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News, trends and insights about #SocialMedia, #DigitalCulture and #ContentCuration.  Stay Tuned!
Curated by Nicoletta Gay
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Beyond Storytelling

Beyond Storytelling | Socially | Scoop.it
Storytelling for companies is outmoded, according to Ty Montague, who advocates "storydoing" as the way forward.

Via Hans Heesterbeek
Nicoletta Gay's insight:

Storytelling for companies is outmoded, according to Ty Montague, who advocates "storydoing" as the way forward.

Montague discusses companies that not only communicate effectively (storytelling), but connect with something important in the consumer’s mind, and do something iconic to differentiate ("storydoing").


http://www.storydoing.com

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Audience steps up in next generation of TV storytelling [#Transmedia]

Audience steps up in next generation of TV storytelling [#Transmedia] | Socially | Scoop.it

Via The Digital Rocking Chair
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"The audience want a director for the show, they don't want to direct the show," producer Charlie Aspinwall says. "But having access to the director, being able to talk to them, is exciting, demystifying and engaging."

 

Read more: http://www.smh.com.au/entertainment/tv-and-radio/audience-steps-up-in-next-generation-of-tv-storytelling-20140411-36hba.html#ixzz2yfYX7eeT

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The Digital Rocking Chair's curator insight, April 12, 4:10 AM


Michael Idato:  "As writers and producers exploit technology to find different ways to bring characters and stories to life, audience expectation is re-writing the rules of engagement. The net effect for the TV industry is a drastic shift in the way stories are told" ...

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25 Things You Should Know About Transmedia Storytelling

25 Things You Should Know About Transmedia Storytelling | Socially | Scoop.it
Let's get this out of the way, now -- this, like many/most of my other lists, could easily be called "25 Things I Think About Transmedia." It does not attempt to purport concrete truths but rather,...
Nicoletta Gay's insight:

Interesting article by @ChuckWendig [must follow]

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3 key trends for entertainment's future from Simon Staffan

3 key trends for entertainment's future from Simon Staffan | Socially | Scoop.it

Via The Digital Rocking Chair
Nicoletta Gay's insight:

Three areas we should take into consideration when approaching cross media projects this year:

1. Companies need stories too

2. Let’s help people scratch their own itches

3. Think beyond the screen, to real-life interaction

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The Digital Rocking Chair's curator insight, March 6, 11:11 PM


Simon Staffans:  "Brand storytelling, deep knowledge of audiences and real-life interaction will all be key moving forwards"...

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The state of the art (and the future?) of video game storytelling

The state of the art (and the future?) of video game storytelling | Socially | Scoop.it
L'ho fatto poco più di una settimana fa, ma torno a segnalare alcuni post che forniscono interessanti riflessioni sul rapporto tra gaming e storytelling, e più specificamente sullo stato dell'arte ...
Nicoletta Gay's insight:

6 interessanti articoli sul rapporto tra sul rapporto tra gaming e storytelling segnalati da @XmediaPeppers

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FilmGate Interactive Gives Another Taste of Transmedia Storytelling

FilmGate Interactive Gives Another Taste of Transmedia Storytelling | Socially | Scoop.it
Miami, FL (PRWEB) February 19, 2014 -- Weeklong transmedia and technology conference, FilmGate Interactive, showcases latest ideas in modern storytelling through a host of experiential and immersive events.
Nicoletta Gay's insight:

The weeklong transmedia conference, FilmGate Interactive, kicked off February 1st through February 5, 2014, at various South Florida locations, with a host of experiential and interactive events to entertain and showcase the latest ideas in modern storytelling using emerging technologies to engage and unite locals and visitors alike.

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Coca-Cola's Secret to Storytelling - SocialTimes

Coca-Cola's Secret to Storytelling - SocialTimes | Socially | Scoop.it
Coca-Cola applies the “water cooler test” to determine whether blog, photo and video content is compelling.
Nicoletta Gay's insight:

Coca-Cola recently redesigned its website for the “Coca-Cola Journey” campaign.

The company’s digital communications and social media manager, Ashley Callahan, explained how to create compelling content and track the results in this video presentation.

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Travel Agent Storytelling - #svegliamuseo alla #BIT2014 (with images, tweets) · svegliamuseo

#svegliamuseo è stato oggi ospite alla BIT2014 e abbiamo parlato di storytelling applicato ai musei.
@Alex_OLove è sul palco insieme a @AlessioCarciofi, Andrea Fontana (@storyfactor) e Lorena Petriccione (@cityteller_it): un resoconto in tweet by @ThePorden.
Nicoletta Gay's insight:

Storytelling e musei: il team di #svegliamuseo alla Borsa Internazionale del Turismo di Milano 2014.

