Socially
1.9K views | +0 today
Follow
Socially
News, trends and insights about #SocialMedia, #DigitalCulture and #ContentCuration.  Stay Tuned!
Curated by Nicoletta Gay
Your new post is loading...
Your new post is loading...
Scooped by Nicoletta Gay
Scoop.it!

Three Transmedia Tactics for Creating Compelling Audience Experiences – Transmedia Storyteller

Three Transmedia Tactics for Creating Compelling Audience Experiences – Transmedia Storyteller | Socially | Scoop.it
Nicoletta Gay's insight:

1 – Fan Allegiance.

In the old days this meant joining a fan club by mail or reading the weeklies to keep track of their progress – today you can make it easy for fans to connect and take them along with you (and your story) at very low cost, on a global scale.

[i.e.: Transmedia campaign “Why So Serious?” for the “Dark Knight” film]

 

2 – Anticipation.

Once the audience is hooked in, make them wait a while! Then reward them – this will get them chomping at the bit. Don’t make it so easy for the audience – if your story is good enough it will be worth waiting for.

[i.e.: interactive web campaign for the 1997 film “The Game”... Make the audience wait]

 

3 – WOW! Moments.

Although digital storytelling relies on systems for delivery – when telling stories you have to break out of the systems every now and then to create big WOW! Moments.

[i.e.: “The Crying Game” film: get the audience to expect the unexpected from your story]

more...
No comment yet.
Scooped by Nicoletta Gay
Scoop.it!

Come i fan amplificano i brand che amano su YouTube [INFOGRAFICA]

Come i fan amplificano i brand che amano su YouTube [INFOGRAFICA] | Socially | Scoop.it
Alcuni dati ed esempi rilevanti di brand che beneficiano di tutorial e recensioni dei fan su YouTube.
more...
No comment yet.