:

To launch the new book ‘Thirteen’, Macmillan Children’s Books created a transmedia type game that allows users to create their own story through the app. Those who follow the @thirteenbooks Instagram account can become the book’s protagonist and can choose their own ending by exploiting Instagram’s tagging function.

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Three Transmedia Tactics for Creating Compelling Audience Experiences – Transmedia Storyteller

Three Transmedia Tactics for Creating Compelling Audience Experiences – Transmedia Storyteller | Socially | Scoop.it
Nicoletta Gay's insight:

1 – Fan Allegiance.

In the old days this meant joining a fan club by mail or reading the weeklies to keep track of their progress – today you can make it easy for fans to connect and take them along with you (and your story) at very low cost, on a global scale.

[i.e.: Transmedia campaign “Why So Serious?” for the “Dark Knight” film]

 

2 – Anticipation.

Once the audience is hooked in, make them wait a while! Then reward them – this will get them chomping at the bit. Don’t make it so easy for the audience – if your story is good enough it will be worth waiting for.

[i.e.: interactive web campaign for the 1997 film “The Game”... Make the audience wait]

 

3 – WOW! Moments.

Although digital storytelling relies on systems for delivery – when telling stories you have to break out of the systems every now and then to create big WOW! Moments.

[i.e.: “The Crying Game” film: get the audience to expect the unexpected from your story]

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Rethinking Transmedia and Crossmedia

Rethinking Transmedia and Crossmedia | Socially | Scoop.it

Via The Digital Rocking Chair
Nicoletta Gay's insight:

Charles Peirce:  "As I alluded to in a previous post, Transmedia is in the midst of a debate about its definition and who has the authority to determine that definition. It is one of those discussions I think best observed from the sidelines, but then I have no financial or artistic stake in that debate. However, I do think they’re important terms to understand."

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The Digital Rocking Chair's curator insight, February 20, 2014 12:23 AM


Charles Peirce:  "As I alluded to in a previous post, Transmedia is in the midst of a debate about its definition and who has the authority to determine that definition. It is one of those discussions I think best observed from the sidelines, but then I have no financial or artistic stake in that debate. However, I do think they’re important terms to understand."

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How To Recognise A Modern Transmedia Audience

How To Recognise A Modern Transmedia Audience | Socially | Scoop.it
As I type this I like to check and read what I write on my mobile at the same time. To see how it looks, flows, feels.

Smartphones and tablets are great devices. You know from looking at the research that the audience loves them too – so port...
Nicoletta Gay's insight:

The web changed the way people engage with media.

The web is 99% distraction. 

[...] So The Modern Audience Are Mobile, Distracted and Powerful?

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The Walking Dead: a tentacular transmedia success…

The Walking Dead: a tentacular transmedia success… | Socially | Scoop.it
Even if the figure of the zombie appeared only relatively recently in popular western culture (1), it has enjoyed almost cont
Nicoletta Gay's insight:

The Walking Dead has been adapted to a variety of special media, all of which contribute a new dimension to the overall narrative.

- An augmented televisual experience
- A narrative enriched by a wide variety of online content
- A video game, “heavyweight” of the transmedia approach
- The fan experience at the heart of the chosen approach

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Are we done with transmedia yet? - Trendscape Blog - Industry Research - About - Canada Media Fund

Are we done with transmedia yet? - Trendscape Blog - Industry Research - About - Canada Media Fund | Socially | Scoop.it

Via Simon Staffans
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Simon Staffans's curator insight, February 6, 2014 8:50 AM

Some good points here - " what counts is the coherent and effective integration of their creative intent to provide relevant user experiences."

Brad Tollefson's curator insight, March 20, 2014 11:19 AM

Nope. Transmedia's not done yet...

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Information and communication Technologies in Tourism 2014 #Enter14


Via Soraia Ferreira, Ph.D.
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Transmedia Storytelling in 5 Steps

Transmedia Storytelling in 5 Steps | Socially | Scoop.it
What Are 5 Important Steps For Transmedia Storytelling? #infographic Gettyimages Guest post by Yin Wu I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J.
Nicoletta Gay's insight:

#1: audience first

#2: deliver experience

#3: deliver engagement

#4: think screen

#5: pull media together

...One more thing: immersive experience

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