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News, trends and insights about #SocialMedia, #DigitalCulture and #ContentCuration.  Stay Tuned!
Curated by Nicoletta Gay
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News dal Social Web [Settembre 2014] | CMF

News dal Social Web [Settembre 2014] | CMF | Socially | Scoop.it
Prosegue la rubrica mensile dedicata alle news dal social web perché, per noi Community Manager, è fondamentale stare al passo con release e update!
Nicoletta Gay's insight:

News dal Social Web [settembre 2014]: utile social recap delle ultime novità in casa Facebook, Twitter, GooglePlus, Instagram e Pinterest

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Pinterest: How You Can Rock This Social Media Platform - Heidi Cohen

Pinterest: How You Can Rock This Social Media Platform - Heidi Cohen | Socially | Scoop.it
Pinterest is aspirational social media. Here are 7 Pinterest marketing trends based on research and charts to help you rock this platform. Includes tips.
Nicoletta Gay's insight:

7 Pinterest Marketing Trends Based On 2014 Research.

 

What we need to monitor on Pinterest?

1. Audience: women rock Pinterest!
2. Products and categories that get pinned: appeal to the interests that perform best on Pinterest (i.e.: Food&Drink, DIY&Craft, Home Decor);
3. Companies that get pinned on Pinterest: the most repinned brands are closely aligned with Pinterest participants’ aspirations, such as Etsy.com;
4. Pinterest trends by season: people seek and share visual content in advance of events related to a particular activity;
5. Pinterest trends by day: correlate your pins with the hot topic of the day;
6. Pinterest trends by hour: pin content before your audience (aka during work hours) gets active during their after dinner “me time.”
7. Pinterest retains users over time: build your Pinterest following to reap rewards over the long term.

 

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Social media in numbers (May 2014)

Social media in numbers (May 2014) | Socially | Scoop.it
Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below.
Nicoletta Gay's insight:

Social media stats (May 2013) via Cendrine Marrouat (socialmediaslant.com)

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YouTube, Google+, LinkedIn Drive The Most Engaged Referrals

YouTube, Google+, LinkedIn Drive The Most Engaged Referrals | Socially | Scoop.it
We spend a ton of time using social media. But what is our behavior post-click, when we actually interact with a link one of our friends shared socially?
Nicoletta Gay's insight:

6 notewothy findings from ”Social Referrals That Matter” Report by Shareaholic:

1) YouTube is the undisputed champion;

2) Although Google+ and LinkedIn drive the fewest social referrals, they bring in some of the best visitors;

3) A referral from Twitter is as good as a referral from Facebook — at least, in terms of bounce rate, pages per visit and time on site;

4) Pinterest isn’t exactly the social media golden child we all play it up to be;

5) Reddit users are the most fickle;

6) StumbleUpon drives the least engaged referrals. 

 

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The CMO's Guide to the 2014 Social Landscape | Visual.ly

The CMO's Guide to the 2014 Social Landscape | Visual.ly | Socially | Scoop.it
This infographic is a guide to the CMO's social landscape. It shows what aspects different social networks are good for.
Nicoletta Gay's insight:

SEO, Brand Awareness, Customer Communication, Traffic generator for Twitter, Facebook, LinkedIn, Youtube, G+, Pinterest, Slideshare and Instagram

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2014: The Numbers Behind Social Media [infographic]

2014: The Numbers Behind Social Media [infographic] | Socially | Scoop.it
Whether you use them for reaching potential customers, interact with people, or to generate content, Social Media is a power tool for businesses. Check out some of the most popular online networks and how much of an impact they each have.

Via Lauren Moss
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Daniel Vince's curator insight, March 24, 2014 2:30 PM

Another interesting infographic showing the potential and scale of social media.

Sylvie Bédard's curator insight, October 7, 2014 5:02 PM

Toujours intéressant de rester à jour!

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How To Create Perfect Posts On Social Platforms

How To Create Perfect Posts On Social Platforms | Socially | Scoop.it
Nicoletta Gay's insight:

Each social media channels has its own workaround.

Useful infographic!

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8 Incredible Museums Sharing on Pinterest

8 Incredible Museums Sharing on Pinterest | Socially | Scoop.it
From famous institutions to local operations, here are eight museums using Pinterest like social media champions.

Via Soraia Ferreira
Nicoletta Gay's insight:

Several cultural institutions have proven themselves masters of Pinterest’s social media world. Museums of all kinds and sizes have created profiles, and they're finding creative ways to bring their programs to an online audience.

