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News, trends and insights about #SocialMedia, #DigitalCulture and #ContentCuration.  Stay Tuned!
Curated by Nicoletta Gay
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Facebook’s Organic Reach Crisis: 5 Ways to Mitigate the Damage

Facebook’s Organic Reach Crisis: 5 Ways to Mitigate the Damage | Socially | Scoop.it

Facebook’s organic reach crisis is hitting brands where it hurts: Their wallets. Organic reach – the number of people who are exposed to a Facebook page’s unpaid content – has been declining for over a year. 

 

Nicoletta Gay's insight:

1) Post More Often

2) Encourage Sharing, Not Liking

3) Content Types: Links Not Photos?

4) Track and Measure

5) Create an Advertising Strategy

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Web Content and Measurement | Social Media Today

Web Content and Measurement | Social Media Today | Socially | Scoop.it
Did you know that there are 92K plus articles posted on the internet with 1.19 Billion+ engaged minutes every single day? In other words, 1,194,902,462 engaged minutes is roughly 10 seconds per every person on earth or 2273 years of time.
Nicoletta Gay's insight:

Where does all that traffic comes from?

74% of traffic come from desktop and 26% from mobile.

While 50% of traffic comes from direct sources, 29% from social media, 14% from external and 7% from search.

[Chartbeat research]

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