Socially
1.8K views | +0 today
Follow
Socially
News, trends and insights about #SocialMedia, #DigitalCulture and #ContentCuration.  Stay Tuned!
Curated by Nicoletta Gay
Your new post is loading...
Your new post is loading...
Scooped by Nicoletta Gay
Scoop.it!

Facebook Introduces New Mobile News App Called 'Paper' - Digits - WSJ

Facebook Introduces New Mobile News App Called 'Paper' - Digits - WSJ | Socially | Scoop.it
Print and broadcast news outlets have long been the world’s gatekeepers of information. Now, Facebook wants a turn. On Thursday, Facebook introduced a long-awaited mobile app, called Paper, that offers users a personalized stream of news.
Nicoletta Gay's insight:

Instead of editors and reporters, Facebook’s publication is staffed by a computer algorithm and human “curators.” The content comes from outside sources, based on links shared by the social network’s 1.2 billion users.

more...
No comment yet.
Scooped by Nicoletta Gay
Scoop.it!

The Effect of Advertising Content on Consumer Engagement: Evidence from Facebook by Dokyun Lee, Kartik Hosanagar, Harikesh Nair :: SSRN

The Effect of Advertising Content on Consumer Engagement: Evidence from Facebook by Dokyun Lee, Kartik Hosanagar, Harikesh Nair :: SSRN | Socially | Scoop.it
We investigate the effect of social media content on customer engagement using a large-scale field study on Facebook. We content-code more than 100,000 unique m
Nicoletta Gay's insight:

Recently, members of Stanford University and the University of Pennsylvania released their findings from a study on the effect of social media content on customer engagement. 

In the study conducted via Facebook, Dokyun Lee and Kartik Hosanagar of the University of Pennsylvania, and Harikesh Nair of Stanford, set out to investigate what type of content was more effective to engage the target audience for an advertiser on social media.

See also: http://searchenginewatch.com/article/2307522/7-Ways-Your-Content-Can-Increase-Facebook-Engagement

more...
No comment yet.