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These Pages Fall Like Ash

These Pages Fall Like Ash is a first of its kind narrative experience that allows you to become part of its story, to explore the city, and to discover a whole new…
Nicoletta Gay's insight:

These Pages Fall Like Ash is a first of its kind narrative experience that allows you to become part of its story, to explore the city, and to discover a whole new way of reading.
[...] this is a story told across two books. One is a beautiful, crafted physical artefact, the other a digital text hidden on hard drives across a real city and read on your mobile device. In These Pages Fall Like Ash, the two books will come together to provide a reading experience like no other.

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The Museum of Me (Intel)

The Museum of Me (Intel) | Socially | Scoop.it
Create and explore a visual archive of your social life.
Nicoletta Gay's insight:

The Museum of Me: create and explore a visual archive of your social (facebooked) life.

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Transmedia storytelling in 5 steps

Transmedia storytelling in 5 steps | Socially | Scoop.it
Discover the 5 elements for successful transmedia storytelling with this Getty Images infographic.
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Storytelling, Gamification, Interattività: una nuova esperienza di museo

Storytelling, Gamification, Interattività: una nuova esperienza di museo | Socially | Scoop.it
Le applicazioni tecnologiche di ETT per i musei verranno presentate alla Conferenza Museum and the Web Florence 2014.
Nicoletta Gay's insight:

Conferenza Museums and the Web Florence 2014 - 18-21 febbraio 2014

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Transmedia & interactive reading list #10

Transmedia & interactive reading list #10 | Socially | Scoop.it
Good projects and articles carefully read and selected about transmedia and interactive storytelling. [View the story "Transmedia reading list #9" on Storify]
Nicoletta Gay's insight:

An interesting selection of projects and articles about transmedia and interactive storytelling via @racontr

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The 8 Key Elements of Transmedia Storytelling | Halogen Filmshop

The 8 Key Elements of Transmedia Storytelling | Halogen Filmshop | Socially | Scoop.it
the ONE STOP FILMSHOP

Via Simon Staffans
Nicoletta Gay's insight:

A useful Prezi on transmedia storytelling

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Simon Staffans's curator insight, April 17, 7:47 AM

A Prezi on the eight parts of transmedia.

Jean Fabien's curator insight, April 22, 7:16 AM

What Transmedia is…

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The complete guide to Transmedia Storytelling - State of Digital

The complete guide to Transmedia Storytelling - State of Digital | Socially | Scoop.it
Every day in our Feedly or Twitter or Facebook or G+ appears a post about how to create relevant content for our website but how do your content noticed in a multi device world?
Nicoletta Gay's insight:

In a world where people are bombed with an ever-increasing volume of brand contents, creating good content is not enough to be noticed in a multi-device world.

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Visual Storytelling: Why Data Visualization is a Content Marketing Fairytale - Search Engine Journal

Visual Storytelling: Why Data Visualization is a Content Marketing Fairytale - Search Engine Journal | Socially | Scoop.it
To make your Content Marketing work stand out you need to combine visual elements through storytelling. Read to learn more on data visualization.
Nicoletta Gay's insight:

People are programmed to seek out visual content, and they’re drawn to content that tells a story, especially one about the human experience. This human psychology provides a great opportunity to market to your audience through compelling data visuals.

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Top 5 Storytelling Tools

Top 5 Storytelling Tools | Socially | Scoop.it
Top 5 Storytelling Tools
Nicoletta Gay's insight:

Submarine Channel's pick of the best desktop and mobile apps to help storytellers share their narratives.

1) Storehouse (https://www.storehouse.co/)

2) Racontr (http://racontr.com/)

3) Interlude Treehouse (http://interlude.fm/en/)

4) Exposure (https://exposure.so/)

5) Explory (http://www.explory.com/)


 

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Three Transmedia Tactics for Creating Compelling Audience Experiences – Transmedia Storyteller

Three Transmedia Tactics for Creating Compelling Audience Experiences – Transmedia Storyteller | Socially | Scoop.it
Nicoletta Gay's insight:

1 – Fan Allegiance.

In the old days this meant joining a fan club by mail or reading the weeklies to keep track of their progress – today you can make it easy for fans to connect and take them along with you (and your story) at very low cost, on a global scale.

[i.e.: Transmedia campaign “Why So Serious?” for the “Dark Knight” film]

 

2 – Anticipation.

