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News, trends and insights about #SocialMedia, #DigitalCulture and #ContentCuration.  Stay Tuned!
Curated by Nicoletta Gay
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Digital, Social & Mobile 2015: tutti i numeri globali, e italiani

Digital, Social & Mobile 2015: tutti i numeri globali, e italiani | Socially | Scoop.it
Il 2014 è stato un anno di crescita a tutti i livelli per quanto riguarda l’utilizzo dei canali social, sia in termini di volume, sia di modalità di interazione delle persone: Digital, Social e Mob
Nicoletta Gay's insight:

Gli italiani trascorrono 6.7 ore al giorno su internet (tra mobile e desktop), e 2.5 ore sono dedicate all'utilizzo di canali social.
Il mobile è sempre più il mezzo attraverso cui accedere a piattaforme di relazione e conversazione online.

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Ericsson Mobility Report November 2014

Nine out of ten people aged six and over will have mobile phones by 2020. That is one of the most surprising predictions from the latest Ericsson Mobility Report

Nicoletta Gay's insight:

The Ericsson Mobility Report shows that in 2020 the world will be connected like never before, and that we will be well on the way to realizing our vision of a Networked Society in which every person and business is empowered to achieve their full potential.

For further information: http://www.ericsson.com/mobility-report ;

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The Future is Bright for the Mobile App Industry [Infographic]

The Future is Bright for the Mobile App Industry [Infographic] | Socially | Scoop.it

What does the future hold for mobile app development? 

Nicoletta Gay's insight:

Trends in mobile application development indicate a strong focus on the areas of social networking, context-aware marketing, location-based services,  mobile search, mobile commerce, object recognition and mobile payment systems.

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5 Mobile Marketing Trends to Watch

5 Mobile Marketing Trends to Watch | Socially | Scoop.it
Mobile isn’t just one of the most important channels for marketers to utilize, it is THE most important channel. Here are 5 mobile marketing trends to watch
Nicoletta Gay's insight:

Blogs are read, emails are consumed and purchases are made via mobile devices. And that is just the tip of the iceberg of the mobile moments in our everyday lives.
Let's take a look at some of this year’s top mobile marketing trends such as: better targeted marketing; mobile app burnout; use of social media apps; mobile video; wearable technology.

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Audiweb, nei primi tre mesi del 2014 il Mobile supera il Pc

Audiweb, nei primi tre mesi del 2014 il Mobile supera il Pc | Socially | Scoop.it
Audiweb diffonde la rilevazione che integra le navigazioni fatte da smartphone, tablet, pc nei primi 3 mesi del 2014. Il Mobile supera il pc
Nicoletta Gay's insight:

Audiweb: 14,5 milioni di italiani si connettono a internet da mobile (smartphone e tablet) ogni giorno, trascorrendo online in media, un'ora e mezza. Tra social network (59%), siti e informazioni legate al mondo dei cellulari, portali (73%) e intrattenimento (71%).

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Chi ha uno smartphone trascorre 8 minuti (online) su 10 sui social media

Chi ha uno smartphone trascorre 8 minuti (online) su 10 sui social media | Socially | Scoop.it

L’accesso a internet da dispositivi mobile ha ormai superato quello da computer, sia in termini di numero di persone, sia di tempo trascorso sul web.

Nicoletta Gay's insight:

Chi usa il proprio smartphone/tablet per accedere a internet è più attivo sui social media, e li usa con maggior frequenza: l’84% del tempo dei possessori di smartphone è speso sui social network: Facebook (65% del traffico arriva da mobile) e Twitter (la percentuale raggiunge il 75%).

 

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ITU ed il mondo connesso

ITU ed il mondo connesso | Socially | Scoop.it
Entro la fine dell anno si raggiungeranno i tre miliardi di utenti Internet. La banda larga mobile crescerà fino a conquistare una penetrazione del 32 per cento
Nicoletta Gay's insight:

Secondo i dati rilasciati pochi giorni fa da ITU - International Telecommunication Union (https://www.itu.int/net/pressoffice/press_releases/2014/23.aspx), il 2014 farà tagliare il traguardo dei 3 miliardi di utenti Internet, due terzi dei quali saranno afferenti ai paesi in via di sviluppo.

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Twitter is experimenting with a mute feature in its mobile apps

Twitter is experimenting with a mute feature in its mobile apps | Socially | Scoop.it
One of the most-requested features for Twitter's mobile apps may be on the cusp of arriving. Some users of the company's iOS and Android clients are now seeing an option to mute accounts that they...
Nicoletta Gay's insight:

Muting is one of the most popular features in Tweetdeck, the business-class Twitter client that the company acquired in 2011.

