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News, trends and insights about #SocialMedia, #DigitalCulture and #ContentCuration.  Stay Tuned!
Curated by Nicoletta Gay
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Investimenti Advertising Italia

Investimenti Advertising Italia | Socially | Scoop.it
I dati su gli inve­sti­menti pub­bli­ci­tari per mezzo per il periodo gen­naio — ago­sto 2014. Infografiche
Nicoletta Gay's insight:

Dati Nielsen: andamento negativo degli investimenti in advertising classico per il periodo gennaio — agosto 2014.
Internet conferma invece l’inversione di tendenza avviata a giugno, chiudendo il mese di agosto a +6,8% e il periodo cumulato a +0,9%.

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Come fare marketing con 140 caratteri: i Top Brand e Twitter

Come fare marketing con 140 caratteri: i Top Brand e Twitter | Socially | Scoop.it
Qualche giorno fa sono andato a trovare un cliente, responsabile di un'azienda con più di quarant'anni di attività alle spalle nel mondo dei media, per parlare con lui di marketing, delle
Nicoletta Gay's insight:

Twitter è ancora poco adottato dalle imprese italiane. Ed è un gran peccato...

Fabio Piccigallo ci spiega perché e come trarre il massimo beneficio da un’attività di marketing ridotta a 140 caratteri alla volta.

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Il digitale influenza il 36% delle vendite nei negozi fisici

Il digitale influenza il 36% delle vendite nei negozi fisici | Socially | Scoop.it
Si è calcolato infatti, che per ogni dollaro speso il 36% di esso abbia origine dal digitale
Nicoletta Gay's insight:

Secondo la ricerca “Digital influence report: New insights for retailers” (Deloitte Digital) il 36% di ogni dollaro speso ha origine nel digitale.

L’84% dei consumatori digitali utilizza il proprio dispositivo mobile durante il processo d’acquisto. Il tasso di conversione di questi processi di acquisto è del 40% superiore a quelli che non utilizzano tecnologie mobile.

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4 (+1) Tactics for Surviving Facebook's Algorithm Changes (Infographic)

4 (+1) Tactics for Surviving Facebook's Algorithm Changes (Infographic) | Socially | Scoop.it
Develop the strategy you should have had from the beginning: a results-driven effort across many social-media platforms, connected to other marketing...
Nicoletta Gay's insight:

1. Build a presence on other social network

2. Cross-promote campaigns

3. Measure and optimize social-media performance

4. Leverage social data

5. Collect and showcase UGC

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Dal B2B al H2H. Human to Human.

Il business to business sta diventando human to human. Le aziende sanno conversare con un linguaggio vicino a quello delle persone? 


Via Stefano Principato
Nicoletta Gay's insight:

I mercati sono conversazioni. Le conversazioni sono umane. I mercati sono Human2Human.

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Stefano Principato's curator insight, April 12, 2014 2:42 AM

Qual è il valore del tuo personal branding? Esiste un modo per misuralo?

Rosario Rizzo's curator insight, April 13, 2014 4:20 PM

Presentazione interessante e ricca di spunti per chi ha paura di lanciarsi ad aprire un blog e acquisire potenziali clienti

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Five examples of how marketers are using iBeacons

Five examples of how marketers are using iBeacons | Socially | Scoop.it
As more customers use their mobiles when shopping offline and retailers worry about showrooming, iBeacons could become very useful for marketers.
Nicoletta Gay's insight:

The killer feature is that customers can be prompted according to their location, so that offers and promotions can be targeted with greater precision.

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The Role of Mobile in the Transmedia Brand Narrative - exploreB2B

The Role of Mobile in the Transmedia Brand Narrative - exploreB2B | Socially | Scoop.it
The essence of any coveted brand is the story it conveys.  Its history conveys mystery, passion, and intrigue and creates in consumers an insatiable desire to be among a select few bit players ...
Nicoletta Gay's insight:

Aware of location, sensitive to time, and ever connected, the mobile medium delivers contextual relevance to brand communications and allows marketers to truly engage consumers in the moment.  Unlike other more stationary channels for consumer interaction, successful strategies for mobile marketing require precision aim at moving targets. [...] Communicate the narrative with an episodic structure and allow the medium to reveal ensuing chapters in a continuum of branded engagements that create a journey with the brand.

