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News, trends and insights about #SocialMedia, #DigitalCulture and #ContentCuration.  Stay Tuned!
Curated by Nicoletta Gay
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How to discover social media influencers

How to discover social media influencers | Socially | Scoop.it
Here are 7 great tips on how to discover social media influencers that will help increase profit for your business

Via Stefano Principato
Nicoletta Gay's insight:

Influence, and the measure of influence, are really hot topics and yet it’s a very difficult thing to measure. 

There is no magic formula: you start with a good, well-researched list and adapt as you go!

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Stefano Principato's curator insight, March 27, 2014 3:40 AM

If you can build relationships with people who have influence over your target audience, you can generate sales on the back of this.

Olive Das's curator insight, March 27, 2014 7:07 AM

If your social media strategy is not increasing the no of followers then you need to take it seriously & take corrective action.

http://www.adbot.in/social-media-marketing.html

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The 10 Big Social Media Marketing Trends in 2014 - Jeffbullas's Blog

The 10 Big Social Media Marketing Trends in 2014 - Jeffbullas's Blog | Socially | Scoop.it
The age of innocence is over. Social media is moving from adolescence to post pubescent adulthood. What are the social media marketing trends in 2014?
Nicoletta Gay's insight:

#1. Pay to play

#2. Planning becomes a necessary evil

#3. Brands out-publish traditional publishers

#4.Visual social takes center stage

#5. Social mobile is now mandatory

#6. Social media automation is no longer a dirty word

#7. Wearable social takes big baby steps

#8. Google+ starts moving content

#9. The increasing authority of online influencers

#10. Brands start ignoring mass media in larger numbers

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