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News, trends and insights about #SocialMedia, #DigitalCulture and #ContentCuration.  Stay Tuned!
Curated by Nicoletta Gay
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Stand out in the digital evolution

Stand out in the digital evolution | Socially | Scoop.it
Nicoletta Gay's insight:

When it comes to getting your brand messaging across to the typical smartphone user, you’ve got about 90 minutes of their day to make an impact. How many of those minutes are penetrated by your brand?

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Nearly Half of Western Europeans Will Use Mobile Web This Year

Nearly Half of Western Europeans Will Use Mobile Web This Year | Socially | Scoop.it
Close to one in two Western Europeans will access the internet via mobile phone at least monthly this year, eMarketer estimates. By 2017, we expect the share to reach nearly two-thirds. Norway, Denmark and Sweden lead the way.
Nicoletta Gay's insight:

Western Europe’s mobile phone internet user base is expected to undergo steady growth, primarily driven by smartphone adoption.

 

Between 2013 and 2017, the penetration rate of mobile phone internet users among mobile phone users will rise from 49.0% to 77.8%.

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Nielsen TV: Second Screen Use Is a Boon For TV Advertisers

Nielsen TV: Second Screen Use Is a Boon For TV Advertisers | Socially | Scoop.it
Nicoletta Gay's insight:

Second-screen usage is the latest way consumers engage with television content

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In Italia 1 possessore di smartphone su 6 acquista tramite il proprio device

In Italia 1 possessore di smartphone su 6 acquista tramite il proprio device | Socially | Scoop.it
comScore Inc. (NASDAQ: SCOR), leader mondiale nella misurazione del mondo digital, presenta la panoramica sull’uso del mobile in 5 mercati Europei (Francia, Germania, Spagna e Regno Unito e focus sull’Italia), con un focus sull’Italia, realizzata...
Nicoletta Gay's insight:

via ComScore MobiLens

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How Smartphones are Changing Consumers’ Daily Routines Around the Globe

How Smartphones are Changing Consumers’ Daily Routines Around the Globe | Socially | Scoop.it
Nicoletta Gay's insight:

But it’s not just smartphone penetration that’s growing.

Consumers are also spending more time using them, as time spent using smartphones now exceeds Web usage on computers in the U.S., U.K. and Italy.

[...]

Traditional phone functions are still important, but in Italy and Japan usage of traditional phone functions make up even smaller shares of Android user’s time.
[...] Italian smartphone owners spend a quarter of their smartphone time (26%) engaged with social networking apps.

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Tops of 2013: Digital

Tops of 2013: Digital | Socially | Scoop.it
Nicoletta Gay's insight:

Digital media had another banner year in 2013, and some of this year’s trends may provide some clues as to what may lay ahead next year. 

 

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Ericsson, penetrazione degli smartphone al 60% nel 2019

Ericsson, penetrazione degli smartphone al 60% nel 2019 | Socially | Scoop.it
Nel 2019 le sottoscrizioni a servizi mobili saliranno a quota 9,4 miliardi, di cui 5,6 miliardi saranno smartphone, pari al 60% dei device in circolazione.
Nicoletta Gay's insight:

Ericsson Mobility Report: http://www.key4biz.it/files/000244/00024443.pdf

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