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News, trends and insights about #SocialMedia, #DigitalCulture and #ContentCuration.  Stay Tuned!
Curated by Nicoletta Gay
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Il digital marketing come chiave per l’innovazione in azienda

Il digital marketing come chiave per l’innovazione in azienda | Socially | Scoop.it
Il #DigitalMarketing come chiave per l’#innovazione in azienda
Nicoletta Gay's insight:

Il digital marketing può svolgere un ruolo trainante all'interno delle politiche aziendali, ma solo se il management sarà in grado di interpretarlo per quello che è: un formidabile elemento di dialogo e di costante sperimentazione quotidiana con il mercato.

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Five examples of how marketers are using iBeacons

Five examples of how marketers are using iBeacons | Socially | Scoop.it
As more customers use their mobiles when shopping offline and retailers worry about showrooming, iBeacons could become very useful for marketers.
Nicoletta Gay's insight:

The killer feature is that customers can be prompted according to their location, so that offers and promotions can be targeted with greater precision.

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What are iBeacons and why they might change marketing?

What are iBeacons and why they might change marketing? | Socially | Scoop.it
As a relative newcomer to the digital marketing world, I've decided to write a series of 'beginner's guides' to uncover what is meant by certain terms, trends and technological advances in digital; being both a travel guide and a personal investigation.
Nicoletta Gay's insight:

iBeacons offer a more targeted message from marketers. Taking into account context, location, user behaviour and user profile. This will increase the likelihood of conversion as the customer’s attention will be caught just at the right point of the journey.

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iBeacon trials: 13 brands trying to find a use case

iBeacon trials: 13 brands trying to find a use case | Socially | Scoop.it
You’ve probably heard about iBeacons. It's the cool new technology that Apple put in the latest iOS that’s going to kill NFC, QR codes and every other mobile marketing technology.
Nicoletta Gay's insight:

Different use cases of iBeacon, not just as a tool to push marketing messages to customers but also for improving internal business operations.

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Museums 2.0 - How iBeacons will revolutionise museum and cultural spaces

Museums 2.0 - How iBeacons will revolutionise museum and cultural spaces | Socially | Scoop.it
It's been a long standing strategy for museums and galleries to compliment a visitor's experience with physical and digital content; curators notes, interpretation plaques, audio guides and physical tours. With the advent of smartphones, organisations have pursued new ways to ...
Nicoletta Gay's insight:

What are the possibilities?

1. Digital Treasure hunts in physical spaces

2. UGC (Content annotation)

3. A digital 'Like' of a physical thing

4. Bookmarking content for later

5. Interactive guides

6. Contextual interpretation

7. Physical analytics

8. Unlocking content based on a visit

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