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What are iBeacons and why they might change marketing?

What are iBeacons and why they might change marketing? | Socially | Scoop.it
As a relative newcomer to the digital marketing world, I've decided to write a series of 'beginner's guides' to uncover what is meant by certain terms, trends and technological advances in digital; being both a travel guide and a personal investigation.
Nicoletta Gay's insight:

iBeacons offer a more targeted message from marketers. Taking into account context, location, user behaviour and user profile. This will increase the likelihood of conversion as the customer’s attention will be caught just at the right point of the journey.

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A Curated Visual Collection of Industry Landscapes: Lumascapes

A Curated Visual Collection of Industry Landscapes: Lumascapes | Socially | Scoop.it

Via Robin Good
Nicoletta Gay's insight:

A visual collection of the increasingly overlapping key sectors of digital media: DISPLAY, SEARCH, VIDEO, MOBILE, SOCIAL, COMMERCE, and GAMING.

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Robin Good's curator insight, February 5, 2014 8:29 AM


LumaPartners, an investment bank that provides strategic advice to digital media companies, has created over time a wonderful and quite useful collection of industry landscapes that cover specific sectors such as Search, Video, Mobile and Marketing Technologies.


Each map aggregates, organizes and groups the most relevant players in a specific industry sector at a certain point in time.


An excellent example of how curating and organizing a large number of resources in a specific field can provide a useful reference sought and appreciated by many.


Free to access.


All collections: http://www.lumapartners.com/resource-center/lumascapes-2/ 



Specific maps worth checking out:


.



 

pascal leclerc's curator insight, February 6, 2014 1:31 AM

Voici une collection de cartes intéressantes sur l'écosystème de plusieurs secteurs d'activité autour du numérique !

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Una volta Facebook era solo Facebook

Una volta Facebook era solo Facebook | Socially | Scoop.it
Oggi Facebook è un vero e proprio ecosistema di canali, applicazioni e luoghi di conversazione. L'evoluzione è stata veloce: al website Facebook.com si sono aggiunti il website mobile e le ap
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Coca-Cola's storytelling: three lessons on content marketing and creativity

Coca-Cola's storytelling: three lessons on content marketing and creativity | Socially | Scoop.it
Last year, Coca-Cola launched the Journey website as its own media outlet, using an editorial, image-heavy format.
Nicoletta Gay's insight:

"Content is the substance or matter of brand engagement and brand conversation. Anything that can allow a consumer to engage with your brand or converse about your brand becomes content. So content should be wrapped around everything"

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Metrics That Matter

Metrics That Matter | Socially | Scoop.it
You’ve got banners, websites, and mountains of data. But do you know what your marketing is doing? For the next 30 days, we'll talk with marketers about the metrics that matter.
Nicoletta Gay's insight:

Interesting reading! 

See also: http://mashable.com/2013/11/25/visitor-profiles-metrics/

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Socially Devoted

Socially Devoted | Socially | Scoop.it
New standard of customer care in social media
Nicoletta Gay's insight:

In 2012, Socialbakers introduced an industry standard called “Socially Devoted,” addressing brands that incorporate social networks into their marketing strategies. Although the Socially Devoted standard provides results for brands on Facebook and Twitter, its principles apply to all social networking platforms, including Google+, YouTube, and others

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Hashtag Nation: Marketing to the Selfie Generation

How do millennials and Gen Z-ers relate to brands? And how can marketers best reach them? 

Nicoletta Gay's insight:

New research from Havas Worldwide reveals a powerful partnership between young people and brands.
The Prosumer Report, “Hashtag Nation: Marketing to the Selfie Generation”, examines the evolving relationship between young people and brands in 29 markets.
For further information: http://www.prosumer-report.com/blog/ ;

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Marco Favero's curator insight, October 2, 2014 10:46 AM

aggiungi la tua intuizione ...

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21 Real-World Marketing Lessons New Grads Need to Succeed [SlideShare]

21 Real-World Marketing Lessons New Grads Need to Succeed [SlideShare] | Socially | Scoop.it
College won't teach you everything. Here are a few more things you need to pick up before entering the "real world."
Nicoletta Gay's insight:

21 lezioni di marketing che gli studenti dovrebbero conoscere.