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Five examples of how marketers are using iBeacons

Five examples of how marketers are using iBeacons | Socially | Scoop.it
As more customers use their mobiles when shopping offline and retailers worry about showrooming, iBeacons could become very useful for marketers.
Nicoletta Gay's insight:

The killer feature is that customers can be prompted according to their location, so that offers and promotions can be targeted with greater precision.

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Photos just got more social | Twitter Blogs

Photos just got more social | Twitter Blogs | Socially | Scoop.it
Tag your friends in photos and add up to four pictures in a single Tweet.
Nicoletta Gay's insight:

Twitter is rolling out two new mobile features that make photos more social. One is photo tagging, which lets you tag the people in your photo; the other is the ability to include up to four photos in a Tweet.

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The Role of Mobile in the Transmedia Brand Narrative - exploreB2B

The Role of Mobile in the Transmedia Brand Narrative - exploreB2B | Socially | Scoop.it
The essence of any coveted brand is the story it conveys.  Its history conveys mystery, passion, and intrigue and creates in consumers an insatiable desire to be among a select few bit players ...
Nicoletta Gay's insight:

Aware of location, sensitive to time, and ever connected, the mobile medium delivers contextual relevance to brand communications and allows marketers to truly engage consumers in the moment.  Unlike other more stationary channels for consumer interaction, successful strategies for mobile marketing require precision aim at moving targets. [...] Communicate the narrative with an episodic structure and allow the medium to reveal ensuing chapters in a continuum of branded engagements that create a journey with the brand.

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How Smartphones are Changing Consumers’ Daily Routines Around the Globe

How Smartphones are Changing Consumers’ Daily Routines Around the Globe | Socially | Scoop.it
Nicoletta Gay's insight:

But it’s not just smartphone penetration that’s growing.

Consumers are also spending more time using them, as time spent using smartphones now exceeds Web usage on computers in the U.S., U.K. and Italy.

[...]

Traditional phone functions are still important, but in Italy and Japan usage of traditional phone functions make up even smaller shares of Android user’s time.
[...] Italian smartphone owners spend a quarter of their smartphone time (26%) engaged with social networking apps.

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What’s Empowering the New Digital Consumer?

What’s Empowering the New Digital Consumer? | Socially | Scoop.it
Nicoletta Gay's insight:

Given the fast-moving evolution of digital media, it’s more important than ever to have a clear view of what consumers are doing today to understand the implications for the future.

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Digital, Social & Mobile Worldwide in 2015

Digital, Social & Mobile Worldwide in 2015 | Socially | Scoop.it
2014 was a landmark year for growth across all things digital, and We Are Social's new Digital, Social and Mobile in 2015 report indicates that this year will see even more impressive
Nicoletta Gay's insight:

We Are Social's new Digital, Social and Mobile in 2015 report.

Including stats for more than 240 countries around the world, and profiling 30 of the world’s biggest economies in detail, this report is one of the most comprehensive, free compendium of up-to-date digital statistics and data you’ll find.

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Il digital marketing come chiave per l’innovazione in azienda

Il digital marketing come chiave per l’innovazione in azienda | Socially | Scoop.it
Il #DigitalMarketing come chiave per l’#innovazione in azienda
Nicoletta Gay's insight:

Il digital marketing può svolgere un ruolo trainante all'interno delle politiche aziendali, ma solo se il management sarà in grado di interpretarlo per quello che è: un formidabile elemento di dialogo e di costante sperimentazione quotidiana con il mercato.

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I dispositivi mobili connessi superano la popolazione mondiale

I dispositivi mobili connessi superano la popolazione mondiale | Socially | Scoop.it
I dispositivi mobili connessi superano la popolazione mondiale. Quelli connessi sono poco meno di 7,3 mld. La popolazione mondiale 7,2 mld

Via Francesco Russo
Nicoletta Gay's insight:

Una leva per crescere? Sicuramente un dato relativo al digital divide su cui riflettere.

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Instant shopping : Motivi e Powatag aprono una nuova frontiera

Instant shopping : Motivi e Powatag aprono una nuova frontiera | Socially | Scoop.it
Motivi sceglie powatag, l'app che permette l'acquisto tramite qr code, aprendo la strada all'instant shopping.
Nicoletta Gay's insight:

QR Code, instant shopping e marketing esperienziale: il caso di Motivi e Powatag

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KPCB Internet trends 2014

Nicoletta Gay's insight:

The latest edition of the annual KPCB Internet Trends report (May 28, 2014) includes: 

 

1. Key Internet trends showing slowing Internet user growth but strong smartphone, tablet and mobile data traffic growth as well as rapid growth in mobile advertising.
2. Emerging positive efficiency trends in education and healthcare.
3. High-level trends in messaging, communications, apps and services.
4. Data behind the rapid growth in sensors, uploadable / findable / shareable data, data mining tools, and pattern recognition.
5. Context on the evolution of online video.
6. Observations about online innovation in China.