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Social Media Infographic | Leverage New Age Media

Social Media Infographic | Leverage New Age Media | Socially | Scoop.it
Nicoletta Gay's insight:

A snapshot of key statistics data for Pinterest, Twitter , Facebook, Instagram, Google+ and LinkedIn.

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Social Media Infographic 2014 - Trends and Statistics

Social Media Infographic 2014 - Trends and Statistics | Socially | Scoop.it
Social Media Infographic 2014 - Trending new social networks of 2014. Social Media infographic 2014 reveals facts and new statistics of most popular social networks.
Nicoletta Gay's insight:

Most of the new and trending networks are mobile based. Internet and apps usage via smartphones is growing extremely fast.

 

Take a look at what to expect in 2014 from Vine, Snapchat, Pheed, Line and, obviously, Facebook, Twitter and Pinterest

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How Oreo owns social media through Twitter, Instagram, Vine and Pinterest

How Oreo owns social media through Twitter, Instagram, Vine and Pinterest | Socially | Scoop.it
Oreo was the brand with the highest increase of ‘buzz’ in 2012, with a 49% higher online chatter than in the previous year.
Nicoletta Gay's insight:

Best practices: Oreo and Social Media Marketing

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26 Very Pinteresting Facts [INFOGRAPHIC]

26 Very Pinteresting Facts [INFOGRAPHIC] | Socially | Scoop.it
Since its launch in March 2010, Pinterest has grown into one of the top destinations online with over 70 million users and 2.5 billion views per month. The site has a strong female demographic who represent 80% of all its users.

Via Kelly Lieberman
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Teresa M. Nash's comment, November 28, 2013 2:23 AM
thanks for this.
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Introduzione alle API di Pinterest

Introduzione alle API di Pinterest | Socially | Scoop.it
Dopo una lunga attesa, Pinterest rende finalmente disponibile un set di API per integrare la piattaforma con i siti dei brand selezionati per una prima sperimentazione: AllRecipes, BuzzFeed, Elle M...
Nicoletta Gay's insight:

Filters:

1. Top repins

2. Most recent Pins

3. Related Pins

4. Domin search

 

 

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Why is MINI's social strategy so immense?

Why is MINI's social strategy so immense? | Socially | Scoop.it
I was going to call this ‘why MINI’s social media strategy is maximum fun’ but as soon as you describe something as ‘fun’ it kind of stops being that.
Nicoletta Gay's insight:

The great success of MINI's social campaigns on Instagram, Facebook, Youtube, Pinterest, Tumblr and native adv

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Instagram continua a crescere: +25% secondo Global Web Index

Instagram continua a crescere: +25% secondo Global Web Index | Socially | Scoop.it

Global Web Index ha rilasciato il report quadrimestrale che racconta gli ultimi trend legati allo scenario dei social media.

Nicoletta Gay's insight:

Secondo i dati rilasciati dal Global Web Index (GWI Social - Q2 2014: http://bit.ly/1o3l6cc),  Instagram è il canale cresciuto maggiormente negli ultimi 6 mesi: +25% di utenti attivi.

Facebook continua a crescere per numero di utenti registrati e di visite, ma il suo utilizzo attivo è in lieve flessione (-6%). 

Google+ è cresciuto del 10% negli ultimi 6 mesi, posizionandosi così come secondo social network a livello di utenti registrati; mentre Youtube e Twitter sono secondi per numero di persone che li utilizzano attivamente.

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How To Create Perfect Posts for Blog, YouTube, Tumblr, Vine, Google+, Facebook & Twitter: Version 4 [Infographic] - mycleveragency

How To Create Perfect Posts for Blog, YouTube, Tumblr, Vine, Google+, Facebook & Twitter: Version 4 [Infographic] - mycleveragency | Socially | Scoop.it
So here is the newest addition to our Perfect Posts series – some quick-glance information and best practices to help you drum up engagement across social.
Nicoletta Gay's insight:

There is no One-Size-Fits-All trick or strategy, however, there are some guidelines that can help you create the "perfect" social content.

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La Lunghezza Ideale dei Contenuti

La Lunghezza Ideale dei Contenuti | Socially | Scoop.it
Qual’è la lun­ghezza ideale sui social per favo­rirne frui­zione e con­di­vi­sione
Nicoletta Gay's insight:

Qual è la lunghezza ideale sui social, e più in gene­rale in Rete, per favo­rire frui­zione e con­di­vi­sione dei contenuti?
Ce ne parla Pier Luca Santoro (Datamediahub), riprendendo un articolo di socialmediatoday (http://bit.ly/1jv3If4).
Anche voi adottate queste indicazioni per la content creation?

