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News, trends and insights about #SocialMedia, #DigitalCulture and #ContentCuration.  Stay Tuned!
Curated by Nicoletta Gay
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Advertising: The Evolution of the Big Idea | Social Media Today

Advertising: The Evolution of the Big Idea | Social Media Today | Socially | Scoop.it
I would argue that we may never see another Marlboro Man or even a Just Do It. But there are qualities and characteristics of the original big ideas that still make for great, effective, compelling and meaningful advertising in a digital age.
Nicoletta Gay's insight:

[...] So by definition what we make has to be interesting enough to earn attention; shareable because users are the new medium; usable because value is preferred over messages; and finally customizable so that it works for the individual.

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Social Media: Three Stages | Social Media Today

Social Media: Three Stages | Social Media Today | Socially | Scoop.it
In this piece I look at what each of the three stages of social media look like and what business opportunities (for agencies and consultancies) these stages present.
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