 

Further information: http://www.kpcb.com/internet-trends ;

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Social media in numbers (May 2014)

Social media in numbers (May 2014) | Socially | Scoop.it
Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below.
Nicoletta Gay's insight:

Social media stats (May 2013) via Cendrine Marrouat (socialmediaslant.com)

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Il digitale influenza il 36% delle vendite nei negozi fisici

Il digitale influenza il 36% delle vendite nei negozi fisici | Socially | Scoop.it
Si è calcolato infatti, che per ogni dollaro speso il 36% di esso abbia origine dal digitale
Nicoletta Gay's insight:

Secondo la ricerca “Digital influence report: New insights for retailers” (Deloitte Digital) il 36% di ogni dollaro speso ha origine nel digitale.

L’84% dei consumatori digitali utilizza il proprio dispositivo mobile durante il processo d’acquisto. Il tasso di conversione di questi processi di acquisto è del 40% superiore a quelli che non utilizzano tecnologie mobile.

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SAPVoice: Meet Your Consumer In 2015 [Infographic]

SAPVoice: Meet Your Consumer In 2015 [Infographic] | Socially | Scoop.it

Harvard Professor Shoshana Zuboff said that every century or so, fundamental changes in the nature of consumption create new demand patterns that existing companies can’t meet unless they applied imagination to see beyond what they’re selling today.  Indeed, consumers have never been savvier, well connected, and value conscious. 

Nicoletta Gay's insight:

Meet Mike, your customer in 2015.

- Mike never loses sight of his iPhone (he's always connected)

- He’s very opinionated and not afraid to share his opinion using his social media channels (whether good or bad).

- He doesn’t trust advertising and only connects with brands that he feels are authentic and stand for higher purpose (value conscious and seeks authenticity)

- He publicly admits to showrooming and has been conditioned to expect everything immediately and now (require immediacy).


Are you ready for Mike?

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A Day in the Life of the Modern Smartphone User [Infographic]

A Day in the Life of the Modern Smartphone User [Infographic] | Socially | Scoop.it

Data and information from Citrix about mobile trends shows us we’re not the only ones growing increasingly attached to our mobile devices.

Whether it’s a personal, social or business setting, people are using their smartphones in more places and ways than ever before and the increasing speed of smartphones encourages us to rely on them more often. As the data here shows, we share more phone habits than we might have thought.


Via Lauren Moss
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Julia Sokolova's curator insight, March 31, 2014 4:54 AM

Social media is made up of 63% images and 32% videos 

 

50% of mobile ads are served to 50% of smartphone users 

 

1/2 of the top health apps are fitness apps, which require more data to track a user's status

 

1.5% of a user's mobile data usage comes from network-connected gaming 

 

57% of people blame the mobile operator when a video stalls 

Mónica Vázquez's curator insight, April 2, 2014 2:30 PM

Las apps para fitness en aumento mientras 35% dormimos junto a nuestros celulares

Daniel Vince's curator insight, April 14, 2014 1:52 PM

Interesting Info graphic about smartphone usage.

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Stand out in the digital evolution

Stand out in the digital evolution | Socially | Scoop.it
Nicoletta Gay's insight:

When it comes to getting your brand messaging across to the typical smartphone user, you’ve got about 90 minutes of their day to make an impact. How many of those minutes are penetrated by your brand?

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What are iBeacons and why they might change marketing?

What are iBeacons and why they might change marketing? | Socially | Scoop.it
As a relative newcomer to the digital marketing world, I've decided to write a series of 'beginner's guides' to uncover what is meant by certain terms, trends and technological advances in digital; being both a travel guide and a personal investigation.
Nicoletta Gay's insight:

iBeacons offer a more targeted message from marketers. Taking into account context, location, user behaviour and user profile. This will increase the likelihood of conversion as the customer’s attention will be caught just at the right point of the journey.

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How To Recognise A Modern Transmedia Audience

How To Recognise A Modern Transmedia Audience | Socially | Scoop.it
As I type this I like to check and read what I write on my mobile at the same time. To see how it looks, flows, feels.

Smartphones and tablets are great devices. You know from looking at the research that the audience loves them too – so port...
Nicoletta Gay's insight:

The web changed the way people engage with media.

The web is 99% distraction. 

[...] So The Modern Audience Are Mobile, Distracted and Powerful?

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