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News, trends and insights about #SocialMedia, #DigitalCulture and #ContentCuration.  Stay Tuned!
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Investimenti Advertising Italia

Investimenti Advertising Italia | Socially | Scoop.it
I dati su gli inve­sti­menti pub­bli­ci­tari per mezzo per il periodo gen­naio — ago­sto 2014. Infografiche
Nicoletta Gay's insight:

Dati Nielsen: andamento negativo degli investimenti in advertising classico per il periodo gennaio — agosto 2014.
Internet conferma invece l’inversione di tendenza avviata a giugno, chiudendo il mese di agosto a +6,8% e il periodo cumulato a +0,9%.

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How Smartphones are Changing Consumers’ Daily Routines Around the Globe

How Smartphones are Changing Consumers’ Daily Routines Around the Globe | Socially | Scoop.it
Nicoletta Gay's insight:

But it’s not just smartphone penetration that’s growing.

Consumers are also spending more time using them, as time spent using smartphones now exceeds Web usage on computers in the U.S., U.K. and Italy.

[...]

Traditional phone functions are still important, but in Italy and Japan usage of traditional phone functions make up even smaller shares of Android user’s time.
[...] Italian smartphone owners spend a quarter of their smartphone time (26%) engaged with social networking apps.

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Nielsen TV: Second Screen Use Is a Boon For TV Advertisers

Nielsen TV: Second Screen Use Is a Boon For TV Advertisers | Socially | Scoop.it
Nicoletta Gay's insight:

Second-screen usage is the latest way consumers engage with television content

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Nielsen watch and buy: il mercato pubblicitario in Italia nel secondo trimestre 2013

Nielsen watch and buy: il mercato pubblicitario in Italia nel secondo trimestre 2013 | Socially | Scoop.it
Per poter avere una visione a 360° del consumatore, ogni trimestre il Watch & Buy Report di Nielsen raccoglie insights, informazioni e tendenze sui principali media, sul mercato pubblicitario in Italia...
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Global Ad Spend: With Double Digit Gains, Display Ads Drive In-Your-Face Results

Global Ad Spend: With Double Digit Gains, Display Ads Drive In-Your-Face Results | Socially | Scoop.it
Nicoletta Gay's insight:

 Nielsen’s quarterly Global AdView Pulse report

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First Nielsen-Twitter TV report shows there were 263 million tweets about TV in Q2 2013

First Nielsen-Twitter TV report shows there were 263 million tweets about TV in Q2 2013 | Socially | Scoop.it
Nielsen has released its Twitter TV ratings, showing that there has been a 38 percent increase in tweets about TV in the US over the last year -- from 190 million in Q2 2012 to 263 ...
Nicoletta Gay's insight:

Twitter TV Ratings (via Nielsen)

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What’s Empowering the New Digital Consumer?

What’s Empowering the New Digital Consumer? | Socially | Scoop.it
Nicoletta Gay's insight:

Given the fast-moving evolution of digital media, it’s more important than ever to have a clear view of what consumers are doing today to understand the implications for the future.

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Mobile Path to Purchase: Five Key Findings – Think Insights – Google

Mobile Path to Purchase: Five Key Findings – Think Insights – Google | Socially | Scoop.it
What are consumers' mobile habits in the shopping process? Google partnered with Nielsen to learn about consumers' behavior and found 5 key findings. Read the study.
Nicoletta Gay's insight:

Google e Nielsen: uno studio sul futuro del commercio elettronico

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Any Way You Watch It: Nielsen to Incorporate Mobile Viewing into TV Ratings and Dynamic Digital Ratings

Any Way You Watch It: Nielsen to Incorporate Mobile Viewing into TV Ratings and Dynamic Digital Ratings | Socially | Scoop.it
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Pc, smartphone e tablet: Audiweb misura la total digital audience - Audiweb.it

Pc, smartphone e tablet: Audiweb misura la total digital audience - Audiweb.it | Socially | Scoop.it
Nicoletta Gay's insight:

Da gennaio 2014 sarà disponibile la ricerca Audiweb Mobile, realizzata in collaborazione con i partner Nielsen e Doxa. 
Il nuovo sistema di rilevazione dell’audience online si estenderà dal PC ai dispositivi mobili, smartphone e tablet.

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Nielsen Starts Measuring Twitter TV Ratings

Nielsen Starts Measuring Twitter TV Ratings | Socially | Scoop.it
Nielsen now shows network how many people are really engaging with their shows each week on Twitter.
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