Once the audience is hooked in, make them wait a while! Then reward them – this will get them chomping at the bit. Don’t make it so easy for the audience – if your story is good enough it will be worth waiting for.

[i.e.: interactive web campaign for the 1997 film “The Game”... Make the audience wait]

 

3 – WOW! Moments.

Although digital storytelling relies on systems for delivery – when telling stories you have to break out of the systems every now and then to create big WOW! Moments.

[i.e.: “The Crying Game” film: get the audience to expect the unexpected from your story]

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Vi segnalo: Gaming, Storytelling...Interactive Storytelling

Vi segnalo: Gaming, Storytelling...Interactive Storytelling | Socially | Scoop.it
Vi segnalo due  interessanti articoli (1-2) apparsi su Gamasutra...l'autore è Thomas Grip, game developer e cofondatore di Frictional Games, game factory indipendente scandinava. I due pezzi offron...
Nicoletta Gay's insight:

Due interessanti articoli sul rapporto tra gaming e storytelling e sulle regole base da seguire per lo sviluppo di una buona interactive storytelling.

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Seven Myths About Transmedia Storytelling Debunked by @henryjenkins

Seven Myths About Transmedia Storytelling Debunked by @henryjenkins | Socially | Scoop.it

Over the past few years, transmedia storytelling has become a hot buzzword in Hollywood and Madison Avenue alike.

Nicoletta Gay's insight:

Myth 1: Transmedia Storytelling refers to any strategy involving more than one media platform.
Myth 2: Transmedia is basically a new promotional strategy.
Myth 3: Transmedia means games.
Myth 4: Transmedia is for geeks.
Myth 5: Transmedia requires a large budget.
Myth 6: Everything should go transmedia.
Myth 7: Transmedia is "so ten minutes ago."

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DR4WARD: Why Do We Need A New Breed Of Storytellers And What Is The Evolution of Storytelling? #transmedia #video #slideshow

DR4WARD: Why Do We Need A New Breed Of Storytellers And What Is The Evolution of Storytelling? #transmedia #video #slideshow | Socially | Scoop.it

A brilliant presentation by Robert Pratten, CEO of Transmedia Storyteller Ltd and Pervasive Storying Telling Platform Conducttr. 

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Emerging Trends and Market Opportunities in Storytelling

EMERGING TRENDS & MARKET OPPORTUNITIES New Media Producing Class #2 @ Columbia University Professor @lanceweiler Class Tumblr http://buildingstoryworlds....

Via Simon Staffans, Andrea Rossi, Soraia Ferreira
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Simon Staffans's curator insight, February 12, 4:56 PM

A multitude of good links in this deck by Lance.

Anca Toader's curator insight, February 13, 7:44 AM

Worth taking time to explore all the links in this presentation. 

Brad Tollefson's curator insight, March 10, 10:14 PM

add your insight...

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The Story Circle

Can this 10-step approach help you tell more compelling stories?

Via José Carlos
Nicoletta Gay's insight:

We tell stories in order to make sense of the world around us.

But what makes for a good story?

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Karen E Smith's curator insight, February 10, 8:58 AM

Good advice. Literature circles for digital storytelling.

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'Hollow' creators offer tips for making interactive documentaries | IJNet

'Hollow' creators offer tips for making interactive documentaries | IJNet | Socially | Scoop.it
IJNet.org is the premier global website for journalists and media managers to learn about training and networking opportunities. The site and its weekly e-mail bulletin reports on the latest innovations, resources and awards. IJNet publishes in Arabic, Chinese, English, Persian, Portuguese, Russian and Spanish. Users come from more than 185 countries.

Donors and media-training groups use IJNet to publicize their work to an ever-growing community dedicated to improving journalism.
Nicoletta Gay's insight:

"Hollow" (http://hollowdocumentary.com/) is an interactive web-based documentary that examines rural life in America through the keyhole of impoverished McDowell County, West Virginia, 


Not only did the creators use an innovative platform to tell their story, but they also used participatory storytelling (teaching people in the community how to film themselves to tell their own stories), incentivized viewing options (like releasing downloadable mp3s for viewing certain features), data graphics and social media throughout the narrative.

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RebelMouse: Social lifestream tra storytelling e content curation « Brands Invasion Brands Invasion

RebelMouse: Social lifestream tra storytelling e content curation « Brands Invasion Brands Invasion | Socially | Scoop.it
RebelMouse: Social Media Aggregator tra storytelling e content curation. In pratica content, personal branding e storytelling in un'unica piattaforma.
Nicoletta Gay's insight:

L'esigenza: riconoscere l’informazione importante tra il rumore delle fonti. 

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