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News, trends and insights about #SocialMedia, #DigitalCulture and #ContentCuration.  Stay Tuned!
Curated by Nicoletta Gay
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Hashtag Nation: Marketing to the Selfie Generation

How do millennials and Gen Z-ers relate to brands? And how can marketers best reach them? 

Nicoletta Gay's insight:

New research from Havas Worldwide reveals a powerful partnership between young people and brands.
The Prosumer Report, “Hashtag Nation: Marketing to the Selfie Generation”, examines the evolving relationship between young people and brands in 29 markets.
For further information: http://www.prosumer-report.com/blog/ ;

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Marco Favero's curator insight, October 2, 2014 10:46 AM

aggiungi la tua intuizione ...

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SAPVoice: Meet Your Consumer In 2015 [Infographic]

SAPVoice: Meet Your Consumer In 2015 [Infographic] | Socially | Scoop.it

Harvard Professor Shoshana Zuboff said that every century or so, fundamental changes in the nature of consumption create new demand patterns that existing companies can’t meet unless they applied imagination to see beyond what they’re selling today.  Indeed, consumers have never been savvier, well connected, and value conscious. 

Nicoletta Gay's insight:

Meet Mike, your customer in 2015.

- Mike never loses sight of his iPhone (he's always connected)

- He’s very opinionated and not afraid to share his opinion using his social media channels (whether good or bad).

- He doesn’t trust advertising and only connects with brands that he feels are authentic and stand for higher purpose (value conscious and seeks authenticity)

- He publicly admits to showrooming and has been conditioned to expect everything immediately and now (require immediacy).


Are you ready for Mike?

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I Top Brand e Facebook: come fronteggiare il calo della portata organica

I Top Brand e Facebook: come fronteggiare il calo della portata organica | Socially | Scoop.it

Con il passare dei mesi, fare Marketing su Facebook sta diventando sempre più un puzzle per le aziende

Nicoletta Gay's insight:

La crisi della portata organica su Facebook non fa sconti a nessuno: come hanno reagito i Top Brand?

Ce ne parla Fabio Piccigallo in questo interessante articolo in cui presenta e commenta i dati raccolti da un recente studio di SimplyMeasured (http://bit.ly/1pN45UA)

 

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Dal B2B al H2H. Human to Human.

Il business to business sta diventando human to human. Le aziende sanno conversare con un linguaggio vicino a quello delle persone? 


Via Stefano Principato
Nicoletta Gay's insight:

I mercati sono conversazioni. Le conversazioni sono umane. I mercati sono Human2Human.

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Stefano Principato's curator insight, April 12, 2014 2:42 AM

Qual è il valore del tuo personal branding? Esiste un modo per misuralo?

Rosario Rizzo's curator insight, April 13, 2014 4:20 PM

Presentazione interessante e ricca di spunti per chi ha paura di lanciarsi ad aprire un blog e acquisire potenziali clienti