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News, trends and insights about #SocialMedia, #DigitalCulture and #ContentCuration.  Stay Tuned!
Curated by Nicoletta Gay
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7 Ways Your Brand Will Benefit from Content Curation

7 Ways Your Brand Will Benefit from Content Curation | Socially | Scoop.it

Do you know that 27 million pieces of content are shared daily on the Internet? Quite impressive, isn’t it? And if we add the fact that the average attention span is a mere eight seconds, it is fair to assume that a majority of this content will go unnoticed.

Nicoletta Gay's insight:

Many individuals and brands now use curation as part of their content strategy. It is the case, for example, of a little over half of B2B marketers. And apparently, it is a very efficient practice: 40 percent of them see positive results.
Why does it work? 

 

Another interesting article by Cendrine Marrouat about the importance of content curation.

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10 Popular Content Curation Tools

10 Popular Content Curation Tools | Socially | Scoop.it
Content curation tools play an important part in how you find and publish content, these are the 10 most popular tools available that make curation easier.

Via Bill Hurley, Brian Yanish - MarketingHits.com
Nicoletta Gay's insight:

1) Scoop.it (http://www.scoop.it/)

2) Storify (https://storify.com/)

3) Curata (http://www.curata.com/)

4)  Trap.it (http://trap.it/)

5)  Postplanner (http://www.postplanner.com/)

6) Paper.li (http://paper.li/) 

7) Kurasie (http://kurasie.com/)

8) Bundlepost (http://www.bundlepost.com/)

9) ContentGems (https://contentgems.com)

10) Zite App (http://zite.com/)

 

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Bill Hurley's curator insight, March 11, 2014 10:13 AM

Good list, and I would add Flipboard. What's your favorite content creation tool?

Neha Xavier's curator insight, March 13, 2014 7:26 AM

Very Informative article... I need more information on trapit.