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News, trends and insights about #SocialMedia, #DigitalCulture and #ContentCuration.  Stay Tuned!
Curated by Nicoletta Gay
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[Ricerca] La Reputazione? Nasce dalle opinioni ed esperienze condivise dalle persone.

[Ricerca] La Reputazione? Nasce dalle opinioni ed esperienze condivise dalle persone. | Socially | Scoop.it
Nicoletta Gay's insight:

Reputazione, consum-attori e social media.

I dati della ricerca "The Social Consumer Study - Social Media and Societal Good" (http://www.slideshare.net/dbulmer/the-social-consumer-study-091414-2) condotta dalla Society For New Communications Research. 

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Content Curation Has Been Hijacked

Content Curation Has Been Hijacked | Socially | Scoop.it

Via Robin Good
Nicoletta Gay's insight:

Content Curation has been hijacked and has been sold as a cheap and easy solution for content marketers plagued by the growing problem of how to produce more quality content within tighter and tighter time constraints.

But, *Content Curation* is not a marketing technique!

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MyKLogica's curator insight, March 21, 2014 2:07 PM

Personalmente, los denomino de formas diferentes, "Gestión" y "Curación" de contenidos, puesto que aunque en la gestión no se aporta el valor diferencial del punto de vista del curador, aún así es una gran labor la de seleccionar buen contenido y ayudar en su difusión.


Personally I call them differently as content "management" and "curation"; as though with management we haven´t the added value of the personal point of view of the curator, still it is a great job to find and select good, quality content.

i.e. Realty's curator insight, March 25, 2014 4:06 PM

Are you creating value or noise?

Barbara Hart Radisavljevic's curator insight, March 26, 2014 7:13 PM

Quality content curation takes time. It takes time to read sources before promoting them. 

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Il digital marketing come chiave per l’innovazione in azienda

Il digital marketing come chiave per l’innovazione in azienda | Socially | Scoop.it
Il #DigitalMarketing come chiave per l’#innovazione in azienda
Nicoletta Gay's insight:

Il digital marketing può svolgere un ruolo trainante all'interno delle politiche aziendali, ma solo se il management sarà in grado di interpretarlo per quello che è: un formidabile elemento di dialogo e di costante sperimentazione quotidiana con il mercato.

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