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Confessions of a Facebook Marketing Addict

Confessions of a Facebook Marketing Addict | Socially | Scoop.it
Facebook does a bang-up job of getting marketers hooked on ‘likes’ and shares, but is any of it really productive?
Nicoletta Gay's insight:

It’s stupid to pay to have a bunch of fake fans “like” your sponsored post!

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London School of Marketing releases new whitepaper following the rise of transmedia and its inevitable impact on the marketing world

London, England (PRWEB UK) 25 April 2014 London School of Marketing (LSM), a leading institution offering accredited marketing and business qualifications in the heart of London, has released its latest whitepaper titled The Role of Branded Content in an Evolving Transmedia World.
Nicoletta Gay's insight:

Consumers today are proactively deciding what advertising they will respond to and how. To reach them, businesses need to tell brand stories that target audiences want to hear again and again. Fortunately, a transmedia approach supported by quality content allows brands to tell engaging stories, with more innovative and personalised tools now available to deliver them.

 

Read more: http://www.digitaljournal.com/pr/1874233#ixzz30Al5NJIj

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Hashtags Increasingly Popular on Facebook

Hashtags Increasingly Popular on Facebook | Socially | Scoop.it
After searching through another round of hashtag data, Socialbakers has found that posting with hashtags on Facebook has become an increasingly popular thing to do. Meanwhile, tweets use hashtags about as often as they did this time last year, and Instagram is the only network where a significant percentage of posts use more than 2 hashtags.
Nicoletta Gay's insight:

By examining 12,509 Facebook profiles and 865 Twitter profiles in February 2013 and February 2014, SocialBakers found that brands on Facebook have expanded their use of hashtags exponentially. Brands’ Twitter profiles, however, are using hashtags at about the same rate they did last year.

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Marketing Tip of the Week: Consider Content Curation

Marketing Tip of the Week: Consider Content Curation | Socially | Scoop.it
One of the things my social media friends complain about is people who constantly push out content about themselves: “Buy my book, sign up for my workshop, read my stuff.” Sure, I’d encourage y…
Nicoletta Gay's insight:

If you talk only about yourself online, you’re bound to alienate people and lose followers. 

Adopt content curation in your marketing strategy!

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Emotion in Marketing: How Our Brains Decide What's Shareable

Emotion in Marketing: How Our Brains Decide What's Shareable | Socially | Scoop.it
Let's take a closer look at how emotions form in the brain and the ways they motivate us to surprising actions.

Via Soraia Ferreira
Nicoletta Gay's insight:

Happiness is the main driver for social media sharing. 

Sadness helps us connect and empathize

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16 content marketing examples that hit the sweet spot

16 content marketing examples that hit the sweet spot | Socially | Scoop.it
Nicoletta Gay's insight:

Is it content, or is it an advertisement?

It doesn't really matter, or it's probably both.

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L’economia dell’attenzione e il futuro del vostro lavoro

L’economia dell’attenzione e il futuro del vostro lavoro | Socially | Scoop.it
I nuovi media offrono contenuti gratis, in cambio ricevono l’attenzione e guadagnano con pubblicità più o meno evidenti nei contenuti. Alcuni noti musicisti son
Nicoletta Gay's insight:

Il denaro smetterà di essere il segnale principale nel mercato e al suo posto sorgeranno due fattori monetari: l’economia dell’attenzione e l’economia della reputazione. - Chris Anderson

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How Oreo owns social media through Twitter, Instagram, Vine and Pinterest

How Oreo owns social media through Twitter, Instagram, Vine and Pinterest | Socially | Scoop.it
Oreo was the brand with the highest increase of ‘buzz’ in 2012, with a 49% higher online chatter than in the previous year.
Nicoletta Gay's insight:

Best practices: Oreo and Social Media Marketing

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A Day in the Life of a Social Media Marketer [infographic]

A Day in the Life of a Social Media Marketer [infographic] | Socially | Scoop.it
This is a fantastic infographic by Ian Cleary and his team at RazorSocial.
Nicoletta Gay's insight:

A commentary of the multiple amazing digital tools available at anyone’s disposal for creation, curation and management. Infographic created by @razorsocial

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5 Marketing Infographics - Business 2 Community

5 Marketing Infographics - Business 2 Community | Socially | Scoop.it
Nicoletta Gay's insight:

useful info for marketers

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