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News, trends and insights about #SocialMedia, #DigitalCulture and #ContentCuration.  Stay Tuned!
Curated by Nicoletta Gay
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What & Why People Share On Social Media

What & Why People Share On Social Media | Socially | Scoop.it

What people are sharing and how they’re sharing it is changing fast. A new infographic from Go-Gulf, a web design team based in Dubai, has gathered the latest data, which is now available in this newly released (July 2014) social media infographic. Here are the highlights…


Via Lauren Moss
Nicoletta Gay's insight:

Infographic, highlights and useful social media strategy takeaways.

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Rachel Turner Dool's curator insight, October 26, 2014 6:47 AM

Wow! what a list of stats. Some really interesting ones here...

CONETZAR's curator insight, October 30, 2014 6:21 AM

¿Alguna vez te has preguntad qué comparte la gente en las redes sociales? Y, ¿por qué lo comparte?

Esta interesante y completa infografía muestra los elementos más compartidos en las redes sociales durante el año 2013. Estos van desde vídeos hasta opiniones o noticias.

También se analiza lo compartido en las diferentes redes sociales y por qué se eligen esos medios para compartirlo.

Por último, es posible conocer los datos demográficos de los usuarios de redes sociales.

 

Para terminar... un dato curioso: Según este estudio, el país en el que más contenido se comparte a través de las redes sociales es Turquía, con un 93 %. 

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Emotion in Marketing: How Our Brains Decide What's Shareable

Emotion in Marketing: How Our Brains Decide What's Shareable | Socially | Scoop.it
Let's take a closer look at how emotions form in the brain and the ways they motivate us to surprising actions.

Via Soraia Ferreira, Ph.D.
Nicoletta Gay's insight:

Happiness is the main driver for social media sharing. 

Sadness helps us connect and empathize

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Are You Ready for the Rise of Mobile Storytelling? / Say Daily

Are You Ready for the Rise of Mobile Storytelling? / Say Daily | Socially | Scoop.it
Selfie Oxford Dictionary Word of the Year, 2013 It may not be earmarked in any record books, but 2013 was...
Nicoletta Gay's insight:

What is emerging in 2014 and beyond is the confluence of mobile devices and brand storytelling, or “mobile storytelling.” There are varied definitions, but it’s more than just a strategy to create content on mobile-first (or mobile-only) platforms like Instagram, Twitter and even Snapchat. Instead, the true potential of mobile storytelling lies in the ability to chronicle our lives and use our location to help unearth a story.

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Why Content Curation Is Disruptive

Why Content Curation Is Disruptive | Socially | Scoop.it
Nicoletta Gay's insight:

Curation is an active filtering of the web’s infinite content and it may be the most disruptive Internet marketing tactic. 

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Pew: 54% of US Internet users post their own photos or videos; 18% of phone owners use Instagram, 9% use Snapchat

Pew: 54% of US Internet users post their own photos or videos; 18% of phone owners use Instagram, 9% use Snapchat | Socially | Scoop.it
More than half of US adult Internet users (54 percent) post original photos or videos online that they themselves have created, while just under half (47 percent) take photos or videos that they have found online and repost them on sites designed...
Nicoletta Gay's insight:

A new study by the Pew Research Center’s Internet Project shows that 54% of internet users have posted original photos or videos to websites and 47% share photos or videos they found elsewhere online. The mobile landscape has also added to photo- and video-sharing. 

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Facebook’s Organic Reach Crisis: 5 Ways to Mitigate the Damage

Facebook’s Organic Reach Crisis: 5 Ways to Mitigate the Damage | Socially | Scoop.it

Facebook’s organic reach crisis is hitting brands where it hurts: Their wallets. Organic reach – the number of people who are exposed to a Facebook page’s unpaid content – has been declining for over a year. 

 

Nicoletta Gay's insight:

1) Post More Often

2) Encourage Sharing, Not Liking

3) Content Types: Links Not Photos?

4) Track and Measure

5) Create an Advertising Strategy

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Best Practices for Sharing Infographics on Social Media - Business 2 Community

Best Practices for Sharing Infographics on Social Media - Business 2 Community | Socially | Scoop.it
Nicoletta Gay's insight:

Sharing is caring, but when it comes to infographics, be sure to share with care.

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The psychology of sharing - Infographic - StatPro Group

The psychology of sharing - Infographic - StatPro Group | Socially | Scoop.it
Our infographic ‘The Psychology of Sharing’ shows how we can all be characterized as particular types of ‘sharers’. Find out more.
Nicoletta Gay's insight:

Why, how and what do we share online? Interesting infographic via @StatProGroup

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Of Course Facebook Is a Utility! | TIME.com

Of Course Facebook Is a Utility! | TIME.com | Socially | Scoop.it
Pundits are accusing Mark Zuckerberg's company of turning into what he said it was all along.
Nicoletta Gay's insight:

[...] Facebook had become a utility, like a phone carrier. People go to Facebook to document the major events in their lives [...] and keep track of those of others, not unlike a public, community scrapbook.

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