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Come preparare un piano editoriale e un report per Pinterest

Come preparare un piano editoriale per Pinterest a partire da una strategia di contenuto elaborata in base ad alcuni parametri. 


Via Stefano Principato
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Stefano Principato's curator insight, March 27, 2014 4:21 AM

Uno degli aspetti più importanti nelle gestione di un account Pinterest, riguarda la misurazione delle performance della pagina e della content strategy.

Maria Luisa Pettignano's curator insight, March 27, 2014 5:09 AM

Ottimo lavoro, a mio giudizio. Slides chiare e "sostanziose" su Pinterest e sulle metriche per misurare i risultati. 

Mr Tozzo's curator insight, March 27, 2014 7:21 AM
Come preparare un piano editoriale e un report per Pinterest
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A handy guide to optimize your strategy on 11 social media sites (Infographic)

A handy guide to optimize your strategy on 11 social media sites (Infographic) | Socially | Scoop.it
When it comes to your social media strategy, you should never put all your eggs in the Facebook's basket. A lot of your audience may be there, but recent events have proven that the social network may not be a viable option for businesses with small wallets.

Via Cendrine Marrouat - SocialMediaSlant.com
Nicoletta Gay's insight:

Useful recap!

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Internet Marketing News's curator insight, February 24, 2014 12:52 PM

A handy guide to optimize your strategy on 11 social media sites.

#socialmediamarketing #socialmedia

Francesca Mattonelli's curator insight, February 26, 2014 6:03 AM

Ogni piattaforma ha le sue best practice, ma qui si fa di più: si pensa agli obiettivi!

Paula Silva's comment, March 4, 2014 12:06 AM
Will you check this scoop? Thank you so much. http://sco.lt/5okJ17
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Social Media: 13 Must-Know Statistics from 2013 | SpareFoot

Social Media: 13 Must-Know Statistics from 2013 | SpareFoot | Socially | Scoop.it
Nicoletta Gay's insight:

13 must-know social media statistics from 2013 about SlideShare, Snapchat, Instagram, Pinterest, Facebook, Twitter, Vine, LinkedIn and Google+ 

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It's going to be an interesting year

It's going to be an interesting year | Socially | Scoop.it
It's going to be an interesting year
Nicoletta Gay's insight:

Pinterest starts to roll out a sneak preview of a new tool: Interests. Now users can explore interests specially designed to help them find Pins they like.

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Social media trends 2014: Pheed, Vine, Facebook, Twitter e Snapchat, l'infografica

Social media trends 2014: Pheed, Vine, Facebook, Twitter e Snapchat, l'infografica | Socially | Scoop.it
Pheed, Vine e Snapchat stanno rapidamente crescendo come nuovi social Network. Oggi vi pubblichiamo l'infografica sui social media 2014 che svela fatti e numeri di Facebook, Twitter, Pinterest, Pheed, Vine, Line, Snapchat.
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Pinterest raggiunge i 500.000 business account registrati

Pinterest raggiunge i 500.000 business account registrati | Socially | Scoop.it
Siamo quasi alla fine del 2013, è tempo di tirare un po’ le somme di quest’anno nel quale Pinterest ha confermato una posizione di tutto rispetto tra i social network globali. Per fare il resoconto...
Nicoletta Gay's insight:

- Nel 2013 Pinterest ha raggiunto circa 500.000 account business registrati
- Le pagina viste ogni mese sulla piattaforma sono circa 2.5 miliardi
- Mediamente ogni giorno vengono condivisi su Pinterest 5 milioni di article pin
- Dalla sua nascita il social di Silbermann ha racimolato circa 340 milioni di dollari di investimenti
- Nordstrom è il brand con più follower, circa 4.4 milioni.

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Video: social media trends 2014

Video: social media trends 2014 | Socially | Scoop.it
Nicoletta Gay's insight:

The Social Media Trends - 2014: Vine, Pheed, Line, Snapchat, Facebook, Pinterest, Twitter

 

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Introducing Place Pins, for the explorer in all of us

Introducing Place Pins, for the explorer in all of us | Socially | Scoop.it
Introducing Place Pins, for the explorer in all of us
Nicoletta Gay's insight:

A new Pin enables users to map out the locations of all the items they share on their pinboards

 

see also: http://www.business2community.com/pinterest/pinterest-integrates-foursquare-mapping-0697073

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